全球领先的新经济产业第三方数据挖掘与分析机构
关于“毛肚”的报告
艾媒咨询｜2024年中国火锅行业发展与消费行为监测报告
火锅行业在2023年迎来消费回暖，市场规模持续扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国火锅行业发展与消费行为监测报告》数据显示，2023年中国火锅行业市场规模达到5966亿元，预计2025年市场规模将达到6689亿元。火锅产业往集群化、规模化、品牌化方向发展，不断从要素驱动到创新驱动，助推火锅产业消费扩容提质升级。火锅作为社交属性较强、符合减压经济特征的品类，行业已进入白热化竞争阶段，但菜品同质化、锅底同质化问题突出。未来，火锅品牌将专注于打造专属核心优势，在细分赛道发力，主打品牌差异性，让火锅食材回归本源和正宗，给消费者带来更放心的食用体验。在消费需求细分化、多元化趋势驱动下，品牌趋向精细化运营，将会涌现更多“火锅+”形式。
The hot pot industry will usher in a recovery in consumption in 2023, and the market size will continue to expand. According to the latest "2024 China Hot pot Industry Development and Consumer Behavior Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hot pot industry will reach 596.6 billion yuan in 2023, and it is expected that the market size will reach 668.9 billion yuan in 2025. The hot pot industry is developing in the direction of clustering, scale and branding, and continues to shift from element-driven to innovation-driven, boosting the consumption expansion and quality upgrading of the hot pot industry. Hot pot, as a category with strong social attributes and in line with the economic characteristics of decompression, the industry has entered the stage of fierce competition, but the homogenization of dishes and the homogenization of the pot bottom is prominent. In the future, the hot pot brand will focus on creating exclusive core advantages, making efforts in the subdivision track, the main brand difference, so that the hot pot ingredients return to the source and authenticity, and bring consumers a more assured eating experience. Driven by the trend of differentiation and diversification of consumer demand, the brand tends to fine operation, and more "hot pot +" forms will emerge.-
艾媒研报 |2019H1海底捞运行状况与行业趋势研究报告
本报告研究涉及企业/品牌/案例：海底捞，呷哺呷哺，小龙坎，黄记煌，重庆德庄，小尾羊，刘一手，香天下，鲁西肥牛火锅，巴奴毛肚火锅，皇城老妈，巴将军，辉哥火锅，朝天门，东来顺，南门涮，彤德莱，新辣道，重庆小天鹅，年纪餐饮品质涮坊，欢乐牧场
iiMedia Research（艾媒咨询）数据显示， 2018年中国餐饮收入市场规模首次超过4万亿元，其中火锅市场占比不足15%，预计2020年火锅市场规模有望突破7000亿元。与中国中式餐饮市场类似，火锅餐厅市场亦属高度分散。海底捞作为中国火锅行业龙头企业，2018年营收总额为169.7亿元，市占率仍然偏低。为提升市场份额，海底捞加速在全球范围内扩张，2018年公司新增200家餐厅，门店总数达466家，较2017年增加了70.7%，中国内陆以外地区门店数量较2017年增长89.5%。公司表示仍要加大力度进行扩张，也会努力研发新品拓展收入来源。未来，海底捞的品牌力借助快速的扩张以及优秀的营销能力将进一步提升，但其面临的产品品质管理、成本控制以及跨区域经营的挑战也会加剧。
According to iiMedia Research, the market size of China's catering revenue exceeded 4 trillion yuan in 2018, of which the hot pot market accounted for less than 15%. It is expected that the size of the hot pot market will exceed 700 billion yuan in 2020. Similar to the Chinese food and beverage market, the hot pot restaurant market is also highly fragmented. As the leading enterprise in China's hot pot industry, Haidilao has a total revenue of 16.97 billion yuan in 2018, and its market share is still low. In order to increase market share, Haidilao accelerated its expansion in the world. In 2018, the company added 200 restaurants, with a total of 466 stores, an increase of 70.7% compared with 2017. The number of stores outside China's inland areas increased by 89.5% compared with 2017. The company said that it still needs to increase its efforts to expand, and will also strive to develop new products to expand its income sources. In the future, Haidilao's brand strength will be further enhanced by rapid expansion and excellent marketing capabilities, but its product quality management, cost control and cross-regional management challenges will also intensify. -
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艾媒舆情|京东遭“薅羊毛”事件舆情监测报告
本报告研究涉及企业/品牌/案例：京东，星巴克，拼多多，天猫，人民日报，腾讯网，新浪财经
2020年1月7日，京东家电发生了被薅羊毛的事件。平台促销期间优惠券设置系统出现短时间异常，原本需要满千元才能使用的200元满减优惠变成无门槛使用，导致羊毛党疯狂下单。大量200元左右的小家电被一扫而空，其中仅一款烤箱就被下单24万次，到手价仅6元，京东一夜之间被撸实际商品总额达到7000万元。
On January 7, 2020, the incident of quilted wool occurred at JD.com. During the promotion period of the platform, the coupon setting system was abnormal for a short time, and the 200 yuan full discount that originally required a thousand yuan to use became a threshold-free use, which caused the Wool Party to frantically place orders. A large number of small household appliances around 200 yuan were swept away, of which only one oven was ordered 240,000 times, and the hand price was only 6 yuan. The total amount of Jingdong's actual goods was over 70 million yuan overnight. -
艾媒报告 |2019中国餐饮行业大数据监测与商业新模式研究报告
本报告研究涉及企业/品牌/案例：新希望六和，书海供应链，宋小菜，链农，信良记，即刻联盟，食云集，熊猫星厨，屏芯科技，五芳斋，小龙坎，海底捞，九毛九，大龙燚，西贝筱面村，盒马生鲜，7 eleven ,FamilyMart,超级物种，小象生鲜，便利蜂，口碑，美团点评，饿了么，喜茶，泡面小食堂，华天饮食，凯瑞餐饮，广州酒家，外婆家，蓝海酒店，陶然居，木屋烧烤，丰茂烤串，阿拉提羊肉串大王，很久以前，柳叶刀烧烤，周黑鸭，全聚德，绝味食品股份有限公司，西安饮食股份有限公司，唐宫（中国）控股有限公司，上上谦，太二酸菜鱼
2018年，中国餐饮行业收入较2017年增长18.2%，突破4万亿元，未来餐饮行业发展仍有巨大前景。同时，外卖行业发展也为餐饮提供了新的市场。截至2018年12月，中国网上外卖用户规模达4.06亿，保持较高增速。从细分品类看，正餐消费人次比2017年提高12.9%，追求品质和多样化成为主流之选；火锅行业继续保持高增速，川式火锅占据市场主流地位；烧烤行业中26-35岁年龄段成为主力消费群体；小吃门店数量稳居第一，品质升级趋势明显；新式茶饮增速迅猛，门店数量已达41万家。艾媒商情舆情数据监测系统显示，“智慧餐厅”概念在消费者口碑中具有很高的认可度，体现了未来餐饮行业智慧化发展的趋势。此外，未来资本市场与餐饮行业的结合将更加密切，品牌化、规模化也将成为未来中国餐饮行业的重要发展方向。
In 2018, the revenue of China's catering industry increased by 18.2% compared with 2017, breaking through 4 trillion yuan. There is still great prospect for the development of the catering industry in the future. At the same time, the development of the take-away industry has also provided a new market for catering. As of December 2018, the number of online take-out users in China reached 406 million, maintaining a relatively high growth rate. From the perspective of sub-categories, the number of dinner consumption is 12.9% higher than that of 2017. The pursuit of quality and diversification has become the mainstream choice; the hot pot industry continues to maintain a high growth rate, and Sichuan-style hot pot dominates the market; the barbecue industry is 26-35 years old. The segment became the main consumer group; the number of snack stores ranked first, and the quality upgrade trend was obvious; the new tea beverages grew rapidly, and the number of stores reached 410,000. According to the business data system of iiMedia Research, the concept of “smart restaurant” has a high degree of recognition in the consumer word of mouth, reflecting the trend of smart development of the catering industry in the future. In addition, the future combination of capital market and catering industry will be closer, and branding and scale will become an important development direction for China's catering industry in the future. -
艾媒报告|2019年中国轻医美消费趋势研究报告
本报告研究涉及企业/品牌/案例：飞顿医疗激光公司，奇致激光，Lumenis，CANDELA，华西生物，Allergan，昊海生物科技，中国生物兰州生物制品研究所有限责任公司，上海九院，北京八大处，四川华西，小红书，百度，微信，新氧，更美，悦美，美团，阿里健康
当前，中国轻医美市场供需迎来双增长，轻医美市场逐渐崛起。iiMedia Research(艾媒咨询)数据显示，预计2020年中国轻医美市场用户规模将达到1520万人。便捷、安全成轻医美消费重要推力，随着轻医美消费意识日益提升，轻医美或成中国消费者求美的“第一选择”。在消费意识觉醒和消费需求驱动下，机构、医生在供给端强势助推轻医美行业更快速发展。医美机构加速拓展轻医美业务，轻医美诊所应运而生。与此同时，轻医美医生在流程操作、药械使用上更易实现规模化培养。在行业支持体系方面，互联网医美平台助推轻医美加速数字化升级，市场管理提效规范行业发展。在此背景下，中国轻医美消费市场迎来更好的发展空间。纵观当前中国轻医美消费新态势，供需协同并进以及行业支持体系日益完善，轻医美消费已逐渐成为求美新主流。
At present, the supply and demand of China's light medical beauty market is experiencing double growth, and the light medical beauty market is gradually rising. According to iiMedia Research, it is estimated that the user scale of China's light medical beauty market will reach 15.2 million in 2020. Convenience and safety have become an important driving force for the consumption of light medical beauty. With the increasing consumer awareness of light medical beauty, light medical beauty or become the “first choice“ for Chinese consumers seeking beauty. Driven by the awakening of consumer consciousness and consumer demand, institutions and doctors have strongly boosted the rapid development of the light medical beauty industry on the supply side. Medical beauty institutions to accelerate the expansion of light medical beauty business, light medical beauty clinic came into being. At the same time, it is easier for doctors to realize large-scale cultivation in process operation and medical device use. In terms of the industry support system, the Internet medical beauty platform promotes the digitalization and upgrading of medical beauty, and market management improves the efficiency and standardizes the development of the industry. In this context, China's light medical beauty consumer market usher in a better space for development. In view of the new trend of China's light medical beauty consumption, the coordinated development of supply and demand and the increasingly perfect industry support system, light medical beauty consumption has gradually become the new mainstream of seeking beauty. -
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艾媒咨询|2021年11-12月中国化妆品行业运行数据监测双月报
本报告涉及的案例/品牌/企业：丽人丽妆、科思股份、逸仙电商
颜值经济背景下，中国化妆品市场得到快速发展。数据显示，2021年11月，中国化妆品零售额再创新高，当期值达到571.0亿元，同比增长8.2%。11-12月期间，4家化妆品公司获得资本注入，融资金额合计超10亿元人民币。但是，贸易逆差持续扩大、化妆品质量参差不齐等问题在11-12月期间依然显著。未来，通过技术研发提高国产品牌全球竞争力，加强产品质量安全监管将成为化妆品企业升级发展的重要选择。
Under the background of face value economy, China's cosmetics market has developed rapidly. According to the data, in November 2021, China's cosmetics retail sales reached a new high, with the current value reaching 57.1 billion yuan, a year-on-year increase of 8.2%. From November to December, four cosmetics companies received capital injection, with a total financing amount of more than 1 billion yuan. However, the trade deficit continued to expand and the quality of cosmetics was uneven, which remained significant from November to December. In the future, improving the global competitiveness of domestic brands through technology research and development and strengthening product quality and safety supervision will become an important choice for the upgrading and development of cosmetics enterprises. -
艾媒咨询|2021年5-6月中国化妆品行业运行数据监测双月报
本报告研究涉及企业/品牌/案例：上海家化，片仔癀，毛戈平，酵色Joocyee
数据显示，2021年1-5月，中国化妆品及洗护用品进口金额为649.8亿元，出口金额为107.2亿元；2021年618购物节的交易额再创新高，其中的美妆类目全网交易总额为5784.8亿元，同比增长26.5%。随着数字技术等高科技快速发展，人工智能、AR、大数据等技术开始逐步被应用到化妆品行业中，化妆品行业开始进入智能时代，应将化妆品和科技更好地结合与创新，从消费者需求出发，为用户带来个性化、智能化的服务。
According to the data, from January to may 2021, the import amount of cosmetics and toiletries in China was 64.98 billion yuan and the export amount was 10.72 billion yuan; In 2021, the transaction volume of 618 Shopping Festival reached a new high, of which the total online transaction volume of beauty category was 578.48 billion yuan, a year-on-year increase of 26.5%. With the rapid development of digital technology and other high technologies, artificial intelligence, AR, big data and other technologies began to be gradually applied to the cosmetics industry. The cosmetics industry began to enter the intelligent era. Cosmetics and technology should be better combined and innovated to bring personalized and intelligent services to users from the needs of consumers.
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