全球领先的新经济产业第三方数据挖掘与分析机构
关于“翻译”的报告
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艾媒咨询 | 2025年中国移动翻译行业消费行为调查数据
中国移动翻译行业近年来依托人工智能技术的飞跃，特别是机器翻译与语音识别领域的显著进步，迅速崛起并展现出商业价值。随着全球化进程的加速和数字化转型的深化，国内外贸易及文化交流日益频繁，移动翻译服务需求急剧上升，市场规模不断扩大。移动翻译不仅极大提高了沟通效率，降低了语言障碍带来的成本，还通过提供高质量的翻译服务吸引更多的客户，增强了企业的国际竞争力。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动翻译行业消费行为调查数据》数据显示，工作场景以61.13%的占比成为移动翻译最主要的应用领域，凸显了其在商务沟通、跨国协作等场景中的不可或缺性。紧随其后的是生活娱乐场景，占比达56.82%，表明移动翻译已深度融入日常生活的方方面面，成为跨语言交流的重要工具。在翻译内容类型方面，网页文章以42.57%的占比位居第一，反映出消费者对网络内容翻译的强烈需求；视频翻译和证件资料分别以36.35%和34.14%的占比位列其后，体现了多媒体内容和文件资料翻译的广泛应用趋势。此外，英语以54.45%的占比遥遥领先于其他语种，进一步巩固了其在移动翻译服务中的主导地位，彰显了其作为全球通用语言的重要性。艾媒咨询分析师认为，随着技术的不断成熟和市场的进一步拓展，移动翻译行业吸引了一些投资者，特别是在技术创新、平台建设及服务优化等领域展现出丰富的投资机会。未来，AI技术的革新将为移动翻译行业注入新的增长动力。
In recent years, relying on the leap in artificial intelligence technology, especially the significant progress in the field of machine translation and speech recognition, China's mobile translation industry has risen rapidly and shown commercial value. With the acceleration of globalization and the deepening of digital transformation, domestic and foreign trade and cultural exchanges are becoming increasingly frequent, and the demand for mobile translation services is rising sharply, and the market scale is constantly expanding. Mobile translation not only greatly improves the communication efficiency and reduces the cost caused by language barriers, but also attracts more customers by providing high-quality translation services and enhances the international competitiveness of enterprises. According to the latest "Survey data of consumption behavior of China's mobile translation industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the work scene has become the most important application field of mobile translation with a ratio of 61.13%. It highlights its indispensability in business communication, transnational cooperation and other scenarios. It is followed by life and entertainment scenes, accounting for 56.82%, indicating that mobile translation has been deeply integrated into all aspects of daily life and has become an important tool for cross-language communication. In terms of translated content types, web articles ranked first with 42.57%, reflecting consumers' strong demand for web content translation; Video translation and document materials ranked second with 36.35% and 34.14% respectively, reflecting the wide application trend of multimedia content and document translation. In addition, English is far ahead of other languages with 54.45% of the total, further consolidating its dominant position in mobile translation services and highlighting its importance as a universal language. iiMedia Research analysts believe that with the continuous maturity of technology and the further expansion of the market, the mobile translation industry has attracted some investors, especially in the fields of technological innovation, platform construction and service optimization to show rich investment opportunities. In the future, the innovation of AI technology will inject new growth momentum into the mobile translation industry. -
艾媒咨询|2020-2021中国第三方手机输入法行业年度研究报告
本报告研究涉及企业/品牌/案例：搜狗，百度，讯飞，王者荣耀，诛仙手游，网易云音乐，剑网3，屈臣氏
2020年中国第三方手机输入法用户规模达到7.55亿人，同比增长3.6%，且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展，中国移动互联网用户规模已达9.89亿人，为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化，在线办公和在线教育成为增长最迅速的场景，AI键盘输入功能使用渗透率也持续攀升，有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示，AI语音输入功能已成为用户高效输入的重要方式，超六成用户偏好使用。与此同时，用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展，用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中，输入法一直扮演着必备应用的角色。作为市场刚需，未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology. -
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艾媒咨询|2020上半年中国直播电商产业链及运行集中问题研究报告
当前直播电商行业已经形成了从品牌商家/品牌商到主播、MCN机构，再到平台、用户终端的完整商业链路。在直播电商的行业链路中，主播、MCN机构和商家是行业生态中的三个重要主体。艾媒咨询分析师认为，在行业发展初期，主播偏野生，商家与主播对接难度大，且容易出现不规范的乱象。在MCN加入行业链条后，机构专门对接主播和商家，直播电商通路跑通，行业逐渐走向规范化。
At present, the live-streaming e-commerce industry has formed a complete commercial link from brand merchants/brands to anchors, MCN institutions, to platforms and user terminals. In the industry link of live e-commerce, the anchor, MCN institution and merchant are the three important subjects in the industry ecology. iiMedia Research analysts believe that in the early stage of the development of the industry, the main broadcaster is wild, merchants and anchor docking difficult, and easy to appear irregular chaos. In MCN joined the industry chain, the agency specializes in docking anchors and merchants, live e-commerce access, the industry gradually towards standardization.
