全球领先的新经济产业第三方数据挖掘与分析机构
关于“百度翻译”的报告
艾媒咨询 | 2025年中国移动翻译行业消费行为调查数据
中国移动翻译行业近年来依托人工智能技术的飞跃,特别是机器翻译与语音识别领域的显著进步,迅速崛起并展现出商业价值。随着全球化进程的加速和数字化转型的深化,国内外贸易及文化交流日益频繁,移动翻译服务需求急剧上升,市场规模不断扩大。移动翻译不仅极大提高了沟通效率,降低了语言障碍带来的成本,还通过提供高质量的翻译服务吸引更多的客户,增强了企业的国际竞争力。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国移动翻译行业消费行为调查数据》数据显示,工作场景以61.13%的占比成为移动翻译最主要的应用领域,凸显了其在商务沟通、跨国协作等场景中的不可或缺性。紧随其后的是生活娱乐场景,占比达56.82%,表明移动翻译已深度融入日常生活的方方面面,成为跨语言交流的重要工具。在翻译内容类型方面,网页文章以42.57%的占比位居第一,反映出消费者对网络内容翻译的强烈需求;视频翻译和证件资料分别以36.35%和34.14%的占比位列其后,体现了多媒体内容和文件资料翻译的广泛应用趋势。此外,英语以54.45%的占比遥遥领先于其他语种,进一步巩固了其在移动翻译服务中的主导地位,彰显了其作为全球通用语言的重要性。艾媒咨询分析师认为,随着技术的不断成熟和市场的进一步拓展,移动翻译行业吸引了一些投资者,特别是在技术创新、平台建设及服务优化等领域展现出丰富的投资机会。未来,AI技术的革新将为移动翻译行业注入新的增长动力。
In recent years, relying on the leap in artificial intelligence technology, especially the significant progress in the field of machine translation and speech recognition, China's mobile translation industry has risen rapidly and shown commercial value. With the acceleration of globalization and the deepening of digital transformation, domestic and foreign trade and cultural exchanges are becoming increasingly frequent, and the demand for mobile translation services is rising sharply, and the market scale is constantly expanding. Mobile translation not only greatly improves the communication efficiency and reduces the cost caused by language barriers, but also attracts more customers by providing high-quality translation services and enhances the international competitiveness of enterprises. According to the latest "Survey data of consumption behavior of China's mobile translation industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the work scene has become the most important application field of mobile translation with a ratio of 61.13%. It highlights its indispensability in business communication, transnational cooperation and other scenarios. It is followed by life and entertainment scenes, accounting for 56.82%, indicating that mobile translation has been deeply integrated into all aspects of daily life and has become an important tool for cross-language communication. In terms of translated content types, web articles ranked first with 42.57%, reflecting consumers' strong demand for web content translation; Video translation and document materials ranked second with 36.35% and 34.14% respectively, reflecting the wide application trend of multimedia content and document translation. In addition, English is far ahead of other languages with 54.45% of the total, further consolidating its dominant position in mobile translation services and highlighting its importance as a universal language. iiMedia Research analysts believe that with the continuous maturity of technology and the further expansion of the market, the mobile translation industry has attracted some investors, especially in the fields of technological innovation, platform construction and service optimization to show rich investment opportunities. In the future, the innovation of AI technology will inject new growth momentum into the mobile translation industry.艾媒报告|2019-2020中国第三方手机输入法市场监测报告
本报告研究涉及企业/品牌/案例:搜狗,百度,讯飞,百度文库,微博,网易CC直播,人人视频
随着智能终端的深入普及,第三方手机输入法的用户规模增速趋缓,市场存量竞争特征明显。与此同时,人工智能技术发展快速,手机输入法作为AI技术的重要应用场景之一,与AI技术融合逐步加深。借助AI技术实现产品升级,不仅能有效改善用户体验,还能成为头部厂商破局存量竞争的关键。
iiMedia Research(艾媒咨询)数据显示,2019年中国第三方手机输入法用户规模约为7.29亿人,同比增长3.9%,预计2020年用户规模将达7.46亿人,同比增速约为2.3%。市场份额方面,搜狗输入法与百度输入法相差无几,占比分别为43.2%和43.1%;月活用户数量方面,2019年12月搜狗输入法与百度输入法均已突破5亿,其中百度呈现出更快的增速。艾媒咨询分析师认为,借助人工智能技术实现产品创新升级是手机输入法行业未来发展的主旋律,它既为满足用户日益提升的需求体验提供了有效手段,也为厂商探索商业化道路赋予了更多可能。相较于其他手机输入法厂商,百度手机输入法在产品智能化升级方面可圈可点,AI技术落地全面、功能创新力突出、用户整体满意度高。According to the data of iiMedia research, in 2019, the number of third-party mobile input method users in China reached 729 million, a year-on-year increase of 3.9%. It is estimated that in 2020, the number of users will reach 746 million, a year-on-year increase of about 2.3%. In terms of market share, Sogou input method is almost the same as Baidu input method, accounting for 43.2% and 43.1% respectively; in terms of the number of monthly active users, in December 2019, Sogou input method and Baidu input method both exceeded 500 million, with Baidu showing a faster growth rate. iiMedia consulting analysts believe that using AI technology to achieve product innovation and upgrading is the main theme of the future development of mobile phone input method industry, which not only provides an effective means to meet the increasing demand experience of users, but also gives more possibilities for manufacturers to explore the path of commercialization. Compared with other mobile phone input method manufacturers, Baidu input method is remarkable in product intelligent upgrading, with comprehensive AI technology, outstanding function innovation and high overall user satisfaction.
(以下为节选页,完整版共41页)
- 1
- 2
- 3
- 4
- 5
- 6
- 35