艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.

艾媒咨询｜2022-2023年中国快递物流行业市场创新与标杆企业运营模式研究报告

调研数据显示，2022年中国消费者使用同城配送品类第一的是商超零售，占比55.4%；其次是鲜花蛋糕和生鲜果蔬，占比51.8%和50.3%。艾媒咨询分析师认为，随着美团、饿了么等加入同城配送行列，竞争将会越来越大。

艾媒咨询|2021年中老年群体触网行为研究报告

本报告研究涉及企业/品牌/案例：美团，微信

随着老龄化、城镇化的加剧，空巢老人持续增长并且面临更多的生活问题，愈发需要网络应用以一定程度地解决生活困难。因此，主流APP开始了适老化升级。其中，微信、美团等的适老化升级取得了初步成效。
With the intensification of aging and urbanization, the empty-nest elderly continue to grow and face more life problems. There is an increasing need for network applications to solve life difficulties to a certain extent. Therefore, the mainstream APP has begun to be upgraded. Among them, WeChat, Meituan, etc. have achieved initial results in their aging upgrades.

艾媒咨询|2020中国智慧场景服务专题研究报告

本报告研究涉及企业/品牌/案例：航班管家，及刻，维智科技。

智慧场景是针对特定的场景，通过技术对用户定位所在场景进行实时感知，达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展，5G目前已建成70万个基站、终端连接数超1.8亿，2019年中国云计算市场规模达1334亿万元，增速38.6%，2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟，基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型，如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示，2019年，中国线下零售金额占社会消费品零售总额75%，线下消费仍然是国内居民的主流消费方式，蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准，新零售进一步推动线上线下一体化进程，助力打造智慧场景。

Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios.

艾媒咨询|2020中国移动应用市场生态洞察报告

本报告研究涉及企业/品牌/案例：移动认证，华为应用市场，App Store，应用宝。

随着通信技术水平的迅速发展及电信业务的普及，中国移动应用产业链逐渐完善，行业发展速度加快。产业上游方面，2020年截至7月，中国在架移动应用达到357万款，厂商更加注重对用户便捷、安全体验的满足。中游方面，移动应用分发渠道发展产生了重要变化。iiMedia Research（艾媒咨询）数据显示，2020年中国小程序用户规模预计达到8.3亿人，新兴渠道对传统应用商店分发模式形成冲击。另一方面，在中美关系紧张的情况下，华为推进的HMS生态系统建设有望对标iOS及安卓，未来该系统有机会成为开发厂商竞争新赛道。下游方面，移动应用在应用场景方面也往更加垂直化的方向发展，如电商、文娱等领域催生出更加细分的场景，也从更多维度满足用户需求，在总体移动应用用户规模增速放缓的情况下，挖掘新的发展机会。

With the rapid development of communication technology and the popularization of telecom business, China Mobile APP industry chain is gradually improved, and the growth of market is accelerated. As for the upstream, by July 2020, the amount of in-store APP in China has reached 3.57 million, and the enterprises are paying more attention to the satisfaction of user convenience as well as security experience. In the midstream, the development of APP distribution channels has undergone important changes. As the data of iiMedia Research showed, user scale of mini-program in China is expected to 830 million in 2020. And the emerging channels will have an impact on the distribution mode of traditional APP stores. On the other hand, under the tense relationship between China and United States, Huawei’s HMS ecosystem construction is expected to be benchmarked with iOS and GMS. In the future, the system has the opportunity to become a new race track for developers to compete. On the downstream side, the industry is developing in a more vertical direction in terms of application scenarios. Fields like e-commerce, entertainment, etc. give birth to more subdivided scenarios, and meet users’ needs from more dimensions. In the case of slowing down of the overall growth rate of APP users, new development opportunities are explored.

艾媒咨询|2020H1中国企业服务SaaS行业发展研究报告

本报告研究涉及企业/品牌/案例：用友，有赞，微动天下，阿里云。

随着中国企业对SaaS服务需求不断扩大，中国市场涌现一批新兴的SaaS 企业。在疫情的催化下，进一步加速SaaS业务在垂直领域的发展。iiMedia Research（艾媒咨询）数据显示，2019年中国业务垂直型SaaS市场规模持续增长，CRM和ERP SaaS市场规模分别达到36.9亿元、30.2亿元，位居行业前列。艾媒咨询分析师认为，随着移动互联网的发展和企业主体的扩张，行业垂直型和云端商业模式SaaS企业发展加快，短视频、直播电商及小程序等新兴渠道的兴起也为企业服务SaaS行业带来新的发展机遇。

As Chinese companies' demand for SaaS services continues to expand, a number of emerging SaaS companies have emerged in the Chinese market. Catalyzed by the epidemic, further accelerate the development of SaaS business in vertical fields. As the data of iiMedia Research showed, the scale of China's business vertical SaaS market continued to grow in 2019, with the CRM and ERP SaaS market reaching 3.69 billion yuan and 3.02 billion yuan respectively, ranking the top in the industry. iiMedia Consulting analysts believe that with the development of the mobile Internet and the expansion of business entities, the development of industry vertical and cloud business models SaaS companies has accelerated, and the emergence of emerging channels such as short videos, live broadcast e-commerce, and small programs also serve SaaS companies. The industry brings new development opportunities.

艾媒报告 |2019中国社交电商行业研究报告

本报告涉及企业/品牌包括：拼多多、微盟、云集、好衣库、有赞、全球时刻、宝宝树、蘑菇街、小红书、微信、洋葱、支付宝、花生日记、腾讯、红杉、中通快递、顺丰快递、国和投资、一村资本、天堂硅谷、鼎晖投资、摩根士丹利、瑞士信贷、摩根大通、中金

中国电商行业的高速发展而传统电商又面临着获客成本高的瓶颈，客观上为社交电商发展奠定基础。iiMedia Research（艾媒咨询）数据显示，2019年中国移动电商用户预计增至7.13亿人。社交电商行业的崛起还得益于微信提供社交土壤以及小程序红利，2018年微信小程序电商用户规模已经达到1.32亿人。快速崛起下，2018年中国社交电商行业融资总额超过250亿元。目前中国社交电商主要分为三个类型，社交分享电商、社交内容电商和社交零售电商。其中更为强调裂变传播性的社交分享电商平台用户满意度最高，为7.26。社交电商在发展的同时也由于运营模式问题屡屡传出传销、假货新闻，政府法规以及行业内部监管都亟待加强。

The rapid development of China E-Commerce industry, and the traditional e-commerce platforms are facing the bottleneck of high customer cost, are objectively laying the foundation for the development of social e-commerce. As the data of iiMedia Research showed, the scale of China mobile e-commerce users is expected to increase to 713 million in 2019. The rise of the social e-commerce industry also benefits from the social platform and mini program dividend provided by Wechat. In 2018, the scale of Wechat mini program e-commerce users has reached 132 million. With the rapid rise, the total financing amount of China social e-commerce exceeded 25 billion yuan in 2018. At present, China social e-commerce platforms are mainly divided into three types: social sharing e-commerce, social content e-commerce, and social retail e-commerce platforms. Among them, the social sharing e-commerce platforms which emphasizes fission transmission has earned the most satisfaction with users, which is 7.26. With the development of social e-commerce, pyramid marketing and fake news are frequently spread due to the problems of operation mode. Government regulations and internal supervision of the industry need to be strengthened urgently.

艾媒报告 |2019年中国小游戏产业研究与发展趋势分析报告

本报告研究涉及企业/品牌包括:白鹭科技、雅基软件、搜游网络、泡泡游戏、勇往科技、西米游戏、腾讯游戏、网易游戏、完美世界、金山逍遥、盛大游戏、空中网、世纪天成、畅游、巨人网络、蜗牛游戏、多玩游戏网、新浪游戏、游久网、太平洋游戏网

中国游戏市场繁荣发展，2018年其实际销售收入接近2150亿元，约占全球的27.48%。同时，随着微信等社交应用的高度普及，移动化、轻度化小程序游戏开始成为中国游戏产业的新动力。iiMedia Reserach（艾媒咨询）大数据监测显示，作为微信小程序的头部应用，小游戏数量超过7000个，日活用户数量达到1亿，人均日使用市场为13分钟。随着5G技术的发展和小游戏市场的成熟，其规模还将不断扩大。

revenue approaching 215 billion yuan in 2018, accounting for about 27.48% of the world's. At the same time, with the high popularity of social applications such as WeChat, Mobile, mildly small program games began to become the new driving force of China's gaming industry. Iimedia reserach (Media Consulting) Big data monitoring shows that as the head of WeChat program, the number of small games more than 7,000, the number of live users reached 100 million, the daily use of the market for 13 minutes. At present, the small game industry has explored a mature industrial chain, business model covers the prop shopping, advertising, e-commerce and other aspects. However, the small game industry as a whole there are weak stickiness, serious homogenization and low maturity of profit model problems. iiMedia Research monitoring found that the future of the small game industry has a number of development trends such as medium and heavy game entry market, advertising market expansion, 5G technology guidance form change and so on.

艾媒报告 |2018-2019中国社区团购行业及企业竞争力分析报告

本报告研究涉及企业/品牌包括:小区乐、你我您、石荟团、食享会、呆萝卜、邻邻壹、考拉精选、虫妈邻里团、小美鲜生、兴盛优选、每日一淘、兴盛优选、微信支付、有赞、蓝店、顺丰速运、德邦物流、货拉拉、生鲜传奇、阿里巴巴、拼多多

iiMedia Research(艾媒咨询)数据显示，2018年中国通过小程序购物的用户规模达1.32亿人，小程序开启电商模式，助推社区团购爆发。社区具备“物以类聚人以群分”特性的生活场景，可以方便掌握某个群体生活特性和消费习惯，有利于社区团购企业锁定目标消费人群。然而，团长易流失，产品质量难以标准化，产品同质化问题严重，场景有限和门槛不高这些因素制约社区团购行业进一步发展。

Community Groupon is a form of Spell Shopping. Spell Shopping make use of the social + groupon mode to quickly obtain traffic for merchants. Community Groupon further applies the mode of Spell Shopping to the community scene. According to iiMedia Research, the number of Spell Shopping users in China reached 332 million in 2018. The potential user scale of Community Groupon is huge. Community Groupon meets the needs of consumption classification and stratification, satisfies the pursuit of cost performance of some consumers and complies with shopping socialization trend. In essence, the outbreak of Community Groupon mode is the innovation of fresh food sales channel mode through e-commerce.

艾媒报告丨2018中国小程序发展洞察报告

2018年，小程序在经过不间断的迭代、完善后迎来巨大发展契机。从微信小程序到百度小程序到支付宝小程序再到今日头条小程序，互联网巨头相继布局小程序，打造其小程序发展生态圈。iiMediaResearch(艾媒咨询)数据显示，2018年小程序用户将迅速增长，用户规模预计超4亿人。在移动互联网持续发展的浪潮中，小程序将发挥长尾效应，取得长足发展。