艾媒咨询｜2024年中国肉类市场现状及消费需求数据分析报告

随着国家对畜牧产业的持续投入和养殖科技的进步，中国肉类产量稳步增长，品种产品结构不断优化，消费者对肉类产品的品质和安全性要求也在不断提高。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国肉类市场现状及消费需求数据分析报告》数据显示，2024年中国消费者购买的畜肉类产品以79.72%的占比位居榜首，显示出消费者对猪肉、牛肉、羊肉等畜肉类的强烈需求。
艾媒咨询分析师认为，畜肉类和禽肉类在中国肉类消费市场中占据主导地位，且消费者对肉类产品的品质和安全性要求也在不断提高。
With the continuous investment of the country in the livestock industry and the progress of breeding science and technology, China's meat production has steadily increased, the structure of varieties and products has been optimized, and consumers' requirements for the quality and safety of meat products have also been continuously improved. According to the latest data Analysis Report on the Status Quo of China's Meat Market and Consumer Demand in 2024 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the number of animal meat products purchased by Chinese consumers in 2024 ranked first with 79.72%. It shows that consumers have a strong demand for pork, beef, lamb and other animal meats.
Analysts from IMedia Consulting believe that livestock and poultry meat occupy a dominant position in China's meat consumption market, and consumers' requirements for the quality and safety of meat products are also increasing.

艾媒咨询|2020-2021年中国快销食品行业发展现状及消费者行为洞察报告

本报告研究涉及企业/品牌/案例：康师傅、三只松鼠、旺旺、桃李面包、大白兔、周黑鸭。

快销食品行业是推动国内外经济双循环的重要环节。当前，快销食品也积极追求健康化、品质化、高端化的发展趋势，并且积极利用直播、短视频等模式催化线上经济的发展。iiMedia Research（艾媒咨询）分析认为2019年中国休闲食品行业市场规模达到10556亿元，同比增长6.10%，预计2020年将超过11000亿元。

The fast-moving food industry is an important link in promoting the double cycle of domestic and foreign economies. At present, fast-moving foods are also actively pursuing the development trend of health, quality and high-end, and actively use live broadcast, short video and other modes to catalyze the development of the online economy. According to iiMedia Research's analysis, the market size of China's snack food industry reached 1,055.6 billion yuan in 2019, an increase of 6.10% year-on-year, and it is expected to exceed 1,100 billion yuan in 2020.

艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告

本报告研究涉及企业/品牌/案例：柚子鸭，学而思网校，猿辅导，中公教育，掌门1对1，VIPKID，编程猫。
其他提及企业/品牌：宝宝巴士，年糕妈妈，沪江网校，新东方网校，作业帮，网易公开课，51talk，华图教育，猿编程，火花思维，掌门少儿，百词斩，跟谁学，三好网，海风教育，哒哒英语等。

2020年5月20日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在线教育行业、行业细分领域（如K12、职业培训、少儿英语、素质教育等）进行宏观把控和商业模式分析，对VIPKID、编程猫、中公教育等典型企业的分析，并且结合用户行为和消费心理，判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为，2020年的新冠疫情为在线教育带来了新的活力，预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课，在线教育的用户数量将有所回落，因此，如何保持用户留存率等问题是在线教育企业应当关注的。

The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry.

艾媒报告|2019-2021年中国家禽消费市场大数据及饲养行业趋势研究报告

本报告研究涉及企业/品牌/案例：华英农业，传味股份，圣农发展，立华股份，永强集团，正方股份，顺宝农业，宏华股份，格润牧业，凤达，山佬古，晓鸣禽业，塞飞亚，仙坛股份，禾丰牧业

2018年，中国的禽肉消费量为1902.8万吨，是全球禽肉消费第一大国，其中，山东是中国最大的家禽产地。艾媒咨询分析师认为，从人均禽肉消费量来看，中国的禽肉消费水平依然低于发达国家水平仍有发展空间。并且受猪肉市场和饲料价格影响，自2019年1月以来中国鸡肉的批发价格不断上涨，华英农业、传味股份、圣农发展、立华股份等禽肉相关标杆企业因此获益增长迅速。

In 2018, China's poultry consumption was 1.928 million tons, making it the world's largest poultry consumer, with Shandong being the largest poultry producer in China. iiMedia Research analyse that from the per capita consumption of poultry meat, China's poultry consumption level is still lower than the level of developed countries still have room for development. And affected by the pork market and feed prices, since January 2019, the wholesale price of chicken in China has been rising, Huaying Agriculture, Teabo shares, San Nong Development, Lihua shares and other poultry-related benchmark enterprises have benefited from rapid growth.

艾媒报告|2020年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告

本报告研究涉及企业/品牌/案例：美菜网，叮咚买菜，谊品生鲜，谊品生鲜，盒马鲜生，兴盛优选，中粮我买网，顺丰优选；其他提及企业/品牌：饿了么，美团买菜，欢乐番薯，果然优，歌德盈香，谊品生鲜，菜上菜，呆萝卜，食行生鲜，本来生活，洪九果品，妙生活，钱大妈，朴朴超市，苏鲜生，顺丰优选，e万家，大润发优鲜，7RRESH，百优品，极速鲜，小象生鲜

2020年3月17日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代生鲜电商运行大数据及发展前景研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国生鲜电商行业及其上下游产业链进行分析。并且，本研究通过对生鲜电商的八大运营模式以及各种模式的代表企业，例如美菜网、叮咚买菜、谊品生鲜、盒马鲜生、兴盛优选、中粮我买网、顺丰优选等平台进行典型案例分析，以此对生鲜电商行业的发展进行预判。艾媒咨询分析师认为，中国生鲜电商行业经历了多年的高速发展，原本已进入发展的平台期，2019年还遭遇生鲜电商的发展“寒冬”，但2020年初，受疫情影响，线上买菜刺激生鲜电商的发展，居民消费习惯逐步养成现阶段，生鲜市场的新一轮混战已然开始。

The size of China's fresh e-commerce market will maintain a stable growth of 29.2% in 2019 and is expected to reach 263.84 billion yuan by 2020. iiMedia Research believe that as the Internet giants continue to enter the fresh e-commerce, the fresh e-commerce industry has entered a bottleneck period of development due to fierce competition. The epidemic has become a recurring opportunity for fresh e-commerce providers, absorbing and cultivating a number of new users. However, it should also be noted that as the impact of the epidemic gradually subsides, fresh e-commerce providers may also face the dilemma of a sudden drop in users.

艾媒报告|2019年中国社区生鲜行业市场运行监测报告

本报告研究涉及企业/品牌/案例：美团买菜,每日优鲜,三蛋生鲜,腾讯,肉联邦,钱大妈,朴朴超市,谊品生鲜,生鲜传奇,妙生活,鲜生友请,顺丰优选,邻里生鲜,永辉生活,京东,阿里巴巴,美团,华润万家,本来鲜

iiMedia Research(艾媒咨询)数据显示，2019年中国生鲜市场交易规模突破两万亿元，社区生鲜门店拥有中国生鲜市场约1/3的消费者群体。作为产业转型升级的必然结果，社区生鲜具有消费便捷、产品新鲜与惠民程度高的竞争优势，由此赢得了商业资本的密集进驻，同时也倒逼着传统生鲜企业和部分生鲜电商品牌加快创新的脚步。中国人口基数庞大，未来国内生鲜市场还有巨大的伸展空间，多路市场力量的蜂拥集结将会造就出社区生鲜十分鲜明的商业走势，如需求端线下消费热度不减，连锁品牌呈区域割据之势；降低成本成为经营重心；加码冷链物流和生鲜供应链投资，要素配置向供应链上游移动；从依赖流量思维转向客户运营思维，场景体验与精准定制大行其道等。
As the data of iiMedia Research showed, the transaction scale of fresh food market in China exceeded 2 trillion yuan in 2019, and community fresh food stores accounted for about one third of the consumers in the fresh food market in China. As the inevitable result of industrial transformation and upgrading, community fresh food stores have the competitive advantages of convenient consumption, fresh products and high degree of benefit to the people, thus winning the intensive entry of commercial capital, but also forcing traditional fresh food enterprises and some fresh electric commodity brands to accelerate the pace of innovation. China's population base is huge, which leads to the huge space to expand in the domestic fresh food market in the future, the multichannel market forces will create a very bright community fresh business trend, for example, consumers' enthusiasm for offline purchase continues to increase, and chain brands show a trend of regional fragmentation; cost reduction becomes the focus of business; increase cold-chain logistics and fresh supply chain investment, factor allocation to the upstream of the supply chain; from thinking of relying on traffic to thinking of customer operation, scene experience and precise customization are popular and so on.

艾媒报告 |2019中国人造肉产业研究与消费者行为调查报告

本报告研究涉及企业/品牌/案例：Beyond Meat，Impossible Foods，杜邦，Ripple Foods，Bolthouse Farms，Roquette，Field Roast，Gardein，Mosa Meat，Modern Meadow，Finless Foods，烟台双塔食品，深圳齐善食品，宁波素莲素食，江苏鸿旭食品，万达财富，来伊份，登海种业，大北农，新开疆，京粮控股，四环生物，九芝堂，ST天宝，友好集团，爱普股份，丰乐种业，北大荒，天士力，中源协和，大康农业，东宝生物，融捷健康，华宝股份，戴维医疗，千红制药，金健米业，圣济堂，济民制药，哈高科，国际医学，维维股份，海欣食品，复星医药，苏常柴A，瑞茂通

人造肉主要包括植物肉、培育肉和混合肉三类。随着全球肉类短缺危机、健康与环保的消费风潮、食品创新推动等因素带动人造肉产业发展，资本市场开始关注人造肉产业，例如，Beyond Meat上市股市表现良好，Impossible Foods已完成超过6.875亿美元的多轮融资。中国的人造肉市场也开始发展，艾媒商情舆情数据监测系统显示，广东网民最关注人造肉议题。在资本和舆论的带动下，A股市场人造肉版块的活跃，同时，各类人造肉的上游产业链如大豆、豌豆蛋白、胎牛血清等开始共同发展。iiMedia Research（艾媒咨询），36%的中国消费者并不了解人造肉，同时低于四成消费者愿意尝试人造肉。艾媒咨询分析师认为，人造肉要真正市场化普及仍需克服成本、技术、消费者心理因素等多重障碍。

Artificial meat mainly includes three types of plant meat, cultivated meat and mixed meat. With the global meat shortage crisis, the consumption trend of health and environmental protection, and the promotion of food innovation, the capital market has begun to focus on the artificial meat industry. For example, Beyond Meat listed stocks performed well, and Impossible Foods has completed more than 687.5 million. Multiple rounds of financing for the dollar. China's artificial meat market has also begun to develop, and the iiMedia Research business data analysis system shows that Guangdong netizens are most concerned about artificial meat issues. Driven by capital and public opinion, the artificial meat section of the A-share market is active. At the same time, the upstream industrial chains of various types of artificial meat, such as soybean, pea protein and fetal bovine serum, have begun to develop together. iiMedia Research, 36% of Chinese consumers do not know about artificial meat, and less than 40% of consumers are willing to try artificial meat. Ai Media Consulting analysts believe that the real marketization of artificial meat still needs to overcome multiple obstacles such as cost, technology and consumer psychological factors.

艾媒报告 |2019中国餐饮行业大数据监测与商业新模式研究报告

本报告研究涉及企业/品牌/案例：新希望六和，书海供应链，宋小菜，链农，信良记，即刻联盟，食云集，熊猫星厨，屏芯科技，五芳斋，小龙坎，海底捞，九毛九，大龙燚，西贝筱面村，盒马生鲜，7 eleven ,FamilyMart,超级物种，小象生鲜，便利蜂，口碑，美团点评，饿了么，喜茶，泡面小食堂，华天饮食，凯瑞餐饮，广州酒家，外婆家，蓝海酒店，陶然居，木屋烧烤，丰茂烤串，阿拉提羊肉串大王，很久以前，柳叶刀烧烤，周黑鸭，全聚德，绝味食品股份有限公司，西安饮食股份有限公司，唐宫（中国）控股有限公司，上上谦，太二酸菜鱼

2018年，中国餐饮行业收入较2017年增长18.2%，突破4万亿元，未来餐饮行业发展仍有巨大前景。同时，外卖行业发展也为餐饮提供了新的市场。截至2018年12月，中国网上外卖用户规模达4.06亿，保持较高增速。从细分品类看，正餐消费人次比2017年提高12.9%，追求品质和多样化成为主流之选；火锅行业继续保持高增速，川式火锅占据市场主流地位；烧烤行业中26-35岁年龄段成为主力消费群体；小吃门店数量稳居第一，品质升级趋势明显；新式茶饮增速迅猛，门店数量已达41万家。艾媒商情舆情数据监测系统显示，“智慧餐厅”概念在消费者口碑中具有很高的认可度，体现了未来餐饮行业智慧化发展的趋势。此外，未来资本市场与餐饮行业的结合将更加密切，品牌化、规模化也将成为未来中国餐饮行业的重要发展方向。

In 2018, the revenue of China's catering industry increased by 18.2% compared with 2017, breaking through 4 trillion yuan. There is still great prospect for the development of the catering industry in the future. At the same time, the development of the take-away industry has also provided a new market for catering. As of December 2018, the number of online take-out users in China reached 406 million, maintaining a relatively high growth rate. From the perspective of sub-categories, the number of dinner consumption is 12.9% higher than that of 2017. The pursuit of quality and diversification has become the mainstream choice; the hot pot industry continues to maintain a high growth rate, and Sichuan-style hot pot dominates the market; the barbecue industry is 26-35 years old. The segment became the main consumer group; the number of snack stores ranked first, and the quality upgrade trend was obvious; the new tea beverages grew rapidly, and the number of stores reached 410,000. According to the business data system of iiMedia Research, the concept of “smart restaurant” has a high degree of recognition in the consumer word of mouth, reflecting the trend of smart development of the catering industry in the future. In addition, the future combination of capital market and catering industry will be closer, and branding and scale will become an important development direction for China's catering industry in the future.

艾媒研报 |2019H1三只松鼠运行状况与商业趋势研究报告

本报告研究涉及企业/品牌/案例：三只松鼠，良品铺子，百草味，来伊份，周黑鸭，恰恰，盐津铺子，绝味鸭脖，天喔，淘宝网，天猫，苏宁易购，京东，支付宝，财付通，百世汇通，中国邮政

中国居民收入水平持续提高以及互联网消费习惯逐渐形成，驱动了中国休闲食品行业的快速发展。iiMedia Research（艾媒咨询）数据显示，2018年中国休闲食品电商市场销售额为621.3亿元，预计2020年该数额将突破900亿元，届时休闲食品整体市场规模有望达到3万亿元。三只松鼠选择坚果赛道并借助电商平台红利快速增长，营收规模持续扩大，2016-2018年营收年均复合增长率达25.8%。经过7年的运营，其“三只松鼠”IP化的品牌形象在全国已拥有较高知名度，产品品类不断丰富，收入结构得到优化。但随着电商平台红利消失，公司的运营成本不断攀升，利润受到挤占，对第三方电商平台的依赖逐渐转变成制约公司发展的阻碍。未来，随着公司全渠道销售网络的拓展，以及公司品牌价值逐渐释放，公司产品有望迎来量价齐升的良好局面。

The continuous improvement of income level of Chinese residents and the gradual formation of Internet consumption habits have driven the rapid development of China's snack food industry. According to iiMedia Research, the sales volume of snack food e-commerce market in China was 62.13 billion yuan in 2018, which is expected to exceed 90 billion yuan in 2020, and the overall market size of snack food is expected to reach 3 trillion yuan by then. Three Squirrels chooses nuts track and used e-commerce platform to increase its dividends rapidly. The revenue scale continued to expand, with an average annual compound growth rate of 25.8% from 2016 to 2018. After seven years of operation, its “three squirrels“ IP brand image has a high reputation in the country, product categories continue to enrich, and income structure has been optimized. However, with the disappearance of the dividend of e-commerce platform, the company's operating costs continue to rise, profits are squeezed, and the dependence on third-party e-commerce platform has gradually become a hindrance to the company's development. In the future, with the expansion of the company's all-channel sales network and the gradual release of the company's brand value, the company's products are expected to usher in a good situation of rising volume and price.

艾媒报告 |2019年中国休闲食品电商行业研究与发展报告

报告涉及的相关企业或品牌：三只松鼠、百草味、良品铺子、达利食品、桃李面包、绝味食品、周黑鸭、洽洽食品、煌上煌、上海梅林、盐津铺子、黑芝麻、亲亲食品、嘉士利集团、来伊份、有友、天猫、淘宝、京东、苏宁易购

2018年中国休闲食品电商市场销售额为621.3亿元，增速达到23.4%。iiMedia Research（艾媒咨询）预测，未来中国休闲食品电商市场规模将进一步扩大，到2020年中国休闲食品电商市场销售额将达到964.0亿元。目前中国休闲食品电商市场头部企业相对稳定，三只松鼠、百草味、良品铺子连续三年成为TOP3企业。但市场集中度相对分散，2018年市场份额前五名企业的市占率总和不到5%。受健康、原生态、养生等概念驱动，2018年坚果销售增长率达16.3%，阿里平台坚果类产品销量约占零食类产品的25.0%。“科学配比”、“干湿分离”、小包装化的坚果产品销量大涨，2018年的每日坚果销量占整体坚果销量近四分之一，成为新的市场增长点。

In 2018, China's leisure food e-commerce market saw sales of 62.13 billion yuan, up 23.4 percent. iiMedia Research predicts that the size of China's leisure food e-commerce market will be further expanded in the future, and the sales volume of China's leisure food e-commerce market will reach 96.40 billion yuan by 2020. At present, the top enterprises in China's leisure food e-commerce market are relatively stable, with three squirrels, Baicao and Liangpin shops becoming TOP3 enterprises for three consecutive years. But market concentration is relatively fragmented, with the top five companies accounting for less than 5% of the total market share in 2018. Driven by the concepts of health, original ecology and health preservation, the sales growth rate of nuts reached 16.3% in 2018, and the sales volume of nuts products on ali platform accounted for about 25.0% of that of snacks. Sales of “scientific mix“, “separation of dry and wet“ and small package nuts have soared. In 2018, the daily sales of nuts account for nearly a quarter of the total sales of nuts, becoming a new market growth point.