关于“速食行业”的报告
艾媒咨询 | 2024年中国电视剧行业消费行为调研分析报告
电视剧已成为现代生活不可或缺的娱乐方式,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国电视剧行业消费行为调研分析报告》数据显示,34.03%的观众观看电视剧时间占空闲时间的比例为40%-60%,24.09%的观众则有20%-40%的空闲时间用于观看电视剧。在剧情偏好方面,动作冒险类(33.45%)、爱情都市类(33.27%)以及悬疑警匪类(32.91%)剧集尤为受到观众青睐。至于观剧平台的选择,头部平台优势明显,腾讯视频与爱奇艺占据了市场的较大份额。艾媒咨询分析师认为,目前电视剧观众的剧情偏好呈现出多元化的特点。制片方与剧组应当摒弃一味追求高流量和同质化的传统思维,鼓励多题材作品的繁荣发展,并依据不同平台的受众特征进行精准投放,以实现内容与平台的最佳匹配。
TV series have become an indispensable entertainment mode in modern life. According to the latest "2024 China TV drama industry consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 34.03% of the audience watch TV series accounted for 40%-60% of their free time, and 24.09% of the audience spend 20%-40% of their free time watching TV series. In terms of plot preference, action-adventure series (33.45%), love-city series (33.27%) and suspense police series (32.91%) were particularly favored by viewers. As for the choice of viewing platforms, the head platform has obvious advantages, and Tencent Video and iQiyi occupy a large share of the market. Analysts from IImedia Consulting believe that the current drama audience preferences show diversified characteristics. Producers and crews should abandon the traditional thinking of blindly pursuing high traffic and homogenization, encourage the prosperity and development of multi-theme works, and accurately deliver according to the audience characteristics of different platforms, so as to achieve the best match between content and platforms.艾媒咨询 | 2024年中国线上快递行业消费者调研报告
在当前便捷的生活方式下,线上快递已成为众多消费者的首选方式,他们普遍认为线上寄件具有节约时间和费用的双重优势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国线上快递行业消费者调研报告》数据显示,众多快递品牌中,顺丰凭借其高效的服务质量和可靠的物流体系,备受广大消费者的青睐。纵观整个行业,超过九成的消费者对当前的快递寄件服务持正面评价。在寄件方式的选择上,消费者则最偏爱蜂巢/菜鸟驿站智能寄件(48.74%),其次是上门取件服务(33.02%)。艾媒咨询分析师认为,在线上快递蓬勃兴起的背景下,快递公司需优化服务流程,特别是在物流信息的实时更新、上门服务的准时性等方面,以提升消费者的整体体验。同时,为进一步抢占市场份额与促进行业协调发展,各快递公司应充分利用自身在大件、中小件以及文件运输中的专业优势,不断创新服务模式,以满足消费者日益多样化、个性化的需求。
In the current convenient lifestyle, online courier has become the preferred choice for many consumer, who generally believe that online parcel delivery has the dual advantages of saving time and money. The latest "2024 China online express industry consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that among many courier brands, SF Express has won the favor of a large number of consumers with its efficient service quality and reliable logistics system. Over 90% of consumers surveyed hold a positive view of the current courier delivery service. In terms of parcel delivery methods, consumers are most partial to smart parcel delivery via hive/AliExpress Station (48.74%), followed by home delivery service (33.02%). Analysts from iimedia Research believe that in the background of the booming online courier industry, courier companies need to optimize their service processes, especially in real-time updates of logistics information and punctuality of home delivery services, to enhance the overall consumer experience. At the same time, in order to further seize market share and promote coordinated development of the industry, courier companies should fully utilize their professional advantages in handling large, medium and small parcels and documents, and continuously innovate service models to meet the increasingly diverse and individualized needs of consumers.艾媒咨询|2024年中国SaaS行业发展研究报告
随着云计算、5G等技术的不断创新,SaaS行业加速发展。大多数企业进行数字转型升级,纷纷涌入SaaS行业赛道。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国SaaS行业发展研究报告》数据显示,2023年中国SaaS行业市场规模达555.1亿元,预计2027年将超过1500亿元。
艾媒咨询分析师认为,受社会环境的影响,SaaS的应用更加广泛。随着企业的商业模式的不断变化,SaaS企业的业务体系呈现多元化,推动着SaaS行业的市场规模不断扩大。
With the continuous innovation of cloud computing, 5G and other technologies, the SaaS industry is accelerating its development. Most enterprises are undergoing digital transformation and upgrading, and are flocking to the SaaS industry track.According to the latest "Research Report on the Development of China's SaaS Industry in 2024" released by iiMedia Research, the market size of China's SaaS industry reached 55.51 billion yuan in 2023, and it is expected to exceed 150 billion yuan by 2027.
iiMedia Research analysts believe that Due to the influence of social environment, the application of SaaS has become more widespread. With the continuous changes in the business model of enterprises, the business system of SaaS enterprises has diversified, driving the market size of the SaaS industry to continuously expand.艾媒咨询 | 2024-2025年中国外卖行业下沉消费市场研究报告
iiMedia Research(艾媒咨询)数据显示,2024年中国在线餐饮外卖行业市场规模为16357亿元,预计2027年达19567亿元。随着一二线城市外卖市场的逐渐饱和,众多餐饮品牌开始将目光投向下沉市场,寻求新的增长点和发展机遇。外卖正在逐步融入下沉市场消费者的日常生活,超六成的下沉市场外卖消费者每周点外卖的频率在3次以上,工作日(38.4%)和节假日聚餐(34.6%)是外卖消费的主要场景。平台信誉(50.5%)和用户评价(45.7%)是下沉市场消费者选择外卖平台时最关注的因素,其次是外卖产品丰富度(42.5%)和配送费(38.7%)。随着互联网普及程度的提高和移动支付的便捷性提升,下沉市场的外卖用户数量呈现出快速增长的态势,下沉市场有望成为外卖行业规模增长的新动力源。
According to iiMedia Research, the market size of China's online food delivery industry in 2024 is 1,635.7 billion yuan, and it is expected to reach 1,956.7 billion yuan in 2027. With the gradual saturation of the take-out market in first - and second-tier cities, many catering brands have begun to look to the sinking market to seek new growth points and development opportunities. Take-out is gradually integrating into the daily life of consumers in the sinking market, and more than 60% of take-out consumers in the sinking market order take-out more than 3 times a week, and weekdays (38.4%) and holidays (34.6%) are the main scenes of take-out consumption. Platform reputation (50.5%) and user evaluation (45.7%) are the most concerned factors for consumers in sinking markets to choose delivery platforms, followed by delivery product richness (42.5%) and delivery costs (38.7%). With the improvement of the popularity of the Internet and the convenience of mobile payment, the number of take-out users in the sinking market has shown a rapid growth trend, and the sinking market is expected to become a new power source for the scale growth of the take-out industry.艾媒咨询 | 2024-2025年中国婚庆行业市场及消费行为调研报告
婚姻被视为人生中最重要的里程碑之一。随着社会经济的快速发展和人们生活水平的不断提高,新人对于婚礼的期望和要求也在不断提升,婚礼不再仅仅是简单的仪式,而是成为展示个人品位、情感表达和家庭文化的重要舞台。与此同时,科技的进步和互联网的普及进一步推动了婚庆行业在视觉设计、摄影摄像等方面的发展,也为婚庆市场带来了诸多挑战。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国婚庆行业市场及消费行为调研报告》数据显示,目前中国20-39岁的适婚人口总量约为4.3亿人,大量的适婚人口,为中国婚庆市场增加了潜在客户。物质的极大丰富和年轻人与时俱进的观念使得消费者对婚庆的需求内容呈现多样化,花费也持续走高。2024年中国狭义婚庆行业市场规模达到2.84万亿元,广义市场规模达到14.32万亿元。艾媒咨询分析师认为,适婚人群90后和00后结婚意愿有所下降,中国婚庆市场或将迎来更大的挑战;婚庆行业消费的区域性较强,尚未形成具有全国性影响力的规模婚庆品牌,缺乏知名婚庆企业;一站式婚庆公司将成为消费者首选,婚庆领域或将诞生独角兽企业;婚礼类型呈现多元化局面,中式传统婚礼最受欢迎;数字化技术普及逐步催生线上婚礼消费增加。
Marriage is regarded as one of the most important milestones in life. With the rapid development of the social economy and the continuous improvement of people's living standards, the expectations and requirements of the newlyweds for the wedding are also constantly improving, the wedding is no longer just a simple ceremony, but has become an important stage to show personal taste, emotional expression and family culture. At the same time, the progress of science and technology and the popularity of the Internet have further promoted the development of the wedding industry in visual design, photography and other aspects, and also brought many challenges to the wedding market. According to the latest "2024-2025 China wedding industry market and consumer behavior survey report" released by iiMedia Research, data show that the total number of marriageable people between the ages of 20 and 39 in China is about 430 million. A large number of marriageable people, adding potential customers to the Chinese wedding market. The great wealth of materials and the concept of young people to keep pace with The Times have diversified consumers' demand for wedding content, and the cost has continued to rise. In 2024, the market size of China's narrow wedding industry will reach 2.84 trillion yuan, and the broad market size will reach 14.32 trillion yuan. The iiMedia consulting analysts believe that China's wedding market may face greater challenges as the post-90s and post-00s have shown a decline in their willingness to marry. The wedding industry has a strong regional consumption, has not yet formed a large-scale wedding brand with national influence, and lacks a well-known wedding enterprise; The one-stop wedding company will become the first choice of consumers, and the wedding field will be born unicorn enterprises; The wedding types show a diversified situation, Chinese traditional wedding is the most popular; The popularization of digital technology has gradually led to an increase in online wedding consumption.艾媒咨询 | 2024-2025年中国券商自营APP竞争格局及用户行为监测报告
随着移动互联网的快速发展和金融科技的不断进步,中国券商自营APP行业迎来了迅猛的发展态势。自2010年中国首批券商自营APP上线以来,各大券商综合发力,从业务、营销、社交等多个方面扩大市场,APP的功能已从最初的股票交易和基本行情查询,扩展到了包括融资债券交易、资讯浏览等多个方面。直至目前,券商自营APP已经成为投资者进行股票交易和投资的首选途径,是连接投资者与金融市场的重要桥梁。这一转变不仅反映了技术的进步,也体现了用户行为和市场趋势的变化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国券商自营APP竞争格局及用户行为监测报告》数据显示,中国证券APP用户规模增长迅速,2024年中国证券APP用户规模为2.4亿人。随着中国证券市场的不断成熟及投资者数量的持续增多,中国证券APP用户规模仍将保持较快增长,预计2025年有望达2.6亿人。艾媒咨询分析师认为,券商通过布局智慧型网点、APP端、PC端和客服中心四种渠道,优化渠道间的交互能力和衔接打造渠道闭环,不断构建以客户为中心的综合服务平台,保证客户的线上线下体验高度一致,提高客户粘性以占领市场。
With the rapid development of mobile Internet and the continuous progress of financial technology, China's brokerage self-run APP industry has developed in a rapid trend. Since the launch of China's first batch of securities brokerage self-run apps in 2010, major securities brokerages have made comprehensive efforts to expand the market from many aspects such as business, marketing and social networking. The functions of the APP have expanded from the initial stock trading and basic market inquiries to include financing bond trading, information browsing and other aspects. Up to now, the brokerage self-run APP has become the preferred way for investors to carry out stock trading and investment, and it is an important bridge connecting investors with the financial market. This shift reflects not only advances in technology, but also changes in user behavior and market trends. According to the latest "2024-2025 The competition pattern and user behavior monitoring report of China's brokerage self-run APP" released by iiMedia Research, Data show that the scale of China's securities APP users is growing rapidly, and the scale of China's securities APP users will be 240 million in 2024. As China's securities market continues to mature and the number of investors continues to increase, the number of Chinese securities APP users will continue to maintain rapid growth, which is expected to reach 260 million in 2025. The iiMedia consulting analysts believe that through the layout of four channels, namely intelligent network, APP, PC and customer service center, brokerages optimize the interaction ability and connection among channels to create a closed-loop channel, constantly build a customer-centric comprehensive service platform, which is ensured that customers' online and offline experiences are highly consistent, and improve customer stickiness to occupy the market.艾媒咨询 | 2025年中国外卖行业市场消费行为分析报告
随着互联网技术的飞速发展和人们生活节奏的加快,外卖行业作为一种新兴的生活服务模式,在全球范围内迅速崛起。它不仅改变了人们的餐饮消费方式,还对餐饮行业的产业链和商业模式产生了深远影响。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国外卖行业市场消费行为分析报告》数据显示,饿了么在竞争激烈的中国外卖市场一骑绝尘,以 62.92% 的占比远超其他平台,稳居主导地位,这充分展现出其强大的市场影响力与广泛的用户基础。而在消费者选择外卖平台的考量因素中,平台信誉拔得头筹,占比高达 51.15%,成为消费者决策时最为关键的因素。这表明,在当下的外卖市场,消费者在选择平台时,更倾向于信赖信誉良好的平台,这也为外卖平台的发展指明了方向,注重信誉建设、提升服务质量是吸引和留住用户的关键。艾媒咨询分析师认为,外卖行业随着技术的进步、市场的成熟,以及行业的规范发展,未来仍具有广阔的发展前景。外卖平台、餐饮商家和配送服务商等各方参与者应积极应对挑战,抓住发展机遇,通过技术创新、服务升级、加强合作等方式,共同推动外卖行业朝着更加健康、高效、可持续的方向发展。
With the rapid development of Internet technology and the acceleration of people's pace of life, the take-out industry, as a new life service model, has risen rapidly around the world. It has not only changed the way people consume food and beverage, but also had a profound impact on the industry chain and business model of the catering industry. According to the latest "Analysis report on market consumption behavior of China's take-out industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Ele. me has taken a clean ride in the highly competitive Chinese takeout market, accounting for 62.92% far more than other platforms. It is firmly in a dominant position, which fully demonstrates its strong market influence and wide user base. Among the factors for consumers to choose takeaway platforms, the reputation of the platform won the first place, accounting for as much as 51.15%, which has become the most critical factor in consumer decision-making. This shows that in the current take-out market, consumers are more inclined to trust reputable platforms when choosing platforms, which also points out the direction for the development of take-out platforms, focusing on reputation construction and improving service quality is the key to attract and retain users. Imedia Consulting analysts believe that with the progress of technology, the maturity of the market and the standardized development of the industry, the takeaway industry still has broad development prospects in the future. Participants such as delivery platforms, catering businesses and delivery service providers should actively respond to challenges, seize development opportunities, and jointly promote the development of the food delivery industry towards a more healthy, efficient and sustainable direction through technological innovation, service upgrading, and strengthening cooperation.艾媒咨询 | 2024-2025年中国人工智能行业发展趋势研究报告
人工智能行业作为当今科技领域最具活力和潜力的前沿阵地,依托于大数据、云计算和算法技术的迅猛发展,重塑着人类社会的方方面面。深度学习算法的突破、海量数据资源的积累以及计算能力的大幅提升使人工智能技术从实验室走向了现实世界,开始在各行各业发挥着至关重要的作用,并逐渐成为推动全球科技创新和产业升级的核心力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国人工智能行业发展趋势研究报告》数据显示,2018-2024年,中国人工智能行业市场规模快速扩张,2024年达7470亿元,同比增长41.0%,预计2025年规模达到10457亿元,占全球比重达20.9%。相较2021年,2023年中国人工智能在互联网(89%)、电信(68%)、政务(65%)、金融(64%)等各领域的渗透率明显提升。中国人工智能行业市场规模不断扩大,且AI技术对各行各业的渗透率在不断提升。艾媒咨询分析师认为,技术创新与突破是人工智能发展的核心驱动力。算法优化,尤其是深度学习和强化学习的进步,显著提升了AI的智能性、效率和准确性,使其能够应对更复杂的任务。多模态融合技术的发展,让AI能够整合文本、图像、语音等不同数据类型,从而实现更全面的感知和理解,为各行各业带来创新应用的可能性。人工智能正深度融入各行业,为其带来诸多积极改变,推动各行业高质量发展。
Nowadays, as the most dynamic and potential frontier in science and technology field, artificial intelligence industry is reshaping all aspects of human society, relying on the rapid development of big data, cloud computing and algorithm technology. The breakthrough of deep learning algorithms, the accumulation of massive data resources and the substantial improvement of computing power make artificial intelligence technology from the laboratory to the real world, begin to play a crucial role in all walks of life, and gradually become the core force to promote global scientific and technological innovation and industrial upgrading. According to the latest "Research Report on the development trend of China's artificial intelligence Industry from 2024 to 2025 " released by iiMedia Research, data show that from 2018 to 2024, the market scale of China's artificial intelligence industry has expanded rapidly, reaching 747 billion yuan in 2024, increasing of 41.0% year-on-year, and is expected to reach 1045.7 billion yuan in 2025, which is accounting for 20.9% of the global share. Compared with 2021, the penetration rate of China's artificial intelligence in various fields such as the Internet (89%), telecommunications (68%), government affairs (65%), and finance (64%) in 2023 has significantly increased. The market scale of China's artificial intelligence industry continues to expand, and the penetration rate of AI technology to all walks of life continues to increase. The iiMedia consulting analysts believe that technological innovation and breakthrough are the core driving force for the development of artificial intelligence. Advances in algorithmic optimization, especially deep learning and reinforcement learning, have significantly increased AI's intelligence, efficiency, and accuracy, enabling it to tackle more complex tasks. The development of multi-modal fusion technology allows AI to integrate different data types such as text, images, and voice, so as to achieve more comprehensive perception and understanding, taking the possibility of innovative applications to various industries. Artificial intelligence is deeply integrated into various industries, bringing many positive changes to it and promoting high-quality development of various industries.艾媒咨询 | 2024年中国家装行业消费者需求调研报告
当前,随着生活水平的提升与消费需求的变化,家装行业已逐渐成为备受关注的消费领域,市场规模在不断增长。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国家装行业消费行为调研报告》数据显示,超过七成的消费者在装修时既会考虑硬装又会考虑软装,足以看出消费者对其房屋装修的重视程度。在此背景下,家装市场吸引了众多参与者,各家机构和工作室争先恐后出不穷,其中最受消费者青睐的是半包装修(52.71%),其次是全包装修(32.76%)。就购买的家具类型而言,目前消费者最多购买支撑类家具(85.10%)、贮藏类家具(84.62%)等。在智能家装方面,中国消费者最感兴趣的是智能马桶的水温调节功能,高度关注智能门锁的指纹识别功能。艾媒咨询分析师认为,尽管家装市场前景广阔,但竞争也异常激烈,并且消费者对行业整体服务和智能化程度的要求也逐步增高。企业要想在这个市场中脱颖而出,需持续深入地洞察消费者需求,不断创新设计和材料,推出更多符合消费者期待的家装产品和服务。
At present, with the improvement of living standards and changes in consumer demand, the home improvement industry has gradually become a consumer field that has attracted much attention, and the market scale is growing. According to the latest "2024 China Home Decoration Industry Consumer Behavior Research Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, more than seventy percent of consumers will consider both hard and soft decoration when decorating, which is enough to see how many consumers attach importance to their home decoration. In this context, the home improvement market has attracted many participants, with various institutions and studios scrambling to emerge, among which the most popular among consumers is semi-packaged repair (52.71%), followed by full packaging repair (32.76%). In terms of the type of furniture purchased, at present, consumers buy the most support furniture (85.10%), storage furniture (84.62%), etc. In terms of smart home improvement, Chinese consumers are the most interested in the water temperature adjustment function of smart toilets, and they are highly concerned about the fingerprint recognition function of smart door locks. Ai Media Consulting analysts believe that although the home improvement market has broad prospects, the competition is also extremely fierce, and consumers' requirements for the overall service and intelligence of the industry are gradually increasing. In order to stand out in this market, companies need to continue to gain in-depth insight into consumer needs, continuously innovate designs and materials, and launch more home improvement products and services that meet consumer expectations.
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