关于“速食拉面”的报告
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艾媒咨询|2021年上半年新中式面馆行业趋势及消费者行为洞察报告
本报告研究涉及企业/品牌/案例：西贝莜面村
2021年中国中式面馆市场营收规模将达3120.9亿元，预计2024年营收规模将突破4300亿元，在消费升级和产品多元化的带动下，行业呈现快速发展的势头。面馆行业投融资状况活跃，2021年1-8月面馆行业融资超13亿。艾媒咨询分析师认为，中国新式面馆行业在资本的助推下，同质化竞争已逐步呈现，如何在品质、价格、品牌及便利等因素中迅速赢得消费者青睐，扩大市场份额，是未来资本获利的关键。
In 2021, the revenue scale of China's Chinese noodle market will reach 312.09 billion yuan. It is expected that the revenue scale will exceed 430 billion yuan in 2024. Driven by consumption upgrading and product diversification, the industry shows a momentum of rapid development. The investment and financing status of noodle restaurant industry is active. From January to August 2021, the financing of noodle restaurant industry exceeded 1.3 billion. AI media consulting analysts believe that with the help of capital, homogeneous competition has gradually emerged in China's new noodle restaurant industry. How to quickly win the favor of consumers and expand market share among factors such as quality, price, brand and convenience is the key to capital profit in the future. -
艾媒咨询|2020年中国螺蛳粉行业发展现状及消费者分析报告
本报告研究涉及企业/品牌/案例：李子柒螺蛳粉，好欢螺，三只松鼠，肯德基。
其他企业/品牌：嘻螺会，柳之味，只投螺碗，柳江人家，食战家，董阿姨，肖叔叔。
螺蛳粉的不断普及，不仅成就了好欢螺、嘻螺会等螺蛳粉品牌，还吸引了网红品牌（如李子柒）、零食品牌（如三只松鼠）及餐饮品牌（如肯德基）入局，行业竞争愈发激烈。iiMedia Research（艾媒咨询）数据显示，2020年，中国螺蛳粉消费者购买产品的渠道分布中，网上商城以51.54%的比例居于首位。艾媒咨询分析师认为，淘宝、天猫等网络购物平台上的螺蛳粉产品种类丰富、口味多样，消费者的可选择性更大。
Data show that in the first half of 2020, the output value of bagged snail flour in Liuzhou reached 4.98 billion yuan, and it is expected to reach 9 billion yuan in 2020. Under the new model of live broadcast and delivery, snail noodles became a new online celebrity food, and sales increased significantly during the epidemic. Driven by the snail powder, the industrial chain has also begun to develop, providing new impetus for the industrial development of Liuzhou. -
艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告
本报告研究涉及企业/品牌/案例：如涵控股，若羽臣，珀莱雅，海澜之家，四季青市场，京东，淘宝，抖音。
其他提及企业/品牌：百草味，三只松鼠，洽洽食品，瑞百年，李子柒螺蛳粉，单身粮伙伴，信良记，高满堂，彩云海鲜，伊利，奈雪的茶，香飘飘，海底捞，幸福西饼，木屋烧烤，携程旅行，途牛，去哪儿，聪明你的旅行，周大福，金至诚珠宝，阿里，拼多多等。
2020年4月26日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商行业进行全面分析，分别针对食品、服装、化妆品、家电等直播电商的入局行业分析，以及对恰恰、珀莱雅等标杆品牌的典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响，直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商，大大利好直播电商发展。艾媒咨询分析师认为，传统电商推动了消费行为的线上转移，为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加，直播电商将会是短期内最重要的消费行为。
Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game. -
