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艾媒咨询 | 2024年中国传统烟草与电子烟行业市场消费行为调研分析报告
相较于传统烟草,电子烟以其无刺鼻烟雾、不受场合限制以及便携性高等突出优势,近年来在市场上迅速崛起并赢得了广泛关注。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国传统烟草与电子烟行业市场消费行为调研分析报告》数据显示,高达76.53%的消费者认为电子烟不仅提供了更为舒适的吸食体验,还对戒烟过程具有一定的辅助作用。然而,尽管行业前景看起来颇为明朗,但电子烟行业仍然面临着诸多挑战与亟待解决的问题。具体而言,消费者在使用电子烟过程中遭遇了多种不便,包括持续高温现象(52.61%)、材料品质参差不齐(比45.71%)以及续航时间较短(40.64%)等。艾媒咨询分析师认为,电子烟行业在烟民群体中的普及率与接受度正不断提升,相关企业需进一步加强质量把控,以确保产品的安全性与可靠性。
Compared with traditional tobacco, electronic cigarettes have the outstanding advantages of no pungent smoke, no restrictions on occasions and high portability, and have risen rapidly in the market in recent years and won widespread attention. According to the latest "2024 China traditional tobacco and electronic cigarette industry market consumer behavior research analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, as high as 76.53% of consumers believe that e-cigarettes not only provide a more comfortable smoking experience, It also has a certain auxiliary effect on the process of smoking cessation. However, while the outlook for the industry seems quite bright, the e-cigarette industry still faces many challenges and issues that need to be addressed. Specifically, consumers experienced a variety of inconveniences during the use of e-cigarettes, including continuous high temperature phenomenon (52.61%), uneven material quality (compared to 45.71%) and short battery life (40.64%). Imedia Consulting analysts believe that the popularity and acceptance of the e-cigarette industry in the smoker group is constantly improving, and relevant enterprises need to further strengthen quality control to ensure the safety and reliability of products. -
艾媒咨询 | 2024年中国咖啡市场消费行为调研报告
当前,随着生活节奏的加快与消费习惯的变化,咖啡已逐渐成为了备受欢迎的休闲饮品,广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示,超过七成的咖啡爱好者每周至少享用一杯咖啡,将其视为日常生活不可或缺的一部分。在此背景下,咖啡市场迎来了众多参与者,各类咖啡产品层出不穷,其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡(51.93%),其次是速溶咖啡粉(41.18%)。就咖啡的功能而言,目前消费者最希望其能有效解乏解困(48.88%)、促进新陈代谢(45.23%)等。艾媒咨询分析师认为,尽管咖啡市场前景广阔,但竞争同样异常激烈。企业要想在这个市场中脱颖而出,需持续深入地洞察消费者需求,不断创新研发,推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations. -
艾媒咨询 | 2024年中国白酒行业发展状况及消费行为调研分析报告
中国白酒行业近年来经历了显著的变革与调整,不仅承载着深厚的文化内涵,也逐渐现代化和全球化。随着全球化进程的推进,白酒这一极具中国特色的酒类产品正逐步走向世界。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国白酒行业发展状况及消费行为调研分析报告》数据显示,在消费者了解白酒相关信息渠道调查中,电商平台(淘宝、京东等)占比最高,达到54.22%,艾媒咨询分析师认为,电商平台作为白酒销售和信息传播的重要渠道影响力日益增强,对白酒的推广和市场营销具有重要作用。中国白酒行业在传承中发展,在挑战中寻求机遇,展现出前所未有的生机与活力。Chinese liquor industry has undergone significant changes and adjustments in recent years, which not only carries profound cultural connotations, but also gradually modernizes and globalizes. With the advancement of globalization, liquor, a very Chinese characteristic wine product, is gradually going to the world. According to the latest "2024 China baijiu industry development status and consumer behavior research and analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, e-commerce platforms (Taobao, Jingdong, etc.) account for the highest proportion of consumers in the survey of baijiu related information channels. It reached 54.22%. Analysts of IIMedia Consulting believe that the influence of e-commerce platforms as an important channel for liquor sales and information dissemination is increasing, which plays an important role in the promotion and marketing of liquor.
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艾媒咨询 | 2024-2025年中国月饼消费市场大盘点及趋势分析报告
月饼作为节日食品,承载着庆祝中秋这一传统节日的功能,也是人们表达亲情、友情和敬意的媒介。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国月饼消费市场大盘点及趋势分析报告》数据显示,2023年中国月饼销售规模达271.3亿元,2024年有望达300.1亿元,同比增长10.6%。艾媒咨询分析师认为,月饼是中国节日特色出口商品,也是连接着海外华人与家乡亲情的纽带。随着中国文化在海外的加速传播,月饼也逐渐被海外消费者熟知和喜爱。月饼的消费场景越趋日常化,消费者对健康化月饼的需求逐渐增加,月饼健康化将成为行业的大趋势。
As a festival food, mooncake carries the function of celebrating the traditional Mid-Autumn Festival, and is also a medium for people to express family affection, friendship and respect.. According to the latest "2024-2025 China Mooncake Consumer Market Overview and Trend Analysis Report" released by iiMedia Research, The sales volume of mooncakes in China reached 27.13 billion yuan in 2023 and is expected to reach 30.11 billion yuan in 2024, up 10.6% year-on-year. Analysts from iiMedia Consulting believe that mooncake is a special export commodity of Chinese festivals, and it is also a link between overseas Chinese and their hometown. With the accelerated spread of Chinese culture overseas, mooncakes are gradually known and loved by overseas consumers. The consumption scene of mooncakes is becoming more and more everyday, and the demand of consumers for healthy mooncakes is gradually increasing, and healthy mooncakes will become the general trend of the industry. -
艾媒咨询 | 2024-2025年中国情趣用品行业及消费行为调查分析报告
随着物质生活水平的提高和社会两性观念的开放,中国不同年龄段群体对情趣用品的需求进一步释放,情趣用品行业市场将进一步下沉。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国情趣用品行业及消费行为调查分析报告》数据显示,中国情趣用品的市场规模一直保持稳定上升的态势,2023年已达1794.3亿元。情趣用品行业在生产环节上已趋于成熟,市场增长率逐渐稳定。艾媒咨询分析师认为,随着性观念的转变和电子商务的迅速发展,情趣用品行业在进入成熟期后也不会迅速衰退,2025年市场规模有望达2081.3亿元。
With the improvement of material living standards and the opening up of social gender concepts, the demand for sex toys in different age groups in China is further released, and the sex toys industry market will further sink. The latest "2024-2025 China Sex Toys Industry and Consumer Behavior Survey and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size of China's sex toys has maintained a steady rise. In 2023, it will reach 179.43 billion yuan. The sex toy industry has matured in the production process, and the market growth rate has gradually stabilized. Analysts believe that with the change of sexual concepts and the rapid development of e-commerce, the sex toy industry will not decline rapidly after entering maturity, and the market size is expected to reach 208.13 billion yuan in 2025. -
艾媒咨询 | 2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告
随着中国居民生活水平的提高与消费结构的升级,日化、食品等行业在下游需求的推动下得到了持续发展,进而为香料香精产业链的上游和中游企业提供广阔的市场空间和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告》数据显示,2023年中国香料香精行业市场规模为439亿元,同比增长2.6%。未来在国家和政府的大力支持下,中国香料香精行业凭借原料优势、成本优势与多样化的市场需求,向着高端化、数字化、绿色化的方向发展,预计2026年中国香料香精行业市场规模有望突破500亿元。
艾媒咨询分析师认为,未来在国家和政府的大力支持下,中国香料香精行业凭借原料优势、成本优势与多样化的市场需求,将向着高端化、数字化、绿色化的方向发展。
With the improvement of Chinese residents' living standards and the upgrading of consumption structure, the daily chemical, food and other industries have been continuously developed under the impetus of downstream demand, which provides a broad market space and opportunities for the upstream and midstream enterprises of the fragrance and flavor industry chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "2024-2025 Big Data and Investment Value Analysis Report of the Global and China Fragrance and Flavor Industry" data shows that the market size of China's fragrance and flavor industry in 2023 is 43.9 billion yuan. Year-on-year growth was 2.6 per cent. In the future, with the strong support of the state and the government, China's flavor industry with raw material advantages, cost advantages and diversified market demand, towards high-end, digital, green direction, is expected to 2026 China's flavor industry market size is expected to exceed 50 billion yuan.
Analysts from iiMedia Consulting believe that In the future, with the strong support of the state and the government, China's fragrance industry will develop in the direction of high-end, digital and green by virtue of raw material advantages, cost advantages and diversified market demand. -
艾媒咨询 | 2024年中秋“三只羊月饼”事件舆情监测分析报告
2024年9月12日,抖音头部主播疯狂小杨哥和三只羊旗下直播间售卖的香港美诚月饼被曝在香港买不到,“三只羊月饼”事件在各种媒体平台广泛传播,网友最关心的问题还是“香港美诚月饼”是否涉嫌“虚假宣传”。iiMedia Research(艾媒咨询)调研数据显示,对于三只羊在直播间使用“香港高端月饼”这一描述,用以介绍一款并非在香港地区销售的美诚月饼的行为,82.4%的消费者认为三只羊这种做法属于虚假宣传。在三只羊主播直播夸大宣传的争议中,48.9%的消费者认为带货平台监管力度不足是问题背后的根本原因,32.6%的消费者则将问题归咎于品牌方。直播电商经济快速发展,行业规模越来越大,但行业的发育水平、健康程度仍然不达预期。有关部门应从平台监管和主播两方面入手,推动行业健康发展,同时对涉嫌虚假宣传的商家进行查处,严厉打击“伪境外品牌”的乱象,营造一个公平、透明、健康的消费环境。
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艾媒咨询 | 2024年中国速冻食品消费趋势洞察研究报告
随着现代生活节奏加快,人们对方便、快捷食品的需求不断提升;同时,餐饮端对半成品食材的需求日益增强,半成品食材的兴起为速冻食品市场注入了新的活力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国速冻食品消费趋势洞察研究报告》数据显示,中国速冻食品市场规模不断扩大,2023年中国速冻食品市场规模已达1835.4亿元,预计2025年将达2130.9亿元。与此同时,中国懒宅人群数量现已超过8亿人,这使得速冻食品的消费群体进一步增加,行业发展潜力巨大,发展空间广阔。速冻食品行业目前行业集中度高,头部企业收益率较为可观,头部品牌效应明显。这种格局下,龙头企业能够很好地利用规模效应不断巩固自己的地位,凭借强大的资金实力与研发能力,不断地推出新品,进一步扩大市场。
With the accelerated pace of modern life, people's demand for convenient and fast food is rising; at the same time, the catering end of the demand for semi-finished ingredients is increasing, the rise of semi-finished ingredients has injected new vitality into the frozen food market. According to the latest "China Quick-Frozen Food Consumption Trend Insight Research Report in 2024" released by iiMedia Research, the size of China's frozen food market is expanding, and in 2023, the size of China's frozen food market has reached 183.54 billion yuan in 2023, and is expected to reach 213.09 billion yuan in 2025. At the same time, the number of lazy people in China is now more than 800 million people, which makes the consumer group of frozen food further increase, the industry has great potential for development, the development space is vast. Frozen food industry has a high degree of industry concentration, the head of the enterprise yield is more considerable, the head of the brand effect is obvious. Under this pattern, the leading enterprises can make good use of the scale effect to continuously consolidate their position, and with strong financial strength and research and development capabilities, they constantly launch new products to further expand the market. -
艾媒咨询|2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化,茶叶市场入局者开始探索行业品类细分化的市场需求,不断打造新场景、新产品、新需求,未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示,中国茶叶行业市场规模保持连年增长态势,2023年市场规模达到3511.8亿元,预计2028年可达到5309.6亿元。随着健康养生观念的加深,42.49%受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为,在现代社会,随着人们对健康生活的追求日益增强,茶作为一种天然、健康的饮品,其健康属性愈发受到消费者重视,消费者对于茶叶的品质和口感的要求也越来越高,这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry. -
艾媒咨询 | 2024年中国母婴市场发展状况与消费者调研报告
受三孩政策驱动,中国生育率有望得到提升,政策及相关配套措施落地将带动母婴消费新增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国母婴市场发展状况与消费者调研报告》数据显示,中国母婴行业市场规模逐年稳步增长,2023年达66478亿元,预计2027年将达到89149亿元,呈现显著的上升趋势。
Driven by the three-child policy, China's fertility rate is expected to be increased, and the landing of policies and related supporting measures will drive new increases in maternal and infant market. According to the latest "China Maternal and Infant Market Development and Consumer Research Report in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's maternal and infant industry has grown steadily year by year, reaching 6,647.8 billion yuan in 2023. It is expected to reach 8914.9 billion yuan in 2027, showing a significant upward trend.
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