艾媒咨询 | 2026年中国乡村振兴产业运行及标杆企业研究报告

作为农业农村现代化与城乡融合发展的核心引擎，乡村振兴产业持续受益于国家战略引导、数字技术渗透与产业链升级的全方位赋能，其效能已从传统种养生产端延伸至农业全链条价值重塑与乡村多元消费场景革新。当前，产业版图内规模养殖、农机装备、种业科技、农产品加工及乡村文旅等多元赛道竞合交织，市场主体对核心产能规模、技术壁垒与品牌溢价能力的争夺日趋白热化，产业治理框架从脱贫攻坚衔接期的政策扶持向常态化产业运营、精细化价值挖掘演进。在政策端，保障粮食安全、推进农业高质量发展与支持乡村产业振兴的信号持续释放，为涉农企业在技术研发、产业链整合及模式创新探索中注入了新的活力。纵观行业发展脉络，中国乡村振兴产业正经历从产能规模扩张向综合价值创造的跃迁，科技赋能深度、产业链整合广度与品牌化运营程度将成为进一步发展的关键支点。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国乡村振兴产业运行及标杆企业研究报告》数据显示，乡村振兴板块上市公司区域分布呈现显著的集聚特征，河南（3家、2429.01亿元）、广东（11家、1563.16亿元）、江苏（5家、1324.48亿元）位列总市值前三名。牧原股份2248.21亿元、徐工机械1098.10亿元、温氏股份940.24亿元位列板块市值季度均值前三，前三名市值合计4286.55亿元，占TOP10总市值的67.51%，呈现高度集中的特征。艾媒咨询分析师认为，行业整体市值水平分化明显，千亿级龙头以养殖和机械为主，反映市场对规模化、产业链整合的认可。牧原股份和温氏股份依托养殖业务高成长性支撑市值，徐工机械凭借多元机械格局巩固龙头地位。市值规模与企业行业地位高度关联，前四名均为核心领域领军者，中小市值企业如大北农则受饲料利润波动影响，估值相对合理但成长空间有限。
通过对典型企业的研究，可以更直观地了解乡村振兴产业板块各具特色的布局和差异化的发展路径。牧原股份作为生猪养殖赛道的领军企业，以全链条自繁自养的规模化模式与智能化养殖技术深耕行业，展现了产能集约化管控与产业链垂直整合的成长路径；一拖股份作为国内农机装备领域的标杆，锚定农业机械化升级需求布局拖拉机等核心产品，其经营情况与估值波动深度绑定于农业现代化推进节奏与农机购置补贴政策力度，持续的研发投入对其产品矩阵迭代与市场份额提升构成了关键支撑；京基智农作为现代农业一体化发展的代表，凭借标准化养殖基地布局与全流程品控体系，推动生猪养殖产能有序释放并向食品消费端延伸价值，实现了产业效益与乡村带动效应的协同增长。三家企业的赛道定位、资产结构与盈利逻辑虽有差异，但共同指向了规模化运营、科技化赋能与产业链价值深耕的长期发展方向。
As the core engine driving agricultural and rural modernization as well as urban-rural integration, the rural revitalization industry continues to benefit from comprehensive empowerment through national strategic guidance, digital technology penetration, and industrial chain upgrading. Its impact has expanded beyond traditional farming and breeding practices to encompass the entire agricultural value chain and innovation in diverse rural consumption scenarios. Currently, various sectors within this industry—including large-scale livestock farming, agricultural machinery, seed technology, agricultural product processing, and rural cultural tourism—are interwoven with both competition and collaboration. The rivalry among market players for core production capacity, technological barriers, and brand premium capabilities has intensified significantly. The industrial governance framework has evolved from policy support during the poverty alleviation transition period to routine operational management and refined value exploration. On the policy front, sustained signals emphasizing food security, high-quality agricultural development, and rural industry revitalization have injected new vitality into agricultural enterprises in their efforts toward technological innovation, industrial chain integration, and business model innovation. Overall, China's rural revitalization industry is undergoing a transformation from capacity expansion to comprehensive value creation, with the depth of technological empowerment, breadth of industrial chain integration, and level of brand-driven operations becoming pivotal drivers for further development.
According to the latest "2026 China Rural Revitalization Industry Operation and Benchmark Enterprises Research Report" released by iiMedia Research, a globally leading third-party data mining and analysis institution for new economy industries, listed companies in the rural revitalization sector exhibit significant regional concentration. Henan (3 firms, RMB 242.901 billion), Guangdong (11 firms, RMB 156.316 billion), and Jiangsu (5 firms, RMB 132.448 billion) rank as the top three regions by total market capitalization. Muyuan Co., Ltd. (RMB 224.821 billion), XCMG Machinery (RMB 109.810 billion), and Wen's Co., Ltd. (RMB 94.024 billion) rank among the top three by quarterly average market capitalization, with the combined value of the top three reaching RMB 428.655 billion, accounting for 67.51% of the total market capitalization of the TOP 10, reflecting a highly concentrated landscape. Analysts at iiMedia Research note that the industry demonstrates pronounced differentiation in overall market capitalization levels, with billion-yuan leaders primarily focused on livestock farming and machinery, reflecting market recognition of scale expansion and industrial chain integration. Muyuan Co., Ltd. and Wen's Co., Ltd. rely on the high growth potential of their livestock farming businesses to support their market capitalizations, while XCMG Machinery solidifies its leadership position through a diversified machinery portfolio. Market capitalization is closely linked to corporate industry status: all top four firms are leaders in their core sectors, whereas small and medium-sized enterprises like Dabeinong face valuation challenges due to fluctuations in feed profit margins but have limited growth potential.
Through the study of typical enterprises, one can gain a more intuitive understanding of the distinctive layouts and differentiated development paths within the rural revitalization industry sector. As a leading player in the pig farming sector, Muyuan Co., Ltd. has deepened its presence in the industry through a large-scale model of self-breeding and self-farming across the entire chain, coupled with intelligent farming technologies, demonstrating a growth path characterized by intensive capacity management and vertical integration of the industrial chain. Yituo Co., Ltd., as a benchmark in China's agricultural machinery equipment sector, focuses on core products such as tractors to meet the demands of agricultural mechanization upgrades; its operational performance and valuation fluctuations are closely tied to the pace of agricultural modernization and the intensity of agricultural machinery purchase subsidies, with sustained R&D investment serving as a key driver for product matrix iteration and market share expansion. Jingji Zhinong, representing integrated modern agricultural development, leverages standardized breeding bases and a comprehensive quality control system to facilitate orderly capacity utilization in pig farming and extend value to food consumers, achieving synergistic growth in both industrial benefits and rural development effects. Although these three companies differ in their sector positioning, asset structures, and profit models, they collectively point toward a long-term development direction centered on scaled operations, technological empowerment, and deep cultivation of industrial chain value.

艾媒咨询 | 2026年中国“她经济”发展状况与消费行为洞察数据

随着居民人均可支配收入稳步提升，女性经济独立性与消费决策权持续增强，“她经济”市场规模不断扩容，覆盖美妆、健康、文创、服饰、数码等多个核心赛道，成为驱动消费升级的重要力量。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国“她经济”发展状况与消费行为洞察数据》显示，2026年中国“她经济”消费主力集中在26-45岁中青年女性（占比超八成），以已婚有子女群体、本科学历群体、中等收入（5001-12000元/月）群体为主，核心分布在新一线及二线城市。消费行为方面，女性消费者呈现理性与情绪双驱动特征，超九成消费决策受情绪影响；核心消费领域集中在身体护理、健康零食、养生类等领域，在服饰鞋配、3C数码、文化消费、运动健身等领域的需求也同样旺盛；消费渠道以综合电商与线下实体店为主，直播带货成为重要补充。此外，女性消费者对“定义女性”的营销方式较为反感，更认可“看见个体”的多元包容叙事。艾媒咨询分析师指出，当前“她经济”消费生态整体良好，超七成消费者对其发展前景持乐观态度，但仍存在品牌营销不规范、产品同质化、需求未充分满足等问题。未来，“她经济”将呈现理性消费、健康养生精细化、个性化定制三大趋势。企业需立足女性真实需求，兼顾产品硬实力与情感共鸣，优化营销方式与产品服务，才能精准适配消费升级需求，实现市场竞争力提升。
With the steady increase in residents' per capita disposable income, women's economic independence and decision-making power in consumption continue to grow, leading to the continuous expansion of the "she economy" market, which covers core sectors such as beauty, health, cultural and creative products, apparel, and digital products, becoming a key driver of consumption upgrades. According to the latest report titled "Insight Data on the Development Status and Consumer Behavior of China's 'She Economy' in 2026" released by iiMedia Research (a global leading third-party data mining and analysis agency for the new economy industry), the main consumer force of China's "she economy" in 2026 is concentrated among middle-aged and young women aged 26-45 (accounting for over 80%), primarily consisting of married women with children, those with a bachelor's degree, and middle-income groups (monthly income of 5,001-12,000 yuan), with a core distribution in new first-tier and second-tier cities. In terms of consumption behavior, female consumers exhibit a dual-driven pattern of rationality and emotion, with over 90% of purchasing decisions influenced by emotions. Their primary consumption areas focus on body care, healthy snacks, and wellness products, while demand remains strong in sectors such as apparel and footwear, 3C electronics, cultural consumption, and fitness. The main channels for consumption are comprehensive e-commerce platforms and offline physical stores, with live-streaming sales serving as a significant supplement. Additionally, female consumers tend to dislike marketing approaches that "define femininity" and prefer narratives that embrace diversity and individuality. Analysts from iiMedia Research pointed out that the current consumption ecosystem of the "she economy" is generally healthy, with over 70% of consumers holding an optimistic outlook on its development prospects. However, issues such as unregulated brand marketing, product homogenization, and insufficient demand fulfillment persist. In the future, the "she economy" will exhibit three major trends: rational consumption, refined health and wellness, and personalized customization. To precisely meet the demands of consumption upgrades and enhance market competitiveness, enterprises must base their strategies on women's genuine needs, balance product quality with emotional resonance, and optimize marketing approaches along with product services.

艾媒咨询 | 2025年中国“一带一路”产业市场状况及标杆企业经营数据分析报告

2025年，中国“一带一路”产业在国家顶层设计引领下，稳步推进高质量发展，聚焦基础设施互联互通、国际产能合作等核心领域，推动“硬联通”与“软联通”深度融合，产业链协同效应持续释放，进入战略深化与项目提质的关键阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国“一带一路”产业市场状况及标杆企业经营数据分析报告》数据显示，2025年“一带一路”产业资本市场表现高度集中，市值、营收、利润前三名企业在TOP10企业中的占比分别超八成、近六成、超七成；研发投入分化明显，头部企业中国建筑研发投入达239.79亿元，海能达研发投入占比高达20.10%；盈利能力差异显著，核心领域企业优势突出，海能达毛利率达50.80%。艾媒咨询分析师认为，2025年“一带一路”产业成长动能稳健，核心驱动力来自政策赋能、龙头引领与技术创新，大型国央企凭借全产业链优势构筑竞争护城河，高端装备与绿色基建领域成为增长亮点。当前产业处于成熟期，竞争格局稳固，估值分化显著，未来随着海外项目落地提速与产业结构优化，产业盈利韧性与发展质量将进一步提升。
In 2025, China's Belt and Road industry, under the guidance of national top-level planning, advanced steadily toward high-quality development, focusing on core areas such as infrastructure connectivity and international capacity cooperation. It promoted the deep integration of "hard connectivity" and "soft connectivity," continuously unleashed the synergistic effects of industrial chains, and entered a critical phase of strategic deepening and project quality improvement. According to the latest report titled "China Belt and Road Industry Market Status and Benchmark Enterprise Operation Data Analysis Report in 2025" released by iiMedia Research (a globally leading third-party data mining and analysis agency for new economy industries), the capital market performance of the Belt and Road industry in 2025 was highly concentrated. The top three enterprises in terms of market capitalization, revenue, and profit accounted for over 80%, nearly 60%, and over 70% of the top 10 enterprises, respectively. R&D investment showed significant divergence, with China State Construction Engineering Corporation (CSCEC) investing 23.979 billion yuan, while Hytera's R&D investment accounted for 20.10% of its total. Profitability disparities were pronounced, with core sector enterprises demonstrating notable advantages, and Hytera achieving a gross profit margin of 50.80%. Analysts from iiMedia Research noted that the Belt and Road industry will maintain steady growth momentum in 2025, driven by policy empowerment, leading enterprises, and technological innovation. Major state-owned enterprises leverage their full industrial chain advantages to build competitive barriers, with high-end equipment and green infrastructure emerging as growth highlights. The industry is currently in its mature phase, featuring a stable competitive landscape and significant valuation disparities. As overseas projects accelerate and industrial structures optimize, profitability resilience and development quality will further improve.

艾媒咨询 | 2025年中国油气资源产业市场状况及标杆企业经营数据分析报告

2025年，中国油气资源产业在政策引导、能源安全战略推动与技术迭代赋能下，稳步推进全产业链协同发展，同时积极向低碳化、多元化转型，产业链布局持续完善，进入稳健发展与结构优化并行的关键阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国油气资源产业市场状况及标杆企业经营数据分析报告》数据显示，2025年油气资源产业资本市场表现高度集中，市值、营收前三名企业在TOP10企业中的占比均近九成，呈现极强龙头效应；研发投入分化明显，产业头部企业研发投入规模突出，中国石油年度研发投入达143.75亿元，而秦川物联研发投入占比高达19.36%；盈利能力差异显著，核心资源型企业优势突出，洲际油气毛利率达56.44%，中国海油净利率达32.66%。艾媒咨询分析师认为，2025年中国油气资源产业成长动能稳健，核心驱动力来自政策支持、资源禀赋优势与技术创新升级，头部企业凭借全产业链布局与资源掌控力构筑竞争护城河，油气装备与技术服务领域成为增长亮点。当前产业处于成熟期，竞争格局稳固，估值分化显著。未来随着低碳转型深化与非常规油气开发提速，产业盈利韧性与发展质量将进一步提升。
In 2025, China's oil and gas resources industry advanced steadily with the coordinated development of the entire industrial chain under the guidance of policies, the impetus of energy security strategies, and technological iteration. It actively transitioned toward low-carbon and diversified models, with continuously improving industrial chain layouts, entering a critical phase of parallel stable development and structural optimization.  According to the latest report titled "China Oil and Gas Resources Industry Market Status and Benchmark Enterprise Operating Data Analysis Report in 2025" released by iiMedia Research (a leading third-party data mining and analysis firm in the global new economy industry), the capital market performance of the oil and gas resources industry in 2025 was highly concentrated. The top three enterprises in terms of market value and revenue accounted for nearly 90% of the top 10, demonstrating a strong leading effect. R&D investment showed significant differentiation, with leading industry players exhibiting prominent R&D scales. China National Petroleum Corporation's annual R&D investment reached 14.375 billion yuan, while Qinchuan IoT's R&D investment accounted for as high as 19.36%. Profitability disparities were notable, with core resource-based enterprises holding distinct advantages. Intercontinental Oil & Gas achieved a gross margin of 56.44%, and CNOOC's net profit margin reached 32.66%. Analysts from iiMedia Research believe that in 2025, China's oil and gas resource industry will maintain steady growth momentum, driven by policy support, resource endowment advantages, and technological innovation and upgrades. Leading enterprises will build competitive barriers through comprehensive industrial chain layouts and resource control capabilities, with the oil and gas equipment and technical services sector emerging as a growth highlight. The industry is currently in a mature phase, featuring a stable competitive landscape and significant valuation differentiation. In the future, as low-carbon transformation deepens and unconventional oil and gas development accelerates, the industry's profitability resilience and development quality will further improve.

艾媒咨询 | 2026年中国玩具用户消费行为洞察数据

玩具作为陪伴成长、开发智力、传递情感的重要载体，其消费市场随情绪经济、泛二次元产业及教育智能硬件的发展持续扩容，成为满足消费者多元需求的重要领域。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国玩具用户消费行为洞察数据》显示，2026年中国玩具消费者以女性（75.70%）、31-40岁中年群体（52.56%）为主；消费偏好集中于毛绒（35.07%）、益智（34.69%）、智能（32.53%）三类玩具；价格偏好以101-200元为主流（43.87%）；购买渠道以综合电商平台（29.42%）、玩具专卖店（21.16%）为主。此外，超九成消费者对减压玩具有认知，70.13%的消费者认可其减压效果。中国玩具消费者购买意愿强烈，超六成消费者购买频率集中在三个月内；选择时最看重材料安全（36.65%）、功能（34.71%）与价格（33.81%）。同时，消费者认为国产玩具品牌在价格、需求适配等方面的优势突出，但在质量安全、设计创新等方面仍有提升空间。艾媒咨询分析师指出，在情绪经济升温、科技融合加速及消费需求多元化的背景下，玩具市场正从单一娱乐向多功能化、个性化、教育化延伸，教育、科技、环保成为未来核心发展趋势。企业需精准把握不同群体消费差异，强化国产品牌质量与创新能力，贴合线上化、专业化消费趋势，才能更好适配消费者多元需求，实现市场竞争力的提升。
Toys, as a vital medium for companionship, intellectual development, and emotional connection, have seen continuous market expansion alongside the growth of the emotional economy, the pan-AI industry, and educational smart hardware, becoming a key sector catering to diverse consumer needs. According to the latest "Insight Data on Consumer Behavior of China's Toy Users in 2026" released by iiMedia Research , a globally leading third-party data mining and analysis agency in the new economy, China's toy consumers in 2026 are predominantly female (75.70%) and middle-aged (31-40 years old, 52.56%). Their consumption preferences are concentrated in plush (35.07%), educational (34.69%), and smart (32.53%) toys, with a price preference primarily in the 101-200 yuan range (43.87%). The main purchasing channels are comprehensive e-commerce platforms (29.42%) and toy specialty stores (21.16%). Additionally, over 90% of consumers are aware of stress-relief toys, with 70.13% acknowledging their stress-relieving effects.Chinese toy consumers exhibit strong purchasing intentions, with over 60% buying within three months. When making choices, they prioritize material safety (36.65%), functionality (34.71%), and price (33.81%). Meanwhile, consumers recognize the advantages of domestic toy brands in pricing and demand alignment but identify room for improvement in quality safety and design innovation.Analysts from iiMedia Research pointed out that against the backdrop of a surging emotional economy, accelerated technology integration, and diversified consumer demand, the toy market is extending from single entertainment to multifunctionality, personalization, and educational value, with education, technology, and environmental protection emerging as core future development trends. Enterprises must accurately grasp the consumption differences among various groups, enhance the quality and innovation capabilities of domestic brands, and align with the trends of online and professional consumption to better cater to consumers' diverse needs and achieve improved market competitiveness.

艾媒咨询 | 2025年中国备孕人群互联网行为与消费洞察数据

生育支持政策体系不断完善、育儿补贴等惠民措施落地推进以及各类辅助生殖技术的快速发展，为中国备孕市场带来了良好的市场环境和发展机遇。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国备孕人群互联网行为与消费洞察数据》显示，2022-2025年中国0-3岁婴幼儿托育市场规模从1258.3亿元增至1621.3亿元，预计2030年0-3岁婴幼儿托育市场规模将增至2323.1亿元。此外，2025年中国母婴消费市场规模为81640亿元，2027年预计将达到89149亿元，整体市场前景保持积极向好态势。
中国备孕人群的新增消费品类中，孕前检查（62.18%）、备孕保健品（51.45%）和验孕（38.50%）三类产品位居前列；在商品消费决策方面，超四成（43.61%）的备孕人群消费支出增加，且专家或媒体权威背书（68.65%）是中国备孕人群最核心的关注因素；在备孕信息获取渠道方面，女性健康管理APP（如美柚）占比63.71%，母婴APP（如妈妈网孕育等）占45.14%，内容社区平台（如小红书）占43.78%，且使用这些渠道的核心需求是记录追踪身体相关信息与咨询专家心得；信赖来源方面，备孕人群更倾向于从专业人士与真实用户处获取相关信息，母婴专业媒体编辑、医生和普通同圈层妈妈网友分别占比65.08%、33.90%和33.56%。这一现象体现当代中国备孕人群对健康管理的重视逐渐提升，优生优育的观念深入人心，备孕人群为了确保自己和胎儿的健康，会更加注重营养、饮食方面的调整，并愿意为备孕信息和服务进行一定的消费。
艾媒咨询分析师指出，随着居民生活水平提升和消费能力提高，稳定的经济基础为科学备孕消费提供了有力支撑，且兼具消费意愿与能力的群体已成为备孕市场核心驱动力，中国备孕行业未来发展前景广阔，整体将呈现三大发展趋势：一是消费需求向精细化升级，备孕人群对健康管理、营养补充等相关产品与服务的专业性、针对性要求持续提高；二是互联网场景深度渗透，线上信息获取、产品购买与服务体验成为备孕人群的核心选择，数字化工具与专业内容的融合更加紧密；三是服务模式向多元化延伸，从单一产品供给转向“知识指导+工具辅助+情感陪伴”的全周期服务，契合备孕人群的全方位需求。未来，企业需推动备孕相关产品与服务迭代升级，精准满足备孕人群科学化、高效化、个性化、便捷化的备孕需求。
The continuous improvement of the fertility support policy system, the implementation of beneficial measures such as childcare subsidies, and the rapid development of various assisted reproductive technologies have brought a favorable market environment and development opportunities to the Chinese fertility market. The latest report titled "Internet behavior and consumption insights of Chinese pregnancy planning population in 2025" released by iiMedia Research, a global leading third-party data mining and analysis institution in the new economy industry, shows that the market size of infant care for children aged 0-3 years old in China has increased from 125.83 billion yuan in 2022 to 162.13 billion yuan by 2025. It is estimated that the market size will further increase to 232.31 billion yuan by 2030. Additionally, the market size of maternal and infant consumption in China was 8164 billion yuan in 2025, and is expected to reach 8914.9 billion yuan in 2027. The overall market outlook remains positive and promising.
Among the new consumption categories of Chinese couples preparing for pregnancy, pre-pregnancy check-ups (62.18%), pre-pregnancy health supplements (51.45%), and pregnancy tests (38.50%) rank at the top. In terms of purchasing decisions for goods, over 40% (43.61%) of the couples preparing for pregnancy have increased their spending, and expert or media endorsement (68.65%) is the most crucial factor for Chinese couples preparing for pregnancy. In terms of the channels for obtaining pregnancy-related information, female health management apps (such as Meiyou) account for 63.71%, maternal and infant apps (such as Momnet Pregnancy, etc.) account for 45.14%, and content community platforms (such as Xiaohongshu) account for 43.78%. The main purpose of using these channels is to record and track physical information and consult experts. In terms of information sources, the expectant parents are more likely to obtain relevant information from professionals and real users. The proportions of editors from maternal and infant professional media, doctors, and ordinary mothers in the same circle are 65.08%, 33.90%, and 33.56% respectively. This phenomenon reflects that the importance of health management among contemporary Chinese couples planning to have a baby is gradually increasing. The concept of having healthy babies has taken root in people's minds. To ensure the health of themselves and their fetuses, couples planning to have a baby will pay more attention to adjustments in nutrition and diet, and are willing to make certain expenditures on pregnancy information and services.
An analyst from iiMedia Research pointed out that with the improvement of residents' living standards and consumption capacity, a stable economic foundation has provided strong support for scientific pregnancy planning consumption. Moreover, the group with both the willingness and ability to consume has become the core driving force of the pregnancy planning market. The future development prospects of the Chinese pregnancy planning industry are broad, and it will generally present three major development trends: First, consumer demands are upgrading towards greater refinement. The groups preparing for pregnancy have continuously raised their requirements for the professionalism and targeted nature of products and services related to health management and nutritional supplementation. Second, the penetration of internet scenarios is deepening. Online information acquisition, product purchase, and service experience have become the core choices for the groups preparing for pregnancy. The integration of digital tools and professional content has become even closer. Third, service models are extending towards diversification. They have shifted from providing single products to a full-cycle service that includes "knowledge guidance + tool assistance + emotional support", meeting the all-round needs of the groups preparing for pregnancy. In the future, enterprises need to promote the iterative upgrading of products and services related to pregnancy preparation, precisely meeting the scientific, efficient, personalized, and convenient pregnancy preparation needs of the groups preparing for pregnancy. 

艾媒咨询 | 2026年中国AI玩具行业发展状况与消费行为调查数据

截至2026年3月，AI玩具行业正处于爆发式增长、全龄化渗透、技术快速迭代的关键阶段，中国已成为全球最大市场之一。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2026年中国AI玩具行业发展状况与消费行为调查数据》数据显示，2019至2025年，中国人工智能市场规模从1372亿元增长至10457亿元，其迅猛扩容为AI玩具行业的技术迭代、供应链完善、消费普及与产业升级提供了坚实支撑与强劲动力。从消费群体结构来看，中国AI玩具市场呈现出明显的中青年主导特征，26-35岁人群占比最高，达53.45%；36-45岁消费者占比36.45%；18-25岁年轻群体占比7.66%。同时，56.05% 的消费者每周使用AI玩具3-5次，表明AI玩具已逐步融入日常消费生活。

艾媒咨询 | 2025年8月全球主要行业投融资数据监测月报

2025年8月，全球主要行业投融资呈现“量增额减”的态势，投融资数量微增，但金额却大幅下降。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年8月全球主要行业投融资数据监测月报》显示，2025年8月全球投融资事件数量与7月相比，增长0.65%，投融资金额下降34.86%。投融资数量微增与金额大幅回落形成对比，反映出单笔投资规模呈收缩态势。这一变化可能受到当前市场环境影响，投资者更倾向于采取分散化策略以降低风险。与历史趋势相比，2025年8月全球投融资数量仍保持增长，但投资金额波动显著，显示出市场活跃度与投资规模之间存在不稳定性。本月数据的突出特征在于投融资金额的大幅下降，其原因或涉及行业周期变化、政策调整或市场预期转变等多方面因素，后续市场动向值得密切关注。
In August 2025, the investment and financing of major industries worldwide showed a trend of "increasing quantity and decreasing amount", with a slight increase in investment and financing quantity but a significant decrease in amount. According to the latest "Global Major Industry Investment and Financing Data Monitoring Monthly Report for August 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the number of global investment events in August 2025 increased by 0.65% compared to July, while investment and financing amounts decreased by 34.86%. The slight increase in the number of investments and financing compared to the significant decline in the amount reflects a shrinking trend in the scale of individual investments. This change may be influenced by the current market environment, where investors are more inclined to adopt diversification strategies to reduce risk. Compared with historical trends, the global investment and financing volume will continue to grow in August 2025, but the investment amount will fluctuate significantly, indicating the instability between market activity and investment scale. The prominent feature of this month's data is the significant decrease in investment amount, which may be due to various factors such as industry cycle changes, policy adjustments, or changes in market expectations. The subsequent market trends deserve close attention.

艾媒咨询 | 2025年7月全球主要行业投融资数据监测月报

2025年7月，全球主要行业投融资市场表现强劲。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年7月全球主要行业投融资数据监测月报》显示，2025年7月全球投融资事件数量达到763起，相较于6月的604起，环比增长26.32%，投融资金额高达3696.61亿人民币，环比增长48.30%，显示出投融资活跃度和资金规模的显著提升。这一变化可能与行业周期性增长、政策利好、市场回暖及节假日消费刺激有关。对比历史趋势，7月的投融资数量和金额均创下年内新高，显示出市场对投资的强烈信心和活跃度。在商业实际情况中，这可能反映了市场对新兴技术和创新项目的追捧，以及对经济复苏的乐观预期。
In July 2025, the global major industry investment and financing markets performed strongly. According to the latest "Global Major Industry Investment and Financing Data Monitoring Monthly Report for July 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the number of global investment and financing events reached 763 in July 2025, a 26.32% increase compared to 604 in June, and the investment and financing amount was as high as 369.661 billion RMB, a 48.30% increase compared to the previous month. This indicates a significant increase in investment and financing activity and scale. This change may be related to the cyclical growth of the industry, favorable policies, market recovery, and holiday consumption stimulation. Compared with historical trends, both the number and amount of investment and financing in July set new highs for the year, demonstrating strong market confidence and activity in investment. In the actual business situation, this may reflect the market's pursuit of emerging technologies and innovative projects, as well as optimistic expectations for economic recovery.

艾媒咨询 | 2025年中国种草经济行业发展状况与消费行为调查数据

随着居民消费观念转变，品质消费、服务消费占比持续提升，消费结构不断优化，为社会消费品零售总额的持续增长注入结构性动力。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国种草经济行业发展状况与消费行为调查数据》显示，2015-2029年中国MCN行业市场规模呈现持续增长态势，2024年市场规模达到636亿元，预计2029年市场规模突破1000亿元。未来，行业增长趋于平稳，但整体规模仍呈扩大趋势。
在中国种草经济消费者中，61.20%对种草持理性态度，32.56%认为种草是基于他人经验的总结，而6.24%因被欺骗过而不信任种草；被种草的主要渠道中，KOL/达人/博主测评视频占比最高，为55.14%，其次是KOL/达人/博主带货推广占比48.29%，内容社区的素人分享占比45.95%，亲友推荐占比35.36%，其他买家评价吸睛占比24.30%，软文推广占比20.40%。反映出大多数中国消费者不会盲目被种草，对种草持谨慎态度；视频内容和名人效应对消费者有较大影响。
艾媒咨询分析师指出，在未来，中国种草经济将在多方面呈现显著发展态势。在消费模式上，短视频平台凭借算法推荐扩大种草覆盖，社交平台依托圈层传播深化信任链接，二者协同构建“发现-信任-转化”完整链路；在需求端，随着消费者理性意识增强，真实体验类种草内容更受青睐，Z世代对小众品牌、国潮产品的种草需求持续升温，个性化推荐成为核心诉求；技术创新贯穿始终，从AI生成虚拟种草内容提升创作效率，到大数据分析优化种草投放精准度。企业需强化内容合规建设，建立专业种草内容审核机制，杜绝虚假宣传；深耕用户价值挖掘，通过私域运营沉淀忠实粉丝群体，增强品牌认同感；加大技术应用投入，利用AI工具优化内容创作与用户画像分析，以此构建核心竞争力，在规范发展的市场环境中实现增长突破。
With the transformation of residents' consumption concepts, the proportion of quality consumption and service consumption has continued to rise, and the consumption structure has been constantly optimized, injecting structural impetus into the sustained growth of the total retail sales of consumer goods in society. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Grass-planting Economy Industry in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's MCN industry has shown a continuous growth trend from 2015 to 2029. The market size is expected to reach 63.6 billion yuan in 2024 and exceed 100 billion yuan in 2029. In the future, the growth of the industry will tend to stabilize, but the overall scale will still show an expanding trend.
Among Chinese consumers of the "grass-planting economy", 61.20% hold a rational attitude towards grass-planting, 32.56% believe that grass-planting is a summary based on others' experiences, while 6.24% do not trust grass-planting because they have been deceived. Among the main channels for being influenced, KOL/ influencer/blogger review videos account for the highest proportion at 55.14%, followed by KOL/ influencer/blogger product promotion at 48.29%, content community sharing by ordinary people at 45.95%, recommendations from friends and relatives at 35.36%, and eye-catching reviews from other buyers at 24.30%. Soft article promotion accounts for 20.40%. It reflects that the majority of Chinese consumers will not be blindly influenced and hold a cautious attitude towards it. Video content and the influence of celebrities have a significant impact on consumers.
Analysts from iiMedia Research pointed out that in the future, China's grass-planting economy will show a significant development trend in many aspects. In terms of consumption patterns, short-video platforms expand the coverage of "grass-planting" through algorithmic recommendations, while social platforms deepen trust connections by relying on circle dissemination. The two work together to build a complete chain of "discovery - trust - conversion". On the demand side, as consumers' rational awareness increases, genuine experience-based product recommendation content is more favored. The demand of Generation Z for niche brands and domestic trend products continues to rise, and personalized recommendations have become the core demand. Technological innovation runs through the entire process, from AI-generated virtual seeding content to enhance creation efficiency, to big data analysis to optimize the accuracy of seeding placement. Enterprises need to strengthen content compliance construction, establish a professional content review mechanism for product promotion, and eliminate false advertising. Deeply cultivate user value exploration, accumulate a loyal fan base through private domain operation, and enhance brand recognition. Increase investment in technology application, utilize AI tools to optimize content creation and user profiling analysis, thereby building core competitiveness and achieving growth breakthroughs in a standardized and developing market environment.