伴随消费升级，消费者需求逐渐多样化，本地生活服务面进一步扩大。如今，本地生活行业已逐步迈进万亿市场。近年来，在数字经济的加持下，本地生活行业进行了数字化升级，并发展成为最活跃的行业之一，得到了资本市场的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年10-11月中国本地生活行业投融资数据分析简报》，助力投资人与创业者用户即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
With the upgrading of consumption, consumer demand is gradually diversified, and the local life service area is further expanded. Today, the local living industry has gradually entered a trillion market. In recent years, with the support of the digital economy, the local living industry has been digitally upgraded and developed into one of the most active industries, which has attracted a lot of attention from the capital market.iiMedia Research inquires and publishes the analysis briefing on investment and financing data of local life industry in China from October to November 2021 through iimedia data center (data. iimedia.cn), which helps investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.

本报告涉及的案例/品牌/企业：百度

iiMedia Research(艾媒咨询)数据显示，中国智慧交通技术支出规模不断增长，2020年中国智慧交通技术支出规模达502.7亿元，同比增长16.26%，预计2021年中国智慧交通技术支出规模将达580亿元，城市轨道交通、公交、网约车、自动驾驶相关市场规模总体处在快速发展阶段。艾媒咨询分析师认为，目前中国智慧交通不管是技术还是政策等条件均基本成熟，智慧交通建设在部分城市已有了初步成果，未来随着行业向下沉市场不断推进、自动驾驶等技术不断突破，智慧交通行业整体将迎来一波较快的增长，也有望成为中国新的经济增长点。
According to iiMedia Research, the scale of China's smart transportation technology expenditure continues to grow. In 2020, China's smart transportation technology expenditure reached 50.27 billion yuan, a year-on-year increase of 16.26%. It is expected that China's smart transportation technology expenditure will reach 58 billion yuan in 2021, including urban rail transit, public transportation, online car hailing The market scale related to automatic driving is in the stage of rapid development. iimedia consulting analysts believe that at present, China's intelligent transportation is basically mature in terms of technology and policy. The construction of intelligent transportation has achieved preliminary results in some cities. In the future, with the continuous promotion of the industry to the sinking market and the continuous breakthrough of technologies such as automatic driving, the intelligent transportation industry as a whole will usher in a wave of rapid growth, It is also expected to become a new economic growth point in China.

本报告涉及的案例/品牌/企业：美团，鸿骏膳食，千喜鹤

iiMedia Research(艾媒咨询)数据显示，2021年中国团餐市场规模为1.77万亿元，中国团餐具备稳定的客户群体，2020年在校人数和城镇就业人数总计约7.5亿人。随着团餐多样化发展和行业服务、技术的升级，预估保持10%的增长率，2023年将达2.25万亿元。艾媒咨询分析师认为，2020年中国百强团餐企业团体膳食营收市场份额占比为6.7%，市场集中度低，缺少市场强势品牌。在消费升级的推动下，中国团餐用户更加注重产品的质量和服务体验，客户需求推动团餐企业向品牌化方向发展。 (《艾媒咨询|2021年中国团餐行业分析报告》完整高清PDF版共48页，可点击文章底部报告下载按钮进行报告下载)
According to the data of iimedia research, the market scale of Chinese group meal in 2021 was 1.77 trillion yuan. Chinese group meal has a stable customer group. In 2020, the number of students and urban employment totaled about 750 million. With the diversified development of group meals and the upgrading of industry services and technology, it is estimated to maintain a growth rate of 10% and reach 2.25 trillion yuan in 2023. iiMedia consulting analysts believe that in 2020, the market share of group meal revenue of China's top 100 group meal enterprises accounted for 6.7%, with low market concentration and lack of strong brands in the market. Driven by consumption upgrading, Chinese group meal users pay more attention to product quality and service experience, and customer demand promotes group meal enterprises to develop in the direction of branding. (“iiMedia Report | Research Analysis Report on Chinese Group Meal Industry in 2021”full version has 48 pages,please click the download button at the bottom of the article to download the report.)

iiMedia Research（艾媒咨询）数据显示，2018-2020年中国礼物经济产业市场规模从8000亿元增至10913亿元，呈逐年递增趋势。2021年市场规模预计达11568亿元，预计2022年市场规模达12262亿元。随着中国礼物经济产业的逐渐增长，未来将吸引更多的市场参与者关注。调研发现，2021年中国礼物经济用户送礼频率集中在2-6次（63.7%），人均年送礼次数4.9次，人均年送礼金额2357.6元；中国礼物经济用户中会在平时给自己、家人、伴侣、亲友购买礼物的比例分别为29.1%、14.9%、12.3%、10.1%。艾媒咨询分析师认为，中国礼物经济用户对于礼物消费的态度和观念已经逐渐改变，更加重视日常生活中情感实质的传达。过去中国礼物消费主要集中在传统节庆日如春节、中秋、端午等，但随着人们送礼观念的逐步改变，节日庆祝常态化，礼物消费正从集中走向分散。
According to the data of iiMedia Research, the market scale of China's gift economy industry increased from 800 billion yuan to 1091.3 billion yuan from 2018 to 2020, showing an increasing trend year by year. The market scale is expected to reach 1156.8 billion yuan in 2021 and 1226.2 billion yuan in 2022. With the gradual growth of China's gift economy industry, it will attract more market participants in the future. The survey found that in 2021, the frequency of gift giving by Chinese gift economic users was concentrated in 2-6 times (63.7%), the number of gifts per capita was 4.9 times, and the annual gift giving amount per capita was 2357.6 yuan; Among Chinese gift economy users, 29.1%、14.9%、12.3% and 10.1% of them will buy gifts for themselves, family, partners, relatives and friends. AI media consulting analysts believe that the attitude and concept of Chinese gift economy users towards gift consumption have gradually changed, paying more attention to the transmission of emotional essence in daily life. In the past, China's gift consumption was mainly concentrated on traditional festivals, such as the Spring Festival, the Mid Autumn Festival and the Dragon Boat Festival. However, with the gradual change of people's concept of gift giving and the normalization of festival celebration, gift consumption is moving from concentration to dispersion.

本报告涉及的案例/品牌/企业：五粮液，唐庄酒业，观云白酒

iiMedia Research(艾媒咨询)数据显示，中国2021年中国白酒市场规模将达6434亿元，同比增长10.2%。数字化技术赋能白酒行业，助力企业降本增效，中国酒类新零售市场规模2021年达1363.1亿元。预计未来中国白酒行业发展稳定，营收和利润仍有较大空间，2025年将达9500亿元。经调研发现，中国白酒消费者中七成为男性，超六成为中高收入群体，消费者最喜好的前三白酒品牌分别是五粮液、泸州老窖、剑南春。艾媒咨询分析师认为，近年来中国酒类市场迎来新的变革，低度酒品类迎来了新的增长，消费群体以年轻人为主。2021年天猫双十一周低度购买人数增长超50%，年轻人占到60%。在“她”经济的驱动下，适合年轻女性饮用的低度酒同比增长46%，年轻女性成为酒类市场新的增长点。
According to the data of iiMedia Research, China's liquor market will reach 643.4 billion yuan in 2021, up 10.2% year on year. Digital technology can empower the liquor industry and help enterprises reduce costs and increase efficiency. The scale of China's new liquor retail market will reach 136.31 billion yuan in 2021. It is expected that China's liquor industry will develop stably in the future, and its revenue and profit will still have a large space, which will reach 950 billion yuan in 2025. According to the survey, seven of Chinese liquor consumers are male, and more than six are middle and high income groups. The top three liquor brands most favored by consumers are Wuliangye, Luzhoulaojiao and Jiannanchun. iiMedia consulting analysts believe that in recent years, China's wine market has ushered in a new revolution, low-alcohol wine category ushered in a new growth, the consumer group is mainly young people. In 2021, the number of low-priced shoppers on Tmall will increase by more than 50%, with young people accounting for 60%. Driven by the "she" economy, low-alcohol drinks suitable for young women increased by 46% year-on-year, making young women a new growth point in the alcohol market.

伴随新一轮科技革命的开展，新兴信息技术与制造业进行了深度融合，先进制造业成为经济发展的新引擎。近年来，先进制造产业创新不断涌现，并发展成为最活跃的行业之一，相关细分赛道也维持着较高的增长，收获了资本的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年9-10月中国先进制造行业投融资数据分析简报》，助力投资人与创业者用户即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
iiMedia Research inquires and publishes the“Analysis report on investment and financing data of China's advanced manufacturing industry from September to October 2021” through iimedia data center (data. iimedia. cn), so as to help investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.

近年来，网络安全建设受到国家层面高度重视，陆续推出了《网络安全法》《数据安全法》《个人信息保护法》等多项法律法规，为中国网络安全产业的发展注入了有力的政策支持。iiMedia Research(艾媒咨询)数据显示，2021年，中国网络信息安全市场规模达到926.8亿元。随着政策刺激的持续兑现与技术的进步，未来中国网络信息安全市场规模增幅将进一步扩大，预计2023年市场规模将突破1400亿元。
In recent years, the construction of network security has been highly valued at the national level. A number of laws and regulations such as the network security law, the data security law and the personal information protection law have been successively introduced, which has injected strong policy support into the development of China's network security industry. According to iiMedia Research, the scale of China's network information security market reached 92.68 billion yuan in 2021. With the continuous implementation of policy incentives and technological progress, the scale growth of China's network information security market will further expand in the future. It is expected that the market scale will exceed 140 billion yuan in 2023.

数字经济蓬勃发展，数字化转型逐步成为企业发展的必然要求。在此情境下，数字化产品或服务也越来越受到数字化转型企业的青睐。近年来，在新兴技术的加持下，企业服务产业创新不断涌现，并发展成为最活跃的行业之一，相关细分赛道也维持着较高的增长，收获了资本市场的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年9-10月中国企业服务行业投融资数据分析简报》，助力投资人与创业者用户即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
With the vigorous development of digital economy, digital transformation has gradually become an inevitable requirement for enterprise development. In this context, digital products or services are increasingly favored by digital transformation enterprises. In recent years, with the support of emerging technologies, the innovation of enterprise service industry has continuously emerged and developed into one of the most active industries. The relevant segments have also maintained high growth and gained a lot of attention from the capital market.Iimedia inquires and publishes the investment and financing data analysis briefing of China's enterprise service industry from September to October 2021 through iimedia data center (data. Iimedia. CN), so as to help investors and entrepreneurs understand the market trend in real time, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.

本报告涉及的案例/品牌/企业：Manner，三顿半，挪瓦

iiMedia Research(艾媒咨询)数据显示，2021年中国咖啡市场规模约3817亿元，中国消费者饮食观念发生了改变，咖啡逐渐在中国消费者生活中普及，中国咖啡市场进入一个高速发展的阶段，预计行业保持27.2%的增长率上升，2025年中国咖啡市场规模将达10000亿元。艾媒咨询分析师认为，随着行业竞争的加剧，企业客户留存难、客户需求难挖掘等问题降低了企业的发展效率。数字化转型为咖啡企业带来了新的管理工具，企业通过数字化运营进一步提升咖啡行业核心竞争力，拓展市场份额。
According to the data of iimedia research, the scale of China's coffee market is about 381.7 billion yuan in 2021. The dietary concept of Chinese consumers has changed. Coffee is gradually popularized in the lives of Chinese consumers. China's coffee market has entered a stage of rapid development. It is expected that the industry will maintain a growth rate of 27.2%, and the scale of China's coffee market will reach 100 billion yuan in 2025. iiMedia consulting analysts believe that in 2020, the market share of group meal revenue of China's top 100 group meal enterprises accounted for 6.7%, with low market concentration and lack of strong brands in the market. Driven by consumption upgrading, Chinese group meal users pay more attention to product quality and service experience, and customer demand promotes group meal enterprises to develop in the direction of branding.

本报告涉及的案例/品牌/企业：自嗨锅，莫小仙，海底捞

iiMedia Research(艾媒咨询)数据显示，2021年中国自热火锅市场规模为103.7亿元，着自热火锅领域技术的更迭以及产品的多元化口味，预计市场将保持20%的增幅持续扩容，预计2023年中国自热火锅市场规模将达148.9亿元。中国自热火锅市场自2015年开始萌芽，到2017年迅速扩容，近年火遍中国。随着时间的推移，自热火锅的需求量稳步提升，大型餐饮企业和食品企业开始陆续入场，加速了自热火锅市场的发展。艾媒咨询分析师认为，自热火锅爆红后，整个行业存在价格高、口味还原欠缺、食品安全频发等问题，行业仍需要统一标准来实现长久的发展。
According to iimedia research, China's self heating hot pot market will reach 10.37 billion yuan in 2021. With the change of technology in the field of self heating hot pot and the diversified taste of products, it is expected that the market will maintain a growth rate of 20% and continue to expand. It is expected that China's self heating hot pot market will reach 14.89 billion yuan in 2023. China's self heating hot pot market began to sprout in 2015 and expanded rapidly in 2017. It has been popular in China in recent years. With the passage of time, the demand for self heating hot pot has increased steadily, and large catering enterprises and food enterprises began to enter one after another, accelerating the development of self heating hot pot market. iiMedia consulting analysts believe that since the hot pot became popular, the whole industry has problems such as high price, lack of taste restoration and frequent food safety. The industry still needs unified standards to achieve long-term development.