艾媒咨询 | 2025年8月全球主要行业投融资数据监测月报

2025年8月，全球主要行业投融资呈现“量增额减”的态势，投融资数量微增，但金额却大幅下降。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年8月全球主要行业投融资数据监测月报》显示，2025年8月全球投融资事件数量与7月相比，增长0.65%，投融资金额下降34.86%。投融资数量微增与金额大幅回落形成对比，反映出单笔投资规模呈收缩态势。这一变化可能受到当前市场环境影响，投资者更倾向于采取分散化策略以降低风险。与历史趋势相比，2025年8月全球投融资数量仍保持增长，但投资金额波动显著，显示出市场活跃度与投资规模之间存在不稳定性。本月数据的突出特征在于投融资金额的大幅下降，其原因或涉及行业周期变化、政策调整或市场预期转变等多方面因素，后续市场动向值得密切关注。
In August 2025, the investment and financing of major industries worldwide showed a trend of "increasing quantity and decreasing amount", with a slight increase in investment and financing quantity but a significant decrease in amount. According to the latest "Global Major Industry Investment and Financing Data Monitoring Monthly Report for August 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the number of global investment events in August 2025 increased by 0.65% compared to July, while investment and financing amounts decreased by 34.86%. The slight increase in the number of investments and financing compared to the significant decline in the amount reflects a shrinking trend in the scale of individual investments. This change may be influenced by the current market environment, where investors are more inclined to adopt diversification strategies to reduce risk. Compared with historical trends, the global investment and financing volume will continue to grow in August 2025, but the investment amount will fluctuate significantly, indicating the instability between market activity and investment scale. The prominent feature of this month's data is the significant decrease in investment amount, which may be due to various factors such as industry cycle changes, policy adjustments, or changes in market expectations. The subsequent market trends deserve close attention.

艾媒咨询 | 2025年7月全球主要行业投融资数据监测月报

2025年7月，全球主要行业投融资市场表现强劲。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年7月全球主要行业投融资数据监测月报》显示，2025年7月全球投融资事件数量达到763起，相较于6月的604起，环比增长26.32%，投融资金额高达3696.61亿人民币，环比增长48.30%，显示出投融资活跃度和资金规模的显著提升。这一变化可能与行业周期性增长、政策利好、市场回暖及节假日消费刺激有关。对比历史趋势，7月的投融资数量和金额均创下年内新高，显示出市场对投资的强烈信心和活跃度。在商业实际情况中，这可能反映了市场对新兴技术和创新项目的追捧，以及对经济复苏的乐观预期。
In July 2025, the global major industry investment and financing markets performed strongly. According to the latest "Global Major Industry Investment and Financing Data Monitoring Monthly Report for July 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry, the number of global investment and financing events reached 763 in July 2025, a 26.32% increase compared to 604 in June, and the investment and financing amount was as high as 369.661 billion RMB, a 48.30% increase compared to the previous month. This indicates a significant increase in investment and financing activity and scale. This change may be related to the cyclical growth of the industry, favorable policies, market recovery, and holiday consumption stimulation. Compared with historical trends, both the number and amount of investment and financing in July set new highs for the year, demonstrating strong market confidence and activity in investment. In the actual business situation, this may reflect the market's pursuit of emerging technologies and innovative projects, as well as optimistic expectations for economic recovery.

艾媒咨询 | 2025年中国种草经济行业发展状况与消费行为调查数据

随着居民消费观念转变，品质消费、服务消费占比持续提升，消费结构不断优化，为社会消费品零售总额的持续增长注入结构性动力。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国种草经济行业发展状况与消费行为调查数据》显示，2015-2029年中国MCN行业市场规模呈现持续增长态势，2024年市场规模达到636亿元，预计2029年市场规模突破1000亿元。未来，行业增长趋于平稳，但整体规模仍呈扩大趋势。
在中国种草经济消费者中，61.20%对种草持理性态度，32.56%认为种草是基于他人经验的总结，而6.24%因被欺骗过而不信任种草；被种草的主要渠道中，KOL/达人/博主测评视频占比最高，为55.14%，其次是KOL/达人/博主带货推广占比48.29%，内容社区的素人分享占比45.95%，亲友推荐占比35.36%，其他买家评价吸睛占比24.30%，软文推广占比20.40%。反映出大多数中国消费者不会盲目被种草，对种草持谨慎态度；视频内容和名人效应对消费者有较大影响。
艾媒咨询分析师指出，在未来，中国种草经济将在多方面呈现显著发展态势。在消费模式上，短视频平台凭借算法推荐扩大种草覆盖，社交平台依托圈层传播深化信任链接，二者协同构建“发现-信任-转化”完整链路；在需求端，随着消费者理性意识增强，真实体验类种草内容更受青睐，Z世代对小众品牌、国潮产品的种草需求持续升温，个性化推荐成为核心诉求；技术创新贯穿始终，从AI生成虚拟种草内容提升创作效率，到大数据分析优化种草投放精准度。企业需强化内容合规建设，建立专业种草内容审核机制，杜绝虚假宣传；深耕用户价值挖掘，通过私域运营沉淀忠实粉丝群体，增强品牌认同感；加大技术应用投入，利用AI工具优化内容创作与用户画像分析，以此构建核心竞争力，在规范发展的市场环境中实现增长突破。
With the transformation of residents' consumption concepts, the proportion of quality consumption and service consumption has continued to rise, and the consumption structure has been constantly optimized, injecting structural impetus into the sustained growth of the total retail sales of consumer goods in society. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Grass-planting Economy Industry in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's MCN industry has shown a continuous growth trend from 2015 to 2029. The market size is expected to reach 63.6 billion yuan in 2024 and exceed 100 billion yuan in 2029. In the future, the growth of the industry will tend to stabilize, but the overall scale will still show an expanding trend.
Among Chinese consumers of the "grass-planting economy", 61.20% hold a rational attitude towards grass-planting, 32.56% believe that grass-planting is a summary based on others' experiences, while 6.24% do not trust grass-planting because they have been deceived. Among the main channels for being influenced, KOL/ influencer/blogger review videos account for the highest proportion at 55.14%, followed by KOL/ influencer/blogger product promotion at 48.29%, content community sharing by ordinary people at 45.95%, recommendations from friends and relatives at 35.36%, and eye-catching reviews from other buyers at 24.30%. Soft article promotion accounts for 20.40%. It reflects that the majority of Chinese consumers will not be blindly influenced and hold a cautious attitude towards it. Video content and the influence of celebrities have a significant impact on consumers.
Analysts from iiMedia Research pointed out that in the future, China's grass-planting economy will show a significant development trend in many aspects. In terms of consumption patterns, short-video platforms expand the coverage of "grass-planting" through algorithmic recommendations, while social platforms deepen trust connections by relying on circle dissemination. The two work together to build a complete chain of "discovery - trust - conversion". On the demand side, as consumers' rational awareness increases, genuine experience-based product recommendation content is more favored. The demand of Generation Z for niche brands and domestic trend products continues to rise, and personalized recommendations have become the core demand. Technological innovation runs through the entire process, from AI-generated virtual seeding content to enhance creation efficiency, to big data analysis to optimize the accuracy of seeding placement. Enterprises need to strengthen content compliance construction, establish a professional content review mechanism for product promotion, and eliminate false advertising. Deeply cultivate user value exploration, accumulate a loyal fan base through private domain operation, and enhance brand recognition. Increase investment in technology application, utilize AI tools to optimize content creation and user profiling analysis, thereby building core competitiveness and achieving growth breakthroughs in a standardized and developing market environment.

艾媒咨询 | 2025年中国大学生消费背景分析与消费行为调查数据

在社会经济发展与数字化浪潮的双重影响下，中国大学生消费市场呈现多元化特征。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国大学生消费背景分析与消费行为调查数据》数据显示，高校毕业生人数呈持续增长态势。2015年高校毕业生人数为749万人，随后逐年稳步上升，2024年增至1179万人，这表明中国大学生消费市场前景广阔。在2025年中国大学生爱好情况中，运动、健身以37.06%的占比位居榜首，显示出大学生对健康生活方式的重视；二次元和游戏分别以31.12%和27.86%的占比紧随其后，反映出新兴文化和数字娱乐在大学生中的流行。在2025年中国大学生认为产品影响个人消费的因素中，品牌知名度以47.95%的比例成为影响大学生消费的最主要因素，其次是设计（41.30%）和促销活动（37.62%），这两个因素分别位列第二和第三，说明品牌知名度、产品设计和优惠力度都是大学生考虑的重要因素。艾媒咨询分析师指出，未来大学生消费市场将呈现结构多元化、场景数字化、理念绿色化三大趋势：消费从基础生活向知识投资、情感消费拓展；直播购物等数字化场景推动消费向即时交互升级；绿色商品与二手交易等可持续模式潜力释放。企业需紧扣Z世代 “性价比+社交裂变+智能交互” 逻辑提升竞争力，高校与家庭应通过 “消费教育+信用引导” 助力理性消费观形成。
Under the dual influence of social and economic development and the digital wave, the consumer market for college students in China presents diversified characteristics. According to the latest "Analysis of the consumption background and survey data of Chinese college students in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the number of college graduates shows a continuous growth trend. In 2015, the number of college graduates was 7.49 million. Subsequently, it has steadily increased year by year, reaching 11.79 million in 2024, which indicates that the consumer market for college students in China has broad prospects. In the hobbies of Chinese college students in 2025, sports and fitness ranked first with a proportion of 37.06%, demonstrating college students' emphasis on a healthy lifestyle. The second dimension and games followed closely with proportions of 31.12% and 27.86% respectively, reflecting the popularity of emerging cultures and digital entertainment among college students. In 2025, among the factors that Chinese college students believe products affect personal consumption, brand awareness, with a proportion of 47.95%, became the most significant factor influencing college students' consumption. Next came design (41.30%) and promotional activities (37.62%), which ranked second and third respectively. It is indicated that brand awareness, product design and discount intensity are all important factors that college students consider.Analysts from iiMedia Research point out that the future college student consumption market will present three major trends: structural diversification, digitalized scenarios, and green concepts. Consumption will expand from basic living to knowledge investment and emotional consumption. Digital scenarios such as live-streaming shopping drive consumption to upgrade towards real-time interaction. The potential of sustainable models such as green goods and second-hand transactions has been unleashed. Enterprises need to closely follow the logic of Generation Z of "cost performance + social viral + intelligent interaction" to enhance their competitiveness. Universities and families should help form a rational consumption concept through "consumption education + credit guidance".

艾媒咨询 | 2025年中国宠物行业市场概况与消费行为调查数据

在情感陪伴需求与消费升级的双重驱动下，中国宠物行业正以多元化态势快速发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国宠物行业市场概况与消费行为调查数据》数据显示，2024年中国宠物经济市场规模达到7013亿元，预计2025年为8114亿元。未来，随着宠物饲养渗透率进一步提升、宠物消费场景不断拓展以及行业规范化发展，中国宠物经济市场规模有望持续扩大。在2025年中国消费者饲养宠物类型中，狗的占比最高，达到44.75%，其次是猫，占比为39.11%。这些数据反映了中国消费者饲养宠物的偏好和趋势。在2025年中国消费者购买宠物食品时最关注因素中，喂食和储存的便捷性以38.71%的占比位列第一，显示出消费者对于宠物食品使用便利性的高度重视。紧随其后的是宠物食用喜好，占比37.27%，说明宠物的口味和偏好也是消费者考虑的重要因素。艾媒咨询分析师认为，未来中国宠物行业将呈现三大趋势：一是产品向功能化、精细化升级，中药宠物保健品、鲜食定制等细分赛道潜力释放；二是服务模式线上线下融合加速，“宠物健康服务圈” 推动医疗、美容等服务数字化；三是智能化深度渗透，AI 问诊、智能穿戴设备等技术提升养宠便捷性。企业需聚焦细分场景需求，强化产品创新与服务赋能，在情感消费与科技融合中开拓市场空间。
Driven by both the demand for emotional companionship and the upgrading of consumption, China's pet industry is developing rapidly in a diversified manner. According to the latest "iiMedia Report | Market overview and consumer behavior survey data of China's pet food industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of China's pet economy reached 701.3 billion yuan in 2024. It is estimated to be 811.4 billion yuan in 2025. In the future, with the further increase in the penetration rate of pet keeping, the continuous expansion of pet consumption scenarios, and the standardized development of the industry, the market size of China's pet economy is expected to continue to expand. In 2025, among the types of pets kept by Chinese consumers, dogs accounted for the highest proportion, reaching 44.75%, followed by cats, which accounted for 39.11%. These data reflect the preferences and trends of Chinese consumers in keeping pets. Among the factors that Chinese consumers pay the most attention to when purchasing pet food in 2025, the convenience of feeding and storage ranks first with a proportion of 38.71%, demonstrating consumers' high regard for the convenience of using pet food. Following closely behind is the pet's food preferences, accounting for 37.27%, indicating that the taste and preferences of pets are also important factors that consumers consider. Analysts from iiMedia Research believe that in the future, China's pet industry will present three major trends: First, products will upgrade towards functionalization and refinement, and the potential of sub-sectors such as traditional Chinese medicine pet health products and fresh food customization will be released; Second, the integration of online and offline service models is accelerating. The "Pet Health Service Circle" promotes the digitalization of medical, beauty and other services. The third is the in-depth penetration of intelligence. Technologies such as AI diagnosis and smart wearable devices enhance the convenience of pet keeping. Enterprises need to focus on the demands of specific scenarios, strengthen product innovation and service empowerment, and expand market space in the integration of emotional consumption and technology.

2022年新疆支柱产业市场竞争格局与发展研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2022年新疆支柱产业市场竞争格局与发展研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024年河北沧州市企业全景分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2024年河北沧州市企业全景分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024年广西北海市企业全景分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2024年广西北海市企业全景分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2024年黑龙江鹤岗市企业全景分析报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2024年黑龙江鹤岗市企业全景分析报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。

2025-2030年中国电气设备承包产业创新与发展趋势研究报告

艾媒咨询研究院深入调研相关企业以及投资人士，结合国内外案例，依据艾媒北极星监测系统、草莓派用户调研中心的相关数据和预测模型，对行业的未来发展进行深度洞悉，推出了《2025-2030年中国电气设备承包产业创新与发展趋势研究报告》。报告对行业区域发展、企业经营、行业竞争格局等进行了重点分析，最后分析了行业的发展趋势并提出投融资建议。本报告数据权威、详实、丰富，同时通过专业的分析预测模型，对行业核心发展指标进行科学地预测。