综合2020年4-5月，中国70个大中城市商品住宅销售价格变动统计数据发现，这一期间各线城市新建商品住宅销售价格环比涨幅均略有扩大，但价格相较去年同期仍有所回落。艾媒咨询分析师认为，在国家“只住不炒”的住房政策影响下，各城市的房价均受到控制，尽管受到新冠疫情影响住房需求量略有增长，但总体较为稳定。

Comprehensive April-May 2020, China's 70 large and medium-sized cities commercial housing sales price changes statistics found that during this period, the sales price of newly built commercial housing in various cities increased slightly, but the price is still higher than the same period last year Fall back.iiMedia Research believe that under the influence of the country's housing policy of "only live and not speculate", the housing prices of all cities are controlled. Although the housing demand has slightly increased due to the impact of the new crown epidemic, it is generally stable.

调研数据显示，有66.8%的被访者认为100万元以内的养老资产储备基本足够。艾媒咨询分析师认为，在独生子女供养老人的需求与国家养老保险基金的收支压力之间存在的普遍矛盾背景下，国民对留存养老资金意愿强烈，这也意味着养老资金有保障，对养老产业的需求长期存在。

The survey data shows that 66.8% of the respondents think that the reserve of pension assets within 1 million yuan is basically sufficient. Ai Media Consulting analysts believe that in the context of the general contradiction between the needs of the only child to support the elderly and the pressure of the national pension insurance fund's revenue and expenditure, the nationals have a strong desire to retain pension funds, which also means that pension funds are guaranteed. The demand for the pension industry has long existed.

疫情给家居建材市场的线下复工带来了一定的短期冲击，反向助力家装消费用户向线上迁移，也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选，iiMedia Research(艾媒咨询)数据显示，2020Q1中国新增互联网装修企业同比增长率达18.8%，家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为，电商巨头以及新进入者的不断涌入，会为家装市场带来更多新技术、新模式、新业态，行业发展迎来新契机的同时也将面临更大的挑战。

The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research， the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges.

本报告研究涉及企业/品牌/案例：京东物流、海容冷链、冰山冷热、苏宁冷链。

在居民生活品质意识加强及物流产业发展日渐成熟的推动下，中国冷链物流市场规模不断扩大，2019年冷链物流市场规模已达3780亿元，并预计在2020年达到4850亿元。同时，中国冷链物流企业数量持续增长，在2019年达到了1832家，但存在着地域分布不均的问题，32.3%的企业集中在华东地区。目前冷链物流产业主要应用于食品及医药两大产品线。iiMedia Research(艾媒咨询)数据显示，2020年中国生鲜电商交易规模超过2600亿元，而医药物流市场预计在2020年达到3.8万亿元，并且预计未来冷链物流产业将开拓出新的产品线，冷链物流市场潜力较大。面对“新冠疫情”居家隔离政策下爆发的配送需求，冷链物流企业通过扩大运输网络及车辆仓储资源，同时深化信息技术的应用提高配送效能及服务体验。

Driven by people’s increasing awareness of living standard along with the development of logistics industry, the scale of China cold chain logistics market has enlarged continually, which has reached 378 billion RMB in 2019, and is expected to reach 485 billion RMB in 2020. At the same time, the number of cold chain logistics enterprises in China has increased constantly, which has reached the number of 1832 in 2019. However, there is a problem of uneven distribution, as 32.3% of the enterprises are located in the Eastern China. So far, there are two main product lines for the application of cold chain logistics, which are food and pharmaceuticals. As the data of iiMedia Research showed, the scale of China fresh food e-commerce market transaction is expected to be over 260 billion RMB, while the market scale of China pharmaceutical logistics is expected to be 3800 billion RMB in 2020, and other new product lines are also expected to be explored in the future, so the market potential of cold chain logistics is substantial. To face with the demand exposure of delivery under the policy of stay home quarantine within the “COVID-19” period, the cold chain logistics enterprises improved their delivery efficiency and customers’ service experience by expanding their delivery network, increasing the vehicles and storage resources, as well as further the application of information technology.

本报告研究涉及企业/品牌/案例：格力，美的。

从2020年一季度的数据看，中国家电行业国内市场销售规模为1172亿元，同比下降36.1%。同时，一季度家电累计出口规模为736亿元，同比下降12.7%。艾媒咨询分析师认为，随着疫情对中国影响的逐步减弱，以及夏季对空调、冰箱等制冷设备需求的季节性增长，特别是家电直播电商等形式的逐步成熟，预计第二季度家电行业的国内销售会逐步回暖，但出口形势依然不容乐观。

From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic.

本报告研究涉及企业/品牌/案例：云南白药，天士力。

数据显示，2020年4-5月中药材价格指数小幅下降，行情总体较为震荡。艾媒咨询分析师认为，自第二季度起中药材基本不受新冠肺炎疫情影响，市场秩序趋于稳定，但需求仍然不足，中药材基本以减产居多，减产的信号给予商家部分信心，一旦消费情况好转，中药材价格会重新上涨，因此商家谨慎投资与积极备货双管齐下，导致第二季度中药材大盘指数震荡。

Data show that the price index of Chinese medicinal materials declined slightly from April to May 2020, and the market was generally volatile. iiMedia Research believe that since the second quarter, Chinese herbal medicines have basically not been affected by the new coronary pneumonia epidemic. The market order has stabilized, but demand is still insufficient. Basically, Chinese herbal medicines basically reduce production. The signal of reduced production gives businesses some confidence. Once consumed The situation improves, and the prices of Chinese herbal medicines will rise again. Therefore, merchants' cautious investment and active inventory preparation have taken two measures, leading to the second quarter Chinese herbal medicines market index shock.

本报告研究涉及企业/品牌/案例：去K书，时不我待，自喜空间。
iiMedia Research（艾媒咨询）调查数据显示，超七成消费者对付费自习室持认可态度，然而在体验过付费自习室的用户中，有62.9%的消费者体验过不止一家。艾媒咨询分析师认为，当前付费自习室的消费习惯还没有完全形成，后续如何进一步培育消费市场，留住并且尽量提升用户消费频率，是行业亟需解决的重要问题。
According to the iiMedia Research survey, more than 70% of consumers approve of paid self-study rooms, while 62.9 per cent of those who have experienced paid self-study rooms have experienced more than one. iiMedia Research believes that the current pay-for-study room consumption habits have not yet been fully formed, how to further cultivate the consumer market, retain and maximize the frequency of user consumption, is the industry urgently need to solve the important issues.

本报告研究涉及企业/品牌/案例：中路股份、信隆健康。
其他企业/品牌：永安行、美利达、永久、凤凰、喜德盛、捷安特、邦德富士达、阿米尼、捷马、UCC环球、崔克、飞鸽。

2020年6月23日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国自行车产业市场趋势与头部企业布局研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国自行车产业进行了全面分析，通过对中路股份、信隆健康等品牌的典型案例分析，以及新冠疫情期间自行车的出口发展热点解读，判断2020-2021年中国自行车产业的发展趋势。总体来看，中国自行车行业的需求规模越来越大，且大众对自行车也有个性化的需求，这对于中国自行车整车制造销售、以及其他衍生品和衍生服务(维修和租赁)的发展，都具有很大的促进作用。
Under the influence of the new crown epidemic, due to the needs of epidemic protection, leisure and fitness, local governments encourage citizens to travel by bicycle, China's bicycle industry exports become a hot spot. iiMedia Research believes that China has a complete bicycle production chain, with a very high competitive advantage. In particular, online shopping during the outbreak has become an important mode of consumption, cross-border e-commerce timely expansion of overseas warehouses, improve distribution efficiency, so that overseas consumers to obtain a better consumption experience.

数据显示，2020年中国高考考生规模达到1071万人，较2019年增长40万人，人数规模创历史新高。考生高考竞争压力大，高考志愿填报难度高。iiMedia Research(艾媒咨询)调查数据显示，超四成中国高考关注者将专业选择作为志愿填报时的首要考量因素。艾媒咨询分析师认为，随着信息技术和交通设施的不断进步，异地工作、异地实习等都成为可能，因此专业本身的选择对学生未来的职业发展影响最大。

　　In 2020, the number of Chinese college entrance examination candidates reached 10.71 million, and the difficulty of applying for college entrance examinations has further increased. According to the survey data of iiMedia Research, over 40% interviewees regard professional choice as the primary consideration. iiMedia Research believes that with the continuous improvement of information technology and transportation facilities, off-site work and off-site internship are all possible, so the choice of major itself has the greatest impact on the future career development of students.

本报告研究涉及企业/品牌/案例：李宁、Martin马丁、爹地宝贝、海澜之家。

　　与严肃刻板的老一辈父亲形象不同，80-90年代的年轻“新奶爸”具有不同的特点与消费观念。艾媒咨询分析师认为，现阶段直播电商行业成为风口，且2020年4月淘宝直播APP中男女用户比例基本持平，25-40岁用户比例达到50.7%，一定程度上反映了“新奶爸”群体已习惯新兴的直播电商消费模式，并将其作为自身的主要消费形式之一。

　　Unlike the image of the seriously rigid older father, the young "new milk dad" of the 80s and 90s has different characteristics and consumption concepts. iiMedia Research believes that at this stage of the live e-commerce industry has become a mouth, and in April 2020 Taobao live APP male and female users in the proportion of basically flat, 25-40 years of users reached 50.7%, to a certain extent reflects the "new milk dad" group has been accustomed to the emerging live-streaming e-commerce consumption model, and as one of its main consumption forms.