艾媒报告|2019-2020中国企业采购行业研究报告

本报告研究涉及企业/品牌/案例：阿里企业购，苏宁B2B，京东企业购，其他提及企业/品牌：苏宁物流，苏宁科技，苏宁金融，天猫企业购，京东企业狗，淘宝企业服务，1688大企业采购，Amazon Business，钉钉智连，1688淘工厂，1688企业汇采，1688产业带，1688工业品牌，1688超级店，菜鸟驿站，阿里云，蚂蚁金服，京东云，京东金融，京东物流

中国B2B市场交易规模近五年来一直保持稳步增长，iiMedia Research（艾媒咨询）数据显示，2019年中国B2B市场交易规模达到25.94万亿元，预计2020年交易规模达31.19万亿元，年增长率均在20%以上。艾媒咨询分析师认为，受政策利好、市场需求、技术环境的影响，B端市场发展迅速，未来企业采购规模将持续扩大，发展前景良好。根据iiMedia Research（艾媒咨询）数据显示，2019年中国企业采购看重的因素中，商品质量与商品价格名列第一、第二，后续是商家物流、口碑、售后等服务因素。并且，2019年企业采购呈现智能化、数字化、全球化、标准化发展的特点。受政策利好、市场需求、技术环境的影响，B端市场发展迅速，未来企业采购规模将持续扩大，发展前景良好，一体化采购平台或将迎来重大发展。

The transaction scale of China's B2B market has been growing steadily in the past five years. According to the data of iiMedia Research, the transaction scale of China's B2B market in 2019 reached 25.94 trillion yuan, and it is expected to reach 31.19 trillion yuan in 2020, with an annual growth rate of more than 20%. iiMedia consulting analysts believe that under the influence of favorable policies, market demand and technical environment, the B-end market develops rapidly, and the enterprise procurement scale will continue to expand in the future, with a good prospect. According to the data of iiMedia Research, among the factors that Chinese enterprises value in purchasing in 2019,the quality and price of goods rank first and second, followed by the logistics, reputation, after-sales and other service factors. In addition, in 2019, the enterprise procurement shows the characteristics of intelligent, digital, global and standardized development. Influenced by favorable policies, market demand and technical environment, the B-end market develops rapidly. In the future, the enterprise procurement scale will continue to expand, with a good prospect. The integrated procurement platform may usher in significant development.

艾媒报告|2019上半年中国企业采购行业研究报告

本报告研究涉及企业/品牌/案例：京东,阿里,苏宁，工品汇，工业超市，西域，网易严选，海尔，华为商城，天猫，亚马逊，钉钉，蚂蚁金服，菜鸟，阿里云

iiMedia Research（艾媒咨询）数据显示，2018年中国B2B市场交易规模达21.37万亿元，预计2019年增至25.94万亿元。随着个人消费互联网逐渐触达天花板，产业互联网发展趋势明显，而企业采购则成为电商2B产业的重要入口。在此背景下，近年中国采购线上市场呈现增长趋势，企业采购在全渠道方向发展迅速。iiMedia Research（艾媒咨询）数据显示，2019上半年55.4%的受访企业偏好线下采购，44.6%的受访企业则更偏好线上采购。而线上线下采购行为也呈现明显差异化特点，如机械、制造、交通、物流、零售、贸易、金融等行业更倾向于在线下采购，互联网企业则主要在线上进行采购。未来线上线下采购渠道之间融合发展将成为趋势，通过整合全渠道满足企业各方面的采购需求是采购电商平台之间角逐的关键。

As the data of iiMedia Research showed, the scale B2B market transactions in China reached 21.37 trillion yuan in 2018, and is expected to increase to 25.94 trillion yuan in 2019. With the personal consumption Internet gradually reaching the ceiling, the development trend of industrial Internet is obvious, and enterprise procurement has become an important entrance to the ‘to B’ industry of e-commerce. In such a case, the online enterprise procurement market in China has shown a growing trend in recent years, and enterprise procurement has developed rapidly in the direction of omni-channel. As the data of iiMedia Research showed, 55.4% of the interviewed enterprises preferred offline purchasing in the first half of 2019, while 44.6% preferred online purchasing. The online and offline enterprise procurement behavior also shows distinct differences. For example, enterprises from machinery, manufacturing, transportation, logistics, retailing, trading, finance, etc. are more inclined to online purchasing, while enterprise from Internet industry are mainly purchasing online. In the future, the integration of online and offline procurement channels will become a trend. It is the key to compete among procurement e-commerce platforms to meet the different procurement needs of enterprises through the integration of omni-channels.

艾媒咨询|2020年7-8月中国化妆品行业运行数据监测双月报告

本报告研究涉及企业/品牌/案例：片仔癀、欧莱雅、丸美。

疫情影响下，国际和国内化妆品品牌发展态势不同。国际方面，雅诗兰黛、欧莱雅等品牌面临滞涨问题，纷纷裁员。而国内品牌则发展良好，珀莱雅、上海家化等上市公司获得资本市场认可，同时完美日记等品牌也正在寻求新一轮的融资。

As the impact of the epidemic on China has gradually weakened, the cosmetics industry has gradually resumed production and work. Brands such as Estée Lauder and L'Oreal are facing stagflation problems and layoffs. Domestic brands are developing well. Listed companies such as Proya and Shanghai Jahwa have been recognized by the capital market. At the same time, brands such as the emerging Perfect Diary are also seeking a new round of financing.

艾媒咨询|2020年9-10月中国化妆品行业运行数据监测双月报告

本报告研究涉及企业/品牌/案例：欧莱雅，雅诗兰黛，完美日记。

新冠疫情在带来风险的同时也带来了机遇，在疫情冲击下部分国际化妆品集团业绩亏损较大，但同时一部分国际品牌抓住新兴市场和电子商务的热潮实现了业绩的猛增。中国疫情防控得当，国内消费市场稳步回升，国际外资大牌纷纷全球补货直供中国。特别是双十一活动利好化妆品行业，艾媒咨询预计到年底化妆品行业都将继续保持增长态势。

While the new crown epidemic has brought risks, it has also brought opportunities. Under the impact of the epidemic, some international cosmetics groups have lost more money, but at the same time a number of international brands to seize the emerging markets and the upsurge of e-commerce to achieve the performance of Mengzeng. China's epidemic prevention and control, the domestic consumer market steadily rose, international foreign brands have global replenishment of direct supply to China. In particular, eleven activity is good for the cosmetics industry, iimedia Research predicted that by the end of the cosmetics industry will continue to maintain growth momentum.

艾媒咨询|2020年3-4月中国化妆品及化妆品电商运行数据监测双月报告

本报告研究涉及企业/品牌/案例：壹网壹创，嘉亨家化。

随着国际疫情的衍变，化妆品的用户需求降低和供应链风险增加，令3-4月化妆品行业的压力不容小觑。但从宏观数据看，在3月化妆品价格跌入低谷后，4月有一定的反弹趋势;从平台数据看，2020年4月阿里巴巴全网护肤GMV 为139 亿元，同比增长58.02%。

With the development of the international epidemic, the reduction in user demand for cosmetics and the increase in supply chain risks have made the pressure on the cosmetics industry in March-April not to be underestimated. However, from the macro data, after the price of cosmetics fell into a trough in March, there was a certain rebound trend in April; from the platform data, in April 2020, Alibaba's entire network skin care GMV was 13.9 billion yuan, an increase of 58.02% year-on-year.

艾媒咨询|2020年5-6月中国化妆品行业运行数据监测双月报告

本报告研究涉及企业/品牌/案例：拉芳家化、上海家化、御家汇。

2020年受疫情影响，全国化妆品行业市场规模将有所下降，预计为3958亿元。从进出口看，2020年1-5月，中国美容化妆品及洗护用品累计出口量同比下降2.2%，进口量同比增长3.0%。艾媒咨询分析师认为，随着“颜值经济”的崛起，中国居民对化妆品的消费将持续上升，化妆品行业将依然处于红利期。

Affected by the epidemic in 2020, the size of the national cosmetics industry market will decline, which is expected to be 395.8 billion yuan. In terms of imports and exports, from January to May 2020, the cumulative export volume of China's beauty cosmetics and toiletries decreased by 2.2% year-on-year, and the import volume increased by 3.0% year-on-year. iiMedia Research believes that with the rise of the "value economy", Chinese residents' consumption of cosmetics will continue to rise, and the cosmetics industry will remain in a period of dividends.

艾媒咨询|2020年中国MRO采购行业研究报告

本报告研究涉及企业/品牌/案例：齐心集团,固安捷,米思米。

工业生产持续处于平稳较快增长水平，MRO市场需求旺盛，数据显示，2020年11月份，全国规模以上工业增加值同比增长7.0%，较上月加快0.1个百分点，高于上年同期0.8个百分点。除在疫情期间受到冲击外，整体行业趋势向上，工业生产处于平稳较快增长的形势。MRO是工业企业进行正常生产经营中不可或缺的基础物资，未来市场需求将保持旺盛。iiMedia Research（艾媒咨询）数据显示，六成受访采购者表示线上线下全渠道采购，20.8%受访采购者选择线下渠道，18.9%更倾向线上渠道采购，以满足企业物资需求。在中国MRO采购市场企业竞争潜力梯队排行中，齐心集团位居第一梯队，齐心依靠优质的一站式企业服务平台在国内有较高的知名度，凭借多年的数字化技术、供应链、行业服务经验等优势，有效提升电商化服务能力依托自建物流以及供应链、B2B大客户资源与数字化技术优势，得到市场的认可。

Industrial production continues to maintain a steady and rapid growth level, and the MRO market demand is strong. Data shows that in November 2020, the national industrial value added above designated size increased by 7.0% year-on-year, an increase of 0.1 percentage points from the previous month and 0.8 percentage points higher than the same period last year . Except for the impact during the epidemic, the overall industry trend is upward, and industrial production is in a situation of steady and rapid growth. MRO is an indispensable basic material for the normal production and operation of industrial enterprises, and the market demand will remain strong in the future.As the data of iiMedia Research showed, 60% of the interviewed purchasers indicated that online and offline omni-channel purchases, 20.8% of the interviewed purchasers chose offline channels, and 18.9% preferred online channel purchases to meet corporate material needs. In the ranking of the competitive potential of enterprises in China’s MRO procurement market, Qixin company ranks the first echelon, relying on the high-quality one-stop enterprise service platform to have a high reputation in China. Relying on years of digital technology, supply chain, and industry service experience such advantages, effectively improving e-commerce service capabilities.Relying on self-built logistics and supply chain, B2B major customer resources and digital technology advantages, have been recognized by the market.

艾媒咨询|2021年中国企业级SaaS服务行业发展及标杆案例研究报告

本报告涉及的案例/品牌/企业：开创云，飞书深诺

随着国内企业体量不断增多，进一步扩大了SaaS行业服务市场主体规模，而互联网技术的发展为SaaS产品带来了深刻变革，企业间相互协作也深化了对SaaS服务的需求，促使国内SaaS行业市场规模呈现稳定增长态势。在政策及社会多种因素利好下，SaaS服务商数量持续增加，iiMedia Research(艾媒咨询)数据显示，2021年中国SaaS行业市场规模达322.6亿元，预计到2023年，中国SaaS行业市场规模将达555.1亿元。行业竞争愈发激烈的环境下，产品质量和用户体验有助于提升品牌口碑，建立自身技术和服务壁垒，提升品牌价值。With the increasing number of domestic enterprises, the main body scale of SaaS industry service market has been further expanded, and the development of Internet technology has brought profound changes to SaaS products. The mutual cooperation among enterprises has also deepened the demand for SaaS services, promoting the stable growth of the market scale of domestic SaaS industry. Under the favorable policies and social factors, the number of SaaS service providers continues to increase. According to the data of iimedia research, the market scale of China's SaaS industry will reach 32.26 billion yuan in 2021. It is expected that by 2023, the market scale of China's SaaS industry will reach 55.51 billion yuan. In the environment of increasingly fierce industry competition, product quality and user experience help to improve brand reputation, establish their own technical and service barriers and enhance brand value.

艾媒咨询｜2023-2024年中国零售行业发展趋势报告

调研数据显示，2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上，2023年同比增长8.7%；2022年中国便利店行业市场规模达4237亿元，同比增长10.5%；2023年中国零食集合店市场规模为809亿元，截至2023年10月，中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为，随着社会物质生活愈发丰富，消费者购物的关注点不再局限于产品的品质，逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services.

艾媒咨询|2019中国电子签名行业专题报告

本报告研究涉及企业/品牌/案例：上上签、法大大、契约锁。
随着数字化进程的加速落地，多政府部门先后提及加强和深化电子签名技术应用，同时伴随企业人力成本的增加，增大对电子签名的诉求，进一步加速电子签名技术的普及。iiMedia Research(艾媒咨询)数据显示，电子签名的行业平均使用渗透率接近10%，尤其在人力资源、房地产、物流、制造等领域提升较快，其中合同与协议是电子签名签署的最主要文件类型。近六成用户使用电子签名频率超过100次/周，且普遍表示，电子签名相对于传统签名降本提效功能显著。与此同时，数据安全也广受企业重视，仅四成用户认为自身信息安全得到了100%的保障。艾媒咨询分析师认为，区块链，人工智能等新技术的融合，拓宽了电子签名服务范围，市场集中度也会进一步提升，同时，合规安全能力将成厂商核心壁垒，考核标准逐渐趋严。
With the accelerated implementation of the digitalization process, many government departments have mentioned strengthening and deepening the application of electronic signature technology. At the same time, with the increase in enterprise labor costs, the demand for electronic signature has increased, and the popularity of electronic signature technology has been further accelerated. According to the data of iiMedia Research ，the average penetration rate of electronic signature industry is close to 10%, especially in the fields of human resources, real estate, logistics, manufacturing, etc., where contracts and agreements are the most important documents signed by electronic signatures Types.Nearly 60% of users use electronic signatures more than 100 times a week, and it is generally stated that electronic signatures have significant cost-reduction and efficiency improvements compared to traditional signatures. At the same time, data security is also widely valued by enterprises, and only 40% of users believe that their information security is 100% guaranteed. iiMedia consulting analysts believe that the integration of new technologies such as blockchain and artificial intelligence has broadened the scope of electronic signature services, and the market concentration will be further improved. At the same time, compliance security capabilities will become the core barrier for manufacturers, and the assessment standards will gradually become stricter .