艾媒咨询|2020-2021年中国联合办公行业白皮书

本报告研究涉及企业/品牌/案例：梦想加,氪空间,ATLAS 寰图

2022年中国联合办公市场规模预计将达到2273.5亿元，未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级，行业市场规模将继续扩张。在此基础上，中国联合办公行业将进一步整合，市场资源向少数头部企业聚集，精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大，中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道，寻求多元化盈利模式转变，将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示，51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务，超七成用户表示会继续使用联合办公行业空间服务，且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展，联合办公行业精细化的服务品质将得到发展，对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved.

艾媒报告|2020年中国就业创业市场现状与趋势发展分析报告

2020年3月20日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国就业创业市场现状与趋势发展分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对2020年中国就业创业环境进行分析。并且，本报告对1377名求职者和370名招聘方展开问卷调研，分析2020年中国就业创业市场以及对受新冠疫情影响程度进行预判。艾媒咨询分析师认为，2019年中国CIER指数低于去年水平，显示就业竞争较为激烈，就业信心较低。城镇新增就业人数、就业困难人员就业人数等数据都呈现同比下降趋势。与此同时，2019年裁员潮愈演愈烈。这是由于一方面，2019年大环境不景气，许多企业都减少了招聘的数量，开始进行不同规模的裁员，不少企业甚至倒闭。另一方面，高校毕业生等人数不断增加，适龄劳动力不断涌入就业市场。

The downturn in the big environment in 2019, many companies have reduced the number of hiring, began to lay off employees of different sizes, and many companies even closed down. The outbreak in 2020 further increased employment pressure, making the employment situation even more severe. Under the active guidance of government policies, it is believed that the subsequent economy will gradually recover, the entrepreneurial environment will improve, new business opportunities will be continuously explored, and the industry may enter a period of historical opportunities.

艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告

本报告研究涉及企业/品牌/案例：柚子鸭，学而思网校，猿辅导，中公教育，掌门1对1，VIPKID，编程猫。
其他提及企业/品牌：宝宝巴士，年糕妈妈，沪江网校，新东方网校，作业帮，网易公开课，51talk，华图教育，猿编程，火花思维，掌门少儿，百词斩，跟谁学，三好网，海风教育，哒哒英语等。

2020年5月20日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在线教育行业、行业细分领域（如K12、职业培训、少儿英语、素质教育等）进行宏观把控和商业模式分析，对VIPKID、编程猫、中公教育等典型企业的分析，并且结合用户行为和消费心理，判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为，2020年的新冠疫情为在线教育带来了新的活力，预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课，在线教育的用户数量将有所回落，因此，如何保持用户留存率等问题是在线教育企业应当关注的。

The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry.

艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告

本报告研究涉及企业/品牌/案例：瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌：铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。

2020年6月12日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析，着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域，以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加，在宠物食品消费外，宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式，极大地推动了宠物产业链服务市场的发展。目前，如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧，新经济形式不断出现。

iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY.

艾媒报告|2019-2020中国联合办公行业白皮书

本报告研究涉及企业/品牌/案例：氪空间,优客工场,梦想加,Bee+,纳什空间,ATLAS 寰图,wework中国,WE+酷窝,SOHO 3Q,滴滴出行,字节跳动,快手,新氧美容,五粮液,中粮集团,顺丰速递,中民投,IDG资本,普思资本,前海梧桐,鸥翎,愉悦资本,M31 Management,山东国惠,丝路华创,高瓴资本,泛大西洋,景荣控股,路劲产业,全明星投资,易凯资本,龙熙房地产,IDG资本,歌斐资本,逸星资本,Ocean Link ,珠海大横琴集团

iiMedia Research(艾媒咨询)数据显示，联合办公行业市场规模约为1267.2亿元，预计到2022年有望突破4000亿元。2019年中国联合办公行业经历深度洗牌，行业由大规模扩张转向精细化运营阶段，品牌之间呈现分化趋势，拥有精细化运营管理能力的品牌更具发展潜力。在综合竞争力方面，梦想加、优客工场、wework中国位列前三。在租户使用联合办公产品的联合调查中，66.7%的受访租户表示提升效率是主要原因；40.2%的租户因灵活便利而选择联合办公产品；30.4%的租户透露节约成本是其使用联合办公产品的主要原因。艾媒咨询分析认为，未来随着产品服务质量提高，市场接受度趋于上升，在智能技术的加持下，办公环境将走向高效智能化。

According to the data of iiMedia Research, the market size of the Joint Office Industry is about 126.72 billion yuan, and it will exceed 400 billion yuan in 2022. In 2019, the Joint Office Industry in China has undergone in-depth reshuffle. The industry has shifted from a large-scale expansion to a refined operation stage. Brands are showing a trend of differentiation. The stronger the refined operation management capabilities, the greater the brand's development potential. In terms of comprehensive competitiveness, Mydreamplus, Ucommune, and Wework China are among the top three. In the survey of the reasons for tenants using co-working products, 66.7% of the interviewed tenants stated that high efficiency was the main reason; 40.2% of the tenants chose co-working products for its flexibility and convenience; 30.4% of the tenants revealed that cost savings are the main reason for using co-working products. iiMedia consulting analysts believe that in the future, with the improvement of product and service quality, the acceptance of co-working market tends to rise. With the blessing of intelligent technology, the office environment will move towards efficient and intelligent.

艾媒报告|2019中国宠物经济运行状况与投资价值研究报告

本报告研究涉及企业/品牌/案例：心宠，中宠股份，佩蒂股份，瑞鹏集团，派多格宠物，Kokowan氪氪宠物，未卡Vetreska，宠物之城，Babypet，瑞派宠物医院，比瑞吉，华亨股份，乖宝宠物，福贝宠食，疯狂的小狗，艾贝尔，安安宠物医院，芭比堂，668宠物，宠物家

iiMedia Research(艾媒咨询)数据显示，“宠物”一词在全国各地都受关注，而广东省的相关资讯最多，占12.81%。随着宠物角色向家庭成员转变，“拟人化”的宠物服务与宠物用品行业兴起，宠物行业形成了食品宠物饲养、宠物交易、宠物食品、宠物用品、宠物医疗、宠物服务的细分领域。宠物食品行业发展成熟，2018年，佩蒂股份企业营收达8.7亿元，同比增长37.5%。宠物美容、宠物玩具、宠物服饰、宠物智能家居等成为风口。宠物医疗方面，宠物医院出现连锁化趋势。截至2019年5月，瑞鹏宠物医院超400家，瑞派宠物医院超300家。艾媒咨询分析师认为，中国宠物经济相关产业已逐渐完善，并正在兴起宠物网红、宠物主题餐馆、宠物社交、品牌店连锁化等。

iiMedia Research shows that people in all over the country pay attention to “pet”, and the information provided by Guangdong Province are the most,which is 12.81%.As the role of pet turns into family member, some goods and services that treats pet as human has been a hit. In the segmenting field of pet industry, the pet food industry developed maturely. The income of Petpal Pet Nutrition Technology reached 87 billion yuan in 2018, with the growth of 37.5%.Besides,Pet Beauty , Pet Toy, Pet Adornment, Pet Smart Home and the like become popular. In the field of Pet Medical Treatment, pet hospital shows the trend of linkage. By the end of May,2019,the amount of Ruipeng Pet Heal Thcare Group’s subsidiary is more than 400 and Ruipai Pet Hospital expanded to 300.iiMedia Research analyst believes that the related industry of pet economy in China has gradually become perfect, and “Pet Red”,Pet Theme Restaurant, Pet Social and the brand store chain of pet spring up.

艾媒研报|优客工场：独角兽扩张快，“二房东”摘帽难

本报告研究涉及涉及企业/品牌/案例：氪空间、SOHO3Q和WeWork中国、纳什空间、红杉资本、真格基金、歌斐资产、亿润投资、中投汉富、创新工场、Keep、罗辑思维、得到、地平线机器人、OYO酒店、方正和生投资、无双资本、汉富资本、中投合众、翰同资本、永柏资本、鸿泰国银、青创客、领势投资、高和资本、银泰置地、中融信托、中国泰和集团、北京百福嘉工程管理有限公司、天弘基金、俊发地产集团、创合汇投资、普思资本、天明双创科技有限公司、大宏集团、首创置业、星牌集团、北京爱康集团、景荣控股、前海梧桐并购基金，中景恒基、场景基金、山东国惠、丝路华创、微店、玩多多、CoCo郁可茶饮、东风4S店、滴滴出行、小米、今日头条、盒马鲜生、蔚来汽车、美团、苏宁、七天酒店、平安银行、国家电网、泛优咨询、跑哪儿、知呱呱、企业盒子、AA加速器

数据显示，2018年中国市场主体数量1.1亿，其中中小企业数量超过7000万，它们对办公空间存在大量需求。伴随着经济的发展与观念的改变，企业对办公空间的需求逐渐呈现出成本降级、体验升级的特点。在这种背景下，联合办公空间以更能解决用户痛点、满足用户需求的模式对传统商业地产进行升级替代，并逐渐呈现出刚性的特征，预计2020年中国联合办公市场规模将突破2,000亿元。目前中国联合办公企业主要以互联网系初创企业以及部分地产系品牌为主，广泛布局在一线城市并不断向二线城市辐射。市场份额方面，头部玩家已占据近全国三分之一的份额，市场集中度有望进一步提升。优客工场作为中国联合办公领域的独角兽企业，凭借自身的资源整合能力以及规模优势呈现出巨大发展潜力，但其单一的营收结构、不稳定的现金流、亟待提升的运营管理能力都将是其战胜对手需要解决的重大难题。

The data shows that in 2018, the number of Chinese market entities was 110 million, of which the number of SMEs exceeded 70 million. They have a large demand for office space. Along with the economic development and the change of concept, the demand for office space of enterprises gradually shows the characteristics of cost reduction and experience upgrade. In this context, the joint office space upgrades and replaces traditional commercial real estate with a model that can better address user pain points and meet user needs, and gradually exhibits rigid characteristics. It is estimated that the scale of China's joint office market will exceed 200 billion yuan in 2020. . At present, China's joint office enterprises mainly focus on Internet-based start-ups and some real estate brands, which are widely distributed in first-tier cities and continue to radiate to second-tier cities. In terms of market share, head players have already occupied a third of the country's share, and market concentration is expected to increase further. As a unicorn enterprise in the joint office field in China, Ucommune has great potential for development due to its own resource integration capability and scale advantage, but its single revenue structure, unstable cash flow, and operational management capabilities will be the major problems that need to be solved to overcome its opponents.

艾媒报告|2019中国网络游戏企业社会责任感专题研究报告

本报告研究涉及企业/品牌包括：腾讯游戏、网易游戏、三七互娱、完美世界、多益网络、巨人网络、昆仑万维、盛趣游戏、游族网络、世纪华通、英雄互娱、掌趣科技、游久游戏、龙图游戏、吉比特、光线传媒、中文传媒、乐元素、网龙、欢悦互娱、天神娱乐、浙数文化、中手游、恺英网络、冰川网络、顺网科技、云游控股、华清飞扬、第七大道、柠檬微趣、盛天网络、电广传媒、奥飞娱乐、IGG、全科文化、金山软件、际动网络、铁血科技、天舟文化、凯撒文化、拓维信息、乐游科技控股、掌中飞天、塔人网络、深海软件、迅游科技、博雅互动、宝通科技、人人游戏、云畅游戏

iiMedia Research （艾媒咨询）数据显示，2018年中国手机游戏市场规模接近1500亿元，较2017年增长26.4%，而对于游戏行业整体而言，2018年增速仅为5.3%。近年游戏行业发展繁荣主要由手机游戏高速增长所致，目前行业头部企业如腾讯游戏、网易游戏均在手游领域投入巨大。2018年收入前50手游新品中，腾讯、网易研发的游戏合计收入占比达到44.4%。近年来，中国游戏企业重视企业形象和社会责任，iiMedia Research （艾媒咨询）数据显示，社会责任感TOP50网络游戏企业中，三分之二来自于北上广深一线城市。在企业上市情况方面，A股上市企业占比高达56.0%，经济效益对于企业发挥社会责任感起到关键作用。腾讯游戏、多益网络社会责任感得分分别为上市企业和非上市企业之首，头部企业更需发挥行业领头作用，树立良好业内形象。

As the data of iiMedia Research showed, the scale of China mobile game market in 2018 is close to 150 billion yuan, with an increase of 26.4% over 2017. While for the whole game industry, the growth rate in 2018 is only 5.3%. In recent years, the development and prosperity of the game industry is mainly caused by the rapid growth of mobile games market. At present, leading enterprises in the industry, such as Tencent games and Netease games, have invested tremendous amounts in the field of mobile games. Tencent and Netease accounted for 44.4% of the total revenue of the top 50 mobile games in 2018. In recent years, Chinese game companies attach great importance to corporate image and social responsibility. As the data of iiMedia Research showed, two-thirds of TOP50 online game companies with most social responsibility come from first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. As for the listing situation of enterprises, the proportion of A-share listed enterprises is as high as 56.0%. Economic benefits play a key role in the social responsibility of enterprises. Tencent Game and Duoyi Network have the highest scores of social responsibility for listed and non-listed enterprises respectively. Head enterprises need to play a leading role in the industry and establish a good image in the industry.

艾媒报告 |2018-2019中国知识付费行业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括:喜马拉雅、蜻蜓FM、段数、格子匠、知乎、豆瓣、网易公开课、十点读书、微信、简书、36kr、亿欧、在约、行行、豆丁网、有脑、知网、百度文库、道客巴巴、得到、自客、吴晓波频道、三节课、远读重洋、老路识堂、小鹅通、给赞、千聊

2018年知识付费行业在中国蓬勃发展。iiMedia Research（艾媒咨询）数据显示，2018年知识付费用户规模达2.92亿人，预计2019年知识付费用户规模将达3.87亿人。然而面临产品打开率和复购率缩水、缺乏内容筛选和推广体系等行业困境，艾媒咨询分析师认为，纵横向复购版图扩张或成知识付费可持续发展关键。

Since the first year of knowledge payment in 2016, the scale of China's knowledge paying users has been growing at a high speed. According to iiMedia Research, the number of knowledge paying users reached 292 million in 2018. It is estimated that the number of knowledge paying users will reach 387 million in 2019. Under the driving factors of policy strengthening intellectual copyright protection, online payment popularization to support knowledge payment, national output seeking to realize cash export and consumption upgrade driving culture expenditure, the knowledge payment market is expanding, but the industry faces product opening rate and repurchase rate. In the face of shrinkage, lack of content screening and promotion systems, knowledge-paying companies are seeking further development, such as the IP operation strategy of Himalayan FM, and Qianliao is translating from knowledge-based payment tools to knowledge-based payment platforms. iiMedia Consulting analysts believe that the horizontal re-purchase of the paid knowledge products and the vertical re-purchase joint expansion may become the key to the sustainable development of knowledge payment.

艾媒咨询：2018年中国知识付费类产品竞品分析报告

近年来,移动互联网的快速发展让垂直化服务和个性化需求成为可能，知识付费在知识共享、网生内容、社群电商以及移动音频、移动直播等风口产业交织的环境下应运而生。2016年被称为“知识付费元年”，知乎、果壳、喜马拉雅FM、得到等知识服务平台短时间内聚拢了大量用户，并且实现了知识的变现，发展十分迅速。