艾媒咨询|2020年全球留学市场变化与中国留学生选择意愿行为分析报告

随着留学群体的不断增加，教学实力是意向留学人群选择留学国家的首要考虑因素。但是随着近些年来留学生在国外遇害事件频发，安全问题也成为留学生重点考虑的因素。疫情期间，留学生群体面临较大问题，iiMedia Research（艾媒咨询）数据显示，40%的留学生认为疫情会导致毕业延期、增加留学成本；而有32.9%的人表示需要自己解决住宿问题。

With the increasing number of students studying abroad, teaching strength is the primary consideration for those who intend to study abroad to choose a country to study abroad. However, with the frequent occurrence of international students being killed abroad in recent years, safety issues have also become a key consideration for international students. During the epidemic, the group of international students faced major problems. According to iiMedia Research data, 40% of international students believed that the epidemic would delay graduation and increase the cost of studying abroad; while 32.9% said they needed to solve the accommodation problem by themselves.

艾媒咨询|后疫情时代中国在线教育行业研究报告

本报告研究涉及企业/品牌/案例：年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。

在后疫情时代下，中国在线教育的市场规模受疫情正面刺激不断扩大，中国在线青少儿英语市场规模在2020年第一季度达260亿元，用户规模约580万人，市场渗透率达22%。在线教育市场红利也吸引了大量资本，2019年融资总额达115亿元。报告显示，提升产品质量吸引用户并促进高效运营是在线教育行业的优势，同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下，随着政策的支持和5g、AI等技术的推动，中国在线教育的市场规模进一步扩大，根据iiMedia Research(艾媒咨询)数据显示，预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月，中国在线青少儿英语市场规模达260亿元，用户规模约580万人，市场渗透率达22%。经过疫情期在线教育的爆发式增长，在用户习惯不断养成的背景下，预计到2021年底，中国在线青少儿英语市场渗透率将达到37%，2022年将达51%。近年来，在线教育市场红利吸引了越来越多的投资注入，2019年，中国在线教育行业共发生融资事件150起，融资总额达115亿元。由于2020新冠疫情的正面刺激，中国在线教育行为和习惯得以普及，尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放，展现出巨大的市场前景，2025年中国在线教育市场规模有望超8000亿元。报告分析显示，在线教育行业需提升产品质量吸引用户并促进高效运营，抓住下沉市场潜力大和技术革新的机遇，迎接中国在线教育行业发展的挑战。

During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry.

艾媒报告|2020年春季中国学校在线复课效果评估专项调研报告

应对疫情停课不停学，推迟返校时间是避免疫情进一步扩大的有效措施，iiMedia Research（艾媒咨询）数据显示，51.1%的受访者赞成疫情期间线上教育，54.5%的受访者赞成疫情期间停课不停学。而在线教学中，如何有效达到教学质量以及监督学生完成教学任务，则成为了社会关注热点。iiMedia Research（艾媒咨询）数据显示，60.0%的受访者没有时间监督孩子进行线上教育，48.5%的受访者认为疫情期间线上教育学生注意力容易分散，39.6%的受访者认为线上教育教学质量不高，55.3%的受访者认为疫情期间，线上教育的预期效果比在学校学习效果差。如何解决这些线上教育的劣势，是在线教育进行持续发展需要解决的问题。

It is an effective measure to avoid further expansion of the epidemic to stop school and postpone the time of returning to school. According to the data of iiMedia Research, 51.1% of the respondents approve of online education during the epidemic, and 54.5% of the respondents approve of school suspension during the epidemic. In online teaching, how to effectively achieve teaching quality and supervise students to complete teaching tasks has become a hot topic of social concern. According to the data of iiMedia Research, 60.0% of the respondents did not have time to supervise their children's online education, 48.5% of the respondents thought that students' attention was easily distracted during the epidemic, 39.6% of the respondents thought that the quality of online education and teaching was not high, and 55.3% of the respondents thought that the expected effect of online education during the epidemic was worse than that of learning in school. How to solve the disadvantages of online education is a problem that needs to be solved in the sustainable development of online education.

艾媒报告|2019-2020年中国在线教育行业发展研究报告

本报告研究涉及企业/品牌/案例：编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。

随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高，在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示，2020中国在线教育用户规模将达3.09亿人，市场规模将达4538亿元。在在线教育用户调查中，34.5%用户表示对K12在线教育有一定了解；38.1%用户认为教学讲解环节与技术相结合的关系密切；44.8%用户表示继续观望在线素质教育发展前景；思维和编程类在线素质教育中最受用户认可，占比37.2%。艾媒咨询分析师认为，受政策利好、社会教育意识加强以及中小学学生升学压力的影响，未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强，素质教育需求也将愈加迫切。

With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent.

艾媒报告|2019-2020年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：作业帮，松鼠Ai 1对1，编程猫；其他提及企业/品牌：VIPKID，51Talk，阿卡索，哒哒英语，TutorABC，米乐英语,掌门1对1，海风教育，学霸君1对1,三好网，辅导君，学而思网校,新东方在线，沪江网校，网易云课堂，猿辅导，跟谁学，企鹅辅导，小猿搜题，一起作业，作业盒子，阿凡题,掌门少儿，火花思维，豌豆思维，洋葱学院，画啦啦，核桃编程，美术宝

iiMedia Research（艾媒咨询）数据显示，预计到2020年中国在线教育市场规模将达4538亿元，K12在线教育用户规模将达3765.6万人。其中，一二线城市K12在线教育市场发展较为完善，而三四线城市K12在线教育渗透率仍有待提高。另外，iiMedia Research（艾媒咨询）数据显示， 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为，K12在线教育平台应促进师生互动交流，运用AI等新技术实时记录学生状态，以提高学生学习专注度，及时反馈学生学习成果。未来，随着互联网的普及和发展，“互联网+教育”使得在线教育用户不断攀升，K12在线教育市场规模将持续扩大。

According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand.

艾媒报告|2020中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告

本报告研究涉及企业/品牌/案例：三七互娱,荔枝,腾讯游戏,掌门1对1,猿辅导,中国大学MOOC,金山办公,钉钉,喜马拉雅FM,蜻蜓FM,阿里健康,迈瑞医疗,目睹直播,万达广场,华润万家,携程,去哪儿网,光线传媒,万达影城,猫眼娱乐,中国国旅,南方航空,鄂武商A

2020年2月24日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告》，主要对受2020年疫情影响的典型行业进行盘点分析，并选取典型企业代表进行业绩影响分析。利好企业代表选取三七互娱、荔枝、金山办公，利空企业代表选取中国国旅、南方航空、鄂武商A等。结合企业以往经营情况，预测新冠肺炎对其2020Q1业绩影响。数据显示，春节七天假期内，iOS畅销榜 Top10-60 的游戏流水总量同比增幅超 100%。艾媒咨询分析师认为，疫情引发的“宅经济”利好游戏行业，流水大幅增加对一度季度业绩形成有力支撑，预计部分头部游戏公司业绩增长有望超过50%，给予“非常乐观”评级。

On February 24, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Analysis of the Impact of 2020 China's Novel Coronavirus Pneumonia on Industry and Enterprise Performance”, mainly analyzes the typical industries affected by the epidemic situation in 2020, and selects representatives of typical enterprises for performance impact analysis. The analysis shows that Sanqi Interactive Entertainment, LIZHI, and WPS office are selected for representatives of enterprises under positive influence, and China International Travel Service, China Southern Airlines and Wuhan Department Store are selected for representatives of enterprises under negative influence. The novel coronavirus pneumonia was predicted to predict its 2020Q1 performance based on the past business situation. Data show that during the seven-day holiday period of the Spring Festival, the top 10-60 games on iOS best-selling games increased by more than 100% year-on-year. iiMedia Consulting analysts believe that the "home economy" triggered by the NCP is good for the gaming industry, and the substantial increase in flow has strongly supported the quarterly results. It is expected that the performance of some leading game companies will exceed 50%, giving them a “very optimistic” rating.