艾媒咨询 | 2023-2024年中国电影市场运行状况及发展趋势研究报告

传统院线电影发展正从“增量时代”向“存量时代”迈进。尽管银幕数量、影院数量不断增加，但平均电影的上座率仍在下降，显示出观众在市场里的话语权将前所未有地提升。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国电影市场运行状况及发展趋势研究报告》数据显示，2023年中国“十一”黄金周电影市场以总票房累计27.34亿收尾，超去年同期83%，总观影人次超6511.4万，同比增长80%。

艾媒咨询｜2024-2025年全球及中国以竹代塑行业投资前景分析报告

全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年全球及中国以竹代塑行业投资前景分析报告》数据显示，2023年中国竹产业产值达5412亿元，同比增长19.92%，预计2025年中国竹产业产值达7121亿元。
艾媒咨询分析师认为，随着市场消费者环保和安全意识的增强以及政府对以竹代塑产业的支持，竹产业将会迎来新一轮的增长。
According to the latest "Analysis Report on Investment Prospects of Global and Chinese Bamboo Substitute Plastics Industry from 2024 to 2025" released by iiMedia Research, In 2023, the output value of China's bamboo industry reached 541.2 billion yuan, a year-on-year increase of 19.92%.It is expected that the output value of China's bamboo industry will reach 712.1 billion yuan by 2025.
iiMedia Research analysts believe that With the increasing awareness of environmental protection and safety among market consumers and government support for the bamboo plastic industry, the bamboo industry will usher in a new round of growth.

艾媒咨询｜2024年中国信创产业发展白皮书（完整版）

得益于中国数字经济的迅猛发展，2023年中国信创产业规模达20961.9亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。艾媒咨询数据显示，2024年中国国产PC整机市场规模将达5182.3亿元，中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大，尤其在办公软件领域，办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。
白皮书由艾媒咨询主编，汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表，内容丰富、数据详实，深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry.

艾媒咨询 | 2024-2025年中国月饼消费市场大盘点及趋势分析报告

月饼作为节日食品，承载着庆祝中秋这一传统节日的功能，也是人们表达亲情、友情和敬意的媒介。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国月饼消费市场大盘点及趋势分析报告》数据显示，2023年中国月饼销售规模达271.3亿元，2024年有望达300.1亿元，同比增长10.6%。艾媒咨询分析师认为，月饼是中国节日特色出口商品，也是连接着海外华人与家乡亲情的纽带。随着中国文化在海外的加速传播，月饼也逐渐被海外消费者熟知和喜爱。月饼的消费场景越趋日常化，消费者对健康化月饼的需求逐渐增加，月饼健康化将成为行业的大趋势。
As a festival food, mooncake carries the function of celebrating the traditional Mid-Autumn Festival, and is also a medium for people to express family affection, friendship and respect.. According to the latest "2024-2025 China Mooncake Consumer Market Overview and Trend Analysis Report" released by iiMedia Research, The sales volume of mooncakes in China reached 27.13 billion yuan in 2023 and is expected to reach 30.11 billion yuan in 2024, up 10.6% year-on-year. Analysts from iiMedia Consulting believe that mooncake is a special export commodity of Chinese festivals, and it is also a link between overseas Chinese and their hometown. With the accelerated spread of Chinese culture overseas, mooncakes are gradually known and loved by overseas consumers. The consumption scene of mooncakes is becoming more and more everyday, and the demand of consumers for healthy mooncakes is gradually increasing, and healthy mooncakes will become the general trend of the industry.

艾媒咨询｜2024-2025年中国水产行业现状及消费趋势洞察报告

近年来，中国水产行业正以稳健的步伐向前发展，其产业规模持续扩张，产量快速提升，展现出强劲的增长势头和广阔的发展前景。数据显示，2015-2023年中国水产品总产量逐年递增，2023年达7116.24万吨，水产品已成为居民膳食结构中的重要组成部分，水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示，在水产品品类选择中，71.5%消费者常购买生鲜/冷冻水产品，生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类，占比75.3%，在市场上占比中拥有一定的优势空间。如今，中国水产养殖企业多以分散的个体经营模式为主，大型企业较少，市场集中度低。与此同时，水产类预制菜已渐成水产品消费的新途径，行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域，朝品牌化、专业化方向发展；同时，进一步加快转型升级，推进智慧水产养殖，开展数字渔业示范，大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products.

中国品牌杂志社X艾媒咨询｜2024年中国品牌营销创新与消费趋势洞察报告

2024年5月7日，备受瞩目的第八届中国品牌发展论坛系列活动在北京盛大举行。本次活动由《中国品牌》杂志社与中国品牌网共同主办，聚焦中国品牌在新时代下的创新与发展，探讨中国品牌在转型升级、中国品牌及品牌国际化等方面的新经验和新做法。艾媒咨询分析师受邀出席本次活动，并与《中国品牌》杂志社携手发布了备受瞩目的《2024中国品牌营销创新与消费趋势洞察报告》。随着经济的不断发展与互联网产业、数据科学的进步，市场消费趋势与品牌营销模式都在逐渐发生转变，AI技术、大数据科学等前沿技术为品牌营销提供了强效助力。iiMedia Research（艾媒咨询）数据显示，品牌营销模式逐渐向细分人群、精准定位的方向转变，2023年中国移动广告市场规模为4646.6亿元，同比增长2.7%，预计2025年市场规模有望突破4800亿元。2024年，54.1%的消费者会在除生活必需品外的其他支出中购买兴趣爱好相关产品，且61.4%的消费者通过短视频平台了解国货品牌信息，简约风和国潮风的广告最受消费者青睐。随着国民人均收入的提高，越来越多消费者愿意为个人兴趣买单，青年消费者已走在时代前列。未来，AI赋能品牌营销、大数据精准营销以及多形式、多类别的全覆盖式营销策略将成为品牌营销发展新趋势。
On May 7th, 2024, the high-profile 8th China Brand Development Forum series of activities was held in Beijing. This event, co-sponsored by China Brand Magazine and China Brand Network, focuses on the innovation and development of Chinese brands in the new era, and discusses the new experience and new practices of Chinese brands in transformation and upgrading, Chinese brands and brand internationalization. Imedia Consulting analysts were invited to attend this event, and jointly released the high-profile "China Brand Marketing Innovation and Consumption Trend Insight Report in 2024" with "China Brand" magazine. With the continuous development of the economy and the progress of the Internet industry and data science, market consumption trends and brand marketing models are gradually changing, and cutting-edge technologies such as AI technology and big data science provide a strong boost for brand marketing. iiMedia Research data show that the brand marketing model gradually to the direction of segmentation, accurate positioning, 2023 China's mobile advertising market size of 464.66 billion yuan, an increase of 2.7%, is expected to 2025 market size is expected to exceed 480 billion yuan. In 2024, 54.1% of consumers will purchase hobby related products in addition to daily necessities, and 61.4% of consumers will understand domestic brand information through short video platforms, and simple style and national tide style advertisements are the most favored by consumers. With the increase of national per capita income, more and more consumers are willing to pay for personal interests, and young consumers have been in the forefront of The Times. In the future, AI enabled brand marketing, big data precision marketing and multi-form, multi-category full coverage marketing strategies will become a new trend in the development of brand marketing.

艾媒咨询｜2024年中国信创产业发展白皮书（精简版）

得益于中国数字经济的迅猛发展，2023年中国信创产业规模达20961.9亿元，2027年有望达到37011.3亿元，中国信创市场释放出前所未有的活力。艾媒咨询数据显示，2024年中国国产PC整机市场规模将达5182.3亿元，中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大，尤其在办公软件领域，办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。
白皮书由艾媒咨询主编，汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表，内容丰富、数据详实，深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势，为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry.

艾媒咨询｜2024年中国虚拟数字人产业发展白皮书

随着AI技术的日益成熟与广泛应用，虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台，在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示，2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元，预计2025年分别达到6402.7亿元和480.6亿元，呈现强劲的增长态势。
艾媒咨询分析师认为，虚拟人技术具有为用户提供高度智能化和个性化服务的潜力，为B端企业降本增效，其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad.

艾媒咨询 | 2023-2024年中国券商自营APP竞争格局及用户行为监测报告

未来随着5G、人工智能等互联网信息技术的不断升级，中国券商自营类APP行业将加速迭代发展。券商需要提升全渠道交互与服务能力，把规范化发展意识融入到自营APP发展的全流程当中，构建以客户为中心的综合服务平台，以客户的粘性来占领市场。

艾媒咨询｜2023年“董宇辉小作文事件”舆情监测分析报告

近日，“董宇辉小作文事件”相关话题热度不断，引发了大众对公司管理、企业文化和个人价值等方面的质疑和讨论，对此，本报告对“董宇辉小作文事件”进行了舆情监测分析。iiMedia Research（艾媒咨询）数据显示，有关“董宇辉小作文事件”的话题讨论热度自12月11日开始不断上升，整体网络口碑偏向负面，社会大众对事件的看法各异，网友态度呈负面转向。同时，效率、价格与情感是消费者进行直播间购物的重要考量点，直播行业在精神和物质层面对社会具有双重影响。
Recently, the topic of "Dong Yuhui's small essay incident" has been heated up, triggering questions and discussions about the company's management, corporate culture, and personal values, etc. Therewith, this report monitors and analyses the public opinion on "Dong Yuhui's small essay incident". According to iiMedia Research, the topic of "Dong Yuhui's small essay incident" has been rising since December 11, and the overall Internet word-of-mouth is on the negative side, with the general public having different views on the incident, and netizens' attitudes taking a negative turn. At the same time, efficiency, price and emotion are the most important considerations for consumers to make purchases in live broadcasting, and the live broadcasting industry has a dual impact on society in both spiritual and material aspects.