全球领先的新经济产业第三方数据挖掘与分析机构
关于“中央网信办”的报告
艾媒舆情|2019-2020年度APP违规收集个人信息现象舆情监测报告
本报告研究涉及企业/品牌/案例:欧瑞博,深网视界,哔哩哔哩公司,人民日报,央广网,央视网,中央网信办,工信部,公安部,市场监管总局
近年来,移动互联网应用程序(APP)得到广泛应用,在促进经济社会发展、服务民生等方面发挥了重要作用。同时,APP强制授权、过度索权、超范围收集个人信息等现象也大量存在,违法违规使用个人信息的问题十分突出,成为全社会普遍担忧的问题。中国个人信息泄露事件屡屡见诸报道,由于APP过度收集用户个人信息,大范围个人信息泄露引发了一系列违法犯罪行为。不法分子通过各种途径收集被泄露出去的个人信息,经过筛选分析用户特征,从事恶意注册账号、电信诈骗甚至绑架勒索等精准犯罪活动,严重威胁用户的生命财产安全。
In recent years, mobile Internet applications (APPs) have been widely used and played an important role in promoting economic and social development and serving people's livelihood. At the same time, the phenomenon of compulsory authorization of APPs, excessive claims, and collection of personal information beyond the scope also exists in large numbers. The problem of using personal information in violation of laws and regulations is very prominent and has become a widespread concern in society. China's personal information leakage incidents have been repeatedly reported. Due to the excessive collection of users' personal information by APPs, a wide range of personal information leakage has triggered a series of illegal and criminal acts. The criminals collected the leaked personal information through various channels, screened and analyzed user characteristics, engaged in malicious criminal account registration, telecommunications fraud, and even kidnapping and extortion, which seriously threatened the lives and property of users.艾媒报告 | 2019中国携号转网新规用户心态与行动预判调研报告
本报告研究涉及企业/品牌/案例:中国电信、中国移动、中国联通、AT&T、France Telecom、OFTA、SoftBank
中国携号转网部署工作逐步推进,将会给三大运营商带来巨大的挑战。目前,用户对中国电信和中国移动的资费问题最为不满,对中国联通的网络信号及通话质量最不满意。iiMedia Research(艾媒咨询)调查显示,有50.8%的用户有强烈的意愿办理携号转网,其中学生和白领两类人群对携号转网认知程度和体验意愿较高,或将成为最主要的携号转网潜在用户群体。艾媒咨询分析师认为,携号转网政策的落地实施将对三大运营商造成局部洗牌,运营商应在自身优势的基础上优化用户服务。
The gradual promotion of China's Mobile Number Portability will bring huge challenges to the three major telecommunications carriers. At present, users are most dissatisfied with China Telecom and China Mobile's tariff issues, and are most dissatisfied with China Unicom's network signal and call quality. According to the iiMedia Research survey, 50.8% of users have a strong willingness to carry out the transfer of the number. Among them, students and white-collar workers have higher awareness and willingness to experience the number of users, whose will be the potential user groups during mobile number portability. iiMedia Research analysts believe that the implementation of the Mobile Number Portability policy will cause partial reshuffle of the three major telecommunications carriers, and they should optimize user services based on their own advantages.艾媒咨询 | 2025年中国移动通信行业发展状况与消费行为调查数据
随着移动通信行业的发展,其服务边界持续拓展,规模不断扩大,消费者们越来越关注诸如消费体验、线下销卡、信息安全和流量套餐选择等问题。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国移动通信行业发展状况与消费行为调查数据》数据显示,2024年的中国电信业务收入达到1.98万亿元,说明移动通信行业市场规模在不断扩大。消费者选择运营商时最关注信号与网速,其次为资费透明度及套餐性价比,说明消费者比较注重消费的体验与性价比。在消费行为方面,43.65%消费者每月话费支出集中于101-200元区间,且35.89%消费者倾向于每1-2年更换套餐,反映出市场存在持续服务优化空间。尽管80.43%消费者理解线下销卡流程的必要性,但61.54%消费者对手续复杂繁琐表达不满,凸显服务便捷性亟待提升。信息安全领域,67.94%消费者深受骚扰电话困扰,36.21%消费者对运营商推销电话过多提出批评,显示消费者权益保护机制需强化。流量套餐方面,35.78%消费者认为资费优惠不足,同时套餐同质化和流量结转限制成主要痛点。值得注意的是,41.90%消费者对未来通信技术发展最期待的是资费价格降低,其次为网络稳定性提升及信息安全强化。艾媒咨询分析师认为,运营商应重点优化网络质量与资费结构,建立差异化套餐体系,通过简化业务流程提升消费者体验。同时需加强消费者隐私保护机制,降低营销干扰,以增值服务生态构建增强消费者粘性,推动行业高质量发展。
With the development of the mobile communication industry, its service boundary continues to expand, and the scale continues to expand, consumers are increasingly concerned about issues such as consumption experience, offline card cancellation, information security and traffic package selection. According to the latest "Survey data of China's mobile communication industry development and consumer behavior in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution for the new economy industry, China's telecom business revenue in 2024 will reach 1.98 trillion yuan. It shows that the market scale of mobile communication industry is constantly expanding. When consumers choose operators, they pay most attention to signal and network speed, followed by tariff transparency and package cost performance, indicating that consumers pay more attention to consumption experience and cost performance. In terms of consumer behavior, 43.65% of consumers' monthly phone bill expenditure is concentrated in the range of 101-200 yuan, and 35.89% of consumers tend to change plans every 1-2 years, reflecting the existence of continuous service optimization space in the market. Although 80.43% of consumers understood the necessity of offline card cancellation process, 61.54% of consumers expressed dissatisfaction with complicated and cumbersome procedures, highlighting the urgent need to improve the convenience of services. In the field of information security, 67.94% of consumers were troubled by harassing calls, and 36.21% of consumers criticized the excessive sales calls of operators, indicating that the protection mechanism of consumer rights and interests needs to be strengthened. In terms of traffic packages, 35.78% of consumers believe that tariff concessions are insufficient, while the homogenization of packages and traffic carry-over restrictions are major pain points. It is worth noting that 41.90% of consumers are most looking forward to the future development of communication technology is the reduction of tariff prices, followed by the improvement of network stability and information security. iiMedia Research believe that operators should focus on optimizing network quality and tariff structure, establish a differentiated package system, and enhance consumer experience by simplifying business processes. At the same time, it is necessary to strengthen the consumer privacy protection mechanism, reduce marketing interference, and enhance consumer stickiness with the construction of value-added service ecology to promote the high-quality development of the industry.艾媒舆情|新东方在线遭监管“点名”事件舆情监测报告
本报告研究涉及企业/品牌/案例:新东方,人民日报,央视网,中国经济网
2019年12月11日,新东方教育集团旗下的在线教育网站——新东方在线因APP数据安全问题,成为被工信部北京市通信管理局约谈的17家企业之一。北京通信管理局对企业违规收集使用用户信息、强制授权等问题提出书面整改要求,要求限期整改。
On December 11, 2019, New Oriental Online, an online education website under New Oriental Education Group, became one of the 17 companies interviewed by the Beijing Municipal Communications Administration of the Ministry of Industry and Information Technology due to APP data security issues. The Beijing Communications Administration Bureau put forward written rectification requirements for enterprises' illegal collection and use of user information, compulsory authorization, etc., and required rectification within a time limit.舆情报告|水滴筹医院扫楼筹款舆情大数据监测报告
本报告研究涉及企业/品牌/案例:水滴筹,医院,移动应用,互联网,舆情,梨视频,人民日报,央视新闻,央广网
11月30日,一则名为“卧底实拍医院扫楼式筹款,审核漏洞多”的媒体暗访报道,将水滴筹再次推上风口浪尖。视频中一名自称是筹款顾问的人正在培训兼职人员,被培训者随后将以志愿者的身份在医院里“扫楼”,成功拉到5单以上,就能获得80元/单的绩效奖励。在这组针对多个地区水滴筹线下团队的调查暗访中,还提及打着“志愿者”或众筹顾问名号的地推人员,每单最高提成可以拿到150元,月入过万,末位淘汰。
On November 30, a media interview entitled “Undercover Shooting Hospital Fund-raising Fundraising, Examining Lots of Vulnerabilities“ conducted an unannounced visit to the media, which once again pushed water droplets to the forefront. In the video, a person who claims to be a fundraising consultant is training part-time staff. The trainee will then “sweep the building” in the hospital as a volunteer. If he successfully pulls more than 5 orders, he will get a performance of 80 yuan / order. reward. In this group of investigations and unannounced visits to the offline team in multiple regions, it was mentioned that the ground pushers under the name of “volunteer“ or crowdfunding consultants can get a maximum commission of 150 yuan per month. Ten thousand, the last place eliminated.
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