舆情报告|水滴筹医院扫楼筹款舆情大数据监测报告

本报告研究涉及企业/品牌/案例：水滴筹，医院，移动应用，互联网，舆情，梨视频，人民日报，央视新闻，央广网

11月30日，一则名为“卧底实拍医院扫楼式筹款，审核漏洞多”的媒体暗访报道，将水滴筹再次推上风口浪尖。视频中一名自称是筹款顾问的人正在培训兼职人员，被培训者随后将以志愿者的身份在医院里“扫楼”，成功拉到5单以上，就能获得80元/单的绩效奖励。在这组针对多个地区水滴筹线下团队的调查暗访中，还提及打着“志愿者”或众筹顾问名号的地推人员，每单最高提成可以拿到150元，月入过万，末位淘汰。
On November 30, a media interview entitled “Undercover Shooting Hospital Fund-raising Fundraising, Examining Lots of Vulnerabilities“ conducted an unannounced visit to the media, which once again pushed water droplets to the forefront. In the video, a person who claims to be a fundraising consultant is training part-time staff. The trainee will then “sweep the building” in the hospital as a volunteer. If he successfully pulls more than 5 orders, he will get a performance of 80 yuan / order. reward. In this group of investigations and unannounced visits to the offline team in multiple regions, it was mentioned that the ground pushers under the name of “volunteer“ or crowdfunding consultants can get a maximum commission of 150 yuan per month. Ten thousand, the last place eliminated.

贵广网络2021年第三季度报告

艾媒舆情|2019中国付费自习室市场运行数据监测报告（精华版）

本报告研究涉及企业/品牌/案例：付费自习室，央广网，新京报，中国经济网

2019年10月，付费自习室走红网络，成为新的“打卡”热门地点。付费自习室或成为共享经济的下一个风口，为此艾媒舆情针对2019年中国付费自习室市场情况进行一系列商舆情分析。

In October 2019, the paid study room became popular and became a new hot spot for “punch cards”. Paying the self-study room or becoming the next custodian of the sharing economy, for this reason, Ai Media’s lyrics for a series of commercial analysis of the Chinese paid study room market in 2019.

艾媒舆情|2019-2020年度APP违规收集个人信息现象舆情监测报告

本报告研究涉及企业/品牌/案例：欧瑞博,深网视界,哔哩哔哩公司,人民日报,央广网,央视网,中央网信办,工信部,公安部,市场监管总局
近年来，移动互联网应用程序（APP）得到广泛应用，在促进经济社会发展、服务民生等方面发挥了重要作用。同时，APP强制授权、过度索权、超范围收集个人信息等现象也大量存在，违法违规使用个人信息的问题十分突出，成为全社会普遍担忧的问题。中国个人信息泄露事件屡屡见诸报道，由于APP过度收集用户个人信息，大范围个人信息泄露引发了一系列违法犯罪行为。不法分子通过各种途径收集被泄露出去的个人信息，经过筛选分析用户特征，从事恶意注册账号、电信诈骗甚至绑架勒索等精准犯罪活动，严重威胁用户的生命财产安全。
In recent years, mobile Internet applications (APPs) have been widely used and played an important role in promoting economic and social development and serving people's livelihood. At the same time, the phenomenon of compulsory authorization of APPs, excessive claims, and collection of personal information beyond the scope also exists in large numbers. The problem of using personal information in violation of laws and regulations is very prominent and has become a widespread concern in society. China's personal information leakage incidents have been repeatedly reported. Due to the excessive collection of users' personal information by APPs, a wide range of personal information leakage has triggered a series of illegal and criminal acts. The criminals collected the leaked personal information through various channels, screened and analyzed user characteristics, engaged in malicious criminal account registration, telecommunications fraud, and even kidnapping and extortion, which seriously threatened the lives and property of users.

艾媒舆情|2019中国教培机构舆情年度盘点报告

本报告研究涉及企业/品牌/案例：韦博英语,太傻留学,莎翁少儿家庭英语,萌塔教育,上海理优,沪江英语,立思辰,安博教育集团,好未来,学大教育,英语流利说,人民网,央广网,环球网

近年来，中国校外培训机构发展迅猛，且逐渐成为教育生态中的重要角色。但因其野蛮发展，相关法律法规制度尚不完善，优质教育资源稀缺和不均衡分布，导致了日益激烈的竞争环境，导致出现市场乱象不断。
In recent years, China's out-of-school training institutions have developed rapidly and gradually become an important role in the education ecosystem. However, due to its brutal development, related laws and regulations are not yet perfect, and scarce and uneven distribution of high-quality educational resources has led to an increasingly fierce competition environment and continuous market chaos.

艾媒报告 | 2017-2018华南广告行业白皮书

iiMedia Research（艾媒咨询）数据显示，2016年中国移动广告市场规模突破千亿元，增速创新高。数字广告成为当前广告主最为青睐的投放渠道，并成为广告市场的主力军之一。

艾媒咨询 | 2023-2024年全球及中国信息流广告市场发展状况与消费行为数据分析报告

信息流广告一种依据社交属性，对用户喜好和特点进行智能推广的广告形式。随着目前短视频等快餐式娱乐软件的流行，信息流广告市场得到了一定的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年全球及中国信息流广告市场发展状况与消费行为数据分析报告》数据显示，2018至2023年间，中国网络广告支出从1001.3亿美元稳步上升至2023年的1543.0亿美元。
艾媒咨询分析师认为，随着互联网技术的发展，中国信息流广告市场将迎来更广阔的市场。
Information flow advertising is a form of advertising that intelligently promotes user preferences and characteristics based on social attributes. With the popularity of fast food entertainment software such as short video, the information flow advertising market has been developed to a certain extent. The latest "2023-2024 Global and China Information Flow Advertising Market Development and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from 2018 to 2023, China's online AD spending has risen steadily from $1001.3 billion to $154.30 billion in 2023.
Analysts from iiMedia Consulting believe that with the development of Internet technology, China's information flow advertising market will usher in a broader market.

省广集团：2021年第三季度报告

艾媒报告 |2019中国3·15消费者权益调查报告广告行业篇

2018年，中国广告行业规模不断扩大，仅网络广告整体市场规模已达3717亿元。与此同时，虚假宣传、违法广告等问题频出，严重侵害了消费者的合法权益，阻碍了广告行业市场的有序发展。iiMedia Research(艾媒咨询)数据显示，针对广告中不满意的点，逾五成的受访者表示，广告的真实性无法保证是最大问题。

In 2018, the scale of China's advertising industry continues to expand, and the overall market size of online advertising alone has reached 371.7 billion yuan. At the same time, false propaganda, illegal advertising and other issues occur frequently, which seriously infringes on the legitimate rights and interests of consumers and hinders the orderly development of the advertising industry market. Among them, cosmetics industry exposed many kinds of cosmetics have false propaganda behavior, real estate industry advertising there are problems such as real estate image propaganda and actual inconsistency. According to iiMedia Research, nearly 30% of respondents said they would often encounter false advertisements.

艾媒报告|2019中国信息流广告市场研究报告

本报告研究涉及企业/品牌/案例：阿里，百度，腾讯，字节跳动，UC浏览器，头条，QQ浏览器，360手机卫士，搜狐，网易新闻，趣头条，wifi万能钥匙，快报，微信，抖音，火山小视频，淘宝，天猫，优酷，陌陌，小红书

信息流广告是指一种依据社交属性，对用户喜好和特点进行智能推广的广告形式。2019中国移动广告市场规模将达4158.7亿元。随着互联网潜能不断释放，广告主需要更精准的广告投放方式，信息流广告应运而生。iiMedia Research（艾媒咨询）数据显示，腾讯系和阿里系的信息流产品覆盖了超6亿用户量，处于市场前列，2019年有46.5%的用户会花费15秒以上时间浏览信息流广告，相较于2018年有所增加。46.0%的用户对信息流广告持正面态度，信息流广告用户体验有所上升。内容吸引力是网民对信息流广告推荐技术最主要诉求，超三成用户认为推动内容应具备吸引力。信息流广告数量、内容质量仍有较大改进空间，43.2%的用户认为推荐广告过多是信息流广告最大不足，用户对广告安全新和推送精准性提出更高要求。未来，场景延展、服务升级将成为信息流广告发展方向。

Information flow advertising refers to an advertising form that intelligently promotes users' preferences and characteristics according to social attributes. The scale of China Mobile Advertising market will reach 415.87 billion yuan in 2019. With the continuous release of Internet potential, advertisers need more precise ways of advertising delivery, and information flow advertising emerges as the times require. As the data of iiMedia Research showed, Tencent and Alibaba's information flow products cover over 600 million users and are in the forefront of the market. In 2019, 46.5% of the interviewed information flow users spent more than 15 seconds on information flow advertises, compared with that in 2018. 46.0% of the interviewed users hold a positive attitude towards information flow advertisement, and the user experience of information flow advertisement has increased. Content attraction is the main demand of Internet users for information flow advertisement recommendation technology. More than 30% of users believe that promoting content should be attractive, and users put forward higher requirements for new and accurate advertisement security. In the future, scenario extension and service upgrading will become the development direction of information flow advertising.