全球领先的新经济产业第三方数据挖掘与分析机构
关于“会员制度”的报告
艾媒咨询|2023-2024年中国零售行业发展趋势报告
调研数据显示,2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上,2023年同比增长8.7%;2022年中国便利店行业市场规模达4237亿元,同比增长10.5%;2023年中国零食集合店市场规模为809亿元,截至2023年10月,中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为,随着社会物质生活愈发丰富,消费者购物的关注点不再局限于产品的品质,逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services.艾媒报告|2018饿了么超级会员专题研究报告
中国消费者正在经历新一轮的消费升级,付费会员这类能提供升级权益的服务开始在在线外卖行业得到推广。iiMedia Research(艾媒咨询)数据显示,2018中国在线外卖会员规模超过8000万人。其中饿了么的超级会员用户更是呈现出消费能力强、品质外卖倾向性高的特点。
As the data of iiMedia Research showed, the scale of Chinese online take-out members reached more than 80 million in 2018. Among them, Eleme super member are showing strong consumption ability and higher intention for the quality take-out. As the data of iiMedia Research showed, 80% of the Eleme super members intend to order quality take-out.The paid membership business representing high-quality goods and services can bring value-added services and upgrade experiences to consumers. The paid membership business will grow at a high speed and become the development trend of the online catering and take-out platform industry.艾媒舆情|2019中国付费自习室市场运行数据监测报告(精华版)
本报告研究涉及企业/品牌/案例:付费自习室,央广网,新京报,中国经济网
2019年10月,付费自习室走红网络,成为新的“打卡”热门地点。付费自习室或成为共享经济的下一个风口,为此艾媒舆情针对2019年中国付费自习室市场情况进行一系列商舆情分析。
In October 2019, the paid study room became popular and became a new hot spot for “punch cards”. Paying the self-study room or becoming the next custodian of the sharing economy, for this reason, Ai Media’s lyrics for a series of commercial analysis of the Chinese paid study room market in 2019.
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