全球领先的新经济产业第三方数据挖掘与分析机构
关于“仍寻”的报告
艾媒研报 |2019年腾讯控股（0700.HK）业务解读及发展趋势研究报告
2018年三季度腾讯社交、游戏业务增速分别放缓至31%和35%，艾媒北极星监测数据显示，微信和QQ2018年9月月活跃用户数环比增幅分别下降0.84%和2.06%。随着5G和AI等技术的兴起，在发展B端方面腾讯面临社交工具变革、B端资源不足、管理层的“中年危机”、等多重危机。同时，腾讯在小程序、数字内容、游戏等方面存在诸多机遇。
In terms of main business, due to the Internet dividend peaking and version number factor, Tencent's online game revenue growth slowed down. In the first three quarters of 2018, the ratio of online game revenue to total revenue dropped to 35%, and the growth rate slowed by 13%, but it remained the largest revenue source. Online advertising continued to improve steadily, with an annual growth rate of 46.07%. At the same time, Tencent's organizational structure has been adjusted to six major business groups, To B business will be the focus of future.-
艾媒报告｜2018-2019中国电影产业研究与商业投资决策分析报告
中国电影票房市场逐年增长，2017年达到523亿元。中国电影银幕总数稳居世界第一位。2018年前三季度中国电影票房国产片票房市场表现领先进口片。其中，中外合拍片模式受到资本青睐，互联网和创新金融模式成为电影产业未来发展的探索方向。
The Chinese box office market reached 52.3 billion yuan in 2017 which is growing year by year.There are the most movie screens in China.China's domestic films were ahead of imported films at the box office in the first three quarters of 2018.Chinese and foreign co-productions are favored by the capital.Internet and innovative financial models have become the future development direction of the film industry. -
-
-
-
-
-
-
艾媒咨询|2020上半年中国直播电商市场研究报告
本报告研究涉及企业/品牌/案例：辛选、谦寻文化、美ONE。
直播电商由于带给人们一种专业导购式体验、节约了用户购物成本、顺应了消费下沉趋势和节约了部分商家的获客成本而提供了独特价值，具有内生增长能力。中国的直播电商行业起步于2016年电商平台对新业务模式的探索，2019年开始，市场增长迅速。iiMedia Research(艾媒咨询)数据显示，2019年，中国直播电商市场规模达到4338亿元，相比于2018年增长了226.2%，预计到2021年，市场规模可以达到12012亿元。直播电商用户整体上是理性的，用户选择同直播电商购物的最主要原因是优惠限时限量（占50.8%）、商品性价比高（占48.3%）、商品是我需要的（占46.7%）。消费者最主要的退货原因是商品质量有问题，占43.3%，而发货不及时和售后服务不好也是导致退货的重要原因，分别占22.5%和18.3%。因此，供应链管理能力和团队运营能力构成了直播电商平台的核心竞争力。此外，随着直播电商的发展，C2M模式将会使拥有供应链的头部企业受益，直播电商将会带动高性价比白牌商品市场增长，从而为实体经济赋能。
Live e-commerce provides unique value and has endogenous growth ability because it brings people a kind of professional shopping guide experience, saves the shopping cost of users, conforms to the downward trend of consumption and saves the customer acquisition cost of some businesses. China's live e-commerce industry started in 2016 when e-commerce platforms explored new business models. From 2019, the market grew rapidly. As the data of iiMedia Research showed,the market scale of China's live e-commerce reached 433.8 billion yuan in 2019, an increase of 226.2% compared with that in 2018. It is estimated that the market size will reach 1201.2 billion yuan by 2021. On the whole, the users of live e-commerce are rational. The main reasons why users choose to shop with live e-commerce are the time and amount limit(50.8%), the high cost performance ratio (48.3%) and the products I need (46.7%). The most important reason for consumers to return goods is the bad quality of goods, accounting for 43.3%. The delayed delivery and poor after-sales service are also important reasons for the return of goods, accounting for 22.5% and 18.3% respectively. Therefore, supply chain management ability and team operation ability constitute the core competitiveness of live e-commerce platform. In addition, with the development of live e-commerce, C2M mode will benefit the head enterprises with supply chain, and the live e-commerce will drive the growth of white brand commodity market with high cost performance, thus enabling the real economy. -
艾媒咨询|2020年5-6月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例：宸帆、构美、纳斯。
2020年618购物节期间，各电商平台战绩再创新高。艾媒咨询分析师认为，直播电商引领618购物节消费狂潮，淘宝直播凭借其线上平台与头部主播的流量资源，在直播电商行业居于领先地位，但是随着越来越多的平台的入局，直播电商行业竞争越发激烈。
During the 2020 618 Shopping Festival, the e-commerce platforms recorded a new high. iiMedia Research believes that live e-commerce led the 618 shopping festival consumption frenzy, Taobao live with its online platform and head anchor traffic resources, in the live e-commerce industry in the leading position, but with more and more platforms into the market, live e-commerce industry competition is becoming more intense.
- 1
- 2
