艾媒咨询｜2021-2022年中国小酒馆行业发展及标杆案例研究报告

iiMedia Research(艾媒咨询)数据显示，2021年中国小酒馆行业市场规模约1280.4亿元，中国夜间经济规模持续上升，小酒馆类业态持续发展，预计2023年中国小酒馆行业规模达1487.8亿元。调研数据显示，超六成中国小酒馆消费者每月至少消费一次，超七成消费者消费区间集中于100-300元之间。

艾媒咨询｜2024-2025年中国小酒馆行业发展及典型企业研究报告

中国夜间经济规模的持续上升、市场低度酒的畅销、消费者的社交需求和相关政策的支持都推动着中国小酒馆行业市场规模持续扩张。2023年中国小酒馆行业市场规模为1487.8亿元，预计2027年中国小酒馆行业规模将突破1800亿元。产业链分布上，上游市场中国规模以上企业的酒水产量趋于稳定，啤酒、气泡酒等低度酒十分畅销。中游市场上未见垄断企业，不少餐饮品牌、酒企跨界入局，市场竞争格局分散。市场下游中消费者的线下社交需求增加，为小酒馆生意带来增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国小酒馆行业发展及典型企业研究报告》数据显示，82.8%的中国小酒馆消费者每月至少消费一次，77.5%消费者消费区间集中于101-300元之间。目前，中国小酒馆行业市场集中度相对较低，预示着该行业巨大的整合和品牌化空间。未来，下沉市场潜力巨大，随着经济的发展和消费力的提升，小酒馆有望进一步渗透到低线城市。整体来看，中国小酒馆行业展现出强劲的发展势头和广阔的市场前景。
The continuous growth of China's night-time economy, the booming sales of low-alcohol beverages, the social needs of consumers, and the support of relevant policies are all driving the sustained expansion of the market size of China's bistro industry. In 2023, the market size of China's bistro industry reached 148.78 billion yuan, and it is expected that by 2027, the scale of China's bistro industry will exceed 180 billion yuan. In terms of the industrial chain distribution, the liquor production of large-scale enterprises in the upstream market in China is becoming stable, with low-alcohol beverages such as beer and sparkling wine being very popular. In the midstream market, there is no monopolistic enterprise, and many catering brands and liquor companies are entering the market across the border, leading to a dispersed competitive landscape. The increasing offline social needs of consumers in the downstream market bring incremental business to bistros. The latest "Research report on the development of China's bistro industry and typical enterprises from 2024 to 2025" released by iiMedia Research (a global new economy industry third-party data mining and analysis institution) shows that 82.8% of Chinese bistro consumers consume at least once a month, and 77.5% of consumers' spending is concentrated between 101-300 yuan. Currently, the market concentration of China's bistro industry is relatively low, indicating a huge space for integration and branding in the industry. In the future, the potential of the sinking market is huge, and with the development of the economy and the improvement of consumption power, bistros are expected to further penetrate the lower-tier cities. Overall, China's bistro industry shows a strong development momentum and a broad market prospect.

艾媒报告 |2018-2019中国白酒产业研究与商业投资决策分析报告

艾媒咨询数据显示，2018年中国白酒产量增速趋于稳定，贵州茅台、五粮液、洋河股份三大白酒行业巨头公司的净利润稳居前三，利润占比明显，头部效应显著。中国线上白酒消费群体主要集中在25-40岁之间，占总人数78.4%，其中31-35岁的消费者最多。名酒竞争激烈，电视综艺与网络综艺成为营销新方向。

As the data of iiMedia Research showed, the growth rate of liquor production in China tends to be stable in 2018. The net profit of Guizhou Maotai, Wuliangye and Yanghe Liquor Industry giant companies ranks in the top three, with a significant profit proportion and a significant head effect. In China, online liquor consumers are mainly between 25 and 40 years old, accounting for 78.4% of the total, of which 31-35 years old is the most. Famous liquors are facing fierce competition, and TV and Internet entertainment have become new marketing directions.

艾媒咨询 | 2023-2024年中国酒类行业发展状况与竞争态势分析报告

随着中国酒水行业发展愈加成熟，行业企业将继续加快产业结构调整和产品升级调整步伐，围绕“去产能+高端化” 转型。酒水市场竞争也由拼市场时代进入精耕利润时代，稳固大众市场，深耕中高端市场，优化产能，品质至上和价值回归将成为未来酒水企业发展的主要方向。

艾媒咨询|2020年中国博物馆旅游行业及典型地市发展研究报告

本报告研究涉及案例：故宫博物院、深圳博物馆、上海博物馆、古根海姆博物馆、大都会博物馆、大英博物馆、老史德桥村博物馆。

调研数据显示，52%的人认为文化消费能提高人的生活质量和幸福感，比衣食住行更重要。艾媒咨询分析师认为，文化消费作为满足人们对美好生活的向往成为文化消费发展的新引擎，不断刺激博物馆旅游需求的增长。2019年，中国博物馆参观人次达到114732万人，增长率达9.90%

Research data shows that 52% of people believe that cultural consumption can improve people's quality of life and happiness, which is more important than clothing, food, housing and transportation. IiMedia Consulting analysts believe that cultural consumption has become a new engine for the development of cultural consumption to satisfy people's yearning for a better life, and continues to stimulate the growth of museum tourism demand. In 2019, the number of visits to Chinese museums reached 1.147.3 million, a growth rate of 9.90%

艾媒报告 |2019年中国酒店行业发展监测与商业投资决策分析报告

本报告研究涉及企业/品牌包括:铂涛旅行、华住酒店、蚂蚁短租、小猪、Airbnb爱彼迎、途家、锦江旅行、Booking全球酒店预订、艺龙酒店、环球黑卡、锦江国际酒店集团、首旅如家酒店集团、格林豪泰酒店集团、东呈酒店集团、尚美生活集团、都市酒店集团、住友酒店集团、万达集团、上海恭胜酒店管理有限公司、锦江之星、金广快捷酒店、百时快捷酒店、如家酒店、莫泰酒店、云上四季、7天酒店、7天阳光、汉庭酒店、怡莱酒店、海友酒店

2018-2019年，中国酒店业在数量规模和档次上保持着金字塔形的市场结构。iiMedia Reserach（艾媒咨询）大数据监测显示，服务大众市场的比例达到92.6%，体现了酒店业服务大众消费的民生属性。这一时期，以旅游为主要场景的在线短租平台也逐渐获得消费者青睐。酒店行业结构将逐步完善成熟，投资者应针对不同档次酒店的发展特点，考虑酒店对市场投入的差异策略等因素进行投资。

The 2017 hotel industry's profit rate was only 1%, down 9.1% from the previous year, and the hotel industry is building new business and transforming into a large accommodation industry. iiMedia Reserach Big data monitoring shows that in 2018, the overall supply of Chinese hotels in the room growth rate reached 10.2%, the mid-end hotel rooms with 15.7% supply growth rate of the first hotel in all grades. At the same time, tourism as the main scene, Airbnb as the representative of the online short-rent platform gradually won the favor of consumers. At present, mid-end hotel has become the main body of development, the development of high-end hotels will pay more attention to the subdivision of personal consumption needs, to provide personalized and high-quality services. At the same time, the residential sharing model with Chinese characteristics will continue to innovate and develop. Investors should be in view of the development characteristics of different grades of hotels, consider the hotel on the market input of the difference strategy and other factors to invest.

艾媒咨询|2021年中国酒类新零售市场研究报告

本报告研究涉及企业/品牌/案例：挖酒网

由广东营销学会主办的“2021名酒品牌营销高峰论坛”将于7月28日下午在广州香格里拉酒店举行，本届论坛主题是：“聚力·赋能·跨越·起航”。艾媒咨询集团CEO兼首席分析师张毅受邀参加本次论坛，并将现场发布《2021年中国酒类新零售市场研究报告》。报告围绕中国酒类新零售市场现状、发展规模、产业链、竞争格局等进行全面分析，同时对酒类新零售用户消费行为及偏好调研剖析，并结合养生酒新零售市场发展情况，全面解读中国新零售市场发展趋势。
The 2021 wine brand marketing Summit Forum, hosted by Guangdong Marketing Association, will be held in Shangri La Hotel, Guangzhou on the afternoon of July 28. The theme of this forum is: "cohesion, empowerment, leapfrog and sail". Zhang Yi, CEO and chief analyst of aimedia Consulting Group, was invited to participate in the forum and will release the 2021 Research Report on new retail market of Chinese wine. The report analyzes the current situation, development scale, industrial chain and competition pattern of new wine retail market in China, and analyzes the consumption behavior and preferences of new retail users of liquor, and comprehensively interprets the development trend of new retail market of health wine in combination with the development of new retail market of health wine.

艾媒咨询 | 2025年中国白酒行业发展状况与消费行为调查数据

随着消费理念升级，白酒市场呈现多元格局，涵盖品质消费领域，饮用偏好领域，以及商务宴请、文化收藏等社交场景领域。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国白酒行业发展状况与消费行为调查数据》数据显示，白酒行业发展迅速，2024年中国白酒行业规模以上企业累计完成产品销售收入达到8618亿元。2025年中国87.13%的消费者近一年内喝过白酒，且6-10年酒龄的消费者占比较多，显示出白酒较高的接受度和消费者较长的饮用历史。社交媒体以49.57%的占比成为了解白酒的主要渠道。购买方面，线下购买占比68.18%，其中酒类专营店/烟酒店占比57.92%，综合电商平台占比70.25%。朋友聚会是购买白酒的主要用途，消费者购买时最看重口感。40-49度、501-1000元价位的白酒更受消费者青睐。对于封坛酒，33.11%的消费者表示基本了解，30.54%的消费者因酒质有保证而购买，38.49%期望 3-5年内取酒饮用。艾媒咨询分析师认为，白酒企业应聚焦消费者对口感和品质的需求，优化线上线下购买渠道，关注中高端市场及封坛酒细分领域。
With the upgrading of consumption concepts, the liquor market presents a diversified pattern, covering the field of quality consumption, the field of drinking preference, and the field of social scenes such as business banquets and cultural collections. According to the latest survey Survey data of Chinese liquor industry development and consumption behavior in 2025 released by iiMedia Research,the world's leading third-party data mining and analysis institution for the new economy industry, and the cumulative product sales revenue of enterprises above designated size in China's liquor industry will reach 861.8 billion yuan in 2024. . a third-party data mining and analysis institution in the global new economy industry, 87.13% of Chinese consumers in 2025 have drunk liquor in the past year, and the 6-10 year old consumers account for a large proportion. It shows that liquor has a high acceptability and a long drinking history. Social media accounted for 49.57% as the main channel to learn about baijiu. In terms of purchases, offline purchases accounted for 68.18%, of which liquor stores/hotels accounted for 57.92%, and comprehensive e-commerce platforms accounted for 70.25%. Friends gathering is the main purpose of buying liquor, and consumers value the taste most when buying. 40-49 degrees, 501-1000 yuan price of baijiu is more favored by consumers. For Fengtanan wine, 33.11% of consumers said that "basic understanding", 30.54% of consumers because of the quality of the wine is guaranteed to buy, 38.49% expect to drink wine within 3-5 years. iiMedia Research believe that liquor companies should focus on consumers' needs for taste and quality, optimize online and offline purchase channels, and pay attention to the high-end market and Fengtan wine segments.

迎驾贡酒：2021年第三季度报告

青岛啤酒股份有限公司2021年第三季度报告