全球领先的新经济产业第三方数据挖掘与分析机构
关于“社会”的报告
艾媒舆情|2020中国“新冠疫期”中铁广州局社会责任行为监测报告
本报告研究涉及企业/品牌/案例:中铁广州局
中铁广州局在科学施策抓好新冠肺炎疫情防控措施、压实压紧复工复产使命担当的同时,积极响应国家号召,捐献防疫物资全力支持地方开展疫情防控工作。
The China Railway Guangzhou Bureau, while scientifically implementing the new crown pneumonia epidemic prevention and control measures, and compacting and resuming production and resuming production, also actively responded to the national call and donated epidemic prevention materials to fully support local epidemic prevention and control.艾媒报告| 2019中国现代社会阶层生活烦恼报告
本报告研究涉及企业/品牌/案例:松果倾诉
随着经济下行、社会关系变化、学业工作竞争加剧、婚恋等问题日益突出,现代人们生活面临的压力不断增加,来源更加多样化。艾媒商情舆情数据监测系统显示,网民对于生活负面情绪较大,网络口碑仅为32.2,且主题词云更多与精神压力、生活节奏、焦虑等词相关。面对生活中增多的烦恼压力,不同收入人群对其处理方式也不尽相同。iiMedia Research(艾媒咨询)数据显示,中等收入群体最愿意向他人倾诉烦恼,而经济收入越高,则越偏向于采取心理咨询的途径解决或减缓烦恼压力问题,20.2%的受访高收入网民遇到烦恼时愿意寻找心理咨询。在网民心理咨询需求提升的背景下,近年线上咨询平台得到快速发展,预计2019年中国精神类服务电商用户规模将超过4000万人。
With issues of the economic downturn, changes in social relations, intensified competition in academic and work, marriage disputes, etc. becoming increasingly prominent, modern people are facing increasing pressure in their lives and more diverse sources. As the iiMedia Big Data Public Opinion Monitoring System showed, the netizens have more negative emotions about life, with the Internet Reputation Index only reaching 32.2, and the keywords cloud is more related to mental stress, rhythm of life, anxiety, etc. Faced with the increasing stress in life, different income groups have different ways of dealing with it. As the data of iiMedia Research showed, middle-income groups are most willing to share their troubles with others. On the other hand, the higher the netizens’ income, the more inclined they are to adopt psychological counseling to solve or alleviate their troubles. 20.2% of the interviewed high-income netizens are willing to seek psychological counseling when they have troubles. In the context of increasing demand for online psychological counseling, online consulting platform has developed rapidly in recent years. It is expected that the scale of China Spiritual Service E-Commerce users will exceed 40 million in 2019.艾媒咨询|2021上半年中国移动社交行业研究报告
本报告研究涉及企业/品牌/案例:爱聊,陌陌,探探,Soul,派派
iiMedia Research(艾媒咨询)数据显示,2020年中国移动社交用户规模已然达到9.24亿人,预计2022年中国移动社交用户整体突破10亿人。随着5G时代的来临,在原有用户基础上,中国移动社交平台产品的创新将进一步释放社交价值。其次,随着政策推动和大众对社交效率的要求越趋提升,真人社交需求得到激发。真人社交能帮助用户解除移动社交身份顾虑,同时助推婚恋等社交需求效率。iiMedia Research(艾媒咨询)数据显示,66.6%的受访者表示会优先选择有完备实名制认证流程的平台。艾媒咨询分析师认为,真人社交能让用户拥有更良好的移动社交安全感,所以更受用户青睐。此外,在满足用户当下、实时社交需求的同时,移动社交平台将加入更多差异化、个性化功能到产品中,提高用户留存度、形成产品核心竞争功能和优势。移动社交平台将从“发现新关系的工具”转变为用户选择在其载体上进行深入交流的社交平台。
As to the data of iiMedia Research, the number of China's mobile social users has reached 924 million in 2020, and it is estimated that the total number of China's mobile social users will exceed 1 billion in 2022. With the advent of 5g era, the innovation of China mobile social platform products will further release social value based on the original users. Secondly, with the promotion of policy and the increasing demand of the public for social efficiency, the demand for real social interaction has been stimulated. Real person social networking can help users relieve their concerns about mobile social identity, and boost the efficiency of social needs such as marriage and love. As to the data of iiMedia Research, 66.6% of the respondents said that they would give priority to the platform with complete real name certification process. The consulting analyst of iiMedia Research believes that real social can make users have a better sense of mobile social security, so it is more popular with users. In addition, while meeting the current and real-time social needs of users, mobile social platform will add more differentiated and personalized functions to the products, improve the retention of users, and form the core competitive function and advantages of products. Mobile social platform will change from "tools for discovering new relationships" to social platforms where users choose to communicate deeply on their carriers.
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