艾媒咨询 | 2025年中国夜间用药市场发展状况与消费者行为调查数据

在消费观念升级与健康意识觉醒的双重驱动下，中国夜间用药市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国夜间用药市场发展状况与消费者行为调查数据》数据显示，2024年人均医疗保健支出为2547元。未来，随着科技进步带来医疗服务与产品的升级，中国人均医疗保健支出有望继续保持增长趋势。在2025年中国夜间用药消费者夜间购药药品种类中，感冒发烧药品占比31.22%，是所有药品中占比最高的。肠胃消化药品夜间购药占比第二，达到25.04%。整体来看，夜间购药以感冒发烧和肠胃消化等常见病症药品为主。在2025年中国夜间用药消费者夜间线上买药原因中，“夜间外出买药不安全”，达到63.51%。其次是“有些药品不好意思直接买/保护购药者隐私”，占比43.24%，说明夜间线上买药的安全性和隐私保护是夜间用药消费者的主要考虑因素。艾媒咨询分析师认为，未来中国夜间用药市场将呈现三大趋势：一是产品向天然成分、低副作用方向迭代，中药夜间用药市场潜力有望进一步释放；二是渠道融合加速，线上线下一体化的 “夜间健康服务圈” 将成为主流；三是智能化服务深化，通过 AI 问诊、智能药盒等技术提升用药安全性与便利性。企业需聚焦细分场景需求，加强产品创新与服务赋能，推动夜间用药市场向规范化、专业化方向发展。
Driven by the dual impetus of the upgrading of consumption concepts and the awakening of health awareness, the night-time medication market in China is undergoing a structural transformation. According to the latest "iiMedia Report | Survey data on the development status and consumer behavior of China's nighttime medication market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the per capita healthcare expenditure in 2024 was 2,547 yuan. In the future, with the upgrading of medical services and products brought about by technological progress, China's per capita healthcare expenditure is expected to continue to grow. In 2025, among the types of medicines purchased by Chinese consumers at night, cold and fever medicines accounted for 31.22%, which was the highest proportion among all medicines. The proportion of night-time purchases of gastrointestinal digestion drugs ranked second, reaching 25.04%. Overall, when purchasing medicine at night, the main focus is on common conditions such as colds, fevers, and gastrointestinal disorders. Among the reasons why Chinese consumers purchase medicine online at night in 2025, "It is not safe to buy medicine outside at night" accounted for 63.51%. The second is "Some medicines are too embarrassing to be purchased directly/protecting the privacy of the purchasers", accounting for 43.24%, indicating that the safety and privacy protection of online medicine purchases at night are the main considerations for consumers taking medicine at night. Analysts from iiMedia Research believe that the future night medicine market in China will present three major trends: First, products will evolve towards natural ingredients and low side effects, and the potential of the traditional Chinese medicine night medicine market is expected to be further released; Second, the integration of channels is accelerating, and the "nighttime health service circle" that integrates online and offline will become the mainstream. Third, intelligent services have been deepened, and the safety and convenience of medication have been enhanced through technologies such as AI consultation and smart medicine boxes. Enterprises need to focus on the demands of specific scenarios, enhance product innovation and service empowerment, and promote the development of the night medication market towards standardization and professionalization.

艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告

随着居民收入水平提高，中国医美市场规模持续快速发展，进而带动了家用美容仪市场的消费升级。与此同时，家用美容仪逐渐被纳入更严格的医疗器械监管，促进了市场良好有序地发展，共同推动了市场的消费升级。中国家用美容仪市场伴随着国产品牌的快速成长，国产品牌占有的市场份额将进一步扩大。为了保障消费者权益，国家药监局加大了对家用美容仪，特别是射频美容仪的监管力度。在监管趋严的背景下，企业更应注重技术创新和产品研发，生产符合国家标准的家用美容仪产品，保障行业健康有序高质量发展。随着监管政策的推出，行业呈现高质量发展态势，市场规模有望持续增长。
As residents' income levels have increased, the Chinese medical aesthetics market has continued to experience rapid growth, thereby driving the upgrading of consumption in the home beauty instrument market. At the same time, home beauty instrument is gradually included in the stricter regulation of medical devices, which promotes the good and orderly development of the market, and jointly promotes the consumption upgrade of the market. China's domestic beauty instrument market is accompanied by the rapid growth of national brands, and the market share occupied by national brands will be further expanded. In order to protect consumer rights and interests, the State Drug Administration has increased the regulation of home beauty equipment, especially radio frequency beauty equipment. Under the background of tightening regulation, enterprises should pay more attention to technological innovation and product research and development, production of household beauty instrument products in line with national standards, to protect the industry's healthy and orderly high-quality development. With the introduction of regulatory policies, the industry presents a high-quality development trend, the market size is expected to continue to grow.

艾媒咨询 | 2025年中国口腔医疗行业发展状况与消费行为调查数据

随着口腔健康科普的推广，居民对口腔健康的重视程度不断提高，中国口腔医疗服务行业正处于快速发展阶段，未来将在技术、政策、市场需求等多因素驱动下，呈现出数字化智能化发展、医保与监管优化、需求分层细化等趋势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国口腔医疗行业发展状况与消费行为调查数据》显示，2024年中国口腔医疗服务市场规模为2498亿元，预计2030年将突破4300亿元，说明居民生活水平提高，健康意识增强，不再仅满足于“有病治病”，对预防保健、高端医疗服务等需求增加。中国消费者中，85.64%的消费者表示会定期进行口腔健康检查的情况中，只有14.36%的消费者表示“否”；在接受的口腔医疗类型中，健康维护类占比最高，达到72.50%，美容类占比为53.90%，疾病类和修复类占比分别为41.86%和21.07%，反映出中国消费者在口腔健康方面的自我保健意识较强，且大多数健康维护和美容类口腔医疗服务更受消费者青睐。
艾媒咨询分析师认为，在消费升级与老龄化背景下，口腔行业市场规模持续扩大，需求从基础治疗向美容修复、预防保健延伸，推动行业从“疾病治疗”向“健康管理”转型。未来，行业将向“专业化、数字化、连锁化”深度融合方向发展，头部企业通过整合资源、优化服务模式构建竞争壁垒。政策协同、人才培育与技术创新成为破局关键，率先实现生态整合与价值提升的企业将主导行业变革。
With the promotion of oral health science popularization, residents' awareness of oral health has been continuously increasing. China's oral medical service industry is currently in a stage of rapid development. In the future, driven by multiple factors such as technology, policy, and market demand, it will present trends such as digital and intelligent development, optimization of medical insurance and supervision, and stratification and refinement of demands. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Oral Healthcare Industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of oral healthcare services in China will be 249.8 billion yuan in 2024. It is expected that by 2030, it will approach 430 billion yuan, indicating that residents' living standards have improved and their health awareness has strengthened. They are no longer content with merely "treating diseases when they are ill", and the demand for preventive health care and high-end medical services has increased. Among Chinese consumers, 85.64% of them said they would have regular oral health check-ups, while only 14.36% said "no". Among the types of oral medical care received, health maintenance accounts for the highest proportion, reaching 72.50%, beauty care accounts for 53.90%, disease care and restoration care account for 41.86% and 21.07% respectively, reflecting that Chinese consumers have a strong self-care awareness in terms of oral health. Moreover, most health maintenance and beauty oral medical services are more favored by consumers.
Analysts from iiMedia Research pointed out that under the background of consumption upgrade and aging, the market size of the dental industry has continued to expand, and the demand has extended from basic treatment to beauty restoration and preventive health care, driving the industry to transform from "disease treatment" to "health management". In the future, the industry will develop in the direction of deep integration of "specialization, digitalization and chain operation", and leading enterprises will build competitive barriers by integrating resources and optimizing service models. Policy coordination, talent cultivation and technological innovation will be the key to breaking the deadlock. Enterprises that take the lead in achieving ecological integration and value enhancement will lead the industry transformation.

艾媒咨询 | 2025-2028年中国情绪消费与宠物产业生态商机研究报告

中国宠物经济产业正快速发展，其核心驱动力在于消费升级背景下，宠物角色从“功能性动物”向“情感陪伴家庭成员”转变，叠加人口结构变化带来的陪伴需求提升，推动涵盖食品、医疗、美容、训练、保险、殡葬等环节的产业链不断延伸和升级，未来增长潜力巨大，是中国消费市场中极具活力的新兴“蓝海”。iiMedia Research（艾媒咨询）数据显示，2025年中国宠物经济产业规模达8114亿元，同比增长15.7%，预计到2028年有望突破11500亿元。
China's pet economy industry is developing rapidly. The core driving force lies in the fact that under the background of consumption upgrade, the role of pets is transforming from "functional animals" to "emotional companions for family members". Coupled with the increased demand for companionship brought about by changes in population structure, this has driven the continuous extension and upgrading of the industrial chain covering food, medical care, beauty care, training, insurance, funeral services and other links. The future growth potential is huge. It is a highly dynamic emerging "blue ocean" in China's consumer market. iiMedia Research data shows that the scale of China's pet economy industry reached 811.4 billion yuan in 2025, with a year-on-year growth of 15.7%. It is expected to exceed 1.150 billion yuan by 2028.

艾媒咨询 | 2025年中国共享充电宝市场消费行为调查数据

随着共享充电宝服务网络的持续优化，其应用场景不断延伸拓展，逐步形成以商圈、交通枢纽、景区为代表的城市生活场景，以餐饮娱乐、商超购物为主的消费场景，以及以医院、政务中心为核心的公共服务场景三大应用矩阵。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国共享充电宝市场消费行为调查数据》数据显示，2025年中国消费者使用共享充电宝呈现高频偶发特征，59.61%用户选择偶尔使用，而32.36%用户形成几乎每天使用的稳定需求。在消费场景分布中，48.23%用户集中于外出时自带充电宝电量耗尽的应急场景，显示刚性需求特性。收费体系方面，63.80%用户最近一次使用支付3-4元/小时的费用，61.01%消费者认为当前价格尚可接受。艾媒咨询分析师认为，运营商需构建安全-体验-定价三角平衡体系，通过加密技术强化数据保护，依托动态定价模型优化成本结构，同时加大设备运维投入降低故障率，方能在需求增长与用户信任间实现可持续发展。With the continuous optimization of the shared charging bank service network, its application scenarios continue to extend and expand, and gradually form three application matrices: urban life scenes represented by business districts, transportation hubs and scenic spots, consumption scenes dominated by catering and entertainment and shopping malls, and public service scenes with hospitals and government affairs centers as the core. According to the latest "Consumer behavior survey data of China's shared charging treasure market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the use of shared charging treasure by Chinese consumers in 2025 presents a high-frequency and occasional feature. 59.61% of users chose occasional use, while 32.36% of users formed a stable demand for almost daily use. In the distribution of consumption scenarios, 48.23% of users concentrated on the emergency scenario of running out of power with their own charging bank when going out showing the rigid demand characteristics. In terms of the charging system, 63.80% of users pay 3-4 yuan/hour for the latest use, and 61.01% of consumers think that the current price is acceptable. iiMedia Research analysts believe that operators need to build a security-experience-pricing triangular balance system, strengthen data protection through encryption technology, optimize cost structure relying on dynamic pricing models, and increase equipment operation and maintenance investment to reduce the failure rate, in order to achieve sustainable development between demand growth and user trust.

艾媒咨询 | 美国广告行业生态多样性与发展状况大数据分析研究

随着社会文化变迁加速，美国广告市场呈现多元化转型特征，少数群体的声音越来越重要。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《美国广告行业生态多样性与发展状况大数据分析研究》数据显示，美国广告行业性取向分布中91%为异性恋从业者。LGBTQ+群体消费影响力持续攀升。66%消费者认同广告商应承担多元代表责任。代际认知差异显著，Z世代对节日视觉符号革新支持率达71%，千禧世代42%认可品牌在多元议题中的领导作用。消费者偏好呈现多元特征，48%黑人群体对同族代言人展现强烈好感，体型多样性代言获69%受众认可。84%非LGBT群体抵制相关广告，接受LGBT广告的消费者期待品牌能提供LGBTQ+福利。真实性成关键诉求，47%受众重视企业内部多元制度建设。艾媒咨询分析师认为，美国广告业正经历文化觉醒、代际冲突、价值重构三重变革。建议广告主构建跨代际传播策略，重点开发25-44岁核心客群；深化少数族裔代言体系，优化黑人、亚裔等群体呈现方式；建立包容性内容审核机制，平衡不同性向群体诉求。行业协会需制定多元营销标准，推动真实性评估体系建设。
As social and cultural changes accelerate and the advertising market in the United States is characterized by a pluralistic transformation, minority voices are increasingly important. According to the latest Big data analysis on ecological diversity and development of American advertising industry released by iiMedia Research, the world's leading third-party data mining and analysis institution of the new economy industry, 91% of the sexual orientation distribution in the US advertising industry is heterosexual practitioners. The consumption influence of LGBTQ+ groups continues to rise. 66% of consumers agree that advertisers should bear the responsibility of diversity representation. There is a significant difference in intergenerational cognition, with the approval rate of Generation Z for the visual symbol innovation of festivals reaching 71%, and 42% of millennials recognizing the leadership role of brands in multiple issues. Consumer preferences show diverse characteristics, 48% of black groups show a strong impression of the same ethnic spokespersons, and 69% of the audience recognizes the diversity of body types. 84% of non-LGBT people have boycotted related ads, and consumers who receive LGBT ads expect brands to offer LGBTQ+ benefits. Authenticity has become a key demand, and 47% of the audience attaches importance to the construction of multiple systems within enterprises. iiMedia Research believe that the American advertising industry is experiencing a triple change of cultural awakening, generational conflict and value reconstruction. It is suggested that advertisers should construct inter-generation communication strategies and focus on developing core customers aged 25-44. Deepen the minority endorsement system and optimize the representation of black and Asian groups; Establish an inclusive content review mechanism to balance the demands of different groups. Industry associations need to develop multiple marketing standards and promote the construction of authenticity evaluation systems.

艾媒咨询 | 2025年中国化妆品消费者行为调查数据

随着消费者对美的追求不断提升，化妆品行业进入快速发展阶段，品牌不断涌现，产品创新层出不穷，从功效型产品到天然有机产品，再到如今融合科技元素的智能化妆品，化妆品行业持续顺应时代潮流与消费者需求演变。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国化妆品消费者行为调查数据》数据显示，96.08% 的消费者日常使用化妆品，表明化妆品已深度融入国人生活，成为大众日常消费的重要组成部分，市场渗透率极高，这为化妆品行业的持续繁荣筑牢了坚实的用户基础。产品功效以50.51%的占比拔得头筹，清晰反映出消费者在选购化妆品时，更注重产品能为自身带来的实际改变，如护肤产品能否有效改善肤质、彩妆产品是否具备持久显色效果等。这对化妆品企业而言，是明确的发展导向，意味着企业必须将研发重心置于功效提升上，加大研发投入，运用先进技术与优质原料，打造出真正满足消费者需求的高效产品，才能在激烈的市场竞争中脱颖而出，收获消费者的青睐与信任。艾媒咨询分析师认为，随着环保意识增强，消费者对绿色、可持续化妆品需求增加。企业将注重原料可持续采购、产品环保包装、生产过程节能减排，推出更多绿色环保化妆品。
With the continuous improvement of consumers' pursuit of beauty, the cosmetics industry has entered a stage of rapid development, brands continue to emerge, product innovations emerge in an endless stream, from efficacy products to natural and organic products, and now the integration of scientific and technological elements of smart cosmetics, cosmetics industry continues to adapt to the trend of The Times and the evolution of consumer demand. According to the latest " Data from China cosmetics consumer behavior survey in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 96.08% of consumers use cosmetics daily, indicating that cosmetics have been deeply integrated into the lives of Chinese people. It has become an important part of the daily consumption of the public, and the market penetration rate is extremely high, which has built a solid user base for the continued prosperity of the cosmetics industry. Product efficacy took the top spot with 50.51%, clearly reflecting that when consumers buy cosmetics, they pay more attention to the actual changes that products can bring to themselves, such as whether skin care products can effectively improve skin quality, and whether makeup products have lasting color effects. This is a clear development orientation for cosmetics companies, which means that companies must focus on research and development to improve efficiency, increase investment in research and development, use advanced technology and high-quality raw materials, and create efficient products that truly meet consumer needs in order to stand out in the fierce market competition and harvest consumers' favor and trust. Analysts from IIMedia Consulting believe that with the increase in environmental awareness, consumers' demand for green and sustainable cosmetics has increased. The company will focus on sustainable procurement of raw materials, environmentally friendly packaging of products, energy saving and emission reduction in the production process, and launch more green and environmentally friendly cosmetics.

艾媒咨询 | 2025年中国私域流量消费行为调查数据

私域流量指的是个人账号中所沉淀的粉丝、客户，私域流量的特点是用户可直接触达、反复利用。近年来，私域流量市场正迅速崛起，成为企业营销的核心策略，其特点是自主可控、免费复用，能够有效降低获客成本并提升用户生命周期价值。随着公域流量成本攀升和用户需求个性化，私域流量市场规模持续扩大，参与主体和运营模式日益多元化。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国私域流量消费行为调查数据》数据显示，内容分享平台（如小红书、微博等）以37.22%的占比位居首位，表明消费者更倾向于通过内容分享平台进入商家私域，反映出内容驱动的消费决策趋势显著。与此同时，食品饮料类商品以38.16%的占比成为最受欢迎的品类，凸显了消费者对食品饮料的强烈需求，进一步印证了该品类在私域流量运营中的重要地位。艾媒咨询分析师认为，未来，私域流量将向精细化运营、与公域流量协同发展以及工具专业化方向演进，垂直细分领域、内容电商和本地生活服务等领域蕴含巨大机会。企业需抓住趋势，制定合理策略，以在竞争中占据优势。
Private domain traffic refers to the precipitated fans and customers in the personal account, and the characteristics of private domain traffic are that users can be directly contacted and repeatedly used. In recent years, the private domain traffic market is rising rapidly and has become the core strategy of enterprise marketing, which is characterized by autonomous and controllable, free reuse, which can effectively reduce customer acquisition costs and enhance user life cycle value. With the rising cost of public domain traffic and personalized user needs, the scale of private domain traffic market continues to expand, and the participants and operating models are increasingly diversified. According to the latest "Survey data of consumption behavior of China private domain traffic in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, content sharing platforms (such as XiaoHongshu, Weibo, etc.) occupy the first place with 37.22%. It shows that consumers are more inclined to enter the private domain of merchants through content sharing platforms, reflecting the significant trend of content-driven consumption decision-making. At the same time, food and beverage products accounted for 38.16% of the most popular category, highlighting the strong demand of consumers for food and beverage, further confirming the important position of this category in the private traffic operation. Ai Media Consulting analysts believe that in the future, private domain traffic will evolve in the direction of fine operation, collaborative development with public domain traffic and tool specialization, and there are huge opportunities in the fields of vertical segmentation, content e-commerce and local life services. Enterprises need to grasp the trend and formulate reasonable strategies to take advantage of the competition.

艾媒咨询｜2024年中国生活美容及轻医美市场研究报告

随着居民生活水平的提高和审美观念的转变，美容行业逐渐形成一个庞大的产业链，从基本的护肤、化妆到整形、微整形等，美容行业的服务范围越发广泛。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国生活美容及轻医美市场研究报告》数据显示，2023年中国美容行业市场规模已达2804.0亿元，预计2025年市场规模有望达到3816.0亿元。未来，科技美容将成为美容行业的一个重要发展方向。数据显示，2017-2023年间中国轻医美市场用户规模不断增长，2023年其用户规模达2354万人，预计到2025年将达3105万人。用户规模的持续增长，表明中国轻医美市场呈现快速发展趋势，整个市场仍有巨大的发展潜力。
With the improvement of residents' living standards and the change of aesthetic concepts, the beauty industry has gradually become a huge industrial chain, from basic skin care, makeup to plastic surgery, micro-plastic surgery, etc., the service range of the beauty industry is more and more extensive. According to the latest "China Life Beauty and light Medicine Beauty Market Research Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's beauty industry has reached 280.04 billion yuan in 2023. It is expected that the market size is expected to reach 381.60 billion yuan in 2025. In the future, science and technology beauty will become an important development direction of the beauty industry. Data show that the user scale of China's light medical beauty market continues to grow between 2017 and 2023, with the user scale reaching 23.54 million in 2023 and is expected to reach 31.05 million in 2025. The continuous growth of the user scale indicates that China's light medical beauty market is showing a rapid development trend, and the entire market still has huge development potential.

艾媒咨询 | 2025年中国高考及院校录取分数大数据分析报告

高考作为中国教育体系中连接基础教育与高等教育的关键枢纽，其报考规模、录取机制及分数线划分始终是社会各界关注的焦点。2025年，中国高考迎来历史性拐点，全国报名人数为1335万，较2024年减少7万，这是自2018年以来高考报名人数首次出现下降。艾媒咨询分析师认为，这一变化背后的驱动因素多元：既源于适龄考生数量的自然波动，也与职业教育、留学等多元升学路径的分流密切相关，高考从“唯一选择”向“重要选择”的转型趋势愈发明显。
而在录取环节，985院校作为高等教育的“金字塔尖”，其录取分数分布始终是考生与家长最关注的风向标。2025年，两类科目的985院校录取分数均呈现出“顶尖集中、梯度分明、学科差异显著”的特征。iiMedia Research（艾媒咨询）数据显示，在历史普通类本科批中，清华大学以24省675.25分的平均录取分数稳居第一，北京大学以670.54分紧随其后，上海交通大学以659.75平均分位列第三；TOP4-10依次为复旦大学（659.38分）、中国人民大学（654.83分）、南京大学（650.38分）、浙江大学（650.08分）、国防科技大学（644.50分）、北京航空航天大学（637.71分）、南开大学（635.83分）。在物理普通类本科批中，北京大学以24省平均688.00分拔得头筹，清华大学以686.29分排名第二，上海交通大学以676.46分位列第三；TOP4-10依次为复旦大学（675.58分）、中国科学技术大学（670.58分）、浙江大学（670.50分）、中国人民大学（667.50分）、南京大学（667.04分）、哈尔滨工业大学（666.67分）、北京航空航天大学（656.33分）。从数据看，学科差异尤为明显。物理类分数整体高于历史类，反映出理科方向的竞争更为激烈，顶尖院校竞争进入“分毫必争”阶段。
As a key hub connecting basic education and higher education in China's education system, the college entrance examination has always been the focus of attention from all sectors of society in terms of its application scale, admission mechanism and score line division. In 2025, China's college entrance examination will reach a historic turning point. The number of applicants nationwide will be 13.35 million, a decrease of 70,000 compared to 2024. This is the first decline in the number of applicants since 2018. Analysts from iiMedia Research believe that the driving factors behind this change are diverse: it is not only due to the natural fluctuation in the number of school-age candidates, but also closely related to the diversion of multiple college admission paths such as vocational education and studying abroad. The trend of the college entrance examination transforming from the "only choice" to the "important choice" is becoming increasingly obvious.
In the admission process, as the "top of the pyramid" of higher education, the distribution of admission scores of 985 universities has always been the most closely watched barometer for candidates and their parents. In 2025, the admission scores of 985 universities for both types of subjects will exhibit the characteristics of "concentrated top-tier, distinct gradients, and significant disciplinary differences" :iiMedia Research Data shows that in the regular undergraduate batch of history, Tsinghua University ranked first with an average score of 675.25 across 24 provinces, followed closely by Peking University with 670.54 points, and Shanghai Jiao Tong University came in third with 659.75 points. The top 4 to 10 universities are Fudan University (659.38 points), Renmin University of China (654.83 points), Nanjing University (650.38 points), Zhejiang University (650.08 points), National University of Defense Technology (644.50 points), Beihang University (637.71 points), and Nankai University (635.83 points) in sequence. In the regular undergraduate batch of physics, Peking University took the lead with an average score of 688.00 across 24 provinces. Tsinghua University ranked second with 686.29 points, and Shanghai Jiao Tong University came in third with 676.46 points. The top 4 to 10 are Fudan University (675.58 points), University of Science and Technology of China (670.58 points), Zhejiang University (670.50 points), Renmin University of China (667.50 points), Nanjing University (667.04 points), Harbin Institute of Technology (666.67 points), and Beihang University (656.33 points) in sequence. From the data, it can be seen that the differences among disciplines are particularly obvious. The overall score for physics is higher than that for history, reflecting that the competition in the science direction is more intense, and the competition among top universities has entered a stage where every penny counts.