艾媒咨询|2020中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：作业帮,有道精品课,米乐英语,编程猫,火花思维。

K12教育作为在线教育的主要赛道，疫情危机下带来K12在线教育新机遇。在“停课不停学”的政策扶持下，在线教育市场规模增速回暖，市场规模将达4858亿元，增速上升至20.2%。2019年中国K12群体规模超过2亿人，中国在线教育用户规模逐年递增，2020年用户规模将达到3766万人。受疫情影响，K12在线教育渗透率在2020年上升至23.2%，增长率远超历年数据。中国K12教育群体数量庞大，且覆盖范围广，对在线教育相关产品及服务存在较高的消费需求，为未来市场发展奠定了坚实的用户基础，行业迎来关键期。iiMedia Research （艾媒咨询）数据显示，受访K12在线教育用户中续报率约八成，用户满意程度较高，约六成用户预算在1000-7000元内。作业帮目前全球领先用户规模，获客效率行业第一。以技术支撑教学，以数据服务教研，通过打造优质教研成果，有效解决学员需求。

As the main track of online education, K12 education has brought new opportunities for K12 online education under the epidemic crisis. With the support of the policy of "suspending classes and not stopping schools", the growth rate of the online education market is picking up. The market size will reach 485.8 billion yuan, and the growth rate will rise to 20.2%. In 2019, the scale of China's K12 group exceeded 200 million, and the scale of online education users in China is increasing year by year, and the scale of users will reach 37.66 million in 2020. Affected by the epidemic, the penetration rate of K12 online education will rise to 23.2% in 2020, and the growth rate far exceeds previous data. The K12 education group in China is large in number and covers a wide range. There is a high consumer demand for online education related products and services, which has laid a solid user base for future market development. The industry has ushered in a critical period. As the data of iiMedia Research showed,the renewal rate of interviewed K12 online education users is about 80%, and the user satisfaction is relatively high. About 60% of users have a budget of 1,000-7,000 yuan. Zuoyebang company is currently the world's leading user scale, ranking first in customer efficiency in the industry. Support teaching with technology, serve teaching and research with data, and effectively solve the needs of students by creating high-quality teaching and research results.

艾媒咨询|2020中国在线教育行业创新趋势研究报告

本报告研究涉及企业/品牌/案例：作业帮、有道精品课、米乐英语。

在新冠疫情的影响下，国家推出“停课不停学”的政策，加速了在线教育行业的渗透率。随着国民可支配收入的提升，互联网普及度的发展，带来了在线教育行业新一轮的增长。2020年在线教育用户规模预计达到3.51亿人，在线教育市场规模预计超过4800亿元。在新的增长下，在线教育行业在教学模式、获取渠道和科技赋能等领域都有了新的创新方向。从教学模式上，双师直播大班课是各大在线教育机构最主要的课程形式，在保证课程规模的基础上，高效利用教师资源，形成了良好的商业盈利模型。其次，受疫情影响的线下教培机构也转而寻求线上进行发展，创新出了OMO模式。随着人工智能技术的大力发展，在线教育行业有效利用AI技术为教学赋能，不仅提升了教学质量与体验，而且通过自主研发的智能教学硬件及智能答疑服务，有效降低其获客成本，获得良好的运营效率。

Under the influence of the Covid-19 epidemic, China has introduced a policy of "suspending classes and not stopping schools", which has accelerated the penetration rate of the online education industry. With the increase in national disposable income, the development of Internet penetration has brought a new round of growth in the online education industry. In 2020, the number of online education users is expected to reach 351 million, and the online education market is expected to exceed 480 billion RMB. Under the new growth, the online education industry has new innovative directions in the fields of teaching models, access channels, and technological empowerment. In terms of teaching mode, double-teacher live broadcast of large classes is the main course form of major online education institutions. On the basis of ensuring the scale of courses, efficient use of teacher resources has formed a good business profit model. Secondly, offline education institutions affected by the epidemic have also turned to online development and innovated the OMO model. With the vigorous development of artificial intelligence technology, the online education industry effectively uses AI technology to empower teaching, which not only improves teaching quality and experience, but also effectively reduces its customer acquisition cost through self-developed intelligent teaching hardware and intelligent answering services in order to acquire a nice operational efficiency.

艾媒咨询|2020年中国在线小班课行业发展专题研究报告

本报告研究涉及企业/品牌/案例：51talk，火花思维，编程猫。

iiMedia Research（艾媒咨询）数据显示，在“新冠疫情”影响下，教育线上化进程加速，2020年中国在线教育市场规模将达到4858亿元，用户规模也有望增至3.51亿人。行业快速发展的情况下，小班课模式优势更为凸显，学科辅导、数理思维、兴趣教育等各领域均有知名企业布局。尤其针对少儿逻辑能力锻炼的数理思维赛道近年发展加速，市场受认可度也在提升，2021年市场规模有望突破100亿元。未来在线教育行业将在技术方面持续创新和优化，利用AI、5G等新技术为学生提供更个性化、更精准的服务。

Under the influence of Covid-19, the online education process accelerates. As the data of iiMedia Research showed, market scale of China online education market will reach 485.8 billion yuan in 2020, and the user scale is expected to increase to 351 million people. With the rapid development of the industry, the advantages of the small class mode are more prominent. There are well-known enterprises in various fields such as academic tutoring education, mathematical thinking, interest education, etc. In particular, the development of mathematical thinking track for children’s logical ability training has accelerated in recent years. The market scale is expected to exceed 10 billion yuan in 2021. In the future, online education industry will continue to innovate and optimize for technology, and provide more personalized and accurate services for students by using new technologies such as AI and 5G.

艾媒咨询|2020上半年中国在线少儿英语教育行业研究报告

本报告研究涉及企业/品牌/案例：网易有道、有道少儿英语、VIPKID英语、米乐英语、51Talk。

政策门槛的提升加速了行业的整合，疫情带来了新的发展机遇，中国在线青少儿英语行业迎来新发展，2020年中国在线少儿英语教育市场规模达到4858亿元，预计到2021年底市场渗透率将达到37%，2022年将达51%。iiMedia Research（艾媒咨询）数据显示，53.6%的受访者更倾向于选择AI趣味互动课，49.2%的受访者会选择游戏教学课，在线少儿英语教育用户倾向于选择兼顾互动性和趣味性的教学方式，从而提升少儿对于学习的兴趣和学习效果。未来，在线少儿英语教育市场格局将趋于纺锤形，行业分化愈发明显，头部机构将利用自身优势抓住机遇，迎来一波新的高速增长机会。随着在线教育下沉，本地化网校将迎来崛起，地域龙头布局本地化网校，OMO 混合服务模式将愈发普遍。

The increase in policy thresholds has accelerated the integration of the industry and the epidemic has brought new development opportunities. China's online English education for children industry has ushered in new developments. In 2020, China's online English education for children market will reach 485.8 billion yuan. It is expected that the market penetration rate will reach 37% by the end of 2021 and 51% in 2022. As the data of iiMedia Research showed, 53.6% of respondents are more inclined to choose AI fun interactive courses, and 49.2% of respondents would choose game teaching courses, which implies that and China's online English education for children users tend to choose a teaching method that takes into account both interactive and interesting teaching methods, thereby enhancing children’s learning Interest and learning effect. In the future, the online English education for children market will tend to be a spindle shape, and industry differentiation will become more apparent. Head institutions will use their own advantages to seize opportunities and usher in a new wave of high-speed growth opportunities. With the sinking of online education, regional leaders will deploy localized online schools, and the OMO hybrid service model will become more common.

艾媒舆情|2020年第三季度中国在线教育行业舆情监测报告

　　iiMedia Research(艾媒咨询)数据显示，2020年中国在线教育用户规模将达到3765万人。分析师认为，中国在线教育行业发展迅速，覆盖用户量级不断提升，面对庞大的用户市场，平台及相关机构的服务质量以及监管显得更加重要。

艾媒咨询|后疫情时代中国在线教育行业研究报告

本报告研究涉及企业/品牌/案例：年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。

在后疫情时代下，中国在线教育的市场规模受疫情正面刺激不断扩大，中国在线青少儿英语市场规模在2020年第一季度达260亿元，用户规模约580万人，市场渗透率达22%。在线教育市场红利也吸引了大量资本，2019年融资总额达115亿元。报告显示，提升产品质量吸引用户并促进高效运营是在线教育行业的优势，同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下，随着政策的支持和5g、AI等技术的推动，中国在线教育的市场规模进一步扩大，根据iiMedia Research(艾媒咨询)数据显示，预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月，中国在线青少儿英语市场规模达260亿元，用户规模约580万人，市场渗透率达22%。经过疫情期在线教育的爆发式增长，在用户习惯不断养成的背景下，预计到2021年底，中国在线青少儿英语市场渗透率将达到37%，2022年将达51%。近年来，在线教育市场红利吸引了越来越多的投资注入，2019年，中国在线教育行业共发生融资事件150起，融资总额达115亿元。由于2020新冠疫情的正面刺激，中国在线教育行为和习惯得以普及，尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放，展现出巨大的市场前景，2025年中国在线教育市场规模有望超8000亿元。报告分析显示，在线教育行业需提升产品质量吸引用户并促进高效运营，抓住下沉市场潜力大和技术革新的机遇，迎接中国在线教育行业发展的挑战。

During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry.

艾媒咨询|2020上半年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：乐乐课堂、网易有道、有道精品课、新东方。

升学压力大和教育重视程度提升的推动下，K12在线教育需求激增。2020上半年中国K12在线教育用户规模将达3765.6万人，同比增长达23.2%。K12在线教育优势愈加凸显，少儿编程类等素质类教育兴起;行业下沉式发展趋势明显，三四线城市成新角逐场。疫情下，线下教培活动受限，资本抢占K12在线教育赛道，少儿编程获得资本青睐。iiMedia Research(艾媒咨询)数据显示，60.8%的受访者需要各类学科辅导类教学，兴趣类以及编程类教育需求仍在逐步提升。教师资源是用户选择平台的首要影响因素。而行业内优胜劣汰，中小机构持续亏损，老牌教育机构蓄力K12在线教育，K12业务成为新东方营收增长的主引擎。iiMedia Research(艾媒咨询)分析师预测K12在线教育的未来竞争将是围绕产品与用户的竞争，以标准化、体系化产品着力于用户痛点，以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值。

Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K12 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value.

2020未来科技大会——米乐英语《迎接后在线教育新时代》

由艾媒咨询主办的2020全球未来科技大会于5月28-29日线上开播。大会以“科技向春•万物复兴”为主题，分设“新技术、新产品”和“新模式、新业态”两大专场，聚焦在线教育、在线办公、在线医疗、人脸技术、云计算、机器人等前沿领域，汇聚各行业精英领袖共同解锁科技的力量，探寻全球经济新的增长动能和发展路径。PDF为米乐英语总经理杨漩主题演讲《迎接后在线教育新时代》。

艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告

本报告研究涉及企业/品牌/案例：柚子鸭，学而思网校，猿辅导，中公教育，掌门1对1，VIPKID，编程猫。
其他提及企业/品牌：宝宝巴士，年糕妈妈，沪江网校，新东方网校，作业帮，网易公开课，51talk，华图教育，猿编程，火花思维，掌门少儿，百词斩，跟谁学，三好网，海风教育，哒哒英语等。

2020年5月20日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在线教育行业、行业细分领域（如K12、职业培训、少儿英语、素质教育等）进行宏观把控和商业模式分析，对VIPKID、编程猫、中公教育等典型企业的分析，并且结合用户行为和消费心理，判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为，2020年的新冠疫情为在线教育带来了新的活力，预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课，在线教育的用户数量将有所回落，因此，如何保持用户留存率等问题是在线教育企业应当关注的。

The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry.

艾媒舆情|2020QQ搜索“网课”匹配 “交友直播”事件舆情监测报告

本报告研究涉及企业/品牌/案例：QQ搜索“网课”匹配 “交友直播”事件

2020年4月11日央视新闻报道，QQ群搜索页面中出现将“学校”、“网课”等关键词搜索结果匹配交友直播、网络游戏等群组信息，并向用户进行推荐的行为。腾讯QQ回应高度关注相关报道，已经将QQ群资料卡的相关群推荐、群地理位置里面的交友直播推荐等页面下线，并称将加强未成年人健康上网保护。 北京教育科学研究院信息中心表示，将这些不当内容和未成年人的学习、浏览习惯进行显著关联的话，明显是有诱导未成年人浏览这些交友等不良内容的倾向。

On April 11, 2020, CCTV News reported that in the QQ group search page, there was a behavior of matching keyword search results such as "school", "online class" with group information such as live dating, online games, and recommending to users. Tencent QQ responded by paying close attention to the relevant reports, and has offline the related group recommendation of QQ group data card and the live recommendation of making friends in the group's geographical location, and said it will strengthen the protection of minors' healthy Internet access. According to the information center of Beijing Academy of Educational Sciences, if these inappropriate contents are significantly related to minors' learning and browsing habits, it is obvious that minors are inclined to browse these bad contents such as making friends.