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当前位置: 艾媒报告中心 > 新农林

本报告研究涉及企业/品牌/案例:香雪,五谷道场,悦活,蒙牛,中粮集团,北大荒企业,中国粮油,中国食品,中粮控股,中粮生化,中粮屯河

2018年中国谷物产量6.1亿吨,谷物自给率超过95%。艾媒咨询分析师认为,中国粮食产量稳步增长,粮食产量波动幅度基本稳定在合理区间,中国实现谷物供应基本自给,为保障国家粮食安全、促进经济社会发展和国家长治久安奠定了坚实的物质基础。中粮集团、北大荒等上市公司总体向正向良性方向发展。
2018年中国农业科技进步贡献率达到58.3%,粮食作物耕种收综合机械化率超过80。同时中国仓容规模进一步增加,安全储粮能力持续增强,2018年,中国共有标准粮食仓房仓容6.7亿吨,简易仓容2.4亿吨,总体达到了世界较先进水平。目前,科技助力粮食增产的态势明显,中国粮食产业向着专业化、高级化、电商化的方向发展。
In 2018, China's contribution rate of agricultural scientific and technological progress reached 58.3 percent, and the comprehensive mechanization rate of grain crop cultivation exceeded 80. At the same time, China's warehouse capacity has further increased, the capacity of safe grain storage continued to increase, in 2018, China has a total of 670 million tons of standard grain warehouse capacity, simple warehouse capacity of 240 million tons, the overall reached the world's more advanced level. At present, science and technology to help increase grain production situation is obvious, China's grain industry towards specialization, advanced, e-commerce direction.
(以下为节选页,完整版共95 页)

本报告研究涉及公司/品牌/案例:阿里云,新希望集团,雏鹰农牧,正邦科技,罗牛山,唐人神集团,海大集团,新工业,大康,得利斯,顺鑫农业,广弘,康达尔,网易味央,猪哥靓,双鸽股份,精神气,壹号食品,温氏股份,牧原股份,中粮肉食,宝迪,新希望,大北农,首农黑六,膳博士,壹号土猪

2018年中国肉类消费中,猪肉消费占比达62.9%,中国对猪肉依赖性较强。因此,生猪养殖企业(如温氏股份)2018年的销售表现良好,而网红品牌(如网易味央)等猪肉品牌收到资本市场看好,有一定的融资能力。艾媒咨询分析师认为,中国人对猪肉的需求量大且短期内不会改变,但是部分生猪养殖的上市公司已经出现“增收不增利”的情况,因此如何借助AI、智能科技手段降低成本、提高猪肉产量是相关企业的主要考虑因素。特别是素食主义、人造肉等消费观念兴起,可能会成为更长期的猪肉产品竞争对象,需要提前布局进一步提高猪肉产品的食品安全和营养价值。

In 2018, pork consumption accounted for 62.9% of China's meat consumption, and China was more dependent on pork. Therefore, pig breeding enterprises (such as Wen's shares) in 2018 sales performance is good, and the net red brand (such as Net-a-Porter) and other pork brands received the capital market, has a certain financing capacity. Ai media consulting analysts believe that the demand for pork in the Chinese is large and will not change in the short term, but some pig farming listed companies have appeared “increase income and not increase profits“ situation, so how to use AI, intelligent technology means to reduce costs, improve pork production is the main consideration of related enterprises. In particular, the rise of vegetarianism, artificial meat and other consumption concepts, may become a longer-term competition for pork products, the need for advance layout to further improve the food safety and nutritional value of pork products.

本报告研究涉及公司/品牌/案例:阿里云,新希望集团,雏鹰农牧,正邦科技,罗牛山,唐人神集团,海大集团,新工业,大康,得利斯,顺鑫农业,广弘,康达尔,网易味央,猪哥靓,双鸽股份,精神气,壹号食品,温氏股份,牧原股份,中粮肉食,宝迪,新希望,大北农,首农黑六,膳博士,壹号土猪

2018年中国肉类消费中,猪肉消费占比达62.9%,中国对猪肉依赖性较强。因此,生猪养殖企业(如温氏股份)2018年的销售表现良好,而网红品牌(如网易味央)等猪肉品牌收到资本市场看好,有一定的融资能力。艾媒咨询分析师认为,中国人对猪肉的需求量大且短期内不会改变,但是部分生猪养殖的上市公司已经出现“增收不增利”的情况,因此如何借助AI、智能科技手段降低成本、提高猪肉产量是相关企业的主要考虑因素。特别是素食主义、人造肉等消费观念兴起,可能会成为更长期的猪肉产品竞争对象,需要提前布局进一步提高猪肉产品的食品安全和营养价值。

In 2018, pork consumption accounted for 62.9% of China's meat consumption, and China was more dependent on pork. Therefore, pig breeding enterprises (such as Wen's shares) in 2018 sales performance is good, and the net red brand (such as Net-a-Porter) and other pork brands received the capital market, has a certain financing capacity. Ai media consulting analysts believe that the demand for pork in the Chinese is large and will not change in the short term, but some pig farming listed companies have appeared “increase income and not increase profits“ situation, so how to use AI, intelligent technology means to reduce costs, improve pork production is the main consideration of related enterprises. In particular, the rise of vegetarianism, artificial meat and other consumption concepts, may become a longer-term competition for pork products, the need for advance layout to further improve the food safety and nutritional value of pork products.

本报告研究涉及企业/品牌/案例:徐福记、阿尔卑斯、真知、好彩头、明治、旺旺、雅客,露兰姬娜,梦飞诗,御宅女,Gamorel,沃田集团,蒙牛,伊利,光明,奥瑞金,汇源集团,四季本源,Driscoll,Costa,Hortifruit,SA Berry Fruit

艾媒商情舆情数据监测系统显示,“蓝莓”网络口碑数据为83.6,正面评价比例较高。2018年,全球蓝莓产业发展整体良好,发展推动中国蓝莓市场的良性发展。智利、秘鲁、阿根廷等国家也纷纷扩大对中国的蓝莓出口,同时中国的蓝莓产量也在不断提高,2018年中国蓝莓总产量超过18万吨。目前,中国蓝莓产业链已经初步形成,包括良种培育、规模种植、休闲采摘、预冷保鲜、深度加工、品牌营销、观光旅游、包装物流等环节,催生了沃田集团等蓝莓相关企业。未来,中国国内蓝莓市场消费需求将不断扩大,在提高产量的同时需要进一步拓宽蓝莓深加工产业链,推动蓝莓产业的深加工和知名品牌打造,实现蓝莓行业整体协调发展。

The monitoring system of commercial and public opinion data of Ai media shows that the “blueberry“ network word-of-mouth data is 83.6, with a high proportion of positive evaluation. In 2018, the global blueberry industry is developing well, and the development promotes the healthy development of the blueberry market in China. Chile, Peru, Argentina and other countries have also expanded their blueberry exports to China. At the same time, China's blueberry production has been continuously increasing. In 2018, China's total blueberry production exceeded 180,000 tons. At present, China's blueberry industry chain has initially formed, including fine varieties cultivation, large-scale planting, leisure picking, pre-cooling and fresh-keeping, deep processing, brand marketing, tourism, packaging logistics and other links, resulting in the birth of blueberry-related enterprises such as Wotian Group. In the future, the consumption demand of blueberry market in China will continue to expand. While increasing production, it is necessary to further expand the blueberry deep processing industry chain, promote the deep processing of blueberry industry and build well-known brands, so as to achieve the overall coordinated development of blueberry industry.

本报告研究涉及企业/品牌/案例:盒马生鲜,美菜网,易果生鲜,本来生活,顺丰优选,天天果园,我买网,来三斤,宋小菜,京东到家,美团,叮咚买菜,苏宁生鲜,1号店,喵鲜生,亚马逊国际生鲜馆,阿里巴巴,饿了么,安鲜达,天猫生鲜,欧尚,大润发,联华超市,三江购物,新华都,淘咖啡,高鑫零售,腾讯,沃尔玛,超级物种,谊品生鲜,永辉超市,逸刻新零售,华润万家,7fresh

水果价格上涨带动了中国网民对水果相关资讯的讨论,艾媒商情舆情数据监测系统显示,2019年夏季,广东地区对水果的讨论热度占居全国第一。近几年中国水果产量不断增加,陕西、广西、广东等省份的水果种植面积超过1000万亩;同时,进口水果的贸易额也在不断提高。2018年,中国水果进口额较高的国家分别是智利(24.0%)、泰国(23.9%)、菲律宾(10.5%)、越南(10.4%)和新西兰(6.4%),进口额较高的水果分别是樱桃(18.7%)、榴莲(15.7%)、香蕉(12.9%)、提子(8.4%)和橙(6.2%)。中国水果产业发展推动了产业链的进一步完善,形成了如每日优鲜、京东到家等水果配送业务,水果生鲜产业得到阿里、腾讯、京东等互联网巨头关注,开始了投资和布局。

  The rise in fruit prices has led to discussions among Chinese netizens about fruit-related information. The Aibu business sentiment data monitoring system shows that in the summer of 2019, the discussion on fruit in Guangdong ranked first in the country. In recent years, China's fruit production has been increasing, and the fruit planting area in Shaanxi, Guangxi, Guangdong and other provinces has exceeded 10 million mu. At the same time, the trade volume of imported fruits is also increasing. In 2018, the countries with higher Chinese fruit imports were Chile (24.0%), Thailand (23.9%), Philippines (10.5%), Vietnam (10.4%) and New Zealand (6.4%). The higher imported fruits were cherries (18.7%), durian (15.7%), banana (12.9%), raisins (8.4%) and orange (6.2%). The development of China's fruit industry has promoted the further improvement of the industrial chain, forming fruit distribution business such as daily fresh and Jingdong home. The fruit fresh food industry has attracted attention from Internet giants such as Ali, Tencent and Jingdong, and has started investment and layout.

本报告研究涉及企业/品牌包括:西王食品、大团结、洪盛源、蓝海生物、太阳股份、胡姬花、鲁花、长寿花、金龙鱼、口福、香满园、元宝、多力、福临门、北大荒、九三、刀唛、红蜻蜓、佳格食品

艾媒大数据商情舆情监测系统(yq.iimedia.cn)显示,2018年中国“食用油”言值仅为28.1,网络舆论偏负面。因此,2018年12月食用油新国标正式实施,政策加强规范行业发展。同时,食用油龙头企业向多元化、高端化布局方向发展,福临门定位健康调和油,西王食品主打玉米油等,未来食用油行业竞争或将更加激烈。

As China's edible oil industry enters the stage of revitalization of healthy consumption, the development of China's edible oil industry has entered a new stage. However, the market situation of China's edible oil industry was not optimistic in 2018. According to iiMedia Research data, the price index of China's oil seeds and oils in general declined in 2018, and the wholesale price of edible oil fell more, while the amount of imported edible vegetable oil increased. According to yq.iimedia.cn data, the value of China's “edible oil“ in 2018 is only 28.1, and the overall public opinion is negative. With the official implementation of the new national standard policy for edible oil, edible oil leading enterprises have developed towards diversified and high-end layouts, such as Fulinmen's positioning of healthy blending oil, Xiwang Food's main focus on corn oil, and Mighty adopts refined sunflower oil marketing strategy. iiMedia Consulting analysts believe that the competition in the edible oil industry will be more intense in the future, and the key to breaking down the category or becoming the key of a small and medium-sized enterprise to break the edible oil industry.


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