艾媒咨询 | 2026年中国AI智能营销白皮书

中国AI智能营销正在从降本增效的工具，演进为重塑商业模式和增长逻辑的核心引擎。它不再局限于替代人工完成重复性营销工作，而是深度渗透到品牌战略制定、用户关系管理、价值创造的每一个环节，推动营销从“被动响应需求”向“主动挖掘需求、创造需求”转变。以往依赖流量红利和经验判断的营销模式，正被AI驱动的精准化、个性化、场景化模式所替代，品牌得以打破传统增长瓶颈，构建以用户为核心的全生命周期运营体系。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国AI智能营销白皮书》数据显示，53.0%的用户会使用搜索引擎开展购物搜索，主要用于查询商品价格与优惠信息、查看用户评价与专业测评、寻找官方或授权购买链接以及了解产品信息等。同时，近四成的用户已将AI大模型工具作为信息检索的重要选择。当前AI技术已贯穿营销全生命周期，从前瞻用户洞察与策略制定，到中端内容创作与多渠道分发投放，再到后端用户精细化运营与长效价值挖掘，构建起完整的智能营销闭环。艾媒咨询分析师认为，中国AI智能营销具备广阔发展空间，未来行业将持续从浅层工具应用，向全流程智能决策层面进阶。伴随技术迭代成熟与行业合规体系不断完善，AI将更深度地融入营销全链路，推动行业向更高效、更精准、更具创新性的方向发展。(《艾媒咨询|2026年中国AI智能营销白皮书》完整高清PDF版共48页，可点击

艾媒咨询 | 2026年中国软件RaaS行业分析及发展趋势研究报告

当前软件RaaS（机器人即服务，Robot as a service）正处于技术融合加速、场景快速落地、商业模式迭代的成长期，核心是将软件机器人、AI能力与运维服务打包订阅，帮助企业降低自动化门槛、实现降本增效。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国软件RaaS行业分析及发展趋势研究报告》数据显示，2025年全球人工智能市场规模已达36885亿美元，人工智能产业已从高速扩张期迈入高质量发展的成熟阶段，为AI Agent技术的规模化落地提供了坚实的产业土壤与广阔的市场空间。同时，用户对AI大模型的使用已进入理性实用阶段，应用需求更侧重实际效率提升，工作场景需求占比达50.2%，推动RaaS厂商从通用工具向垂直场景的服务化解决方案加速转型。艾媒咨询分析师认为，软件RaaS行业整体发展趋势向好，未来将在大模型深度融合下实现从“工具”向“业务伙伴”的演进，定价模式向多元化发展，应用场景持续拓展，行业生态协同不断加强，逐步成为企业数字化转型的主流选择，推动企业服务从工具订阅迈入结果交付新时代。(《艾媒咨询 |2026年中国软件RaaS行业分析及发展趋势研究报告》完整高清PDF版共35页，可点击文章底部报告下载按钮进行报告下载）

Currently, software RaaS (Robot as a Service)

艾媒咨询 | 2025年中国机器人租赁产业市场状况及标杆企业经营数据分析报告

2025年，中国机器人租赁产业持续向智能化、服务化升级，依托技术迭代与政策赋能，逐步进入生态融合与规模化发展新阶段，应用场景持续拓展，成为智能制造与产业升级的重要支撑。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国机器人租赁产业市场状况及标杆企业经营数据分析报告》数据显示，2025年机器人租赁产业资本市场表现呈现高度集中特征，营收前三名企业在TOP10企业中的占比超65.00%；研发投入强度凸显，产业研发投入TOP10企业均值达7.94%；盈利能力分化明显，核心零部件企业优势突出，昊志机电毛利率达37.46%，绿的谐波净利率达23.35%。艾媒咨询分析师认为，2025年中国机器人租赁产业成长动能充足，核心驱动力来自技术突破、政策引导与市场需求释放，头部企业凭借技术壁垒与规模优势构筑竞争护城河，核心零部件领域成为盈利亮点。当前产业仍处于成长期，竞争格局呈现“一超多强”特征，高估值与研发投入分化并存，未来随着商业化落地提速，产业盈利质量与发展韧性将进一步提升。
In 2025, China's robot leasing industry continued to advance toward intelligentization and service-oriented upgrades, leveraging technological iteration and policy empowerment to gradually enter a new phase of ecosystem integration and large-scale development. Application scenarios expanded continuously, becoming a crucial pillar for smart manufacturing and industrial upgrading. According to the latest report titled "China Robot Leasing Industry Market Status and Benchmark Enterprise Operation Data Analysis Report in 2025" released by iiMedia Research (a globally leading third-party data mining and analysis agency in the new economy industry), the capital market performance of the robot leasing industry in 2025 exhibited a highly concentrated trend, with the top three revenue-generating enterprises accounting for over 65.00% of the top 10 firms. R&D investment intensity stood out, with the average R&D investment intensity of the top 10 enterprises reaching 7.94%. Profitability differentiation was evident, with core component manufacturers demonstrating distinct advantages, such as Haozhi Electromechanical Machinery achieving a gross margin of 37.46% and Green Wave Harmonic Drive reaching a net profit margin of 23.35%.Analysts from iiMedia Research believe that China's robot leasing industry will maintain strong growth momentum in 2025, driven by technological breakthroughs, policy guidance, and market demand. Leading enterprises leverage technological barriers and scale advantages to build competitive barriers, with core component sectors emerging as profit highlights. The industry remains in its growth phase, characterized by a "one superpower, many strong players" competitive landscape. While high valuations coexist with divergent R&D investments, the acceleration of commercialization will further enhance profitability quality and resilience in the coming years.

艾媒咨询 | 2025年中国稀土永磁产业市场状况及标杆企业经营数据分析报告

2025年，中国稀土永磁产业进入高端化与可持续发展新阶段，依托稀土资源禀赋与政策扶持，产业链协同升级，成为支撑绿色能源转型与高端制造发展的核心材料支撑，产业整体呈现高景气发展态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国稀土永磁产业市场状况及标杆企业经营数据分析报告》数据显示，2025年产业市场集中度显著，市值、营收前三企业占TOP10企业比重分别达62.23%、66.18%；研发投入强度突出，产业平均研发投入占比达6.64%，头部企业久吾高科、新莱福研发占比分别达9.88%和8.70%；盈利能力分化明显，技术领先企业优势突出，久吾高科毛利率达45.23%，银河磁体净利率达23.67%。艾媒咨询分析师认为，2025年中国稀土永磁产业高增长的核心驱动力是下游新能源汽车、风力发电等高端应用需求的持续释放，叠加政策管控与技术创新双重赋能，头部企业凭借资源掌控力与技术壁垒巩固领先地位。当前产业虽处于高景气周期，但面临盈利分化、估值分化及周期性波动等挑战，未来随着低重稀土技术落地与资源循环利用推进，产业高质量发展韧性将进一步增强。
In 2025, China's rare earth permanent magnet industry entered a new phase of high-end development and sustainable growth. Leveraging its abundant rare earth resources and policy support, the industry achieved coordinated upgrading of its supply chain, becoming a core material pillar for green energy transition and high-end manufacturing development, with the sector as a whole demonstrating a highly prosperous growth trend.  According to the latest report, "2025 China Rare Earth Permanent Magnet Industry Market Status and Benchmark Enterprise Performance Analysis," released by iiMedia Research (a globally leading third-party data mining and analysis firm for the new economy), the industry's market concentration was significantly high in 2025, with the top three companies in terms of market value and revenue accounting for 62.23% and 66.18% of the top 10 firms, respectively. R&D investment intensity was outstanding, with the industry's average R&D expenditure reaching 6.64%, while leading companies such as Jiugu High-Tech and Xinlaifu accounted for 9.88% and 8.70% of their respective R&D investments. Profitability was markedly differentiated, with technology-leading firms holding a prominent advantage, as Jiugu High-Tech achieved a gross margin of 45.23% and Galaxy Magnetics reached a net profit margin of 23.67%. Analysts from iiMedia Research believe that the core driver of high growth in China's rare earth permanent magnet industry in 2025 is the sustained demand from downstream high-end applications such as new energy vehicles and wind power generation, coupled with the dual boost of policy regulation and technological innovation. Leading enterprises consolidate their dominant position through resource control capabilities and technological barriers. Although the industry is currently in a high-growth cycle, it faces challenges such as profit differentiation, valuation divergence, and cyclical fluctuations. In the future, with the advancement of low-heavy rare earth technology and the promotion of resource recycling, the resilience of high-quality industrial development will further strengthen.

艾媒咨询 | 2025年中国人形机器人产业市场状况及标杆企业经营数据分析报告

2025年，中国人形机器人产业加速从技术研发向示范应用迈进，产业链逐步完善，政策与资本双重赋能，成为具身智能发展的核心载体，开启产业化发展关键阶段。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国人形机器人产业市场状况及标杆企业经营数据分析报告》数据显示，2025年人形机器人产业市值、营收、利润均呈现高度集中态势，市值前三企业在TOP10企业中的占比近六成，营收前三企业在TOP10企业中的占比超73%，利润前三企业在TOP10企业中的占比超七成；研发投入强度凸显，产业平均研发投入占比达12.43%，头部企业奥比中光-UW研发投入占比高达20.52%；盈利能力分化明显，核心零部件企业优势突出，鼎智科技毛利率达50.58%，柯力传感净利率达26.93%。艾媒咨询分析师认为，2025年中国人形机器人产业成长动能强劲，核心驱动力来自技术突破、政策支持与资本涌入，头部企业凭借技术壁垒与规模优势构筑竞争护城河，核心零部件领域成为增长亮点。当前产业仍处于成长期，竞争格局初步形成但未固化，高估值与高研发投入并存，未来随着商业化落地提速与国产化替代深化，产业盈利韧性与发展质量将进一步提升。
In 2025, China's humanoid robot industry accelerated its transition from technological R&D to demonstration applications, with a gradually improving industrial chain and dual empowerment from policies and capital. It became a core driver for embodied intelligence development, ushering in a critical phase of industrialization. According to the latest "Analysis Report on the Market Status and Benchmark Enterprise Management Data of China's Humanoid Robot Industry in 2025" released by iiMedia Research (a leading global third-party data mining and analysis firm for new economy industries), the market capitalization, revenue, and profits of the humanoid robot industry in 2025 exhibited a highly concentrated trend. The top three companies accounted for nearly 60% of the top 10 in market capitalization, over 73% in revenue, and more than 70% in profits. R&D investment intensity was prominent, with an average industry R&D expenditure reaching 12.43%, while leading company ORBOTECH-UW's R&D expenditure accounted for as high as 20.52%. Profitability differentiation was evident, with core component manufacturers demonstrating distinct advantages. Dingzhi Technology achieved a gross margin of 50.58%, while Keli Sensing reached a net profit margin of 26.93%.Analysts from iiMedia Research believe that the Chinese humanoid robotics industry will experience robust growth momentum in 2025, driven by technological breakthroughs, policy support, and capital inflows. Leading companies leverage technological barriers and scale advantages to build competitive moats, with core component sectors emerging as key growth highlights. The industry remains in its growth phase, where the competitive landscape has taken initial shape but not yet solidified. High valuations coexist with substantial R&D investments. As commercialization accelerates and domestic substitution deepens, the industry's profitability resilience and development quality will further improve.

艾媒咨询 | 2025年中国特高压产业市场状况及标杆企业经营数据分析报告

特高压输电技术作为当前最先进的电力输送方式之一，已成为中国能源转型与电网升级的核心引擎，带动整个特高压产业链持续处于高景气发展态势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国特高压产业市场状况及标杆企业经营数据分析报告》数据显示，2025年中国国家电网与南方电网合计固定资产投资达8250亿元，创历史新高，工程集中投运带动特高压全产业链需求持续释放。当前特高压产业市值季度均值TOP10企业与市值TOP10企业格局相对稳定，利润前十名企业合计实现386.49亿元，其中头部前三企业利润占比高达66.80%，龙头效应明显，反映出资本市场对特高压行业认可度持续提升，行业整体经营质量良好、发展态势稳健。艾媒咨询分析师认为，在“双碳”目标推进与新型电力系统建设的双重驱动下，特高压行业进入系统化、规模化发展新阶段，行业长期增长确定性强。行业内标杆企业凭借技术壁垒与市场优势，实现经营质量稳步提升，但同时存在企业间发展不均衡的现象，集中度高、技术迭代加速已成为行业发展的鲜明特征。（《艾媒咨询 | 2025年中国特高压产业市场状况及标杆企业经营数据分析报告》完整高清PDF版共66页，可点击文章底部报告下载按钮进行报告下载）

As one of the most advanced power transmission methods

艾媒咨询 | 2025年中国太阳能产业市场状况及标杆企业经营数据分析报告

近年来，中国太阳能产业受益于能源结构转型、双碳目标推进及相关政策扶持，行业整体保持规模扩张态势，但光伏主产业链周期性波动导致企业经营呈现明显分化，产业资源进一步向头部集聚。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国太阳能产业市场状况及标杆企业经营数据分析报告》数据显示，截至2025年底，中国太阳能发电装机容量达1200GW，同比增长35.4%，行业规模稳步攀升。资本市场方面，中国太阳能行业活跃度持续提升，头部企业在营收、利润及研发投入等关键指标上显著领先。其中，毛利率、净利率前十企业主要集中于光伏设备、储能等高附加值环节，展现出较强的盈利韧性；相比之下，主产业链中下游环节受价格战与产能过剩冲击，盈利承压明显。动态市盈率为负值的十家企业多集中在该领域，凸显行业正处于深度结构性调整阶段。艾媒咨询分析师认为，尽管面临阶段性产能过剩与原材料价格波动挑战，中国太阳能产业仍具备强劲的长期增长动能。随着分布式光伏、AI数据中心等新兴用电场景的崛起，产业需求空间持续拓宽，具备高研发投入、低负债运营及全球化渠道能力的企业，将持续巩固竞争优势，推动行业迈向高质量发展的主旋律。（《艾媒咨询 | 2025年中国太阳能产业市场状况及标杆企业经营数据分析报告》完整高清PDF版共72页，可点击文章底部报告下载按钮进行报告下载）

Driven by the energy structure transition, the advancement of the carbon peaking and carbon neutrality goals, and supporting policies, China's solar energy industry has maintained an overall expansion trend. However, the cyclical fluctuations in the main photovoltaic industrial chain have led to distinct divergences in corporate operations, with industrial resources further concentrating among leading enterprises. According to the latest report 2025 Report on Market Conditions of China's Solar Energy Industry and Data Analysis of Benchmark Enterprises' Operations released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economic industries, by the end of 2025, China's installed capacity of solar power generation reached 1,200 gigawatts, a year-on-year increase of 35.4%, marking a steady rise in the industry scale. In the capital market, the activity of China's solar energy sector has continued to grow, and leading enterprises hold a significant advantage in key indicators such as revenue, profits and R&D investment. Among them, the top ten enterprises in terms of gross profit margin and net profit margin are mainly concentrated in high value-added segments including photovoltaic equipment and energy storage, demonstrating strong profitability resilience. In contrast, the middle and lower reaches of the main industrial chain are under obvious profit pressure due to price wars and overcapacity. Ten enterprises with negative dynamic price-to-earnings ratios are mostly clustered in this sector, highlighting that the industry is in a deep structural adjustment phase. Analysts at iiMedia Research opine that despite phased challenges of overcapacity and fluctuations in raw material prices, China's solar energy industry still boasts robust long-term growth momentum. With the emergence of emerging power consumption scenarios such as distributed photovoltaics and AI data centers, the industrial demand space continues to expand. Enterprises featuring high R&D investment, low-debt operation and global channel capabilities will continuously consolidate their competitive advantages, leading the industry toward high-quality development.
("iiMedia Research | 2025 Report on Market Conditions of China's Solar Energy Industry and Data Analysis of Benchmark Enterprises' Operations" full version has 72 pages, please click the download button at the bottom of the article to download the report.)

艾媒咨询 | 2025年中国华为产业链市场状况及标杆企业经营数据分析报告

国家“十五五”规划将科技创新与新质生产力提升至战略核心地位，中国华为产业链依托华为全栈技术布局与生态协同优势，迈入“自主可控攻坚、生态协同共荣、多场景深度渗透”的高质量发展黄金期。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国华为产业链市场状况及标杆企业经营数据分析报告》数据显示，2025年末华为产业链总市值稳步攀升，资本市场认可度持续提升。前三季度归母净利润TOP10企业合计实现424.08亿元，其中与华为深度绑定的企业，如硕贝德、瑞芯微，其营收与利润均实现两位数以上增长，充分彰显了华为产业链的强劲发展韧性与成长潜力。艾媒咨询分析师认为，华为产业链整体景气度持续高位运行，受益于华为基础软件突破、昇腾AI生态扩容、鸿蒙系统渗透及智能汽车业务爆发等多重利好，推动华为与各领域企业深度合作，助力各方在全球竞争中构建核心优势，实现从规模扩张向质量效益提升的根本性转变。
The national "15th Five-Year Plan" elevates technological innovation and the enhancement of new productive forces to a strategic core position. China's Huawei supply chain, leveraging Huawei's comprehensive stack technology layout and ecosystem synergy advantages, has entered a golden period of high-quality development characterized by "breaking through self-reliance and control, achieving ecosystem collaboration and mutual prosperity, and deep penetration across multiple scenarios". Data from the latest report Market Status of China's Huawei Industry Chain and Operational Data Analysis Report of Benchmark Enterprises in 2025 released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, shows that the aggregate market value of the Huawei industrial chain maintained a steady upward trend by the end of 2025, and its recognition in the capital market continued to strengthen. In the first three quarters, the total net profit attributable to parent of the top 10 enterprises reached 42.408 billion yuan. Among them, enterprises deeply bound to Huawei, such as Surecom and Rockchip, achieved double-digit growth in both operating revenue and profit, fully demonstrating the strong development resilience and growth potential of Huawei’s industrial chain. In the view of iiMedia Research analysts, the overall prosperity of Huawei’s industrial chain remained at a high level. Benefiting from multiple positive factors such as Huawei’s breakthroughs in basic software, the expansion of the Ascend AI ecosystem, the penetration of the HarmonyOS system, and the explosion of the intelligent automobile business, it has promoted in-depth cooperation between Huawei and enterprises in various fields, helping all parties build core advantages in global competition and realize a fundamental transformation from scale expansion to quality and efficiency improvement.

艾媒咨询 | 2025年中国液冷产业市场状况及标杆企业经营数据分析报告

在AI算力爆发与政策红利双重驱动下，中国液冷产业迎来绿色散热革命，产业链价值持续向基建与解决方案环节集聚，跨界竞争格局全面升级。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国液冷产业市场状况及标杆企业经营数据分析报告》数据显示，2025年中国液冷市场规模突破千亿关口，行业年复合增速维持50%以上。资本市场呈现明显梯队分化，龙头企业领跑行业景气度，利润、研发资源艾媒咨询分析师认为，2025年中国液冷产业兼具高景气度与高不确定性，算力需求与政策扶持为行业发展提供强劲动力，产业链格局持续优化，技术壁垒成为企业核心竞争力。资本市场热度逐步向基本面回归，估值分化加剧背景下，企业需警惕盈利承压、现金流恶化、价值陷阱等风险，筑牢财务安全防线、保障长期稳健经营。加速向头部集中，同时赛道估值逐步回归理性，负PE、高杠杆等风险点凸显。

艾媒咨询 | 2026年OpenClaw现象分析及智能体行业发展趋势研究报告

当前OpenClaw凭借AI自动化执行能力快速出圈，成为现象级开源智能体项目，用户与社区热度持续高涨，在办公自动化、效率提升等场景得到广泛验证。但项目仍处于从个人尝鲜向规模化落地过渡的阶段，工具稳定性、功能可信度、操作门槛及隐私安全等问题突出，叠加监管体系尚未完全适配，制约了其商业化与企业级普及。整体来看，OpenClaw已打开AI智能体落地的全新方向，但唯有补齐安全、合规、稳定三大短板，才能真正从“网红产品”走向成熟生产力工具。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年OpenClaw现象分析及智能体行业发展趋势研究报告》数据显示，超七成用户已对OpenClaw形成基础认知，相关话题热度持续攀升，已形成全民热议、全网刷屏的现象级传播态势。超过五成的用户通过短视频接触到OpenClaw，反映出当前技术传播呈现去精英化、大众化趋势，短视频成为核心传播阵地。
同时，用户对OpenClaw的效率价值与场景需求明确，“提升工作效率”（35.2%）成为最主要动力。OpenClaw的爆火强力推动AI智能体商业化、普惠化与生态化，成为行业从“生成式”迈向“执行式”的关键转折点。2025年全球AI智能体整体市场规模飙升至372亿美元，2030年市场规模有望突破3000亿美元。艾媒咨询分析师认为，OpenClaw凭借大众化传播与强效率价值快速破圈，不仅验证了代理式AI的市场潜力，也推动行业进入规模化落地前夜。未来，只有在技术能力、生态建设与风险治理上同步突破，才能真正释放AI智能体的生产力价值，引领全球AI产业从交互创新向自主执行深度演进。
Currently, OpenClaw has rapidly gained mainstream traction through its AI-powered automation capabilities, becoming a phenomenal open-source agent project with sustained high user and community engagement, widely validated in office automation and productivity enhancement scenarios. However, the project remains in a transitional phase from individual experimentation to large-scale deployment, with prominent challenges including tool stability, functional reliability, operational barriers, and privacy security concerns—compounded by incomplete regulatory adaptation—constraining its commercialization and enterprise adoption. Overall, OpenClaw has opened a new direction for AI agent deployment, but only by addressing the three critical gaps of security, compliance, and stability can it truly evolve from a "viral product" to a mature productivity tool.According to the latest "Research report on openclaw phenomenon analysis and AI agent industry development trends in 2026" report released by iiMedia Research, a global third-party data mining and analysis institution for new economy industries, over 70% of users have formed basic awareness of OpenClaw, with related topics continuously trending, creating a phenomenal communication pattern characterized by nationwide discussion and viral social media presence. More than half of users were exposed to OpenClaw through short videos, reflecting the current trend of technology dissemination toward de-elitization and mass popularization, with short video platforms becoming the core communication channel.
Meanwhile, users demonstrate clear recognition of OpenClaw's efficiency value and scenario needs, with "improving work efficiency" (35.2%) cited as the primary motivation. OpenClaw's explosive popularity has strongly propelled the commercialization, democratization, and ecosystem development of AI agents, marking a critical turning point for the industry from "generative" to "executive" AI. The global AI agent market surged to $37.2 billion in 2025, with projections to exceed $300 billion by 2030.iiMedia Research analysts believe that OpenClaw's rapid mainstream breakthrough, driven by mass-market communication and strong efficiency value, not only validates the market potential of agentic AI but also pushes the industry to the eve of large-scale deployment. Moving forward, only synchronized breakthroughs in technical capabilities, ecosystem construction, and risk governance can truly unlock the productivity value of AI agents, leading the global AI industry from interactive innovation toward deep evolution of autonomous execution.