艾媒咨询 | 2025-2026年中国冰淇淋行业消费趋势监测与案例研究报告

中国冰淇淋行业将迎来“需求驱动、创新引领、数字化赋能”的新阶段，机遇与挑战并存。iiMedia Research（艾媒咨询）数据显示， 2024年冰淇淋行业市场规模达1835亿元，预计到2030年规模将进一步增长至2334亿元。未来，随着行业集中度的逐步提升，传统企业需加速转型，拥抱数字化与创新；新品牌需强化差异化定位，聚焦细分需求；产业链上下游企业需加强协同，方能在激烈竞争中占据先机，实现长期稳健增长。
The Chinese ice cream industry is about to enter a new stage characterized by "demand-driven, innovation-led and digital-empowered", with both opportunities and challenges coexisting. iiMedia Research data shows that the market size of the ice cream industry reached 183.5 billion yuan in 2024 and is expected to further grow to 233.4 billion yuan by 2030. In the future, as the industry concentration gradually increases, traditional enterprises need to accelerate their transformation and embrace digitalization and innovation. New brands need to strengthen their differentiated positioning and focus on niche demands. Enterprises in the upstream and downstream of the industrial chain need to enhance coordination in order to gain the upper hand in fierce competition and achieve long-term stable growth.

艾媒咨询 | 2025年中国PCB行业研究报告

当前，中国PCB行业发展态势良好，在全球产业格局中占据重要地位。作为电子产品之母，PCB是电子系统的关键载体，支撑着电子信息产业前行。近年来，AI算力革命成为行业增长的强大引擎，国内外云解决方案提供商不断加大算力中心投入，使得AI服务器、交换机等对高多层板、HDI板的需求猛增。同时，汽车智能化的推进也为行业发展添砖加瓦。随着L2级辅助驾驶普及，城市导航辅助驾驶落地并向低价车型渗透，汽车电子化程度加深，单车PCB价值量大幅提升，拉动了车用PCB需求。此外，消费电子、工业控制等领域的升级步伐也在逐渐加快，共同为中国PCB产业的发展注入多元活力 。
全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国PCB行业研究报告》数据显示，预计到2029年中国PCB市场规模将达到5545.1亿元。从细分市场来看，随着电子产业高端化及新兴技术推动，打样/小批量PCB市场占比有望持续提升。艾媒咨询分析师认为，中国PCB行业已进入“结构性增长”的关键阶段，市场规模的稳步扩张与细分领域的差异化发展将成为核心特征。然而，目前行业仍面临着关键挑战：高端市场需求旺盛，但核心材料与先进工艺仍存在技术瓶颈，高端产能依赖头部企业扩产；中低端市场门槛低，同质化竞争未缓解，中小厂商需以差异化服务、细分深耕突围。
未来，具备技术研发优势、能够快速响应高端及定制化需求的企业，将在行业竞争中占据更有利地位，推动中国PCB产业从“规模领先”向“质量与规模双优”的全球PCB核心制造基地升级。
China’s printed-circuit-board (PCB) industry is currently in robust health and occupies a pivotal position in the global industrial landscape. As the “mother of electronic products,” the PCB is the essential carrier of electronic systems and underpins the entire information-technology sector. In recent years, the AI-computing revolution has become a powerful engine of growth: cloud-service providers worldwide are pouring ever-larger sums into data-center capacity, causing demand for high-layer-count and HDI boards in AI servers, switches and related equipment to surge. At the same time, the advance of automotive intelligence has provided further momentum. With Level-2 advanced driver-assistance systems now common, city-level navigation assistance is being rolled out and is rapidly penetrating lower-priced vehicles. The deepening electrification of automobiles has driven the PCB value per vehicle sharply upward, boosting demand for automotive PCBs. In addition, the pace of upgrades in consumer electronics, industrial control, and other sectors is accelerating, collectively injecting diversified vitality into China’s PCB industry.
According to the latest “Research report on the PCB industry in China in 2025” released by iiMedia Research, a leading third-party data-mining and analytics agency in the global new-economy sector, China’s PCB market is projected to reach RMB 554.5 billion by 2029. From the perspective of market segmentation, the share of prototyping / small-batch PCBs is expected to rise continuously, driven by the premiumization of the electronics industry and by emerging technologies. Analysts at iiMedia believe that China’s PCB sector has entered a critical phase of “structural growth,” in which steady overall market expansion will coexist with differentiated development in niche segments.Nonetheless, the industry still faces key challenges. Demand in the high-end segment is vigorous, yet core materials and advanced processes remain technically constrained; additional high-end capacity depends largely on expansion by leading firms. In the low- to mid-range segment, low entry barriers and undiminished homogeneous competition persist, forcing small and medium-sized manufacturers to escape through differentiated services and deep cultivation of niche markets.
Looking ahead, enterprises that possess technological R&D advantages and can respond rapidly to high-end and customized requirements will occupy a more favorable competitive position, propelling China’s PCB industry from "scale leadership" to a global core manufacturing base that excels in both quality and scale.

艾媒咨询 | 2025-2026年中国台球产业消费趋势报告

随着国家体育总局将台球纳入“全民健身公共服务体系”，赵心童2025年斯诺克世锦赛夺冠，台球消费持续升温。iiMedia Research（艾媒咨询）数据显示， 2024年中国台球市场规模为872.0亿元，同比增长20.5%，预计到2030年有望达到1920.3亿元。如今，台球产业呈现出产业类型丰富、地域覆盖广泛、产业融合深入的多元发展格局。未来，台球产业发展将朝着技术创新、市场细分、政策支持和国际化的方向推进。这些因素将共同推动台球行业向着更大规模、更高质量发展。
With the General Administration of Sport of China incorporating billiards into the "National Fitness Public Service System", Zhao Xintong's victory at the 2025 World Snooker Championship has led to a continuous rise in billiards consumption. iiMedia Research data shows that the market size of billiards in China was 87.20 billion yuan in 2024, with a year-on-year growth of 20.5%. It is expected to reach 192.03 billion yuan by 2030. Today, the billiards industry presents a diversified development pattern featuring a rich variety of industrial types, extensive geographical coverage, and in-depth industrial integration. In the future, the development of the billiards industry will advance in the directions of technological innovation, market segmentation, policy support and internationalization. These factors will jointly drive the billiards industry towards larger scale and higher quality development.

艾媒咨询 | 2025-2029年中国情绪经济消费趋势洞察报告

随着社会生活和工作节奏的加快，市场消费者对情绪舒缓与精神满足的消费需求日益增多，情绪经济逐渐成为重塑消费市场格局的重要力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2029年中国情绪经济消费趋势洞察报告》数据显示，中国情绪经济市场规模呈上升趋势，2024年中国情绪经济市场规模达23077.67亿元，预计2029年将突破4.5万亿元。艾媒咨询分析师认为，随着情绪经济市场的不断发展与成熟，未来情绪经济有望持续保持高速增长，在满足消费者精神需求的同时，为经济增长注入新的活力，创造更多的商业机遇与社会价值。
With the acceleration of the pace of social life and work, the market consumers' demand for emotional relief and spiritual satisfaction is increasing day by day. The emotional economy has gradually become an important force in reshaping the consumer market pattern. According to the latest "Insight report on China's emotional economy consumption trends from 2025 to 2029" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the market size of China's emotional economy is on the rise. In 2024, the market size of China's emotional economy will reach 2,307.767 billion yuan. It is expected to exceed 4.5 trillion yuan in 2029. Analysts from iiMedia Research believe that as the emotional economy market continues to develop and mature, the emotional economy is expected to maintain a high growth rate in the future. While meeting consumers' spiritual needs, it will inject new vitality into economic growth and create more business opportunities and social value.

艾媒咨询 | 2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据

随着公众出行观念的革新与新兴企业崛起的速度加快，消费者对智能出行的接受度持续提高，从对传统驾驶模式的依赖转向对自动驾驶便捷性与安全性的期待，推动无人驾驶技术商业化需求不断释放。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据》显示，2024-2029年中国无人驾驶汽车行业市场规模进入“爆发式增长通道”，呈指数级扩张，预计2029年将突破1200亿元，成为智能交通领域增长最快的核心赛道之一。
在中国无人驾驶汽车消费者中，无人驾驶汽车以42.31%的比例被认为是更安全的驾驶技术方式，明显高于真人驾驶汽车的31.98%，认为两种方式都安全的消费者占比为25.71%；69.50%的消费者表示会购买无人驾驶汽车，30.50%的消费者表示不会购买。这表明无人驾驶汽车在安全性方面已获得较多消费者的认可，且绝大多数消费者对无人驾驶汽车持开放态度，购买意愿较高，反映出无人驾驶汽车在中国市场的潜在需求较大。
艾媒咨询分析师指出，中国无人驾驶汽车产业正迈向规模化与深度融合的新阶段，在未来，政策红利持续释放，国家层面积极推动法规完善与测试示范区建设；技术突破加速，AI算法、高精地图、车规级芯片等领域进步显著；应用场景拓宽，Robotaxi、无人配送、港口矿区等特定场景商业化潜力巨大。然而挑战同样严峻，技术成熟度与安全性仍是核心瓶颈；法规标准体系滞后，责任认定、数据安全等法律问题亟待解决。企业应深耕核心技术，加大AI算法、感知融合、高算力芯片等研发投入，建立技术护城河；探索多元场景落地，优先在港口、矿区、园区等封闭/半封闭场景及Robotaxi、干线物流等实现商业闭环；推动产业协同，与芯片、传感器、高精地图、5G通信等伙伴深度合作，共建生态。
With the innovation of public travel concepts and the accelerated rise of emerging enterprises, consumers' acceptance of intelligent travel has been continuously increasing. They have shifted from relying on traditional driving modes to expecting the convenience and safety of autonomous driving, which has driven the continuous release of commercial demands for driverless technology. According to the latest data released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, in the "2025 China Driverless Car Industry Market Environment Analysis and Consumer Behavior Survey Data", From 2024 to 2029, the market size of China's driverless car industry will enter an "explosive growth channel", expanding exponentially. It is expected to exceed 120 billion yuan in 2029, becoming one of the fastest-growing core tracks in the intelligent transportation field.
Among Chinese consumers of driverless cars, 42.31% of them consider driverless cars to be a safer driving technology, significantly higher than 31.98% of those who drive cars with real people. The proportion of consumers who think both methods are safe is 25.71%. 69.50% of consumers said they would purchase driverless cars, while 30.50% said they would not. This indicates that driverless cars have gained considerable recognition from consumers in terms of safety, and the vast majority of consumers hold an open attitude towards driverless cars with a high purchase intention, reflecting a large potential demand for driverless cars in the Chinese market.
Analysts from iiMedia Research pointed out that China's driverless car industry is moving towards a new stage of scale and deep integration. In the future, policy dividends will continue to be released, and the state will actively promote the improvement of regulations and the construction of test demonstration zones. Technological breakthroughs are accelerating, with significant progress made in areas such as AI algorithms, high-precision maps, and automotive-grade chips. The application scenarios have been broadened, and there is huge commercial potential in specific scenarios such as Robotaxi, unmanned delivery, ports and mining areas. However, the challenges are equally severe, with technological maturity and security remaining the core bottlenecks. The regulatory and standard system lags behind, and legal issues such as responsibility determination and data security urgently need to be addressed. Enterprises should focus on core technologies, increase investment in research and development of AI algorithms, perception fusion, high-performance computing chips, etc., and build a technological moat. Explore the implementation of diverse scenarios, prioritizing the realization of commercial closed loops in closed or semi-closed scenarios such as ports, mining areas, and industrial parks, as well as in areas like Robotaxi and long-haul logistics. Promote industrial collaboration and deeply cooperate with partners in chip, sensor, high-precision map, 5G communication and other fields to jointly build an ecosystem.

艾媒咨询 | 2025年中国汽车消费市场调研与消费行为调查数据

近年来，在“双碳”目标持续推进、智能科技加速迭代与居民消费需求不断升级的时代背景下，中国汽车消费市场正经历前所未有的深刻变革与蓬勃发展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国汽车消费市场调研与消费行为调查数据》数据显示，2024年中国民用汽车拥有量为35268.00万辆。未来，随着经济持续发展、交通基础设施不断完善以及汽车智能化、电动化的推进，民用汽车拥有量有望继续增加。在2025年中国汽车消费者购车行为中，51.36%的消费者表示为首次购车，37.19%的消费者表示为旧车置换新车。这表明中国汽车消费市场仍然存在大量潜在消费者，市场潜力依旧巨大。在购买/计划购买汽车动力系统类型中，44.04%的消费者选择电动，37.54%的消费者选择油电混合，说明在汽车市场消费者更倾向于选择更加环保节能的电动车和混动车。在汽车消费者购买/计划购买汽车预算中，40.85%的消费者预算为15-20万元，10-15万元的消费者占比也有25.62%。这说明大部分消费者在购买/计划购买汽车时选择的价位一般为中等价位或中低价位的汽车。艾媒咨询分析师认为，未来，中国汽车行业需聚焦技术创新与用户体验优化。车企应加大研发投入，提升新能源汽车续航、充电速度等关键性能，完善智能驾驶技术；同时，要优化销售与售后服务体系，满足消费者多元化需求，挖掘下沉市场潜力，推动汽车消费市场持续健康发展。
In recent years, against the backdrop of the continuous advancement of the dual carbon goals, the accelerated iteration of intelligent technologies, and the constant upgrading of residents' consumption demands, China's auto consumption market has been undergoing unprecedented profound changes and vigorous development. According to the latest "iiMedia Report | Research data on China's auto consumption market and consumer behavior survey in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the number of civilian vehicles in China will be 352.68 million in 2024. In the future, with the continuous economic development, the continuous improvement of transportation infrastructure, and the advancement of automotive intelligence and electrification, the number of civilian vehicles is expected to continue to increase. It indicates that the future prospects of the Chinese automotive market are broad. In the car purchase behavior of Chinese car consumers in 2025, 51.36% of the consumers indicated that it was their first car purchase, and 37.19% of the consumers indicated that they were trading in their old cars for new ones. This indicates that there are still a large number of potential consumers in China's auto consumption market, and the market potential remains huge.Among the types of automotive power systems purchased or planned to be purchased, 44.04% of consumers choose electric ones, and 37.54% of consumers choose hybrid ones. The above-mentioned survey indicates that in the automotive market, consumers are more inclined to choose electric vehicles and hybrid vehicles that are more environmentally friendly and energy-efficient. Among the budgets of car consumers for purchasing or planning to purchase a car, 40.85% of the consumers have a budget of 150,000 to 200,000 yuan, and the proportion of consumers with a budget of 100,000 to 150,000 yuan is also 25.62%. This indicates that the majority of consumers generally choose medium-priced or mid-to-low priced cars when purchasing or planning to purchase them.Analysts from iiMedia Research believe that in the future, China's automotive industry needs to focus on technological innovation and user experience optimization. Automakers should increase investment in research and development, enhance key performances such as the range and charging speed of new energy vehicles, and improve intelligent driving technologies. At the same time, it is necessary to optimize the sales and after-sales service system, meet the diversified demands of consumers, tap the potential of the lower-tier markets, and promote the sustained and healthy development of the automotive consumption market.

艾媒咨询 | 2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告

全球汽车电动化转型趋势愈演愈烈，各国正加速布局新能源汽车产业，全球新经济产业第三方数据挖掘和分析机构 iiMedia Research（艾媒咨询）最新发布的《2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告》数据显示，随着科技的发展和燃油车成本的上升，新能源汽车的消费需求逐渐增加，推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示，2023年中国新能源汽车市场规模为11.5千亿元，同比增长16.2%，2025年有望达到23.1千亿元。艾媒咨询分析师认为，中国市场需求强劲符合长期发展趋势，市场规模的高增长有望持续发展。消费者对新能源汽车的续航历程和安全性能有更高期望，长续航、轮胎安全、自动泊车成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓，下沉市场成为新能源车新发展机遇。
Global automotive electric transformation trend intensified, countries are accelerating the layout of new energy automobile industry, the global auto industry third-party data mining and analysis institutions “iiMedia Report | Monitoring and case study report of global and Chinese new energy vehicle industry from 2024 to 2025”according to data with the development of science and technology and the rising cost of fuel vehicles, new energy vehicles consumer demand is gradually increased, promote the manufacturer product force and the rapid growth of new energy vehicle sales.Data show that in 2023, China's new energy vehicle market size is 1.15 billion yuan, year-on-year growth of 16.2% and is expected to reach 2.31 billion yuan in 2025. iiMedia consulting analysts believe that the strong Chinese market demand is in line with the long-term development trend, the high growth of market size is expected to continue to develop. Consumers have higher expectations for the endurance process and safety performance of new energy vehicles. Long endurance, tire safety and automatic parking have become the key aspects that consumers consider when buying cars. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of the growth rate of the first-line market, the sinking market has become a new development opportunity for new energy vehicles.

艾媒咨询 | 2025年10月全球主要行业投融资数据监测月报

2025年10月，全球主要行业投融资市场呈现明显降温态势，投融资金额与事件数量均大幅回落。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年10月全球主要行业投融资数据监测月报》显示，2025年10月全球投融资金额环比下降79.8%，投融资事件数量环比下降13.7%。艾媒咨询分析师认为，此次大幅回落与6-7月的高位形成鲜明对比，反映出当前市场波动加剧、投资热度趋于不稳定。波动背后既受季节性调整、政策监管趋紧等周期性因素影响，也与全球经济不确定性上升导致投资者策略转向审慎密切相关，显示出市场正处于阶段性调整周期。
In October 2025, the global major industry investment and financing markets showed a significant cooling trend, with both investment and financing amounts and event numbers dropping sharply. According to the latest "Global Major Industry Investment and Financing Data Monitoring Monthly Report" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the global investment and financing amount in October 2025 decreased by 79.8% month-on-month, and the number of investment and financing events decreased by 13.7% month-on-month. Analysts from iiMedia Research believe that this sharp decline contrasts sharply with the high levels in June and July, reflecting the current market volatility and the instability of investment enthusiasm. The fluctuations are not only influenced by cyclical factors such as seasonal adjustments and tightened policy regulations, but are also closely related to the shift in investor strategies towards prudence due to the rising global economic uncertainty, indicating that the market is in a phase of adjustment.

艾媒咨询 | 2025年中国充电桩行业发展状况与消费者调查数据

在全球汽车产业加速向电动化转型的浪潮中，中国充电桩市场已进入高速发展与结构优化并重的新阶段。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国充电桩行业发展状况与消费者调查数据》显示，2024年中国公共充电桩保有量达到482.3台，预计2025年将达到654.3万台。这一增长不仅反映了新能源汽车市场的快速发展，也显示了中国在推动绿色能源转型方面的积极努力。随着新能源汽车补贴政策的实施和充电基础设施建设的加速，充电桩保有量增长速度明显加快。预计未来几年，随着技术进步和政策支持，中国公共充电桩保有量仍将保持快速增长。
在2025年中国消费者能接受的寻找充电桩时长中，占比最高的是“20-40分钟（含40分钟）”，达到54.17%；其次是“40-60分钟（含60分钟）”，占比为25.15%。此外，消费者对新能源汽车充电桩的期望中，占比最高的前三项分别为充电价格降低（36.61%）、“汽车充电宝”能普及使用（36.01%）和充电效率更高（34.08%）。整体来看，消费者能接受的寻找充电桩时长集中于1小时以内，这为充电桩网络布局与寻桩系统优化提供了明确指引。未来行业需通过加密网点覆盖、推进充电价格市场化调控、加速移动补能技术落地及升级快充设备，精准匹配用户需求。
艾媒咨询分析师认为，未来中国充电桩行业将沿“规模扩容、技术升级、布局优化、生态协同”逻辑加速演进。政策驱动下，充电设施数量将实现“三年倍增”，乡镇及农村地区实现全面覆盖，破解布局不均衡问题。技术层面，行业将朝大功率快充与双向充放电（V2G）等方向迭代，既满足用户快速补能需求，也支持电网互动。同时，行业将强化智能调度与价格市场化调控，聚焦用户对效率、成本的核心诉求，推动充电桩从孤立设施升级为智慧能源网络节点，形成“全域覆盖+高效便捷+生态联动”的发展格局，为新能源汽车市场增长筑牢支撑。
Amid the global automotive industry's accelerating shift towards electrification, China's charging pile market has entered a new stage characterized by both rapid growth and structural optimization. According to the latest report "2025 China Charging Pile Industry Development Status and Consumer Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy, the number of public charging piles in China reached 4.823 million in 2024 and is expected to reach 6.543 million in 2025. This growth not only reflects the rapid development of the new energy vehicle market but also demonstrates China's active efforts in promoting the green energy transition. With the implementation of new energy vehicle subsidy policies and the acceleration of charging infrastructure construction, the growth rate of charging pile ownership has significantly increased. It is expected that in the coming years, with technological progress and policy support, the number of public charging piles in China will continue to grow rapidly.
In terms of the acceptable time for Chinese consumers to find a charging pile in 2025, the highest proportion is "20-40 minutes (including 40 minutes)", reaching 54.17%; followed by "40-60 minutes (including 60 minutes)", accounting for 25.15%. Additionally, the top three expectations of consumers for new energy vehicle charging piles are, in order, lower charging prices (36.61%), the widespread use of "car power banks" (36.01%), and higher charging efficiency (34.08%). Overall, the acceptable time for consumers to find a charging pile is concentrated within one hour, providing clear guidance for the layout of the charging pile network and the optimization of the charging pile search system. In the future, the industry needs to increase the density of charging points, promote market-based regulation of charging prices, accelerate the implementation of mobile charging technologies, and upgrade fast-charging equipment to precisely match user demands.
Analysts from iiMedia Research believe that in the future, China's charging pile industry will accelerate its evolution along the logic of "scale expansion, technological upgrading, layout optimization, and ecological synergy". Driven by policies, the number of charging facilities will double in three years, achieving full coverage in towns and rural areas and resolving the issue of unbalanced distribution. Technologically, the industry will iterate towards high-power fast charging and bidirectional charging and discharging (V2G), meeting users' demands for rapid energy replenishment while supporting grid interaction. At the same time, the industry will strengthen intelligent dispatching and market-based regulation of prices, focusing on users' core demands for efficiency and cost, promoting the transformation of charging piles from isolated facilities to nodes of a smart energy network, and forming a development pattern of "full coverage + efficient and convenient + ecological linkage", providing a solid support for the growth of the new energy vehicle market.

艾媒咨询 | 2024-2025年中国情趣用品行业及消费行为调查分析报告

随着物质生活水平的提高和社会两性观念的开放，中国不同年龄段群体对情趣用品的需求进一步释放，情趣用品行业市场将进一步下沉。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国情趣用品行业及消费行为调查分析报告》数据显示，中国情趣用品的市场规模一直保持稳定上升的态势，2023年已达1794.3亿元。情趣用品行业在生产环节上已趋于成熟，市场增长率逐渐稳定。艾媒咨询分析师认为，随着性观念的转变和电子商务的迅速发展，情趣用品行业在进入成熟期后也不会迅速衰退，2025年市场规模有望达2081.3亿元。
With the improvement of material living standards and the opening up of social gender concepts, the demand for sex toys in different age groups in China is further released, and the sex toys industry market will further sink. The latest "2024-2025 China Sex Toys Industry and Consumer Behavior Survey and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size of China's sex toys has maintained a steady rise. In 2023, it will reach 179.43 billion yuan. The sex toy industry has matured in the production process, and the market growth rate has gradually stabilized. Analysts believe that with the change of sexual concepts and the rapid development of e-commerce, the sex toy industry will not decline rapidly after entering maturity, and the market size is expected to reach 208.13 billion yuan in 2025.