艾媒咨询 | 2025年中国密室逃脱行业消费行为调查数据

密室逃脱作为一种新兴的线下娱乐业态，近年来市场规模不断扩大，其受欢迎程度持续攀升。消费群体也日益多元，市场正不断拓展受众边界。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国密室逃脱行业消费行为调查数据》数据显示，消费者更期待密室逃脱游戏带来的氛围体验，占比达到33.61%。同时，超过一半的密室逃脱消费者（58.40%）愿意向朋友推荐店铺和主题，这表明密室逃脱行业具有较强的口碑传播潜力。密室逃脱行业在技术创新、消费体验升级和市场拓展方面展现出巨大潜力，未来有望成为娱乐市场中的重要组成部分。但密室逃脱行业也面临一些挑战，如游戏类型和内容的同质化问题。消费者对游戏类型的多样化和内容升级有较高期待，商家需要在剧情设计和谜题难度上不断创新。
As an emerging offline entertainment business format, the market scale of escape rooms has been continuously expanding in recent years, and their popularity has been steadily rising. The consumer group has also become increasingly diverse, and the market is constantly expanding its audience boundaries. According to the latest "Survey data on consumer behavior in China's escape room industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, consumers are more expecting the atmosphere experience brought by escape room games, accounting for 33.61%. At the same time, more than half of the escape room consumers (58.40%) are willing to recommend the store and theme to their friends, which indicates that the escape room industry has strong word-of-mouth communication potential. The escape room industry shows great potential in technological innovation, consumption experience upgrading and market expansion, and is expected to become an important part of the entertainment market in the future. However, the escape room industry also faces some challenges, such as the homogenization of game types and content. Consumers have high expectations for the diversification of game types and the upgrading of content, and merchants need to continuously innovate in plot design and puzzle difficulty.

艾媒咨询 | 2025年中国有声书市场消费行为调查数据

随着智能音频技术的持续升级，中国有声书行业已形成立体化生态体系，在用户体验领域、平台运营领域、内容消费领域形成多元化消费模式。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国有声书市场消费行为调查数据》数据显示，中国有声书用户呈现高频次、场景化、情感化的消费特征。用户内容消费呈现经典与多元并存趋势，名著以38.56%的偏好度占据内容选择首位，都市小说（35.37%）、文哲经典（32.45%）及悬疑探案（32.18%）构成主流类型。36.44%的用户将“调整情绪”列为首要收听目的，凸显有声书作为情感陪伴载体的社会价值。市场格局方面，喜马拉雅以30.98%的平台使用率保持领先，其核心竞争力源于40.29%用户认可的“书籍种类丰富”优势。但用户对平台改进需求同样显著，“丰富种类”“提升内容质量”“开发同步阅读功能”“构建个性化播放列表”都是用户希望平台能改进的。艾媒咨询分析师认为，行业需着力优化内容生产机制，强化经典IP有声化改编与原创内容开发双轨并行策略，通过AI推荐算法提升用户匹配精准度。建议平台建立创作者孵化体系，完善多设备端场景适配技术，同时探索“视听同步+社群互动”的创新服务模式，以满足用户对内容深度与体验升级的持续期待。
With the continuous upgrading of intelligent audio technology, China's audio book industry has formed a three-dimensional ecosystem, and formed a diversified consumption model in the field of user experience, platform operation, and content consumption. According to the latest Consumer behavior survey data of China audiobook market in 2025 released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese audiobook users show high frequency, scene and emotional consumption characteristics. The content consumption of users showed a trend of coexistence of classics and diversity, with classics occupying the first place with 38.56% preference, and urban novels (35.37%), literary and philosophical classics (32.45%) and suspense and investigation (32.18%) constituted the mainstream types. 36.44% of users listed "adjusting emotions" as the primary purpose of listening, highlighting the social value of audio books as emotional companions. In terms of market pattern, Himalaya maintains the lead with 30.98% platform utilization rate, and its core competitiveness stems from the advantage of "rich book variety" recognized by 40.29% users. However, users' demand for platform improvement is equally significant, and "enriching categories", "improving content quality", "developing synchronous reading functions" and "building personalized playlists" are all things that users hope the platform can improve. iiMedia Research believe that the industry needs to focus on optimizing the content production mechanism, strengthen the dual-track parallel strategy of classic IP audio adaptation and original content development, and improve the accuracy of user matching through AI recommendation algorithms. It is suggested that the platform establish a creator incubation system, improve the multi-device scene adaptation technology, and explore the innovative service model of "audio-visual synchronization + community interaction" to meet users' continuous expectations for content depth and experience upgrade.

艾媒咨询｜2022-2023年中国剧本杀行业发展现状及消费行为调研分析报告

2021年的市场规模达170.2亿元，预计2022年中国剧本杀行业的市场规模为238.9亿元，同比增长45.0%。iiMedia Research（艾媒咨询）数据显示，46.2%的受访剧本杀玩家偏好欢乐喜剧本，63.0%的玩家会选择和朋友组局玩剧本杀随着体验经济的发展，人们对剧本杀这种新消费业态接受度比较高，从而推动其在国内的快速发展。

艾媒咨询|2021年中国剧本杀行业发展现状及市场调研分析报告

本报告研究涉及企业/品牌/案例：剧本杀，明星大侦探，谁是凶手，百变大侦探，我是谜，密室逃脱，狼人杀

伴随着《明星大侦探》等推理综艺走红，剧本杀游戏也成功出圈，成为年轻消费者偏好的休闲娱乐活动之一。同时随着体验经济的发展，人们对剧本杀这种新消费业态接受度比较高，从而推动其在国内的快速发展。在不断升级发展过程中，北京、成都、长沙等网红城市的剧本杀商家正在做“剧场+剧本杀”、“文旅+剧本杀”等新尝试，与剧本杀相关的新业态正蓄势待发。数据显示，2019年中国剧本杀市场规模超过百亿元，同比增长68.0%，2020年受疫情影响，市场规模以7%的增幅增至117.4亿元，同比增长7%。如今剧本杀已经形成了一条完整的产业链，剧本创作者、发行商、演员、门店商家、垂直平台等主体的参与将会推动行业规模持续扩张。
With the popularity of "star detective" and other reasoning variety shows, screenplay game has also been successfully out of the circle, becoming one of the leisure and entertainment activities preferred by young consumers. At the same time, with the development of experience economy, people's acceptance of this new consumption format is relatively high, so as to promote its rapid development in China. In the process of continuous upgrading and development, script killing businesses in online Red cities such as Beijing, Chengdu and Changsha are making new attempts such as "theater + script killing" and "cultural tourism + script killing", and new businesses related to script killing are ready to develop. According to the data, in 2019, the scale of China's market will exceed 10 billion yuan, with a year-on-year growth of 68.0%. In 2020, affected by the epidemic, the market scale will increase by 7% to 11.74 billion yuan, with a year-on-year growth of 7%. Now the script has formed a complete industrial chain. The participation of script creators, publishers, actors, stores, vertical platforms and other main bodies will promote the continuous expansion of the industry scale.

艾媒舆情|北大教授性侵事件舆情监测分析报告

4月5日北大学生李悠悠在豆瓣发表文章《现南京大学文学语言学系主任、长江学者沈阳教授，女生高岩的死真的与你无关吗?》，引发社会各界的广泛关注。艾媒大数据舆情监控系统监测显示，事件发生以来，相关事件热度迅速猛增，艾媒言值指数低至2.4，网络舆论对北大教授性侵事件的言论几乎成一面倒的负面评论。

波士顿-2017年全球奢侈品行业消费者洞察报告

True-Luxury Global Consumer Insight we will address 6 “W“ questions

艾媒咨询｜2024年中国饰品行业发展状况与消费行为洞察报告

随着居民消费水平的提高，消费整体呈现恢复向好态势，饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国饰品行业发展状况与消费行为洞察报告》数据显示，2023年中国社会消费品零售总额累计值为47.2万亿元，同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元，增长率为9.8%。在宏观经济环境和消费需求的共同影响下，我国饰品行业消费市场将继续扩大。当前，居民消费正处于持续升级阶段，国内消费市场呈现出“品质消费需求旺盛”的特点，实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。同时，饰品行业的消费群体愈发年轻，90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体，这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年，众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品，以个性潮流的设计与年轻消费者实现情感共鸣。未来，将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have recovered in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, In 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.  Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, and the domestic consumer market is characterized by "strong demand for quality consumption", and practicality, aesthetics and affordability have become the main considerations for consumers when purchasing jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding.

艾媒报告 |2019年中国柔性显示产业研究与商业投资决策分析报告

本报告研究涉及企业/品牌包括:三星、iPhone、华为、小米、OPPO、京东方、深天马A、TCL集团、微信诺、华星光电、信利国际、和辉光电、柔宇科技、中能源、湖南群显、联得装备、同兴达、志云股份、国风塑业、新纶科技、时代新材、鼎龙股份、激智科技、晶华新材、万润股份、强力新材、东旭光电、莱宝高科、长信科技、ST康得新、中颖电子、士兰微、凯盛科技、康达新材、西部材料、传艺科技、金明精机、光莆股份、样子想你才、神宇股份、海顺新材、茂硕电源

政策支持和技术进步共同推动中国柔性显示产业快速发展。iiMedia Research(艾媒咨询)监测发现，2018年中国柔性显示游产业链各个环节相关企业营收均超亿元，相关上市公司中京东方A(000725.SZ)的网络关注度最高，隆华科技(300263.SZ)的网络口碑最好。但由于技术门槛高等相关因素影响，中国柔性显示产业上游发展基础薄弱，产业存在发展不成熟、技术欠缺和市场份额不足等问题。

The scale of China's bio-pharmaceutical industry continues to grow, and the proportion of bio-pharmaceutical output in the pharmaceutical industry continues to rise. In 2017, the total output value of the bio-pharmaceutical industry in China's park was about 1.5 trillion yuan. At present, China's biomedical industry has formed three major clusters, including the Bohai Rim region, the Yangtze River Delta region and the Pearl River Delta region, and the industrial agglomeration effect is outstanding. China's bio-pharmaceutical industry is in a stage of rapid development. In 2018, many head-to-head listed companies in biomedical related fields such as monoclonal antibodies, blood products and vaccines all exceeded 100 million yuan, achieving year-on-year growth. According to iiMedia Research, netizens in Shanghai are most concerned about the biomedical industry, and 40.9% of netizens surveyed support the application of transgenic technology in the pharmaceutical field. Among the heads of monoclonal antibodies, blood products and vaccines, Fuhong Hanlin as well as Weiguang Bio and Lidmanthe has the best online reputation,iiMedia Consulting analysts believe that in the future, the combination of artificial intelligence with new drug research and the fierce competition among head enterprises is an important trend in the development of China's biomedical industry.

艾媒咨询|2020-2021年中国短视频头部市场竞争状况专题研究报告

本报告研究涉及企业/品牌/案例：快手,抖音

近年短视频平台不断在商业模式上进行探索，一方面成为创新性新媒体营销平台，另一方面也结合直播带货迎来新的增长点。iiMedia Research（艾媒咨询）数据显示，2020年中国短视频市场规模已达到1408.3亿元。抖音、快手是目前短视频行业头部平台，但抖音在社交和支付等业务发展加持下，规模优势逐渐抛开快手。关于短视频用户最常使用的产品调查结果显示，抖音以45.2%的占比排名第一，快手仅占比17.9%。面对竞争，快手积极寻求资本化，IPO在即，但其由高成本带来高收入的发展模式存在风险，增收不增利的财务特点明显。

In recent years, micro-video platforms has been constantly exploring the business model. On the one hand, they have become innovative new media marketing platforms. On the other hand, they have ushered in a new growth point combined with live-streaming e-commerce. As the data of iiMedia Research showed, China's micro-video market will reach 140.83 billion yuan in 2020. Tik tok and Kwai are head platforms in the micro-video market, but Tik tok is gradually expanding its scale advantage over Kwai as its development of social and payment business. As the results of the survey on the most frequently used micro-video APPs by the interviewed users showed, Tik tok ranked first in 45.2%, and only 17.9% with Kwai. Facing with the competition, Kwai is actively seeking capitalization, and its IPO is coming soon. However, its development mode of high income from high cost is at risk, and its financial results has showed the character of revenue growth but no profit growth.

艾媒舆情|广州家长造谣体罚学生事件舆情监测报告

2020年5月30日，网友@小岛里的大海发微博反映自己的女儿从小就患有哮喘，不能剧烈运动。此前，她已经就此事明确告知了学校的班主任刘妍老师，但其仍于2019年12月10日对其女儿进行体罚，导致其女儿大口吐血，高烧多天，而涉事教师依旧在该校任教。此事引起网友热议，5月31日凌晨，广州白云公安经调查证实发帖刘某(微博名@小岛里的大海)的言论是其为扩大影响而故意编造的谎言。