全球领先的新经济产业第三方数据挖掘与分析机构
关于“联盟”的报告
艾媒舆情|游戏直播版权争议舆情监测报告
本报告研究涉及企业/品牌/案例:中国新闻出版广电网,搜狐新闻,凤凰网,网易,华多公司,梦幻西游,火猫TV,斗鱼,腾讯,西瓜视频,触手,英雄联盟
iiMedia Research(艾媒咨询)数据显示,2018年中国在线直播用户规模达4.56亿人,增长率为14.6%,2019年在线直播用户规模达到5.01亿人,增长速度放缓。艾媒咨询分析师认为,行业降温,在线直播市场发展回归理性,对平台的内容生产、主播培育和吸流能力提出了更高要求。
According to data from iiMedia Research, the number of online live broadcast users in China reached 456 million in 2018, a growth rate of 14.6%, and the number of online live broadcast users in 2019 reached 501 million, a slowdown in growth. Ai Media Consulting analysts believe that the industry has cooled down and the development of the online live broadcast market has returned to rationality, placing higher requirements on the platform's content production, anchor cultivation and absorption capabilities.艾媒研报 |恒安嘉新:深耕网络空间安全前景可期,客户高集中产业链话语权弱
本报告研究涉及企业/品牌/案例:恒安嘉新、任子行、美亚柏科、绿盟科技、华为、中国移动、中国联通、中国电信、启明星辰、CBC宽带资本、国投创新、红杉盛德股权投资中心、中移创新产业基金(深圳)合伙企业、林芝利新信息技术有限公司、嘉兴市兴和股权投资合伙企业、深圳市华泰瑞麟股权投资基金合伙企业、联通创新创业(深圳)投资中心、北京谦益投资中心、中国互联网投资基金
随着网络空间安全形势的复杂化,传统信息安全不断向网络空间安全演进。5G、云计算、大数据、工业互联网、人工智能等互联网新技术、新应用和新模式陆续出现,对网络安全提出了新的要求,行业新监管需求也驱动着安全市场快速发展,网络安全市场前景广阔。2018年,中国网络信息安全市场规模达到495.2亿元,增长率为20.9%,而中国网络安全投入占IT投入比重水平较全球平均水平尚存在较大差距,存量市场空间巨大。预计到2021年,中国网络信息安全市场规模有望突破900亿元。作为拥有三大电信运营商等优质客户以及强大股东背景的安全企业,恒安嘉新在5G带来的新机遇面前享有一定的资源优势,但信息技术快速发展也意味着网络安全需求复杂多变,技术迭代风险较高。同时,公司面临的资金压力问题也有待解决。
With the complexity of the cyberspace security situation, traditional information security continues to evolve toward cyberspace security. New Internet technologies, new applications and new models such as 5G, cloud computing, big data, industrial Internet, artificial intelligence, etc. have emerged, incurring new requirements for network security. New regulatory requirements of the industry also drive the rapid development of the security market, and the network security market has broad prospects. In 2018, China's network information security market reached 49.52 billion yuan, at a growth rate of 20.9%, and China's network security investment level is still far below the global average. It is estimated that by 2021, the scale of Chinese network information security market is expected to exceed 90 billion yuan. As a security enterprise with three major telecom operators and other high-quality customers as well as strong shareholder background, Eversec Technology enjoys certain resource advantages in the face of new opportunities brought by 5G. But the rapid development of information technology also means complex and changeable network security requirements and higher technology iteration risks. At the same time, the financial pressure faced by the company also needs to be solved.艾媒咨询|2021年中国电子竞技产业运行监测报告
本报告研究涉及企业/品牌/案例:腾讯,皇族电子竞技俱乐部,VSPN,虎牙
在电子设备及现代信息技术的高速发展下,中国电子竞技市场规模不断扩大,在2020年达到1365.6亿元,预计到2022年达到1843.3亿元。其中,得益于爆款游戏的打造,移动端电竞成为了电竞产业发展的主要驱动力,用户规模在2020年达到3.83亿人,预计2022年达到4.18亿人。iiMedia Research(艾媒咨询)数据显示,近七成的受访网民表示支持电竞战队的“本土化”建设,65.5%的受访网民对于青少年电竞职业培养课程表示认同,体现出民众电竞观念的进一步渗透。随着电子竞技赛事的不断丰富和成熟,电竞产业将进一步凸显IP内容价值,逐步融入泛娱乐生态,形成更广泛的影响效应。
With the rapid development of electronic equipment and modern information technology, the scale of China's E-sports market continues to expand, reaching 136.56 billion yuan in 2020 and 184.33 billion yuan in 2022. Among them, thanks to the creation of popular games, mobile E-sports has become the main driving force for the development of e-sports industry. The number of users will reach 383 million in 2020 and 418 million in 2022. According to the data of iimedia research, nearly 70% of the netizens interviewed expressed their support for the "localization" construction of the e-sports team, and 65.5% of the netizens interviewed agreed with the vocational training courses of youth e-sports, reflecting the further penetration of the public's concept of E-sports. With the continuous enrichment and maturity of E-sports events, the e-sports industry will further highlight the value of IP content, gradually integrate into the pan entertainment ecology, and form a broader impact effect.艾媒咨询 | 2025-2026年中国下沉市场即时配送平台趋势洞察报告
下沉市场,涵盖三四线城市及以下的县镇与农村地区,是我国人口基数最大、面积最大、潜力最大的市场。在消费升级与数字化转型的双重作用下,市场进一步拓展了即时配送服务的应用场景,使之成为推动下沉市场消费活力与经济潜力释放的重要力量。各大即时配送平台纷纷布局下沉市场,即时配送服务逐渐成为下沉市场居民生活不可或缺的部分。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2026年中国下沉市场即时配送平台趋势洞察报告》数据显示2024年中国即时物流用户规模达7.99亿人,同比增长9.1%,未来随着即时物流的持续扩展,2030年用户规模预计将超10亿人。艾媒咨询分析师认为,随着居民收入和消费支出的增长,消费结构逐渐向“品质化+服务化”升级,消费者对即时配送服务的时效性和品牌力提出了更高要求。
The lower-tier market, which covers counties, towns and rural areas in third - and fourth-tier cities and below, is the market with the largest population base, the largest area and the greatest potential in China. Under the dual influence of consumption upgrade and digital transformation, the market has further expanded the application scenarios of instant delivery services, making it an important force in promoting the release of consumption vitality and economic potential in the lower-tier markets. Major instant delivery platforms are all making inroads into the lower-tier markets, and instant delivery services are gradually becoming an indispensable part of the lives of residents in these markets. According to the latest "Insight Report on Trends of Instant Delivery Platforms in China's Lower-tier Markets from 2025 to 2026" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the scale of instant logistics users in China reached 799 million in 2024, with a year-on-year growth of 9.1%. In the future, with the continuous expansion of instant logistics, the user base is expected to exceed one billion by 2030.Analysts from iiMedia Research believe that as residents' income and consumption expenditure grow, the consumption structure is gradually upgrading towards "quality + service", and consumers have put forward higher requirements for the timeliness and brand power of instant delivery services.艾媒咨询|2020上半年中国到店餐饮专题研究报告
本报告研究涉及企业/品牌/案例:美团点评、口碑、掌上生活。
中国餐饮行业一直保持着良好的发展状态,虽然2020上半年遭遇新冠疫情影响,整体收入规模同比下降32.8%,但随着国内疫情影响放缓,餐饮业复苏速度加快,下半年到店餐饮有望迎来反弹。餐饮行业在发展过程中愈发重视数字化转型,线上线下结合适应新的需求变化。而到店餐饮服务平台在支持协同餐饮商家发展的过程中发挥的作用也越来越大。iiMedia Research(艾媒咨询)数据显示,超过五成的受访者了解和选择餐厅的主要方式是通过在线生活服务平台,而在这些平台上,用户普遍进行店铺查询、查看评价、购买套餐、点单等全方位功能使用。未来到店餐饮头部平台将持续发挥良好的综合服务能力来帮助更多商家实现提升,同时扩大自身知名度和客户满意度,巩固竞争优势地位。
China Catering Industry has been maintaining a good development state. The industry encounter the impact of COVID-19 on the first half of 2020 and its income scale dropped by 32.2% YoY. However, as the impact of the domestic epidemic slows down, the recovery of the in-store dinning industry will accelerate on the second half of 2020. During the development, the catering industry pays more and more attention to digital transformation, and combines online and offline business to adapt to new demand changes. At the same time, the in-store dinning service platform plays an increasingly important role in supporting the development of collaborative catering businesses. As the data of iiMedia Research showed, more than 50% of the interviewees get to know and choose restaurants mainly through online life service platforms. With the platform, users generally use all-round functions such as store query, viewing the comments of other customers, purchasing set meals and ordering. In the future, head in-store dinning service platforms will continue to play a good comprehensive service ability to help more business achieve improvement. And they can consolidate competitive advantage by expanding their own popularity and customer satisfaction.
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