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2020年3月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国就业创业市场现状与趋势发展分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国就业创业环境进行分析。并且,本报告对1377名求职者和370名招聘方展开问卷调研,分析2020年中国就业创业市场以及对受新冠疫情影响程度进行预判。艾媒咨询分析师认为,2019年中国CIER指数低于去年水平,显示就业竞争较为激烈,就业信心较低。城镇新增就业人数、就业困难人员就业人数等数据都呈现同比下降趋势。与此同时,2019年裁员潮愈演愈烈。这是由于一方面,2019年大环境不景气,许多企业都减少了招聘的数量,开始进行不同规模的裁员,不少企业甚至倒闭。另一方面,高校毕业生等人数不断增加,适龄劳动力不断涌入就业市场。

The downturn in the big environment in 2019, many companies have reduced the number of hiring, began to lay off employees of different sizes, and many companies even closed down. The outbreak in 2020 further increased employment pressure, making the employment situation even more severe. Under the active guidance of government policies, it is believed that the subsequent economy will gradually recover, the entrepreneurial environment will improve, new business opportunities will be continuously explored, and the industry may enter a period of historical opportunities.

2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。

In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth.

本报告研究涉及企业/品牌/案例:广东凯迪服饰有限公司、深圳市佰维存储科技股份有限公司。

全球疫情蔓延、贸易保护主义等因素导致全球经济面临下滑风险,跨境贸易和投资活动急剧萎缩,中国外贸企业环境恶化。2020年上半年,中国出口10987.5亿美元,同比下降6.2%,其中服装、机械设备出口降幅跌破16%,成为重创程度较大的行业。于是,各省份纷纷出台关于出口转内销的内循环经济的针对性政策措施,从政策层面助力外贸企业渡过危机。但是,当前出口企业发展内销模式仍存在生产线转向难、销售渠道不畅、国内外市场需求痛点不同和缺乏品牌化优势等问题,外贸企业必须进行相应的调整。

The spread of global epidemic and trade protectionism have caused the global economy to face the risk of decline, the cross-border trade and investment activities have shrunk sharply, and the environment of Chinese foreign trade enterprises has deteriorated. In the first half of 2020, China's exports reached US$ 1,098.75 billion, down 6.2% year-on-year, among which the export of clothing and machinery and equipment fell below 16%, making it a severely damaged industry. As a result, various provinces have issued targeted policies and measures on the internal circular economy from export to domestic sales, helping foreign trade enterprises to tide over the crisis from the policy level. However, there are still some problems in the domestic sales model of export enterprises, such as difficult production line turning, unsmooth sales channels, different pain points in domestic and foreign markets, and lack of brand advantages. Foreign trade enterprises must make corresponding adjustments.

本报告研究涉及企业/品牌/案例:万表

数据显示,2021年中国钟表行业市场规模2298.3亿元,其中二手钟表市场规模1287.1亿元,新表市场规模896.4亿元,维修市场规模114.9亿元。随着市场的高增长,艾媒咨询分析师预测,2023年中国钟表行业市场规模将达2815.0亿元。随着大数据、5G、人工智能技术的引进,中国钟表电商将推动中国钟表产业数字化转型,AI与传统行业的融合不断加深,数据的量级以及复杂程度也将会大幅提升。中国钟表将在细分领域,通过数字技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
Data show that the market size of China's watch industry in 2021 is 229.83 billion yuan, of which the second-hand watch market is 128.71 billion yuan, the new watch market is 89.64 billion yuan, and the maintenance market is 11.49 billion yuan. With the rapid growth of the market, iiMedia Consulting analysts predict that the market size of China's watch industry will reach 281.5 billion yuan in 2023. With the introduction of big data, 5G, and artificial intelligence technologies, China's watch e-commerce will promote the digital transformation of China's watch industry. The integration of AI and traditional industries will continue to deepen, and the magnitude and complexity of data will also increase significantly. In the subdivision of the field, China's timepieces will be able to form a sufficient development soil for the deep development of vertical business and the development of diversified businesses through the blessing of digital technology.

本报告研究涉及企业/品牌/案例:e互助、相互宝。

在国家政策的支持下,中国网络互助行业不断发展,逐渐成为医疗保障的有益补充。2019年中国网络互助行业救助总人数规模超过3万人,行业救助总金额超50亿元。截至2019年年底,中国网络互助覆盖人数达1.5亿人,预计2020年中国网络互助覆盖率达17.8%,2022年网络互助覆盖人数达有望达到3.9亿,覆盖率将达27.8%。通过网络互助平台的对比,结果显示,相较于报销型和综合型平台,给付型和聚焦型平台在人均互助金、获助比例等方面更具优势,e互助综合能力领先各平台。目前没有发现网络互助行业的规模效应,平台会员分摊未来有望保持平稳发展。未来中国网络互助将进入繁荣发展期,有望成为“国民级”产品,专业化运营与风险管控将成平台重点发展方向,行业也将从同质化到募集效率、金额的差异化发展。

With the support of national policies, China's network mutual assistance industry has continued to develop and has gradually become a useful supplement to medical security. In 2019, the total number of people assisted by China's network mutual assistance industry exceeded 30,000, and the total amount of industry assistance exceeded 5 billion yuan. At the end of 2019, the number of people covered by China's network mutual assistance reached 150 million. It is estimated that the coverage rate of China's network mutual assistance will reach 17.8% in 2020, and the number of network mutual assistance coverage is expected to reach 390 million in 2022, with a coverage rate of 27.8%. Through the comparison of network mutual assistance platforms, the results show that, compared with reimbursement and integrated platforms, payment and focused platforms have more advantages in terms of per capita mutual assistance, the proportion of assistance and so on. Besides, the comprehensive ability of “E HUAZHU” leads all platforms. At present, the scale effect of the network mutual assistance industry has not been found, and the platform members are expected to maintain stable spending in the future. In the future, China's network mutual assistance will enter a period of prosperity and development, and it is expected to become a "national-level" product. Professional operation and risk management will become the key development direction of the platforms. The industry will also develop from homogeneity to differentiated development in raising efficiency and amount.

本报告研究涉及企业/品牌/案例:支付宝、PayPal、拉卡拉、Square。

中美第三方支付产业主要由转接清算组织、账户侧支付机构、收单侧支付机构以及软硬件供应商构成,产业规模效应明显,部分环节已经形成寡头竞争甚至垄断格局。受制于监管政策以及市场成熟度的影响,中美第三方支付产业在账户侧市场以及收单侧市场的差异尤为明显。技术创新助推移动支付成为市场主流,2019年中美移动支付用户规模分别为7.33亿人和0.64亿人,市场渗透率相差较大。中国移动支付在账户侧市场已经形成寡头存量争夺局面,需要靠扩大场景覆盖以及业务创新来驱动发展;美国移动支付账户侧市场发展较慢仍处于扩张阶段。在收单侧市场,具备长尾效应的中小商户成为中美收单侧支付机构争夺的焦点,围绕支付业务向商户提供一站式支付解决方案是未来趋势。艾媒咨询分析师认为,在全球数字化发展的浪潮中,支付机构的赋能作用以及价值创造能力将进一步提升,尤其在商户服务领域,围绕支付业务打造闭环服务生态具有巨大增长潜力,以Square和拉卡拉为代表的先行者发展前景广阔。

The third-party payment industries in China and in the United States are mainly composed of payment and settlement organizations, account-side payment institutions, acquirer-side payment institutions, and software and hardware suppliers. The industry scale effect is obvious, and oligopoly and even monopoly have appeared in some links of the industry. Due to the influence of regulatory policies and market maturity, the differences between the Chinese and American third-party payment industries in the account-side market and the acquiring-side market are particularly obvious. Technological innovation has promoted mobile payment to become the mainstream of the market. In 2019, the scales of mobile payment users in China and in the United States were 733 million and 64 million, and the market penetration rate is quite different. Oligopoly has already appeared in China's mobile payment in the account-side market, and Chinese market needs to rely on expanding scenario coverage and business innovation to drive development; the US mobile payment account-side market is slow to develop and is still in the expansion stage. In the acquiring-side market, small and medium-sized merchants with long-tail effects have become the focus of competition among Chinese and American acquiring-side payment institutions. It is the future trend to provide merchants with one-stop payment solutions around payment services. iiMedia Consulting analyst believes that in the wave of global digital development, the enabling role and value creation capabilities of payment institutions will be further improved, especially in the field of merchant services. Building a closed-loop service ecosystem around payment businesses has huge growth potential. The pioneers represented by Lakala and Square has broad prospects for development.


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