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本报告研究涉及企业/品牌/案例:新华保险,中国人寿,太平洋人寿,平安养老,新华人寿,太平养老,太平人寿,泰康养老,泰康人寿,阳光人寿,中信保诚,中意人寿,应答人寿,同仁堂,汤臣倍健,九州通,云南白药,国寿养老,华夏资金,工银瑞信,南方基金,渣打银行,宏利保险,建设银行,兴业银行,广发银行,天弘基金,光大银行,中信银行,招商银行,安邦保险

2018年,中国60岁以上老年人占总人口的16.1%,意味着中国已经进入深度老龄化社会,特别是养老金融成为了解决中国深度老龄化社会面临的关键问题。目前,中国养老金融体系与发达国家相比仍有较大差距,美国的商业养老保险占比35.2%,规模达到9.9万亿美元,而中国第一大支柱为基本养老保险制度,占到整个养老体系近80%,规模仅4.4万亿元。同时,由于中国的第一支柱基本养老保险替代率和第二支柱年金覆盖率低,超过8成中国国民未达资产储备预期,仅依靠第一和第二支柱无法满足当前的养老保障形势;而第三支柱在快速识别和及时响应消费者个性需求方面独具优势,基础需求旺盛。iiMedia Research(艾媒咨询)数据显示,现阶段中国公民养老投资偏好最大的依然是银行存款或银行理财占30.2%,然后是商业养老保险产品(20.5%)、股票基金(13.2%)以及购买房产(10.0%)。艾媒咨询分析师认为,近年来互联网和移动支付的普及,大大提高了中老年人获取金融服务的便利性;基于大数据和人工智能分析的金融科技的持续进步,提升了养老金投资科学性和专业性,成为推动养老服务金融快速发展的重要动力;特别是随着服务型政府的建设推进、PPP融资模式的进一步发展,中国养老金融市场发展将更加完善。

  In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved.

本报告研究涉及企业/品牌/案例:国寿股份,平安人寿,安邦人寿,太保人寿,泰康人寿,太平人寿,新华人寿,华夏人寿,富德生命,人保寿险,天安人寿,工银安盛,恒大人寿,友邦人寿,信诚人寿,招商信诺,中意人寿,中美联泰,中宏人寿,交银康联,中英人寿,宝马,奥迪,沃尔沃,捷豹,路虎,凯迪拉克,雷克萨斯,英菲尼迪,讴歌,奔驰,微医集团,长城信托,中信信托,建信信托,平安信托,华能贵诚信托

2018年全球保险费(除健康险外)为3.66万亿欧元,同比增长3.30%。中国方面,人身保险和财产保险双轨发展,特别随着高净值人群的比例增加,高端保险市场开始发力。艾媒咨询分析师认为,中国高端保险目标客户最关注的问题也是追求财富传承和安全。特别是在国际局势不稳定的新形势下,金融市场及财产的保值性和安全性,成为中国高端保险目标客户最关注的话题之一。并且,超过半数受访者表示已经开始准备或正在进行财富传承相关安排。同时,高端医疗保障,也是高端保险的重要吸引力之一。

In 2018, the global insurance premium (excluding health insurance) was 3.66 trillion euros, up 3.30% year on year. On the Chinese side, life insurance and property insurance are developing on a dual track. With the increase in the proportion of people with high net worth, the high-end insurance market has begun to develop. According to AI media consulting analysts, the most important concern of China's high-end insurance target customers is also the pursuit of wealth inheritance and safety. Especially in the new situation of unstable international situation, the preservation and safety of financial market and property has become one of the most concerned topics for China's high-end insurance target customers. Moreover, more than half of the interviewees said that they had already begun to prepare or were in the process of making relevant arrangements for wealth inheritance. At the same time, high-end medical insurance is also one of the important attractions of high-end insurance.

iMedia Research(艾媒咨询)数据显示,中国证券APP用户规模增长迅速,从2015年的4000万人增长至2021年的1.5亿人,平均增速46.7%。2021—2022年中国互联网证券公司共拥有APP数量418个,微信公众号(不含营业部公众号)604个,微博账号139个,小程序138个。超过半数(54.8%)投资者手机上下载了2个证券APP。在证券APP的众多功能中,看K线图、资金流向等技术指标的使用率最高,31.5%的投资者表示几乎每天都会使用这一功能。艾媒咨询分析师认为,随着5G、人工智能等互联网信息技术的不断升级,中国互联网证券行业将加速迭代发展赢得新的市场红利。
According to data from iiMedia Research, the number of Chinese securities APP users has grown rapidly, from 40 million in 2015 to 150 million in 2021, with an average growth rate of 46.7%. From 2021 to 2022, China Internet securities companies have a total of 418 APPs, 604 WeChat public accounts (excluding business department public accounts), 139 Weibo accounts, and 138 small programs. More than half (54.8%) of investors have downloaded two securities apps on their mobile phones. Among the many functions of the securities APP, the use of technical indicators such as K-line chart and capital flow is the highest. 31.5% of investors said that they use this function almost every day. iiMedia Research has analyzed that with the continuous upgrading of Internet information technologies such as 5G and artificial intelligence, China's Internet securities industry will accelerate iterative development to win new market dividends.

本报告涉及的案例/品牌/企业:腾讯乐享,平安知鸟,时代光华

党中央、国务院高度重视数字经济发展,作出一系列重大决策部署。数字经济是全球未来的发展方向,要大力发展数字经济,加快推进数字产业化、产业数字化,推动数字经济和实体经济深度融合。iiMedia Research(艾媒咨询)数据显示,2022年上半年个人移动手机银行渗透率预计达75%,2024年上半年中国移动互联网用户规模预计达11.2亿人。此外,以大数据、云计算、人工智能、区块链以及移动互联为引领的新的工业革命与科技革命,将导致金融业的边界、研究范式不断被打破和被重构。以银行业为代表的金融业数字化组织变革中,企业学习数字化转型将是重点工作之一。
The CPC Central Committee and the State Council attached great importance to the development of digital economy and made a series of major decisions and arrangements. Digital economy is the future development direction of the world. We should vigorously develop digital economy, accelerate digital industrialization and industrial digitization, and promote the deep integration of digital economy and real economy. According to iiMedia Research, the penetration rate of personal mobile phone banking is expected to reach 75% in the first half of 2022, and the number of mobile Internet users in China is expected to reach 1.12 billion in the first half of 2024. In addition, the new industrial revolution and technological revolution led by big data, cloud computing, artificial intelligence, blockchain and mobile Internet will lead to the continuous breaking and reconstruction of the boundaries and research paradigms of the financial industry. In the digital organizational transformation of the financial industry represented by the banking industry, enterprise learning digital transformation will be one of the key tasks.


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