关于“品牌电商服务商行业”的报告
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艾媒咨询｜2024年中国品牌电商服务商行业研究报告
“一带一路”背景下，跨境电商是外贸企业拓展国际市场的关键途径，越来越多的企业纷纷加入其中，品牌出海呈现出蓬勃的发展态势，品牌电商服务市场迎来增长机会。在AIGC新纪元下，不断助力“电商+”新模式诞生，推动品牌电商服务商行业新增长点的出现。目前电商市场服务需求不断增长，随着服务商数智化能力的构建及全链式服务体系的完善，品牌电商服务市场规模将进一步扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国品牌电商服务商行业研究报告》数据显示，2023年中国品牌电商服务行业市场规模为4077.1亿元，同比增长11.3%，预计2028年将达5862.3亿元。电商行业逐渐向去中心化、数字化转型，品牌方对电商精细化运营要求不断提高。
Under the background of "Belt and Road", cross-border e-commerce is a key way for foreign trade enterprises to expand their international markets, and more and more enterprises are joining in, and branding overseas has shown a vigorous development trend, and branded e-commerce service market has ushered in growth opportunities. Under the new era of AIGC, it will continue to help the birth of "e-commerce +" new model, and promote the emergence of new growth points in the branded e-commerce service provider industry. Currently, the demand for e-commerce market services is growing, and with the construction of service providers' digital intelligence capabilities and the improvement of the whole chain service system, the market scale of branded e-commerce services will be further expanded. According to the latest Research Report 2024 China brand e-commerce service provider industry research report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market scale of China's branded e-commerce services industry will reach 407.71 billion yuan in 2023, with a year-on-year growth of 11.3%, and it is expected that it will reach 586.23 billion yuan in 2028. reach 586.23 billion yuan. The e-commerce industry is gradually transforming to decentralisation and digitisation, and brands are increasing their requirements for refined e-commerce operations. -
艾媒咨询｜2024-2025年中国鲜花电商市场分析报告
中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长，成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善，鲜花电商行业已经形成了一套成熟的运营模式，成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下，中国鲜花电商行业不仅满足了国内消费者多样化的需求，也逐渐将业务拓展至海外市场，成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务，部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场，成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示，2023年中国鲜花电商市场规模为1279.1亿元，预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为，在全球化的背景下，中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念，可以更好地与海外消费者建立情感联系，提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics. -
艾媒咨询｜2024年中国AI电商行业研究报告
中国人工智能产业在各方的共同推动下进入爆发式增长阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国AI电商行业研究报告》数据显示，2020年中国人工智能核心产业规模就已达1500亿元，预计2030年将达10000亿元。中国人工智能核心产业细分领域规模不断扩大，为电商行业的发展提供新的增长极，进一步推动AI电商行业的快速发展。2023年，中国电子商务的高质量发展取得积极成效，AI相关应用快速落地，且效果较为显著，多家电商平台已对智能化选品功能进行应用，AI电商在为商家降低运营成本，提升销售额方面发挥积极作用。电商产业已经成为AIGC核心商业应用场景之一，其中，数字人成为各方布局AI电商的重点方向，AI电商产业将实现从电商运营端、供应链端、消费者端全方位智能化转变，以高新技术为电商强势赋能。
China's artificial intelligence industry has entered a stage of explosive growth under the joint promotion of all parties. According to the latest "2024 China AI e-commerce industry Research report" released by iiMedia Research, the scale of China's artificial intelligence core industry has reached 150 billion yuan in 2020, and it is expected to reach 1 trillion yuan in 2030. The scale of China's artificial intelligence core industry segments continues to expand, providing new growth poles for the development of the e-commerce industry and further promoting the rapid development of the AI e-commerce industry. In 2023, the high-quality development of China's e-commerce has achieved positive results, and AI-related applications have landed quickly, and the effect is more significant, many e-commerce platforms have applied intelligent product selection functions, AI e-commerce has played an active role in reducing operating costs for merchants and improving sales. The e-commerce industry has become one of the core business application scenarios of AIGC, among which, digital people have become the key direction of the layout of AI e-commerce, AI e-commerce industry will realize an all-round intelligent transformation from the operation end of e-commerce, the supply chain end, and the consumer end, and it will strongly empower e-commerce with high-tech. -
艾媒咨询｜2024-2025年中国香水行业研究及消费者洞察报告
国民消费水平的提升、消费场景的拓宽以及“他经济”的崛起都有力促进了中国香水市场空间的扩容，香水赛道迅猛发展。2023年中国香水市场规模已达207亿元，预计2029年有望达到515亿元。产业链分布上，上游的全球香料香精市场仍处于国外寡头垄断的格局，市场呈现高度集中化。而中游市场上，国际知名品牌仍占主流地位，中国本土品牌也不断涌现。下游渠道上，香水电商渠道销量表现强势，线下体验店将为未来品牌重要布局。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国香水行业研究及消费者洞察报告》数据显示，中国近七成香水消费者为女性，50毫升与30毫升规格的香水产品最受市场欢迎，选择占比分别为36.3与20.0%。目前，香水的消费场景正在拓宽，香水的使用不再囿于社交与工作的场合，而是更多地被视为一种情绪上的“悦己体验”。相关品牌应紧跟消费热点，开发具有情绪疗愈功能的香水产品，增加产品使用的仪式感和悦己价值，从而满足消费者对情绪体验与生活品质的追求。
The improvement of people's living standards, the expansion of consumption scenarios, and the rise of the "him economy" have all contributed to the expansion of China's perfume market, driving the perfume industry to grow rapidly. In 2023, the scale of China's perfume market reached 20.7 billion yuan, and is expected to reach 51.5 billion yuan by 2029.In terms of the industrial chain distribution, the upstream global fragrance and flavor market is still dominated by foreign oligopolies, with a highly concentrated market. In the middle stream market, international well-known brands still occupy the mainstream position, while Chinese domestic brands are also emerging. In the downstream channel, the online perfume channel has strong sales performance, and offline experience stores will be an important layout for future brands. According to the latest report on the 2024-2025 China Perfume Industry Research and Consumer Insights released by iiMedia Research (iiMedia Research), a global new economy industry third-party data mining and analysis institution, nearly 70% of Chinese perfume consumers are women, and the 50ml and 30ml specifications of perfume products are the most popular in the market, with a choice ratio of 36.3% and 20.0%, respectively. Currently, the consumption scenarios of perfume are expanding, and the use of perfume is no longer limited to social and work occasions, but is increasingly seen as a "self-indulgent experience" in terms of emotions. Relevant brands should follow consumer trends and develop fragrances with emotional healing functions to increase the sense of ritual and self-indulgence in product use, thereby meeting consumers' pursuit of emotional experiences and quality of life. -
艾媒咨询｜2024-2025年中国餐饮服务商行业白皮书
随着全国各地促销费政策的持续发力，餐饮消费市场需求不断被激发，加速拓店和深入下沉市场成为各地餐饮品牌的重中之重，各餐企对餐饮服务商的需求进一步增加。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国餐饮服务商行业白皮书》数据显示，2023年中国餐饮收入达52890亿元，餐饮行业进入平稳发展期，预计2025年中国餐饮收入有望达56712亿元。餐饮服务商通过为餐企提供多元化解决方案、数智化全方位服务等助力餐饮企业降本增效，完成数字化转型。2018-2023年中国餐饮连锁率持续提升，各中大型餐企纷纷计划出海甚至已经出海，含小微型企业在内的餐饮企业对餐饮服务商的需求进一步扩大，69.0%的餐饮企业有数字化意向或计划。2024年，信息管理系统割裂（38.7%）与营销推广及运营能力较弱（36.1%）问题成为餐饮企业实施数字化布局的主要难题；餐饮企业倾向选择行业通用的数智化产品服务商与注重产品服务便携性和成本控制的服务商。随着数字化进程不断加快，餐饮服务商正加速布局一体化服务，行业已涌现多家头部企业。此外，国内餐饮市场逐渐饱和倒逼餐企和餐饮服务商寻求第二增长曲线，“出海”成为新发展机遇。
With the continuous force of the promotion fee policy across the country, the demand for food and beverage consumption market has been continuously stimulated, accelerating the expansion of stores and deepening the sinking market has become the top priority of catering brands around the country, and the demand for catering service providers has further increased. According to the latest Research Report on the Development of China's catering service Provider Industry White Paper from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the income of China's catering industry will reach 5,289 billion yuan in 2023, and the catering industry will enter a period of stable development. It is expected that the income of China's catering industry will reach 5,671.2 billion yuan in 2025. Catering service providers help catering enterprises reduce costs and increase efficiency by providing diversified solutions and all-round services of digital intelligence for catering enterprises, and complete digital transformation. From 2018 to 2023, China's restaurant chain rate continues to increase, and medium-sized and large restaurant enterprises have planned to go to sea or even have gone to sea, and catering enterprises including small and micro enterprises have further expanded their demand for catering service providers, and 69.0% of catering enterprises have digital intentions or plans. In 2024, the fragmentation of the information management system (38.7%) and the weak marketing promotion and operation ability (36.1%) have become the main problems in the implementation of digital layout of catering enterprises; Catering enterprises tend to choose the service providers of digital intelligent products that are common in the industry and those that pay attention to the portability of products and services and cost control. As the digitization process continues to accelerate, catering service providers are accelerating the layout of integrated services, and a number of leading enterprises have emerged in the industry. In addition, the gradual saturation of the domestic catering market has forced catering companies and catering service providers to seek a second growth curve, and "going to sea" has become a new development opportunity. -
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艾媒咨询｜2024-2025年中国美妆行业发展现状与消费趋势报告
随着中国消费者文化自信意识的觉醒以及数字化经济的加速演进，国产化妆品品牌初步具备了与国际化妆品品牌抗衡的规模。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下，国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国美妆行业发展现状与消费趋势报告》数据显示，2024年中国消费者在购买化妆品时，最关注的因素是产品成分（58.8%）和产品功效（41.4%）；超三成的消费者认为化妆品存在的主要问题是产品说明模糊和化妆品功效持续时间短。随着短视频平台的兴起，化妆品市场规模不断扩大，消费者需求也在不断变化。未来，中国化妆品行业市场仍然具有巨大的发展潜力。
With the awakening of Chinese consumers' cultural self-confidence and the accelerated evolution of digital economy, domestic cosmetics brands have initially possessed the scale to compete with international cosmetics brands. Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest Research Report on the development status and consumption trend of China's beauty industry from 2024 to 2025 released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development. -
中国品牌杂志社X艾媒咨询｜2024年中国品牌营销创新与消费趋势洞察报告
2024年5月7日，备受瞩目的第八届中国品牌发展论坛系列活动在北京盛大举行。本次活动由《中国品牌》杂志社与中国品牌网共同主办，聚焦中国品牌在新时代下的创新与发展，探讨中国品牌在转型升级、中国品牌及品牌国际化等方面的新经验和新做法。艾媒咨询分析师受邀出席本次活动，并与《中国品牌》杂志社携手发布了备受瞩目的《2024中国品牌营销创新与消费趋势洞察报告》。随着经济的不断发展与互联网产业、数据科学的进步，市场消费趋势与品牌营销模式都在逐渐发生转变，AI技术、大数据科学等前沿技术为品牌营销提供了强效助力。iiMedia Research（艾媒咨询）数据显示，品牌营销模式逐渐向细分人群、精准定位的方向转变，2023年中国移动广告市场规模为4646.6亿元，同比增长2.7%，预计2025年市场规模有望突破4800亿元。2024年，54.1%的消费者会在除生活必需品外的其他支出中购买兴趣爱好相关产品，且61.4%的消费者通过短视频平台了解国货品牌信息，简约风和国潮风的广告最受消费者青睐。随着国民人均收入的提高，越来越多消费者愿意为个人兴趣买单，青年消费者已走在时代前列。未来，AI赋能品牌营销、大数据精准营销以及多形式、多类别的全覆盖式营销策略将成为品牌营销发展新趋势。
On May 7th, 2024, the high-profile 8th China Brand Development Forum series of activities was held in Beijing. This event, co-sponsored by China Brand Magazine and China Brand Network, focuses on the innovation and development of Chinese brands in the new era, and discusses the new experience and new practices of Chinese brands in transformation and upgrading, Chinese brands and brand internationalization. Imedia Consulting analysts were invited to attend this event, and jointly released the high-profile "China Brand Marketing Innovation and Consumption Trend Insight Report in 2024" with "China Brand" magazine. With the continuous development of the economy and the progress of the Internet industry and data science, market consumption trends and brand marketing models are gradually changing, and cutting-edge technologies such as AI technology and big data science provide a strong boost for brand marketing. iiMedia Research data show that the brand marketing model gradually to the direction of segmentation, accurate positioning, 2023 China's mobile advertising market size of 464.66 billion yuan, an increase of 2.7%, is expected to 2025 market size is expected to exceed 480 billion yuan. In 2024, 54.1% of consumers will purchase hobby related products in addition to daily necessities, and 61.4% of consumers will understand domestic brand information through short video platforms, and simple style and national tide style advertisements are the most favored by consumers. With the increase of national per capita income, more and more consumers are willing to pay for personal interests, and young consumers have been in the forefront of The Times. In the future, AI enabled brand marketing, big data precision marketing and multi-form, multi-category full coverage marketing strategies will become a new trend in the development of brand marketing. -
艾媒咨询｜2024-2025年中国无糖饮料行业研究及消费者洞察报告
随着国民消费观念和消费方式不断升级，追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准，无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元，预计2028年有望达815.6亿元。产业链分布上，上游的茶叶、咖啡豆等原料需求激增，消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上，即时零售业态风起，成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示，45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前，线上商超、电商平台为无糖饮料主要购买渠道，即时零售成全渠道发展新增量。未来，无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒，突出产品的差异化和功能化优势，从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers.
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