全球领先的新经济产业第三方数据挖掘与分析机构
关于“易醒多梦”的报告
艾媒咨询|2021年中国睡眠经济行业研究报告
中国睡眠研究会数据显示,2021年超过3亿人存在睡眠障碍,成年人失眠发生率高达38.2%。艾媒咨询分析师认为,伴随着中国国民睡眠质量的降低,助眠产品供给品类增多和科技水平提升,睡眠经济领域发展潜力充满后劲,市场规模将继续保持增长趋势,预计2021年中国睡眠经济市场规模将超过4000亿元。目前市面上大多助眠食品和饮料、助眠服务和助眠APP大多聚焦于调整用户情绪和压力,产品质量和助眠效果良莠不齐,推进睡眠产品科技应用的改革,让科技持续加持对睡眠产品对睡眠的作用,提高产品品质和体验,是睡眠经济市场、产品成熟发展的重要助力。
According to the data of China Sleep Research Association, more than 300 million people had sleep disorders in 2021, and the incidence of insomnia in adults was as high as 38.2%. AI media consulting analysts believe that with the reduction of Chinese national sleep quality, the increase of sleep aid product supply categories and the improvement of scientific and technological level, the development potential of sleep economy is full of potential, and the market scale will continue to maintain the growth trend. It is expected that the market scale of China's sleep economy will exceed 400 billion yuan in 2021. At present, most sleeping food and drinks, sleeping services and sleeping apps on the market mostly focus on adjusting users' emotions and pressures. The product quality and sleeping effect are mixed. Promoting the reform of sleep product technology application, allowing technology to continue to support the role of sleep products on sleep, and improving product quality and experience is an important help for the mature development of sleep economy market and products.艾媒报告|2019全球易货交易行业专题研究报告
本报告研究涉及企业/品牌/案例:焕呗,IMS,BizX,BarterCard,BBX,ITEX,Listia,BaeterXChange,The Barter Company
iiMedia Research(艾媒咨询)数据显示,2022年中国易货交易平台实务贸易市场规模或将超过2800亿元,市场潜力巨大。受政策和金融市场环境及企业存在的库存积压问题的推动,中国易货交易市场前景较好。其中,闲置住房库存增加明显,或将成为易货新方向。
随着中国国内企业与个体闲置资源增加,越来越多企业库存商品价值未能充分发挥。企业对以货物或服务交换货物或服务的易货交易的需求较大,易货交易市场的发展潜力巨大。iiMedia Research(艾媒咨询)数据显示,2018年中国易货交易平台实物贸易市场规模达1181.5亿元,预计2022年能超过2800亿元。iiMedia Research(艾媒咨询)数据显示, 59.2%的受访企业主愿意进行易货交易,受访的企业主对易货交易平台有较高的使用意愿。此外,政府也出台了诸多政策支持易货交易行业的发展。但是,介于易货交易行业尚处于初步发展阶段,未来还需加大力度普及易货相关知识、培养电子商务人才、建立规范的易货交易体系。
With the increase of idle resources of Chinese enterprises and individuals, more and more enterprises have not fully realized the value of their inventory products. Enterprises have great demand for barter trade, and the barter market has great potential for development. As the data of iiMedia Research showed, the market size of China's barter trade platform reached 118.15 billion yuan in 2018 and is expected to exceed 280 billion yuan by 2022. As the data of iiMedia Research showed, 59.2% of the enterprise owners are willing to barter, and the enterprise owners have a high willingness to use the barter trade platform. In addition, the government has issued a number of policies to support the development of the barter industry. However, since the barter trade industry is still in its initial stage of development, more efforts are needed to popularize barter-related knowledge, cultivate e-commerce talents, and establish a standardized barter trade system in the future.
(以下为节选页,完整版共50页)艾媒咨询 | 2024年中国咖啡市场消费行为调研报告
当前,随着生活节奏的加快与消费习惯的变化,咖啡已逐渐成为了备受欢迎的休闲饮品,广泛融入人们的休闲时光、日常学习及工作间隙。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国咖啡市场消费行为调研报告》数据显示,超过七成的咖啡爱好者每周至少享用一杯咖啡,将其视为日常生活不可或缺的一部分。在此背景下,咖啡市场迎来了众多参与者,各类咖啡产品层出不穷,其中最受消费者青睐的是星巴克、瑞幸等咖啡店现制现饮咖啡(51.93%),其次是速溶咖啡粉(41.18%)。就咖啡的功能而言,目前消费者最希望其能有效解乏解困(48.88%)、促进新陈代谢(45.23%)等。艾媒咨询分析师认为,尽管咖啡市场前景广阔,但竞争同样异常激烈。企业要想在这个市场中脱颖而出,需持续深入地洞察消费者需求,不断创新研发,推出更多符合消费者期待的咖啡产品。
At present, with the acceleration of the pace of life and the change of consumption habits, coffee has gradually become a popular leisure drink, widely integrated into people's leisure time, daily study and work. According to the latest "2024 China coffee market consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, more than 70% of coffee lovers enjoy at least one cup of coffee every week, and regard it as an indispensable part of daily life. In this context, the coffee market has ushered in a large number of participants, various types of coffee products emerge in an endless flow, of which the most favored by consumers is Starbucks, Luckin and other coffee shops made and drunk coffee (51.93%), followed by instant coffee powder (41.18%). In terms of the function of coffee, consumers most want it to effectively relieve fatigue (48.88%) and promote metabolism (45.23%). Imedia Consulting analysts believe that although the coffee market has broad prospects, the competition is also extremely fierce. In order to stand out in this market, enterprises need to continue to have in-depth insight into consumer needs, continuous innovation and research and development, and launch more coffee products that meet consumer expectations.艾媒报告| 2018-2019中国艺人经纪产业研究与商业投资决策分析报告
2017年中国电影票房收入523亿元,持续增长的中国电影票房收入和演员的高收入让艺人经纪产业升温。中国艺人经纪产业市场分散,行业壁垒较低,竞争激烈。互联网造星时代,艺人经纪行业进入转型期。优质艺人成为艺人经纪公司的核心竞争力。
China's box office receipts reached 52.3 billion yuan in 2017.The growing of China's box office receipts and the high pay for actors make the artist agency industry popular.The China's artist agency industry market is fragmented,which barriers is low to entry and is full of competition.The artist agency industry has entered a transitional period in the Internet era.High quality artists become the core competitiveness of artists agency.
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