艾媒咨询 | 2023-2024年中国美瞳产业发展及消费者洞察研究报告

艾媒咨询分析师认为，中国消费者已经不再一味关注美瞳产品的性价比，而是对产品的健康性、舒适性、美观性都有极高的需求。因此，美瞳产品的客单价正在提升，这为中高端美瞳产品提供了坚实的客户基础；另一方面，隐形眼镜的作用也逐渐从视力矫正扩展为一种美妆效果，用于彰显消费者个性，这也是美瞳产品未来发展的新方向。

艾媒咨询｜2022年中国兴趣消费趋势洞察白皮书

90后、00后的新青年消费群体成为消费市场的新力军，推动消费需求更迭，新的消费需求驱动“兴趣消费”潮流涌起。调研显示，兴趣消费产品持续渗透到新青年消费者的生活中，拥有高颜值、IP联名、高品质的「好看、好玩、好用」的产品在新青年消费者中的影响力较强。

艾媒咨询｜2022年中国新国货消费行为监测与商业趋势研究报告

调研数据显示，六成以上新青年消费者会以取悦自我、提升幸福感为消费核心，从而购买兴趣消费类产品。兴趣消费、意义消费已经成为了年轻世代消费的关键词，颜值、性价比也是影响消费决策的重要因素，国货品牌需迎合消费者需求进行升级，才能够得到消费者的青睐。

艾媒咨询 | 2022年中国新经济独角兽百强榜暨标杆企业研究报告

得益于数字经济迅猛发展，各类崭新的商业模式和领域被挖掘，企业服务往精细化和个性化方向发展，催生了更多的企业服务独角兽企业。随着电子商务技术的完备，以及行业监管的完善，医疗电商行业助推医疗健康行业发展，医疗健康类独角兽榜单企业达10家。

艾媒咨询｜2022年中国种草经济市场及消费者行为监测报告

“种草经济”本质上仍是一种注意力经济，是“网红经济”的进一步延伸。数据显示，2021年中国网上零售额达130883亿元，在社会消费品零售总额的占比近三成。线上渠道成为中国消费重要阵地，在疫情常态化防控中全面推进复工复产达产的当下，“种草经济”作为在线新经济典型模式之一，也呈现增长态势。

艾媒咨询|2021年中国电商领域企业服务行业专题研究报告

本报告涉及的案例/品牌/企业：若羽臣

在电商市场蓬勃发展、消费者更信赖品牌的背景下，品牌方渴望不断提高品牌知名度以占领更大的市场份额，但在品牌运营方面仍存在诸多难题，例如产品推广渠道狭窄，无法及时监测市场数据等，而品牌电商企业服务可以很好地解决品牌运营上的痛点，助力品牌方实现品牌升级，因此市场对于品牌电商企业服务的需求不断增长。iiMedia Research(艾媒咨询)数据显示，2021年中国品牌电商服务商行业市场规模达2950.9亿元，预计2022年将超过3600亿元。随着行业规模的不断扩大，品牌电商服务也不断向精细化、垂直化方向发展。
Under the background of the booming e-commerce market and consumers' greater trust in the brand, the brand side is eager to continuously improve the brand awareness to occupy a greater market share, but there are still many problems in brand operation, such as narrow product promotion channels and unable to monitor market data in time, and brand e-commerce enterprise services can well solve the pain points in brand operation, Help the brand to achieve brand upgrading, so the market demand for brand e-commerce enterprise services is growing. According to iimedia research, the market scale of China's brand e-commerce service providers reached 295.09 billion yuan in 2021 and is expected to exceed 360 billion yuan in 2022. With the continuous expansion of the industry scale, brand e-commerce services are also developing in the direction of refinement and verticality.

艾媒报告|2020中国职场新春居家办公行为状态调查研究报告

本报告研究涉及企业/品牌/案例：企业微信,钉钉,飞书,QQ

iiMedia Research（艾媒咨询）数据显示，截至2月9日，73.7%的受访职场者表示其所在企业仍未复工，其中已经复工的企业多数集中在互联网/电子商务/IT/通讯行业，且主要采取居家办公模式。在居家办公的受访者当中，41.1%表示其日均办公时长延长；34.7%认为自身工作效率有所提升；76.8%透露其所在企业在新春办公期间尝试了新型在线办公软件。艾媒咨询分析师认为，此次“新冠肺炎”会促使大众对居家办公模式产生更深刻的认知，同时激发大量在线办公软件需求。中国在线办公软件市场发展尚未成熟，疫情的偶发性虽然为在线办公软件市场带来曙光，但用户需求的刚性和粘性仍需要进一步培养。
According to iiMedia Research data, as of February 9, 73.7% of the interviewed workers said that their companies have not resumed work, and most of the companies that have resumed work are concentrated in the Internet / e-commerce / IT / communications industry, and the home office model is mainly adopted. Among the respondents from home office, 41.1% said that their average daily office hours were extended; 34.7% thought that their work efficiency had improved; 76.8% revealed that their company tried new online office software during the Spring Festival office. iiMedia Consulting analysts believe that the “new crown pneumonia” will promote the public to have a deeper understanding of the home office model, while stimulating a large number of online office software needs. The development of China's online office software market is not yet mature. Although the epidemic situation brings dawn to the online office software market, the rigidity and stickiness of user needs still need to be further cultivated.

艾媒报告|2019年3月中国跨境电商市场动态与用户舆情月报

本月报涉及企业/品牌包括：菜鸟网络、京东物流、万科物流、顺丰敦豪供应链中国、小红书、纵腾网络、KK馆、全球速卖通、网易考拉、天猫国际、海囤全球、有赞、全速通、PingPong金融、Airwallex（空中云汇）、波罗蜜、洋码头、亚马逊、eBay、腾讯

随着多项相关政策出台并落实，中国跨境电商及其产业链将进一步规范化。2019年3月，国家出台减费降税等一系列利好政策，助力跨境电商发展。中美双方积极协商，贸易战对跨境电商影响不大。资本市场对跨境电商发展持乐观态度，3月跨境电商行业共获得4笔融资，金额突破15亿元人民币。头部厂商发布2019年战略，小红书架构调整进一步转型，速卖通携国产美妆出海，天猫国际升级直营业务，打造海外仓和内容营销新模式。产业链进一步发展，跨境物流战升级，行业规范化催生服务商等新业态，有赞发布跨境电商解决方案。跨境电商近期负面舆情较多，网易考拉、小红书均出现负面事件，引起关注。目前跨境电商用户相对年轻化，并以女性为主，潜在消费者市场较为广阔。

With the publishment and implementation of a number of related policies, Chinese cross-border e-commerce and its industrial chain will be further standardized. In March 2019, the government published a series of favorable policies such as fee reduction and tax reduction to help cross-border e-commerce development. China and the United States have actively negotiated that trade wars have little impact on cross-border e-commerce. The capital market is optimistic about cross-border e-commerce development. In March, the cross-border e-commerce industry received a total of four financings, amounting to 1.5 billion yuan. The head companies released the strategy of 2019, and the restructuring of the Red was further transformed with structural adjustment. AliExpress brought domestic Beauty brands to overseas market, and Tmall International upgraded its direct business to create a new model of overseas warehouse and content marketing. The industrial chain has been further developed, cross-border logistics warfare has been upgraded, and industry standardization has spawned new business model such as service providers, and Youzan has published a cross-border e-commerce solution product. Cross-border e-commerce recently had more negative grievances, and NetEase koala and Red all had negative events, causing concern. At present, cross-border e-commerce users are relatively young and mainly women, and the potential consumer market is relatively broad.

艾媒报告|2019中国3C产品电商市场研究与消费者洞察报告

相关企业：三星、苹果、华为、OPPO、vivo、小米、联想、微软、惠普、宏碁、华硕、戴尔、小天才、佳明、奇虎360、华米、荣耀、中关村在线、京东、小米商城、乐心

利好政策、技术进步和市场需求驱动下，全球3C产品行业高速发展，2018年全球主要3C产品出货量达39.3亿台；同时，中国电商交易额逐年增长，3C产品线上渠道销售占比不断扩大。随着国民生活水平的不断提高以及对产品性能的追求，中国3C产品消费持续升级。2018年中国平板电脑市场中，中国企业华为和联想占总市场33.3%的市场份额。2018年，国内手机市场总体出货量4.1亿部，国产品牌手机出货量3.7亿部，占同期手机出货量的89.5%。智能可穿戴设备整体市场规模呈增长态势，销售额逐年上升。iiMedia Research（艾媒咨询）数据显示，3C产品电商平台中苏宁易购的网络口碑最佳，3C产品电商平台中男性占比较大。随着大数据和5G技术的发展成熟和应用，带动3C产品进入发展快车道，艾媒咨询分析师认为，大数据将成为电商发展的核心竞争力，3C产品厂商应积极布局5G新风口，迎接3C产品带来新的市场机遇。

Driven by favorable policies, technological advancement and market demand, the global 3C product industry is developing at a high speed. In 2018, the global 3C product shipments reached 3.93 billion units. At the same time, the volume of China's e-commerce transactions has increased year by year, and the proportion of online sales of 3C products has increased. With the continuous improvement of the living standards of the people and the pursuit of product performance, the consumption of 3C products in China continues to escalate. In the Chinese tablet market in 2018, Chinese companies Huawei and Lenovo accounted for 33.3% of the total market share. In 2018, the domestic mobile phone market totaled 410 million units, and domestic brand mobile phone shipments reached 370 million units, accounting for 89.5% of the same period of mobile phone shipments. The overall market size of smart wearable devices is growing, and sales are increasing year by year. iiMedia Research data shows that the 3C product e-commerce platform in Suning Online Market's network reputation is the best, 3C products e-commerce platform males account for a larger proportion. With the development and application of big data and 5G technology, driving 3C products into the fast lane of development, iiMedia Research’s analysts believe that big data will become the core competitiveness of e-commerce development, and 3C product manufacturers should actively deploy 5G new outlets. Meeting 3C products brings new market opportunities.

数据说|这届年轻人，在消费什么？

2021年 vol.11