艾媒咨询 | 2025年中国辣条食品行业发展状况及消费行为调查数据

随着消费者对健康和口味多样化的需求增加，中国辣条食品行业开始向高端化、健康化转型，推出更多低油、低盐、低糖的产品。同时，辣条企业也在积极拓展海外市场，出口量逐年增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国辣条食品行业发展状况及消费行为调查数据》显示，2024年辣条食品行业市场规模为834.8亿元，2026年预计达到926.5亿元，这一增长趋势反映了中国辣条食品行业的快速发展和市场需求的持续扩大。
在中国消费者购买辣条时考虑的主要因素中，安全因素占比最高，达到48.34%，显示出消费者对食品安全的高度重视。其次是价格因素，说明价格对消费者的购买决策有较大影响。此外，从中国消费者购买辣条的渠道来看，综合电商平台（淘宝、京东等）的占比最高，达到40.98%，显示出消费者更倾向于在这些平台上购买辣条。线下小型商店、便利店的占比为37.66%，位居第二，线下零食专卖店占比35.06%，说明线下购买依然是重要渠道。这反映了中国消费者在休闲食品消费上日趋成熟：既追求品质安全又保持价格敏感，既享受线上便利又需要线下体验的复合型消费特征。
艾媒咨询分析师认为，中国辣条食品行业未来将朝着健康化、高端化与品牌化方向发展。在消费端，随着人们对食品安全与品质要求的不断提升，企业将持续推进配方优化，推出低糖、低油、低盐及零添加产品，并建立完善的原料可追溯体系。在生产端，通过技术升级，实现自动化与智能化制造，显著提升品控水平。渠道方面，线上线下深度融合，零食量贩店与电商定制产品成为新增长点。此外，风味创新与国潮元素的结合，不断拓展消费场景，推动行业从“价格竞争”迈向“价值竞争”，助力整体市场规模持续扩大。
With the increasing demand for health and diverse flavors among consumers, the Chinese spicy strip food industry has begun to transform towards high-end, healthy products, launching more low-oil, low-salt, and low-sugar items. Meanwhile, spicy strip enterprises are also actively expanding their overseas markets, with export volumes growing year by year. According to the latest "2025 China Spicy Strip Food Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research, a leading third-party data mining and analysis agency for new economy industries, the market size was 83.48 billion yuan in 2024 and is expected to reach 92.65 billion yuan in 2026. This growth trend reflects the rapid development of the Chinese spicy strip food industry and the continuous expansion of market demand.
Among the main factors influencing Chinese consumers' purchase of spicy strips, safety concerns account for the highest proportion at 48.34%, indicating consumers' high regard for food safety. Price is the second most important factor, suggesting that price has a significant impact on consumers' purchasing decisions. In terms of the channels through which Chinese consumers purchase spicy strips, comprehensive e-commerce platforms (such as Taobao and JD.com) have the highest share at 40.98%, showing that consumers prefer to buy spicy strips on these platforms. Offline small stores and convenience stores account for 37.66%, ranking second, while offline snack specialty stores account for 35.06%, indicating that offline purchases remain an important channel. This reflects the increasingly mature consumption behavior of Chinese consumers in the snack food sector: they pursue both quality and safety while remaining price-sensitive, and they enjoy the convenience of online shopping while also seeking offline experiences, demonstrating a complex consumption characteristic.
Analysts from iiMedia Research believe that the Chinese spicy strip food industry will move towards healthiness, high-end, and branding in the future. On the consumer side, as people's demands for food safety and quality continue to rise, enterprises will continuously optimize their formulas, launch low-sugar, low-oil, low-salt, and zero-additive products, and establish a complete raw material traceability system. On the production side, through technological upgrades, they will achieve automated and intelligent manufacturing, significantly improving quality control. In terms of channels, online and offline will be deeply integrated, with snack discount stores and customized products for e-commerce becoming new growth points. Additionally, the combination of flavor innovation and national trend elements will continuously expand consumption scenarios, driving the industry to shift from "price competition" to "value competition" and helping the overall market size to continue to expand.

艾媒咨询 | 2025年中国能量饮料行业发展状况与消费行为调查数据

随着健康消费理念深化，能量饮料应用场景加速延伸，形成以工作学习提效为核心的功能需求圈层，以运动健身、长途驾驶为延伸的活力补给场景，以及依托口味创新与包装迭代驱动的年轻消费生态。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国能量饮料行业发展状况与消费行为调查数据》数据显示，消费者消费频率呈现规律化特征，41.25%消费者每周饮用1-2次。工作/学习场景以31.21%占比位居消费动因首位，功能性诉求显著。市场格局呈现典型头部效应，红牛以46.54%市占率稳居榜首，罐装包装以38.81%偏好度成为主流载体。44.10%消费者接受7-8元价格带，42.47%首选250-400ml规格，41.66%将口味作为核心选购标准。渠道选择呈现双轨特征，综合电商平台和线下小型零售终端各有优势。行业升级面临双重挑战：36.91%消费者期待价格优化，36.09%关注功效提升，反映性价比与产品力协同不足。买一送一促销形式以39.62%偏好度彰显价格敏感特征。艾媒咨询分析师认为，企业应构建功能强化+体验升级双维竞争力：一方面开发7-9元黄金价格带专属产品，强化250-500ml规格矩阵；另一方面深化电商渠道大数据应用，针对不同消费者创新不同品类。
With the deepening of the concept of healthy consumption, the application scenarios of energy drinks accelerate the extension, forming a functional demand circle with the efficiency of work and study as the core, a vitality supply scene with sports fitness and long-distance driving as the extension, and a young consumer ecology driven by taste innovation and packaging iteration. According to the latest "China energy drink industry status and consumption behavior survey data in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis organization for the new economy industry Consumption frequency showed regular characteristics, 41.25% of consumers drank once or twice a week, work/study scene accounted for 31.21% of consumption motivation, functional appeal was significant. The market pattern presents a typical head effect, with Red Bull ranking first with a market share of 46.54%, and canned packaging becoming the mainstream carrier with a preference of 38.81%. 44.10% of consumers accept the 7-8 yuan price band, 42.47% prefer 250-400ml specifications, 41.66% will taste as the core selection criteria. Channel selection presents dual-track characteristics, and both integrated e-commerce platforms and offline small retail terminals have their own advantages. Industry upgrading faces dual challenges: 36.91% of consumers expect price optimization, 36.09% pay attention to efficiency improvement, reflecting the lack of coordination between cost performance and product power. The form of buy one get one free promotion shows the price-sensitive characteristics with 39.62% preference. iiMedia Research believe that enterprises should build function enhancement + experience upgrade dual-dimensional competitiveness: on the one hand, develop 7-9 yuan gold price belt exclusive products, strengthen 250-500ml specification matrix; On the other hand, deepen the application of big data in e-commerce channels and innovate different categories for different consumers.

艾媒咨询 | 2025年中国小炒类餐饮行业发展状况及消费行为调查数据

在预制菜技术与标准化供应链的双重驱动下，中国小炒类餐饮行业正从规模扩张转向品质深耕，进入“效率与体验并重、细分与创新并行”的产业升级新阶段。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国小炒类餐饮行业发展状况及消费行为调查数据》显示，2024年中国餐饮行业市场规模为55718亿元，同比增长7.4%，预计2025年市场规模将达59284亿元。此外，2024年中国预制菜市场规模已经达到4850亿元，预计2026年预制菜市场规模达到7490亿元。这表明预制菜正成为推动餐饮业标准化与规模化的重要力量，也为小炒品类在保持“锅气”与实现效率平衡方面提供了产业基础。
在中国消费者最常消费的小炒类型中，湖南小炒（如小炒黄牛肉）以53.40%的占比高居榜首，成为2025年消费者最常消费的小炒类型。川渝江湖菜（如辣子鸡）以49.75%的占比紧随其后。江西小炒（如余干辣椒炒肉）和闽菜小炒分别以25.44%和25.06%的占比位列第三和第四。与此同时，在消费者了解小炒类餐饮的信息渠道方面，大众点评以52.77%的占比领先，小红书以39.80%的占比位居第二，显示本地生活平台与内容社区已成为影响消费者决策的关键入口。这表明，中国小炒类餐饮市场已呈现“辣味主导、区域集中”的品类格局，且消费决策正深度依赖数字化内容平台，未来具备地域特色与线上运营能力的品牌将更具竞争优势。
艾媒咨询分析师认为，中国小炒类餐饮行业将呈现以下发展趋势：一是区域风味细分化，湘川菜系继续领跑，但区域性小众口味将借助预制菜技术实现标准化突围；二是运营模式双轨化，连锁品牌依托供应链优势加速市场整合，同时“明档现炒+社区小店”模式持续深耕体验经济；三是技术驱动智能化，AI火候控制与智能点餐系统提升出餐效率，数字平台成为引流主阵地；四是消费场景多元化，从单一正餐向“家庭厨房+轻食简餐+户外露营”多场景渗透。
Driven by the dual forces of pre-prepared food technology and standardized supply chains, China's stir-fry restaurant industry is shifting from scale expansion to quality deepening, entering a new stage of industrial upgrading characterized by "efficiency and experience in balance, and coexistence of segmentation and innovation". According to the latest "2025 China Stir-Fry Restaurant Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (a leading third-party data mining and analysis agency for the new economy industry), the scale of China's catering industry in 2024 was 5,571.8 billion yuan, with a year-on-year growth of 7.4%. It is expected that the scale will reach 5,928.4 billion yuan in 2025. Additionally, the scale of China's pre-prepared food market has reached 485 billion yuan in 2024, and it is expected to reach 749 billion yuan in 2026. This indicates that pre-prepared food is becoming an important force driving the standardization and scale of the catering industry, and also provides an industrial foundation for small stir-fry categories to maintain "wok hei" and achieve efficiency balance.
Among the most frequently consumed stir-fry types by Chinese consumers, Hunan stir-fry (such as stir-fried yellow beef) leads with a 53.40% share, becoming the most frequently consumed stir-fry type in 2025. Sichuan and Chongqing street food (such as spicy chicken) follows closely with a 49.75% share. Jiangxi stir-fry (such as Yu Gan chili and pork) and Fujian stir-fry rank third and fourth with 25.44% and 25.06% shares respectively. Meanwhile, in terms of information channels for consumers to learn about stir-fry restaurants, Dianping leads with a 52.77% share, followed by Xiaohongshu with a 39.80% share, indicating that local life platforms and content communities have become key entry points influencing consumer decisions. This shows that the Chinese stir-fry restaurant market has presented a "dominance of spicy flavors and regional concentration" category pattern, and consumer decisions are deeply dependent on digital content platforms. In the future, brands with regional characteristics and online operation capabilities will have greater competitive advantages.
Analysts from iiMedia Research believe that the Chinese stir-fry restaurant industry will present the following development trends: first, regional flavor segmentation, with Hunan and Sichuan cuisines continuing to lead, but regional minority flavors will achieve standardized breakthroughs with the help of pre-prepared food technology; second, dual-track operation models, with chain brands accelerating market integration by leveraging supply chain advantages, while the "open kitchen + community small store" model continues to deepen the experience economy; third, technology-driven intelligence, with AI heat control and intelligent ordering systems improving meal delivery efficiency, and digital platforms becoming the main attraction; fourth, diversified consumption scenarios, from single formal dining to "home kitchen + light meals + outdoor camping" multi-scenario penetration.

艾媒咨询 | 2025年中国中式糕点行业发展状况及消费行为调查数据

目前，中国中式糕点行业正乘“国潮”东风，进入一个快速现代化与扩张的转型期。新老品牌通过产品创新、渠道变革和文化赋能，成功将其从传统节令食品转变为日常“悦己型”消费，驱动市场持续增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国中式糕点行业发展状况及消费行为调查数据》显示，2024年中国烘焙食品零售市场规模达6110.7亿元，同比增长8.8%，预计2029年市场规模将达8595.6亿元。中国烘焙食品行业细分市场潜力巨大，随着自媒体的不断发展，各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点，发展势头强劲。
中国消费者在选择中式糕点时，首要关注的因素是“口味和味道”，占比高达45.59%，凸显出产品风味仍是影响购买决策的核心要素。其次，“价格合理”以38.83%的占比成为第二大关键因素，表明消费者在追求美味的同时，也十分注重产品的性价比。此外，有72.03%的消费者明确表示愿意尝试新产品，体现出市场对创新品类具有较高的接受度和消费意愿；而16.39%的消费者持观望态度，则反映部分群体仍需要更多的品质背书或体验激励以促成购买行为。整体来看，中式糕点消费市场呈现出“味觉驱动、理性决策、积极尝新”的典型特征，提示企业应在保持口味优势的基础上，平衡定价策略，并通过产品创新和体验优化持续激活消费需求。
艾媒咨询分析师认为，中国中式糕点行业未来将呈现品质化、健康化与跨界融合的发展趋势。产品方面，低糖、天然原料和功能性糕点需求上升，“零食化”创新持续拓宽消费场景。文化赋能成为核心竞争力，国潮设计和文化叙事深化品牌价值。技术层面，智能制造与数字化供应链提升效率，短保产品与即时配送优化体验。市场层面，三四线下沉市场与海外出口同步推进，本土化创新成为国际化关键挑战。行业将逐步从“网红”模式走向“长红”品牌，供应链管控、产品迭代与文化表达力将成为企业突围的关键。
At present, the Chinese traditional pastry industry is riding on the "national trend" wave and entering a period of rapid modernization and expansion. Both new and old brands have successfully transformed traditional seasonal food into daily "self-indulgence" consumption through product innovation, channel reform and cultural empowerment, driving the market to continue growing. According to the latest "Research data on the development status and consumer behavior of China's Chinese pastry industry in 2025" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the retail market size of China's baking food reached 611.07 billion yuan in 2024, with a year-on-year growth of 8.8%. It is expected that the market size will reach 859.56 billion yuan in 2029. The potential of the segmented markets in China's baking industry is huge. With the continuous development of self-media, various online celebrity store visits and KOL recommendations have made Chinese pastries and new Chinese pastries new hotspots, with a strong development momentum.
Chinese consumers prioritize 'taste and flavor' when choosing traditional pastries, accounting for 45.59%, highlighting that product flavor remains a core element influencing purchasing decisions. Following this, 'reasonable price' becomes the second most critical factor at 38.83%, indicating that consumers value cost-effectiveness while seeking deliciousness. Additionally, 72.03% of consumers clearly express a willingness to try new products, reflecting a high acceptance and willingness to consume innovative categories in the market; while 16.39% of consumers remain cautious, suggesting that some groups still need more quality endorsements or experiential incentives to facilitate purchasing behavior. Overall, the Chinese pastry consumption market exhibits typical characteristics of "taste-driven, rational decision-making, and active exploration of new products", suggesting that enterprises should maintain their taste advantages, balance pricing strategies, and continuously activate consumer demand through product innovation and experience optimization.
Analysts from iiMedia Research believe that the Chinese pastry industry will trend towards quality, health, and cross-border integration in the future. In terms of products, there is an increasing demand for low-sugar, natural ingredients, and functional pastries, with a continuous expansion of consumption scenarios through 'snackification' innovations. Cultural empowerment has become a core competitive advantage, with national trendy designs and cultural narratives deepening brand value. On the technological front, smart manufacturing and digital supply chains enhance efficiency, while short shelf-life products and instant delivery optimize the consumer experience. At the market level, the development of lower-tier markets and overseas exports is advancing simultaneously, with localized innovation becoming a key challenge for internationalization. The industry will gradually shift from the 'internet celebrity' model to 'lasting' brands, where supply chain management, product iteration, and cultural expressiveness will be crucial for companies to break through.

艾媒咨询 | 2026年中国果干蜜饯行业创新及消费者洞察报告

随着国民人均可支配收入稳步提升，消费者对休闲食品的需求逐步增加。作为休闲食品的重要细分品类，果干蜜饯市场迎来更广阔的发展空间。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国果干蜜饯行业创新及消费者洞察报告》显示，2024年中国果干蜜饯市场规模达1883亿元，同比增长28.9%，预计2028年有望达到3353亿元。艾媒咨询分析师认为，随着中国居民健康观念的升级，营养均衡、膳食平衡已成为消费者选购食品的核心考量。未来行业将朝着健康化、品质化的方向升级，通过优质原料甄选、先进工艺革新与多元口味创新，打造兼具健康属性与味蕾体验的产品，精准契合消费者的多元需求。
With the steady increase in per capita disposable income of the nation's residents, the demand for snack foods among consumers has gradually risen. As an important subcategory of snack foods, the dried fruit and preserved fruit market is embracing a broader development space. According to the latest "2026 China Dried Fruit and Preserved Fruit Industry Innovation and Consumer Insights Report" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the market size of dried fruit and preserved fruit in China reached 188.3 billion yuan in 2024, growing by 28.9% year-on-year. It is expected to reach 335.3 billion yuan by 2028. Analysts from iiMedia Research believe that with the upgrading of Chinese residents' health concepts, balanced nutrition and dietary balance have become the core considerations for consumers when purchasing food. In the future, the industry will upgrade towards healthiness and quality, creating products that combine health attributes and taste experiences through the selection of high-quality raw materials, advanced technological innovations, and diverse flavor innovations, precisely meeting the diverse needs of consumers.

艾媒咨询 | 2025-2026年中国广式茶点市场状况及消费趋势洞察报告

中国居民消费结构持续优化升级，餐饮消费需求更注重产品品质安全、消费体验及背后文化内涵。这一趋势为兼具品质、社交体验与岭南饮食文化底蕴的广式茶点市场，提供了强劲增长支撑，进一步释放其发展潜力。电商平台与外卖服务的快速发展，为广式茶点提供了新型销售渠道，打破了时间与空间的双重限制，进一步扩大了广式茶点的整体市场规模。iiMedia Research（艾媒咨询）数据显示，2024年中国广式茶点市场规模达到476.9亿元，同比增长6.4%；预计到2026年有望达到521.0亿元。
The consumption structure of Chinese residents has been continuously optimized and upgraded. The demand for catering consumption pays more attention to product quality and safety, consumption experience and the cultural connotation behind it. This trend provides strong growth support for the cantonese tea and snack market, which combines quality, social experience and the cultural heritage of Lingnan cuisine, further unleashing its development potential. The rapid development of e-commerce platforms and food delivery services has provided new sales channels for cantonese tea snacks, breaking the dual limitations of time and space and further expanding the overall market size of cantonese tea snacks. Data from iiMedia Research shows that the market size of cantonese tea snacks in China reached 47.69 billion yuan in 2024, with a year-on-year growth of 6.4%. It is expected to reach 52.1 billion yuan by 2026.

艾媒咨询 | 2025年中国口腔医疗行业发展状况与消费行为调查数据

随着口腔健康科普的推广，居民对口腔健康的重视程度不断提高，中国口腔医疗服务行业正处于快速发展阶段，未来将在技术、政策、市场需求等多因素驱动下，呈现出数字化智能化发展、医保与监管优化、需求分层细化等趋势。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国口腔医疗行业发展状况与消费行为调查数据》显示，2024年中国口腔医疗服务市场规模为2498亿元，预计2030年将突破4300亿元，说明居民生活水平提高，健康意识增强，不再仅满足于“有病治病”，对预防保健、高端医疗服务等需求增加。中国消费者中，85.64%的消费者表示会定期进行口腔健康检查的情况中，只有14.36%的消费者表示“否”；在接受的口腔医疗类型中，健康维护类占比最高，达到72.50%，美容类占比为53.90%，疾病类和修复类占比分别为41.86%和21.07%，反映出中国消费者在口腔健康方面的自我保健意识较强，且大多数健康维护和美容类口腔医疗服务更受消费者青睐。
艾媒咨询分析师认为，在消费升级与老龄化背景下，口腔行业市场规模持续扩大，需求从基础治疗向美容修复、预防保健延伸，推动行业从“疾病治疗”向“健康管理”转型。未来，行业将向“专业化、数字化、连锁化”深度融合方向发展，头部企业通过整合资源、优化服务模式构建竞争壁垒。政策协同、人才培育与技术创新成为破局关键，率先实现生态整合与价值提升的企业将主导行业变革。
With the promotion of oral health science popularization, residents' awareness of oral health has been continuously increasing. China's oral medical service industry is currently in a stage of rapid development. In the future, driven by multiple factors such as technology, policy, and market demand, it will present trends such as digital and intelligent development, optimization of medical insurance and supervision, and stratification and refinement of demands. According to the latest "Survey Data on the Development Status and Consumer Behavior of China's Oral Healthcare Industry in 2025" released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, the market size of oral healthcare services in China will be 249.8 billion yuan in 2024. It is expected that by 2030, it will approach 430 billion yuan, indicating that residents' living standards have improved and their health awareness has strengthened. They are no longer content with merely "treating diseases when they are ill", and the demand for preventive health care and high-end medical services has increased. Among Chinese consumers, 85.64% of them said they would have regular oral health check-ups, while only 14.36% said "no". Among the types of oral medical care received, health maintenance accounts for the highest proportion, reaching 72.50%, beauty care accounts for 53.90%, disease care and restoration care account for 41.86% and 21.07% respectively, reflecting that Chinese consumers have a strong self-care awareness in terms of oral health. Moreover, most health maintenance and beauty oral medical services are more favored by consumers.
Analysts from iiMedia Research pointed out that under the background of consumption upgrade and aging, the market size of the dental industry has continued to expand, and the demand has extended from basic treatment to beauty restoration and preventive health care, driving the industry to transform from "disease treatment" to "health management". In the future, the industry will develop in the direction of deep integration of "specialization, digitalization and chain operation", and leading enterprises will build competitive barriers by integrating resources and optimizing service models. Policy coordination, talent cultivation and technological innovation will be the key to breaking the deadlock. Enterprises that take the lead in achieving ecological integration and value enhancement will lead the industry transformation.

艾媒咨询 | 2025-2026年中国食品风味市场与消费趋势研究报告

随着居民消费结构从“生存型”向“享受型”加速升级，大众对食品风味的需求也不再局限于“甜、咸”等基础味觉层面，而是延伸至“品质安全、消费体验感、情感共鸣价值、文化认同属性”的多维诉求，这一需求转变为食品风味市场的升级迭代奠定了坚实基础。全球领先的新经济第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布的《2025-2026年中国食品风味市场与消费趋势研究报告》数据显示，2024年中国调味品市场规模已达6871亿元，同比增长16.0%；其中复合调味品市场规模为2301亿元。作为食品风味行业的重要支撑领域，调味品市场的稳健增长为整个食品风味行业的发展提供了有力保障。
在应用场景上，食品风味市场的覆盖范围广泛，已深度渗透至餐饮、休闲食品、冷冻食品等多个核心领域，其中餐饮行业的需求表现尤为突出。当前，餐饮行业正处于连锁化扩张的关键阶段，菜品风味的标准化与稳定性是连锁品牌抢占市场的核心竞争力，这一行业特性进一步推动了食品风味行业的技术创新与产品迭代。值得注意的是，消费者对餐饮风味的需求正持续升级。一方面，有64.88%的消费者认为，当前餐饮风味存在的核心痛点是同质化现象严重、缺乏独特性；另一方面，在风味创新方向上，78.43%的消费者明确期待餐饮企业能聚焦“健康化”升级。以健康化为核心的风味创新，正成为餐饮企业突破同质化困局、实现差异化竞争的关键抓手。
With the upgrading of residents' consumption structure, the public's demand for food flavors is no longer limited to basic taste levels such as sweet and salty, but has extended to multi-dimensional demands including quality and safety, consumption experience, emotional resonance value, and cultural identity attributes. This demand has laid a solid foundation for the upgrading and iteration of the food flavor market. Data from the "China Food Flavor Market and Consumption Trends Research Report 2025-2026" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy, shows that the scale of China's condiment market reached 687.1 billion yuan in 2024, with a year-on-year growth of 16.0%. Among them, the market size of compound condiments is 230.1 billion yuan. As an important supporting field of the food flavor industry, the steady growth of the condiment market provides a strong guarantee for the development of the entire food flavor industry.
In terms of application scenarios, the food flavor market has a wide coverage and has deeply penetrated into multiple core fields such as catering, snack foods, and frozen foods, among which the demand in the catering industry is particularly prominent. At present, the catering industry is at a critical stage of chain expansion. The standardization and stability of dish flavors are the core competitiveness for chain brands to capture the market. This industry characteristic further promotes technological innovation and product iteration in the food flavor industry. It is worth noting that consumers' demands for the flavor of food and beverages are continuously upgrading. On the one hand, 64.88% of consumers believe that the core pain point of current catering flavors is the severe homogenization and lack of uniqueness. On the other hand, in terms of flavor innovation, 78.43% of consumers clearly expect catering enterprises to focus on "health-oriented" upgrades. Flavor innovation centered on health is becoming a key approach for catering enterprises to break through the homogenization predicament and achieve differentiated competition.

艾媒咨询 | 2023年中国辣条食品行业创新及消费需求洞察报告

在众多休闲食品中，辣条口味浓郁，具有独特的咬劲，为消费者带来愉悦和满足感，拥有一定的市场增量空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国辣条食品行业创新及消费需求洞察报告》数据显示，2022年中国辣条食品市场规模达517亿元，2026年有望达927亿元。对健康美味的休闲食品追求，使得中国辣条消费者在购买辣条时更注重挑选。iiMedia Research（艾媒咨询）调研数据显示，54.6%的辣条消费者偏好香辣口味的辣条；喜欢吃有嚼劲口感的辣条消费者占比达50.1%。

艾媒咨询 | 2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告

中国一次性卫生用品行业正处在高速发展的关键时期，市场呈现出蓬勃的发展态势。随着人们生活水平的提高、健康意识的增强，以及消费观念的转变，消费者对于一次性卫生用品的需求持续攀升。这一需求的转变不仅体现在产品使用频率的增加上，也对产品的品质、功能、安全性和环保性等方面提出了更为严格的要求。随着2025年央视315晚会中，卫生巾翻新黑产链的曝光，对于中国一次性卫生用品行业的质量和安全性再次引发社会的热议。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2030年中国一次性卫生用品产业现状及消费者需求洞察报告》数据显示2022年开始中国一次性卫生用品市场规模呈现上升回暖趋势，2024年中国一次性卫生用品市场规模达到1296亿元，预计2030年中国一次性卫生用品市场规模将达1713亿元。艾媒咨询分析师认为，随着人们生活水平的提高和对卫生的关注度日益增强，一次性卫生用品的消费需求呈现出持续增长的趋势。消费者对一次性卫生用品品质、功能、设计、安全性、环保性等方面都有着更为严格的标准。
The Chinese disposable hygiene products industry is currently in a period of rapid development, with the market showing a vigorous growth trend. With the improvement of people's living standards, the enhancement of health awareness, and the transformation of consumption concepts, the demand for disposable hygiene products among consumers has continued to rise. This change in demand is not only reflected in the increased frequency of product use but also in more stringent requirements for product quality, functionality, safety, and environmental friendliness. The exposure of the black production chain of refurbished sanitary napkins during the 2025 CCTV 315 Gala has once again sparked public debate on the quality and safety of the Chinese disposable hygiene products industry. According to the latest report "Report on the Current Situation and Consumer Demand of China's Disposable Hygiene Products Industry from 2025 to 2030" released by iiMedia Research, a global third-party data mining and analysis agency for the new economy, the market size of China's disposable hygiene products began to show an upward recovery trend in 2022. It is projected that the market size will reach 129.6 billion yuan in 2024 and is expected to reach 171.3 billion yuan by 2030.Analysts from iiMedia Research believe that as people's living standards improve and their attention to hygiene increases, the demand for disposable hygiene products shows a continuous growth trend. Consumers have stricter standards for the quality, functionality, design, safety and environmental friendliness of disposable hygiene products.