艾媒咨询|2019-2020年中国MCN机构专题研究报告

本报告研究涉及企业/品牌/案例：网星梦工厂,古麦嘉禾。
iiMedia Research(艾媒咨询)数据显示，预计2020年MCN市场规模将达到245亿元，并且预计2020年MCN机构数量将达到28000家，平均同比增速大于100%，MCN机构数量迅速增加，内容产业入局者越来越多，行业竞争将进一步加剧。另外，iiMedia Research(艾媒咨询)数据显示，在地域方面，56.3%中国MCN机构分布在一线城市;在KOL带货转化方面，明星、直播平台主播和短视频网红带货转化率在80.0%以上，UP主和微博大V带货在70.0%以上。艾媒咨询分析师认为，明星、直播平台主播和短视频网红带货能力较强，能够为机构和平台带来较大价值，将是MCN重点关注和培养的KOL。未来，MCN机构将打破发展边界，通过去MCN化解决模式困境，增强盈利能力，直播电商将成为其发展的重要方向，机构将吸引更多明星/网红带货宣传。

　　As the data of iiMedia Research showed, it is estimated that the market scale of MCN will reach 24.5 billion yuan in 2020, and the number of MCN institutions will reach 28000 in 2020, with an average year-on-year growth rate of more than 100%. The number of MCN institutions will increase rapidly, more and more people will enter the content industry, and the industry competition will be further intensified. In addition, according to the data of iiMedia Research, 56.3% of China's MCN institutions are located in the first tier cities in terms of regions; in terms of KOL's delivery conversion, the conversion rate of stars, live platform hosts and short video network red tape calls is more than 80.0%, and that of up hosts and microblog big V-belts is more than 70.0%. iiMedia Research consulting analysts believe that stars, live broadcast platform hosts and short video network have strong red tape capabilities, which can bring greater value to institutions and platforms, and will be the KOL that MCN focuses on and cultivates. In the future, MCN institutions will break the development boundary, solve the dilemma of the model through de MCN, and enhance the profitability. Live e-commerce will become an important direction of its development, and the institutions will attract more stars / online red tape publicity.

艾媒报告|2020-2021中国 MCN产业运行大数据监测及趋势研究报告

本报告研究涉及企业/品牌/案例：星期六,极米传媒科技,天龙集团,引力传媒,日出东方,元隆雅图,国旅联合,美盛文化,网达软件,粤传媒,中广天择,黑芝麻,中昌数据,拉芳家化,日播时尚,天创时尚,芒果超媒,安奈儿,南极电商,电声股份,搜于特,沉浸文化,大鹅文化,婉锐(上海)电子商务,网星梦工厂,杭州微念科技,灰斑马,彦祖文化,小象互娱,五月美妆,泰洋川禾,光风霁月,papitube,薇娅,李佳琦,李子柒,办公室小野,张大奕,毒角SHOW,吴佳煜,幸猴儿,留几手,张雪峰老师,Papi酱,祝晓晗,花一村,快递员吴彦祖,米未传媒,微博,微信,今日头条,抖音,网易,火山小视频,西瓜视频,快手,易车,汽车之家,bilibili,马蜂窝,小红书,京东,淘宝,蘑菇街，楼氏传播，蜂群传媒，陌陌，爱奇艺，虎牙直播，斗鱼直播，大禹，青藤文化，二更,新片场,三感 video,罐头视频,小题影视,洋葱视频,末那传媒,橘子娱乐,飞博共创,杭州宸帆,如涵控股,美嗖文化,达人说,美 ONE,军武科技,有狐文化,鹿角熊,无忧传媒,星匠联盟,贝壳视频,灵魂有香气的女子,日日煮,十二栋文化,震惊文化,吾皇的白茶,幕星社,Drama TV,YouTube等

2020年1月22日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国MCN产业运行大数据监测及趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国MCN产业的发展现状、产业链细分领域以及MCN业态细分领域进行深度分析，并且以如涵控股、美ONE等具有影响力的MCN公司作为典型进行商情分析，深入探究运行模式和发展趋势。2018年有59.3%的MCN完成过融资，其中半数以上融资轮次集中在A轮(28.6%)和天使轮(23.8%)，行业融资类型以早期轮次为主，MCN商业模式仍处于成长期。艾媒咨询分析师认为，MCN机构商业变现形式单一、红人孵化机制不成熟、内容同质化、行业版权保护意识薄弱、负面舆情多等成为中国MCN产业发展面临的主要难题与挑战。未来，中国MCN将要进一步加强行业监管力度、融入互联网行业新兴技术、继续深耕内容垂直行业，同时积极开拓国外市场。

On January 22, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the“Research Report on Big Data Monitoring and Trends of China's MCN Industry Operation 2020-2021”.In 2018, 59.3% of MCNs completed financing, of which more than half of the financing rounds were concentrated in round A (28.6%) and angel rounds (23.8%). The type of industry financing was mainly in early rounds, and the MCN business model is still in its growth stage . Ai Media Consulting analysts believe that the single form of commercial realization of MCN institutions, the immature incubation mechanism of reds, the homogeneity of content, the weak awareness of copyright protection in the industry, and the negative public opinion have become the main problems and challenges facing the development of China's MCN industry. In the future, China's MCN will further strengthen industry supervision, integrate emerging technologies in the Internet industry, continue to cultivate vertical content industries, and actively explore foreign markets.

艾媒咨询｜2024年中国专升本学历培训市场趋势分析报告

近年来，国家出台了一系列政策以引导和规范学历培训行业，为其发展奠定良好的环境基础。与此同时，就业形势的严峻性以及个人学历受重视程度的日益提高，也为学历培训行业带来了前所未有的发展机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国专升本学历培训市场趋势分析报告》数据显示，超九成的专升本人群在备考期间更倾向于报班学习，专升本一类的培训机构将迎来利好。为更好地满足学员的学习需求和市场需求，培训机构需不断创新教育模式、提升教育质量和服务水平、拓展海外市场以及实现数字化和智能化转型。
In recent years, the state has introduced a series of policies to guide and regulate the academic training industry, laying a good environmental foundation for its development. At the same time, the severity of the employment situation and the increasing importance of personal qualifications has also brought unprecedented opportunities for the development of the academic training industry. According to the latest Research Report 2024 China Postsecondary Degree Training Market Trend Analysis Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, more than 90% of the college-educated people are more inclined to enroll in classes during the preparation for the examination, and training institutions for college-educated people will usher in a favourable situation, and in order to satisfy more consumer demand, training institutions need to continuously innovate education models, improve education quality and service, and expand overseas markets as well as digital intelligent transformation. In order to better meet the learning needs of students and market demand, training institutions need to constantly innovate education models, improve education quality and service level, expand overseas markets, and realize digital and intelligent transformation.

艾媒咨询｜2022-2023年中国MCN行业发展研究报告

2021年MCN机构数量的增长率保持稳定，预计2022年MCN机构数量将超40000家，2025年超60000家。艾媒咨询（iiMedia Research）调研数据显示，2022年，中国短视频/直播用户付费类型主要集中于购物，占比84.1%，49.8%的用户每月在平台支出的费用占可支配收入5%-10%，较2021年有所上升。

艾媒咨询|2021年中国医美机构市场竞争态势及企业营销模式分析报告

本报告研究涉及企业/品牌/案例：华韩整形，瑞丽医美，美莱整形，医思健康

数据显示，2016—2020年中国医美行业市场规模五年平均增长率为12.8%，与此同时，中国医美市场用户规模增长了4倍多。在人们生活水平的提升、年轻一代对医美的接受度的提高、政府监管层对医美行业的整治给医美消费者信心的提升的综合作用下，预计中国医美市场规模在2022年将达到2232亿元。随着医美产品及仪器技术水平提升、医美知识普及等，民众对整形美容的观念正在向积极态度转变，在整个行业扩张的过程中，轻医美的受众面广、门槛低、复购率高，更有可能提升市场整体渗透率，成为我国医美行业的主要增量市场。
According to the data, from 2016 to 2020, the five-year average growth rate of the market scale of China's medical and American industry was 12.8%. At the same time, the user scale of China's medical and American market increased by more than four times. Under the combined effect of the improvement of people's living standards, the improvement of the acceptance of medical beauty by the younger generation, the regulation of the medical beauty industry by the government regulators and the improvement of medical beauty consumer confidence, it is expected that the scale of China's medical beauty market will reach 223.2 billion yuan in 2022. With the improvement of the technical level of medical beauty products and instruments and the popularization of medical beauty knowledge, people's concept of plastic beauty is changing to a positive attitude. In the process of the expansion of the whole industry, light medical beauty has a wide audience, low threshold and high repurchase rate, which is more likely to improve the overall penetration rate of the market and become the main incremental market of China's medical beauty industry.

艾媒咨询|2021年7-8月中国直播电商行业运行数据监测双月报告

本报告涉及的案例/品牌/企业：点淘，快手，抖音，微念，二咖传媒，青藤文化

如今，越来越多的平台想要进入直播电商市场，但目前占据龙头的还是淘宝、快手和抖音。艾媒咨询分析师认为，直播电商行业发展势头良好，但是新平台想要进入并做好直播市场，还是需要有庞大的基础量。值得注意的是，直播电商市场潜力大，大平台形成较为成熟的组织架构，但同时也存在许多问题。比如直播售假现象频发、网络达人素质低下等，这些都需要法律的规范和严格的监管。
Nowadays, more and more platforms want to enter the live broadcast e-commerce market, But tiktok is still the leader of Taobao, Kwai Fu and jitter. AI media consulting analysts believe that the development momentum of the live broadcast e-commerce industry is good, but the new platform still needs a huge foundation to enter and do a good job in the live broadcast market. It is worth noting that the live e-commerce market has great potential, and the large platform forms a relatively mature organizational structure, but there are also many problems. For example, the phenomenon of live selling fake goods is frequent, and the quality of network professionals is low, which all need legal norms and strict supervision. (“iiiMedia Report | Bi-Monthly Operation Data Monitoring Report of Chinese Live E-Commerce Industry from July to August 2021” full version has 43 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)

艾媒咨询｜2021年11-12月中国直播电商行业运行数据监测双月报

本报告涉及的案例/品牌/企业：热度传媒、引力传媒、蜂群文化

随着各地政府直播电商扶持政策、直播电商基地打造和直播电商人才培养措施的落地，直播电商发展将迎来普及化大发展，低价策略也将在竞争激烈的直播电商市场中步入常态化，消费者无需过度集中于节日大促期间购物，消费行为将回归理性，大促热度或将有所降温。此外，在政策监管逐渐加强的情况下，一些既有头部主播也纷纷开始自我整改与调试。中小主播和品牌获得了更多的发展机会，将可能出现新主播在MCN机构、直播运营机构和新型直播平台等的加持下迅速崛起走红，进入头部席位。
With the implementation of local governments' support policies for live e-commerce, the construction of live e-commerce bases and the training measures for live e-commerce talents, the development of live e-commerce will usher in the great development of popularization, and the low price strategy will become normal in the highly competitive live e-commerce market. Consumers do not need to focus too much on shopping during the festival promotion, and their consumption behavior will return to rationality, Large heat promotion may cool down. In addition, with the gradual strengthening of policy supervision, some existing head anchors have also begun self rectification and debugging. Small and medium-sized anchors and brands have gained more development opportunities, and new anchors may emerge. With the support of MCN institutions, live broadcasting operators and new live broadcasting platforms, they will rise rapidly and become popular and enter the head seat.

艾媒咨询|2021年9-10月中国直播电商行业运行数据监测双月报告

本报告涉及的案例/品牌/企业：无忧传媒，大禹网络，OST传媒

直播电商行业发展迅猛，规模也在不断增加，直播电商为当地带来了就业机会和脱贫机遇。各地地方政府积极鼓励并发展直播电商，强调直播电商带动经济发展的作用，并制定相关政策予以支持。值得注意的是。2021年1-10月末间，各大品牌和商家不断创新直播形式来吸引消费者。艾媒咨询分析师认为，创新直播形式能够提升品牌知名度，但是过于娱乐化容易让消费者忽略产品的存在，不利于消费者转化。
The live broadcast e-commerce industry is developing rapidly and its scale is also increasing. The live broadcast e-commerce has brought employment opportunities and poverty alleviation opportunities to the local people. Local governments actively encourage and develop live e-commerce, emphasize the role of live e-commerce in driving economic development, and formulate relevant policies to support it. It is worth noting that. From January to the end of October 2021, major brands and businesses continue to innovate live broadcasting forms to attract consumers. AI media consulting analysts believe that the innovative live broadcasting form can improve brand awareness, but too entertainment is easy for consumers to ignore the existence of products, which is not conducive to consumer transformation.

猪兼强涉嫌虚假宣传事件舆情大数据监测报告

本报告研究涉及企业/品牌/案例：猪兼强

2019年7月13日，深圳晚报曝光猪兼强不具培训资质，非正规驾培机构，引发网友热议，后持续出现对猪兼强的网络投诉，猪兼强陷入涉嫌虚假宣传的舆论风波。

In July 13, 2019, the Shenzhen evening news exposed Zhu Jianqiang training qualifications, informal driving training institutions, triggering hot debate among netizens, and continued to complain about Zhu Jianqiang Internet.The Zhu Jianqiang in the public opinion that is suspected of false propaganda.

艾媒咨询 | 2023年中国在线考试SaaS行业研究报告

随着互联网的普及与云计算技术的升级，在线考试系统已经成为现代考试和教育的重要工具。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国在线考试SaaS行业研究报告》数据显示，2022年中国SaaS行业市场规模为427.9亿元，预计2028年有望增至954.6亿元。随着教育机构与企业数字化转型，及降本增效需求的不断增加，用户对在线考试系统的智能化、便捷性要求不断提升，进一步推动在线考试SaaS行业向着垂直化、精细化发展。