全球领先的新经济产业第三方数据挖掘与分析机构
关于“易到”的报告
艾媒报告 | 2017-2018中国网约专车行业市场研究报告
本报告研究涉及企业/品牌包括:滴滴专车、神州专车、易到用车、首汽约车、Gofun、Evcard、盼达用车、微公交、华夏出行、Car2go、立刻出行、一度出行、PonyCar、易开出行、嗨车、神州共享汽车、小二租车、摩范出行、支付宝、微信支付
iiMedia Research(艾媒咨询)数据显示,自2015年以来网约专车/快车用户规模迅速增长,到2017年用户规模达到2.36亿人,2018年有望达到2.82亿人。艾媒咨询分析师认为,随着人们生活品质的不断提高,其出行结构不断改变,而传统城市交通已逐渐不能满足用户需求,网约专车作为便捷灵活的出行新选择将会获得更大的发展。艾媒报告|2019全球易货交易行业专题研究报告
本报告研究涉及企业/品牌/案例:焕呗,IMS,BizX,BarterCard,BBX,ITEX,Listia,BaeterXChange,The Barter Company
iiMedia Research(艾媒咨询)数据显示,2022年中国易货交易平台实务贸易市场规模或将超过2800亿元,市场潜力巨大。受政策和金融市场环境及企业存在的库存积压问题的推动,中国易货交易市场前景较好。其中,闲置住房库存增加明显,或将成为易货新方向。
随着中国国内企业与个体闲置资源增加,越来越多企业库存商品价值未能充分发挥。企业对以货物或服务交换货物或服务的易货交易的需求较大,易货交易市场的发展潜力巨大。iiMedia Research(艾媒咨询)数据显示,2018年中国易货交易平台实物贸易市场规模达1181.5亿元,预计2022年能超过2800亿元。iiMedia Research(艾媒咨询)数据显示, 59.2%的受访企业主愿意进行易货交易,受访的企业主对易货交易平台有较高的使用意愿。此外,政府也出台了诸多政策支持易货交易行业的发展。但是,介于易货交易行业尚处于初步发展阶段,未来还需加大力度普及易货相关知识、培养电子商务人才、建立规范的易货交易体系。
With the increase of idle resources of Chinese enterprises and individuals, more and more enterprises have not fully realized the value of their inventory products. Enterprises have great demand for barter trade, and the barter market has great potential for development. As the data of iiMedia Research showed, the market size of China's barter trade platform reached 118.15 billion yuan in 2018 and is expected to exceed 280 billion yuan by 2022. As the data of iiMedia Research showed, 59.2% of the enterprise owners are willing to barter, and the enterprise owners have a high willingness to use the barter trade platform. In addition, the government has issued a number of policies to support the development of the barter industry. However, since the barter trade industry is still in its initial stage of development, more efforts are needed to popularize barter-related knowledge, cultivate e-commerce talents, and establish a standardized barter trade system in the future.
(以下为节选页,完整版共50页)艾媒报告|2019上半年中国即时配送行业监测报告
本报告研究涉及企业/品牌/案例:美团配送,蜂鸟,京东到家,小象生鲜,天猫超市,饿了么,顺丰,圆通,韵达,新达达,美团跑腿,美团买菜,盒马生鲜,屈臣氏,迪卡侬,汉堡王,沃尔玛,永辉超市,联合利华,宝洁,统一
iiMedia Research(艾媒咨询)数据显示,2019年中国即时配送用户规模有望突破4亿人大关,达到4.21亿人,分钟级即时配送大战进入白热化阶段。随着即时配送服务覆盖商品类型不断丰富,非餐品类即时配送服务需求急速上升。iiMedia Research(艾媒咨询)数据显示,2019上半年偏好日用品、文件资料等非餐品类服务的受访用户占比较2018上半年涨幅均超3%,其中偏好日用品的用户涨幅超4%。但随着即时配送服务覆盖至人们日常生活的多个方面,同质化问题也随之凸显,未来平台应着眼于精细化运营,基于自身优势,为商户、消费者提供差异化的增值服务。
As the data of iiMedia Research showed, the scale of China Immediate Delivery users is expected to break through the 400 million mark in 2019, reaching 421 million people. Meanwhile, the competition among minute-level immediate delivery platforms has entered a white-hot stage. With the continuous enrichment of the types of goods covered by the immediate delivery services, the demand for non-meal immediate delivery services has risen sharply. As the data of iiMedia Research showed, the proportion of interviewed users who preferred non-meal services such as daily necessities, documents in the first half of 2019 increased by more than 3% compared with the first half of 2018, and the proportion of those who preferred dialy necessities increased by more than 4%. But as the immediate delivery service covers many aspects of our daily life, the problem of homogeneity it also highlighted. The future platform should focus on fine operation and provide differentiated value-added services for merchants and consumers based on its own advantages.艾媒咨询|2020上半年中国到店餐饮专题研究报告
本报告研究涉及企业/品牌/案例:美团点评、口碑、掌上生活。
中国餐饮行业一直保持着良好的发展状态,虽然2020上半年遭遇新冠疫情影响,整体收入规模同比下降32.8%,但随着国内疫情影响放缓,餐饮业复苏速度加快,下半年到店餐饮有望迎来反弹。餐饮行业在发展过程中愈发重视数字化转型,线上线下结合适应新的需求变化。而到店餐饮服务平台在支持协同餐饮商家发展的过程中发挥的作用也越来越大。iiMedia Research(艾媒咨询)数据显示,超过五成的受访者了解和选择餐厅的主要方式是通过在线生活服务平台,而在这些平台上,用户普遍进行店铺查询、查看评价、购买套餐、点单等全方位功能使用。未来到店餐饮头部平台将持续发挥良好的综合服务能力来帮助更多商家实现提升,同时扩大自身知名度和客户满意度,巩固竞争优势地位。
China Catering Industry has been maintaining a good development state. The industry encounter the impact of COVID-19 on the first half of 2020 and its income scale dropped by 32.2% YoY. However, as the impact of the domestic epidemic slows down, the recovery of the in-store dinning industry will accelerate on the second half of 2020. During the development, the catering industry pays more and more attention to digital transformation, and combines online and offline business to adapt to new demand changes. At the same time, the in-store dinning service platform plays an increasingly important role in supporting the development of collaborative catering businesses. As the data of iiMedia Research showed, more than 50% of the interviewees get to know and choose restaurants mainly through online life service platforms. With the platform, users generally use all-round functions such as store query, viewing the comments of other customers, purchasing set meals and ordering. In the future, head in-store dinning service platforms will continue to play a good comprehensive service ability to help more business achieve improvement. And they can consolidate competitive advantage by expanding their own popularity and customer satisfaction.
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