艾媒咨询｜2024年中国果干蜜饯行业创新及消费者洞察报告

随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国休闲食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国果干蜜饯行业创新及消费者洞察报告》数据显示，果干蜜饯类产品营养价值较高，在休闲食品中占据重要地位，2023年中国果干蜜饯产品市场规模达1462亿元，2019-2023年复合增长率达24.0%，预计2028年市场规模有望增至3353亿元。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养均衡、膳食平衡成为了消费者的首要关注因素。在健康消费趋势下，能够兼具口味和健康、符合消费者多元需求的产品有望成为行业主流。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's snack food industry. According to the latest Research Report on the Development of China Dried fruit preserves industry Innovation and Consumer Insight Report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, dried fruit preserves have high nutritional value and occupy an important position in leisure food. In 2023, the market size of China's dried fruit preserves products reached 146.2 billion yuan, with a compound growth rate of 24.0% from 2019 to 2023, and the market size is expected to increase to 335.3 billion yuan in 2028. With the improvement of the consumption level of Chinese residents, consumers' consumption expenditure on food has also increased, and balanced nutrition and diet have become the primary concern factor of consumers. Under the trend of healthy consumption, products that can have both taste and health and meet the diversified needs of consumers are expected to become the mainstream of the industry.

艾媒咨询|2020中国STEAM教育专题研究报告

本报告研究涉及企业/品牌/案例：DFRobot、贝尔科教、寓乐湾。

iiMedia Research(艾媒咨询)数据显示，2020年中国K12课后辅导市场规模达5300亿元，预计2021年将达到5710亿元。行业快速发展的情况下，资本市场对于校外培训教育以及STEAM教育产品研发技术一直保持较高的热度。但是在认知度方面，STEAM教育还需普及，凭借完整性更强的综合解决方案获得学生、家长以及学校的认可，提升市场受认可度。未来STEAM教育行业将在技术方面持续创新和优化，利用人工智能、物联网等新技术促进教学环境和学习方式的改变。

According to data from iiMedia Research, China's K12 after-school tutoring market will reach 530 billion yuan in 2020 and is expected to reach 571 billion yuan in 2021. With the rapid development of the industry, the capital market has always maintained a high degree of enthusiasm for off-campus training and education and STEAM education product development technology. However, in terms of awareness, STEAM education still needs to be popularized. With a more complete integrated solution, it will be recognized by students, parents and schools to increase market acceptance. In the future, the STEAM education industry will continue to innovate and optimize technology, and use new technologies such as artificial intelligence and the Internet of Things to promote changes in the teaching environment and learning methods.

艾媒咨询|2020年中国在线小班课行业发展专题研究报告

本报告研究涉及企业/品牌/案例：51talk，火花思维，编程猫。

iiMedia Research（艾媒咨询）数据显示，在“新冠疫情”影响下，教育线上化进程加速，2020年中国在线教育市场规模将达到4858亿元，用户规模也有望增至3.51亿人。行业快速发展的情况下，小班课模式优势更为凸显，学科辅导、数理思维、兴趣教育等各领域均有知名企业布局。尤其针对少儿逻辑能力锻炼的数理思维赛道近年发展加速，市场受认可度也在提升，2021年市场规模有望突破100亿元。未来在线教育行业将在技术方面持续创新和优化，利用AI、5G等新技术为学生提供更个性化、更精准的服务。

Under the influence of Covid-19, the online education process accelerates. As the data of iiMedia Research showed, market scale of China online education market will reach 485.8 billion yuan in 2020, and the user scale is expected to increase to 351 million people. With the rapid development of the industry, the advantages of the small class mode are more prominent. There are well-known enterprises in various fields such as academic tutoring education, mathematical thinking, interest education, etc. In particular, the development of mathematical thinking track for children’s logical ability training has accelerated in recent years. The market scale is expected to exceed 10 billion yuan in 2021. In the future, online education industry will continue to innovate and optimize for technology, and provide more personalized and accurate services for students by using new technologies such as AI and 5G.

艾媒咨询|2020上半年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：乐乐课堂、网易有道、有道精品课、新东方。

升学压力大和教育重视程度提升的推动下，K12在线教育需求激增。2020上半年中国K12在线教育用户规模将达3765.6万人，同比增长达23.2%。K12在线教育优势愈加凸显，少儿编程类等素质类教育兴起;行业下沉式发展趋势明显，三四线城市成新角逐场。疫情下，线下教培活动受限，资本抢占K12在线教育赛道，少儿编程获得资本青睐。iiMedia Research(艾媒咨询)数据显示，60.8%的受访者需要各类学科辅导类教学，兴趣类以及编程类教育需求仍在逐步提升。教师资源是用户选择平台的首要影响因素。而行业内优胜劣汰，中小机构持续亏损，老牌教育机构蓄力K12在线教育，K12业务成为新东方营收增长的主引擎。iiMedia Research(艾媒咨询)分析师预测K12在线教育的未来竞争将是围绕产品与用户的竞争，以标准化、体系化产品着力于用户痛点，以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值。

Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K12 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value.

艾媒咨询|2020年中国新经济独角兽&准独角兽TOP200榜单解读及标杆企业研究报告

本报告研究涉及企业/品牌/案例：丁香园、叮当快药、字节跳动、小象大鹅、小红书、豌豆公主、阿里云、蜜蜂科技-BEEPLUS、盒马网络、回收宝、商汤科技、珞石科技、猿辅导、编程猫。

在产业数字化及居民消费升级的推动下，新经济产业蓬勃发展，培育出多家独角兽及准独角兽企业。在2020年中国新经济独角兽及准独角兽两百强榜单中，分别有39.5%和42.0%的独角兽及准独角兽企业分布在华东地区，并有71.0%及75.0%的独角兽及准独角兽企业分布在北上广，体现出北上广作为超一线城市在培育独角兽企业上具有明显优势。iiMedia Research(艾媒咨询)数据显示，在两百强名单中，企业服务领域分布了20家独角兽企业及49家准独角兽企业，体现出在新经济发展环境下，各类崭新的商业模式和领域被挖掘，同时也存在更多市场主体对企业服务存在需求，也推动更多企业服务企业跻身独角兽/准独角兽行列。

Driven by the industrial digitalization and increasing consuming power, the new economy industry is growing rapidly, and cultivated lots of unicorn and quasi unicorn enterprises. In the 2020 China New Economy Unicorn and Quasi Unicorn Enterprise Top200 List, 39.5% and 42.0% of the unicorn and quasi unicorn enterprises are located in the eastern China respectively, while 71.0% and 75.0% are located in Beijing, Shanghai and Guangzhou, which showed that as super tier one cities, Beijing, Shanghai and Guangzhou have the clear advantage in terms of cultivating unicorn enterprises. As the data of iiMedia Research showed, within the Top200 list, there are 20 unicorn enterprises and 49 quasi unicorn enterprises in the field of enterprise service, which showed that under the growth of new economy, new types of business models and fields are discovered, and there are more market entities that have demand on enterprise services, which pushed more enterprise service enterprises into the ranks of unicorn/quasi unicorn.

艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告

本报告研究涉及企业/品牌/案例：柚子鸭，学而思网校，猿辅导，中公教育，掌门1对1，VIPKID，编程猫。
其他提及企业/品牌：宝宝巴士，年糕妈妈，沪江网校，新东方网校，作业帮，网易公开课，51talk，华图教育，猿编程，火花思维，掌门少儿，百词斩，跟谁学，三好网，海风教育，哒哒英语等。

2020年5月20日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对在线教育行业、行业细分领域（如K12、职业培训、少儿英语、素质教育等）进行宏观把控和商业模式分析，对VIPKID、编程猫、中公教育等典型企业的分析，并且结合用户行为和消费心理，判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为，2020年的新冠疫情为在线教育带来了新的活力，预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课，在线教育的用户数量将有所回落，因此，如何保持用户留存率等问题是在线教育企业应当关注的。

The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry.

艾媒报告|2019-2020年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：作业帮，松鼠Ai 1对1，编程猫；其他提及企业/品牌：VIPKID，51Talk，阿卡索，哒哒英语，TutorABC，米乐英语,掌门1对1，海风教育，学霸君1对1,三好网，辅导君，学而思网校,新东方在线，沪江网校，网易云课堂，猿辅导，跟谁学，企鹅辅导，小猿搜题，一起作业，作业盒子，阿凡题,掌门少儿，火花思维，豌豆思维，洋葱学院，画啦啦，核桃编程，美术宝

iiMedia Research（艾媒咨询）数据显示，预计到2020年中国在线教育市场规模将达4538亿元，K12在线教育用户规模将达3765.6万人。其中，一二线城市K12在线教育市场发展较为完善，而三四线城市K12在线教育渗透率仍有待提高。另外，iiMedia Research（艾媒咨询）数据显示， 59.4%受访用户认为师生互动交流有利于提高学生专注度。艾媒咨询分析师认为，K12在线教育平台应促进师生互动交流，运用AI等新技术实时记录学生状态，以提高学生学习专注度，及时反馈学生学习成果。未来，随着互联网的普及和发展，“互联网+教育”使得在线教育用户不断攀升，K12在线教育市场规模将持续扩大。

According to the data of iiMedia Research, it is estimated that by 2020, China's online education market will reach 453.8 billion yuan, and the number of K12 online education users will reach 37.656 million. Among them, the development of K12 online education market in the first and second tier cities is relatively perfect, while the penetration rate of K12 online education in the third and fourth tier cities still needs to be improved. In addition, according to the data of iiMedia Research, 59.4% of the respondents think that the interaction between teachers and students is conducive to improving students' concentration. iiMedia Research consulting analysts believe that K12 online education platform should promote interaction between teachers and students, use AI and other new technologies to record students' status in real time, so as to improve students' learning focus and timely feedback students' learning results. In the future, with the popularity and development of Internet, Internet plus education will make online education users continue to climb. The scale of K12 online education market will continue to expand.

艾媒报告|2020年春季中国学校在线复课效果评估专项调研报告

应对疫情停课不停学，推迟返校时间是避免疫情进一步扩大的有效措施，iiMedia Research（艾媒咨询）数据显示，51.1%的受访者赞成疫情期间线上教育，54.5%的受访者赞成疫情期间停课不停学。而在线教学中，如何有效达到教学质量以及监督学生完成教学任务，则成为了社会关注热点。iiMedia Research（艾媒咨询）数据显示，60.0%的受访者没有时间监督孩子进行线上教育，48.5%的受访者认为疫情期间线上教育学生注意力容易分散，39.6%的受访者认为线上教育教学质量不高，55.3%的受访者认为疫情期间，线上教育的预期效果比在学校学习效果差。如何解决这些线上教育的劣势，是在线教育进行持续发展需要解决的问题。

It is an effective measure to avoid further expansion of the epidemic to stop school and postpone the time of returning to school. According to the data of iiMedia Research, 51.1% of the respondents approve of online education during the epidemic, and 54.5% of the respondents approve of school suspension during the epidemic. In online teaching, how to effectively achieve teaching quality and supervise students to complete teaching tasks has become a hot topic of social concern. According to the data of iiMedia Research, 60.0% of the respondents did not have time to supervise their children's online education, 48.5% of the respondents thought that students' attention was easily distracted during the epidemic, 39.6% of the respondents thought that the quality of online education and teaching was not high, and 55.3% of the respondents thought that the expected effect of online education during the epidemic was worse than that of learning in school. How to solve the disadvantages of online education is a problem that needs to be solved in the sustainable development of online education.

艾媒报告|2019-2020年中国在线教育行业发展研究报告

本报告研究涉及企业/品牌/案例：编程猫,松鼠AI,英孚青少儿英语,DaDa英语,好未来集团,掌门教育,作业帮,猿辅导,阿卡索少儿英语,米乐英语,考研帮,学堂在线,尚德机构,MOOC学院,海风教育,学而思网校,新东方在线教育,VIPKID,中公教育,网易云课堂,忧思1对1,三好网,学霸君1对1,驾考大全,元贝驾考,车轮驾考通,驾校一点通,伴鱼绘本,宝贝听听,口袋故事,宝宝巴士儿歌,小伴龙,驾考宝典等。

随着互联网技术快速发展、社会对教育重视程度提高、经济水平不断提高，在线教育行业持续增长。iiMedia Research(艾媒咨询)数据显示，2020中国在线教育用户规模将达3.09亿人，市场规模将达4538亿元。在在线教育用户调查中，34.5%用户表示对K12在线教育有一定了解；38.1%用户认为教学讲解环节与技术相结合的关系密切；44.8%用户表示继续观望在线素质教育发展前景；思维和编程类在线素质教育中最受用户认可，占比37.2%。艾媒咨询分析师认为，受政策利好、社会教育意识加强以及中小学学生升学压力的影响，未来K12在线教育市场需求将继续增大。而随着80年、90后父母教育意识的增强，素质教育需求也将愈加迫切。

With the rapid development of Internet technology, increasing social attention to education, and continuous improvement in economic levels, the online education industry continues to grow. According to iiMedia Research, the number of online education users in China will reach 309 million in 2020, and the market size will reach 453.8 billion yuan. In the survey of online education, 34.5% of users said they had a certain understanding of K12 online education. 38.1% of users believed that the combination of teaching and explanation links was closely related to technology. 44.8% of users said that they continued to wait and see the prospects of online quality education development. Thinking and programming online quality education were most recognized by users, accounting for 37.2%. iiMedia Consulting analysts believe that due to the favorable policies, strengthened social education awareness and the pressure of primary and secondary school students to enter the higher education, the future demand for K12 online education market will continue to increase. With the strengthening of parents' education consciousness in 80s and 90s, the demand for quality education will become more urgent.

艾媒报告|2019上半年中国K12在线教育行业研究报告

本报告研究涉及企业/品牌/案例：51Talk，新东方在线，掌门教育，乂学教育，编程猫，学而思，作业帮，VIPKID,米乐英语，海风教育，学霸君1对1，沪江网校，美术宝，爱棋道，火花思维，豌豆思维，小猿搜题，一起作业，哒哒英语，溢米辅导，三好网，弹琴吧，洋葱数学，作业盒子，爱因思维，慧满分，口袋题库，波比英语，核桃编程

互联网的普及和发展带来的“互联网+教育”，中国在线教育用户规模不断攀升，而作为其垂直领域的K12在线教育的用户规模，同样保持增长势头。同时，中国政府对于“互联网+教育”的重视与支持，以及AI技术的快速发展，为中国K12在线教育提供了充足的动力。2019年中国K12在线教育市场用户规模将增至3045.4万人，市场渗透率将达到15.0%。iiMedia Research(艾媒咨询)数据显示，教师匹配问题是K12在线教育用户最希望得到改善的方面，42.1%的受访用户认为教师匹配环节需要得到改进。K12在线教育用户对于将技术融入产品持支持态度，47.9%的受访用户认为在线教育与科技前沿的结合有助于更好地进行K12在线教育。与用户支持前沿科技态度相对应的是，用户对于产品与技术相结合的感受并不强烈，仅9.1%用户对于产品中的前沿科技元素有清晰地感知，其中教师匹配环节与前沿科技的结合用户感知程度最高，有明显感知的用户比例为34.8%。94.6%的受访用户对于K12在线教育产品技术应用效果表示认可。

With the development of “ Internet + education”, brought by the popularization and development of the Internet, the scale of China's online education users has been increasing, and the user scale of K12 online education as its vertical field has also maintained growth momentum. At the same time, the Chinese government's attention and support for “Internet + education“ and the rapid development of AI technology provide sufficient impetus for China's K12 online education. In 2019, the number of users in China's K12 online education market will increase to 30.454 million, and the market penetration rate will reach 15.0%. According to iiMedia Research data, teacher matching is the most desirable aspect for K12 online education users to improve. 42.1% of respondents believe that teacher matching needs to be improved. K12 online education users are supportive of integrating technology into products. 47.9% of respondents believe that the combination of online education and technological frontier will help to better carry out K12 online education. Corresponding to the user's attitude towards supporting frontier science and technology, the user's perception of the combination of product and technology is not strong. Only 9.1% of the users have a clear perception of the frontier science and technology elements in the product. The user's perception of the combination of teacher matching link and frontier science and technology is the highest, and the proportion of users with obvious perception is 34.8%. 94.6% of the respondents approved the application effect of K12 online education product technology.