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当前位置: 艾媒报告中心 > 服务业

本报告涉及的案例/品牌/企业:boss直聘

2021年全社会求职人员数量将超过1000万人,新增用人单位招聘需求预计将超2000万人。网络招聘已成为新生代劳动力的主流选择,在用人单位与求职者双方市场需求的加持下,2021年中国第三方网络招聘行业迎来新的市场机遇与挑战。艾媒咨询分析师认为,提高平台反馈效率,将成为招聘未来发展的核心竞争力所在,同时网络招聘衍生服务市场也将成为产业拓展的新蓝海。 (《艾媒咨询|2021年中国第三方网络招聘行业发展报告》完整高清PDF版共36页,可点击文章底部报告下载按钮进行报告下载)
In 2021, the number of job seekers in the whole society will exceed 10 million, and the recruitment demand of new employers is expected to exceed 20 million. Online recruitment has become the mainstream choice of the new generation of labor force. With the support of the market needs of employers and job seekers, China's third-party online recruitment industry will usher in new market opportunities and challenges in 2021. AI media consulting analysts believe that improving the feedback efficiency of the platform will become the core competitiveness of the future development of recruitment. At the same time, the online recruitment derivative service market will also become a new blue ocean for industrial expansion.(“iiMedia Report | China's third-party online recruitment industry development in 2021”full version has 36 pages in total, which can be downloaded by clicking the report Download button at the bottom of the article)

本报告研究涉及企业/品牌/案例:天眼查,企查查,启信宝

政府对数据公开和社会诚信体系建设的深入,推动着中国商业查询市场扩大。且随着商业查询行业盈利模式逐渐明晰,其规模稳定增长。2020年中国商业查询用户规模达到4.79亿人,2022年有望增至5.89亿人。商业查询行业经过多年发展,竞争形势逐渐明朗,天眼查等老牌商业查询平台市场竞争优势明显。目前中国商业查询平台已走向差异化竞争阶段,头部平台对于行业的深耕经验以及技术的不断开发能更好地体现数据的深层价值,为他们构筑起平台护城河。
The government's deepening of data disclosure and the establishment of a social credit system has promoted the expansion of China's business inquiry market. And as the profit model of the business query industry gradually becomes clear, its scale has grown steadily. In 2020, the number of business query users in China will reach 479 million, and it is expected to increase to 589 million in 2022. After years of development in the business query industry, the competitive situation has gradually become clearer, and established commercial query platforms such as Tianyancha have obvious competitive advantages in the market. At present, China's commercial query platform has moved towards a stage of differentiated competition. The deep industry experience and continuous development of technology of the head platform can better reflect the deep value of data and build a platform moat for them.

本报告研究涉及企业/品牌/案例:用友薪福社,钉钉,金蝶

iiMediaResearch(艾媒咨询)数据显示,2016年以来中国数字经济总体规模持续上升,截至2020年,规模高达41.4万亿元。艾媒咨询分析师认为,服务提供商将打通企业主体和服务商间的数据壁垒、扩大服务半径,为企业服务市场规模增长带来新的驱动力。其次,近年来,行业投融资有集中于头部公司、投资金额和数量集中的趋势,有利于行业头部企业通过收购并购等手段进行行业资源、技术整合,增强企业竞争力。此外,在未来互联网公司和其生态内的云服务提供商、企业安全服务提供商等信息主体或将联合起来通过数据互联建立自身在企业服务市场中的竞争壁垒,推出一站式服务,给企业用户提供更多选择。
As the data of iiMedia Research, the overall scale of China's digital economy has continued to rise since 2016, reaching 41.4 trillion RMB by 2020. The consulting analyst of iiMedia Research believe that service providers will break through the data barriers between enterprise entities and service providers, expand the service radius, and bring new driving forces for the growth of market scale of enterprise service. Secondly, the industry investment and financing tend to concentrate on the head companies in recent years, and the amount and quantity of investment are concentrated, which is conducive to the industry head enterprises to integrate the industry resources and technology by means of mergers and acquisitions, so as to enhance the competitiveness of enterprises. In addition, Internet companies, cloud service providers, enterprise security service providers and other information subjects in their ecology may unite to establish their own competitive barriers in the enterprise service market through data interconnection, and launch one-stop service to provide more choices for enterprise users in the future.

本报告研究涉及企业/品牌/案例:苏宁帮客,e家洁,天鹅到家

随着中国城镇化进程推进、家庭小型化、人口老龄化、全面二孩政策等社会变迁因素为家政服务业提供潜在的消费需求,加上居民购买力提升,中国家政行业市场规模持续扩大。数据显示,中国家政行业市场规模由2015年的2776亿元上升至2020年的8782亿元,预计2021年市场规模将超过万亿元。当前,家政行业已经形成了上游为家政服务/工具供应商、中游家政公司/O2O平台、下游为消费者的产业链,并细分出员工型和平台型两种商业模式,在推动第三产业经济发展、吸纳社会就业等方面具有较高的社会效益,成为国家出台政策扶持的重点服务产业之一。
With the advancement of China's urbanization process, family miniaturization, population aging, comprehensive two-child policy and other social change factors, the domestic service industry has provided potential consumer demand. Coupled with the increase in the purchasing power of residents, the market scale of China's government industry continues to expand. The data shows , The market size of China's government industry has risen from 277.6 billion yuan in 2015 to 878.2 billion yuan in 2020. It is expected that the market size will exceed one trillion yuan in 2021. At present, the housekeeping industry has formed an industrial chain in which the upstream is housekeeping service/tool suppliers, the midstream housekeeping company/O2O platform, and the downstream is consumers. Two business models have been subdivided into employee-based and platform-based business models to promote the tertiary industry. It has high social benefits in terms of economic development and absorbing social employment, and has become one of the key service industries supported by national policies.

本报告研究涉及企业/品牌/案例:Adobe、询盘云、赛诺贝斯。

iiMedia Research(艾媒咨询)数据显示,2020年中国SaaS行业市场规模预计达到253.4亿元,其中CRM市场发展迅速,2019年规模达到36.9亿元。营销SaaS作为CRM的重要分支,其发展潜力不容小觑。而目前广告投放渠道中,数字广告,特别是移动广告渠道重要性愈加突出,即使在海外市场,也有94%的营销人员更偏好使用Facebook等社媒平台进行投放。因此营销SaaS平台也在实现多渠道、多平台投放服务,同时发挥数据中台作用,为业务应用场景落地提供统一的数据输出与数据分析能力支持。

As the data of iiMedia Research showed, the market scale of China SaaS industry is expected to reach 25.34 billion yuan in 2020, of which the CRM market is developing rapidly, reaching 3.69 billion yuan in 2019. As an important branch of CRM, marketing SaaS has great potential. Among all the current advertising channels, digital advertising, especially mobile advertising, is becoming more and more important. Even in overseas markets, 94% of marketing staffs prefer to use social media platforms such as Facebook to launch advertisements. Therefore, the marketing SaaS platform is also realizing advertising services for multi channels and multi platforms, and playing the role of data center to provide unified data output and data analysis capability support for the implementation of business application scenarios.

本报告研究涉及企业/品牌/案例:华东医药、广联达、联想集团、南京审计大学、戴尔科技峰会。

企业直播是部署在服务提供商服务器上的网络直播系统,主要为企业级用户提供视频直播服务,包括内容传播、营销获客和商业应用等形式。数字化转型时期,伴随直播+的崛起,企业对企业级直播有着巨大的需求。iiMedia Research(艾媒咨询)数据显示,预计2020年中国企业直播行业B端用户超过120万家,预计2025年中国企业直播市场规模将超过260亿元,年复合增长率为36.9%。随着企业直播的发展成熟,以及直播+行业覆盖不断垂直化、专业化、成熟化,未来B端直播市场前景巨大。

Live Broadcast Industry of Enterprises is a network live broadcast system deployed on the server of the service provider, which mainly provides the enterprise-class users with the live video broadcast service, including the forms of content dissemination, marketing acquisition and commercial application, etc. . In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020, and the Live Broadcast Industry of Enterprises streaming market is expected to exceed 26 billion yuan in 2025, with a compound annual growth rate of 36.9 percent. With the development of Live Broadcast Industry of Enterprises, as well as live + industry coverage continues to vertical, professional, mature, the future of B-end live broadcast market prospects.

本报告研究涉及企业/品牌/案例:大家签、领签、君子签。

2019年数字经济总体规模达到35.84万亿元,占GDP比重36.2%,数字经济成为经济发展的重要引擎,市场主体规模的扩大以及企业用人成本的提高推动电子签名需求不断增大。iiMedia Research(艾媒咨询)数据显示,2019年中国电子合同签署次数规模高达278.9亿次,同比增速高达317.5%。在疫情的助推下,信息化改革深入开展带来的政策机遇加速推动电子签名自上而下渗透,电子合同签署规模有望持续高速增长,预计在2020年将突破500亿次。电子签名平台对于推动企业数字化转型有重大意义,行业价值受资本市场肯定。总体来看,中国电子签名市场营收状况处于稳步增长阶段,但相比国外电子签名市场仍有巨大的增长空间。未来电子签名行业产业链将日趋完善,在技术和市场环境推动下,电子签名的使用场景不断拓宽,使用形式不断创新,移动端电子签名平台的发展使得电子签名操作更加便捷,电子签名大众化趋势明显。

In 2019, the overall scale of the digital economy reached 35.84 trillion yuan, accounting for 36.2% of GDP. The digital economy has become an important engine of economic development. The expansion of market entities and the increase in enterprise employment costs have driven the demand for electronic signatures to increase. As the data of iiMedia Research showed, China's electronic contract signings reached 27.89 billion in 2019, a year-on-year growth rate of 317.5%. With the help of the epidemic, the policy opportunities brought about by the in-depth development of informatization reform have accelerated the top-down penetration of electronic signatures. The scale of electronic contract signing is expected to continue to grow rapidly, and it is expected to exceed 50 billion times in 2020. The electronic signature platform is of great significance to promote the digital transformation of enterprises, and the industry value is recognized by the capital market. Overall, the revenue of China's electronic signature market is in a stage of steady growth, but there is still huge room for growth compared to foreign electronic signature markets. In the future, the industry chain of electronic signature will become better. Driven by the technology and market environment, the use of electronic signatures will continue to expand and the use of forms will continue to innovate. The development of mobile electronic signature platforms makes electronic signature operations more convenient and the trend of electronic signature popularization is obvious.


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