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关于“5G”的报告

本报告研究涉及企业/品牌/案例:腾讯,英特尔,完美世界,谷歌,电信,华为,网易游戏,三七互娱,金山云,格来云游戏,视博云,红手指,小沃科技,达龙云电脑,中国联通,中国移动,阿里云,Ubitus,海马云,中国信通院

2019年以来,中国5G商用落地加速,云游戏作为重要的应用场景,商业价值日益凸显,逐渐成为多方厂商争相布局的热门赛道。虽然部分初创企业早有布局,但受技术、内容、体验感等多种因素制约,云游戏在中国市场并未得到广泛推广,用户认知程度不高。iiMedia Research(艾媒咨询)数据显示,66.9%的受访网民对云游戏了解较为匮乏,其中完全没听过的占27.8%。艾媒咨询分析师认为,5G的快速推进,让云游戏重回发展风口,云游戏产业投入力度将会大幅增加,有利于提升社会的关注度、认知度以及参与度。预计未来三年,中国云游戏用户将保持较高的增长速率,至2021年用户规模将达3.73亿人。与此同时,云游戏也将带动整个游戏产业链的变革,提升游戏开发商产业链话语权,激化云游戏平台之间的竞争,推动游戏内容品质升级。

Since 2019, China's 5G commercial landing has accelerated. As an important application scenario, cloud games have become increasingly prominent commercial value, and gradually become a hot track for multiple manufacturers to compete for layout. Although some start-ups have layout for a long time, restricted by technology, content, experience and other factors, cloud games have not been widely promoted in the Chinese market, and the user awareness is not high. According to the data of iiMedia research, 66.9% of the Internet users interviewed lack of knowledge about cloud games, of which 27.8% have never heard of it. iiMedia consulting analysts believe that with the rapid promotion of 5G, cloud games will return to the development outlet, and the investment in cloud game industry will increase significantly, which is conducive to improving the attention, awareness and participation of the society. It is expected that in the next three years, cloud game users in China will maintain a high growth rate, and the number of users will reach 373 million by 2021. At the same time, cloud games will also drive the transformation of the entire game industry chain, enhance the voice of game developers in the industry chain, intensify the competition between cloud game platforms, and promote the upgrading of game content quality.

本报告研究涉及企业/品牌/案例:华为,小米,vivo,OPPO,中国移动,中国联通,中国电信,苹果,诺基亚,魅族,三星,一加,红米,荣耀,高通,联发科,紫光展锐,英特尔,Broadcom,Skyworks,Qorvo,Murate,LG,三洋,宁德时代,比亚迪,NanoGraf,京东方,深天马A,华星光电

随着智能手机的不断普及,4G市场饱和趋势已经显现,5G商用的落地将带动5G手机发展,为手机产业带来新的活力。iiMedia Research(艾媒咨询)数据显示,预计2020-2023年将会出现5G手机的换机潮,2023年全球5G智能手机出货量将会增至40130万台。目前,华为、VO、小米等中国手机品牌都已经参与了5G市场争夺战。并且,5G手机将进一步带动产业链上下游发展,上游的元器件制造商、中游的通信设备商和下游的终端厂商都将收益,预计2025年5G相关产品和服务市场规模将达到1.15万亿元。艾媒咨询分析师认为,在政策利好、经济繁荣、技术发展和社会需求扩大的背景下,5G手机行业将会加速发展,具备较强技术实力和经济实力的玩家有望成为赛道领跑者,行业头部效应逐渐凸显。

With the continuous popularization of smart phones, the saturation trend of 4G market has emerged. The landing of 5G commercial will drive the development of 5G mobile phones and bring new vitality to the mobile phone industry. IiMedia Research (AI Media Consulting) data show that it is expected that there will be a change of 5G mobile phones in 2020-2023, and the global shipment of 5G smart phones will increase to 401.3 million units in 2023. At present, Huawei, VO, Xiaomi and other Chinese mobile phone brands have all taken part in the 5G market battle. In addition, 5G mobile phones will further drive the development of the upstream and downstream of the industrial chain. The upstream component manufacturers, the middle-stream communication equipment manufacturers and the downstream terminal manufacturers will all benefit. It is estimated that the market size of 5G related products and services will reach 1.15 trillion yuan in 2025. Ai Mei's consulting analysts believe that under the background of favorable policies, economic prosperity, technological development and expanding social demand, the 5G mobile phone industry will accelerate its development. Players with strong technological and economic strength are expected to become track leaders and the head effect of the industry will gradually become prominent.

本报告研究涉及企业/品牌/案例:水晶光电,因特尔,IBM,google华为云,百度云,腾讯云,阿里云,旷视,科大讯飞,SHARP,中国移动,中国联通,中国电信,中兴,美的,海尔,小米,小i机器人,创维数字,Homekit,smartThings,京东微联,天猫,淘宝,苏宁,点名时间,微信,微博,欧瑞博,奕至家居,毫米科技,至家,汇晶智能,三维家,绿米,Amazon


AIoT的应用场景不断丰富,2019年在中国主要分布于智慧家居、智慧城市、智慧零售和智慧制造四项应用场景中。目前,智能家居被视为新的互联网应用入口,应用场景相对广泛,包括影音娱乐、家庭安防、智能卫浴、智能厨房、智能睡眠等。亚马逊、阿里、喜马拉雅、小米、美的、海尔等各类企业都开始布局相关应用。智慧交通成为智慧城市服务的重要应用,艾媒商情舆情监测系统数据显示,广东、重庆、北京网民最关注智慧交通问题。艾媒咨询分析师认为,随着5G临时牌照发放和商用步伐的加快,中短期内将率先带动AIoT产业技术进步和场景丰富,在带动中国经济产出、提供就业机会等方面将发挥重要作用。


The application scenarios of AIoT are constantly enriched. In 2019, it was mainly distributed in four application scenarios: smart home, smart city, smart retail and smart manufacturing. At present, smart home is regarded as a new Internet application portal, and the application scenarios are relatively wide, including audio and video entertainment, home security, smart bathroom, smart kitchen, smart sleep and so on. Amazon, Ali, Himalayan, Xiaomi, Midea, Haier and other companies have begun to deploy related applications. Smart transportation has become an important application of smart city service. iiMedia public opinion monitoring system shows that netizens in Guangdong, Chongqing and Beijing are most concerned about smart transportation. iiMedia Consulting analysts believe that with the acceleration of the 5G temporary license issuance and the pace of commercialization, the medium and short-term will take the lead in driving the technological progress and rich scenes of the AioT industry, which will play an important role in driving China's economic output and providing employment opportunities.

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