艾媒咨询 | 2026年中国膨化食品行业发展趋势研究报告

当前，中国膨化食品正处在由规模扩张转向品质升级的关键转型阶段。作为国内休闲零食赛道的代表品类，膨化食品正日益融合饮食刚需、情绪解压、社交分享、便携代餐、地域特色消费等多种属性。伴随上游粮油薯豆原料产能稳步扩容、零食集合店新业态普及和食品监管与清洁标签相关规范持续落地，行业在健康化改良、产品细分、场景深耕的驱动下持续迭代，兼具民生价值与消费升级红利，多重利好共同构筑了行业稳步扩容的坚实基础。
中国膨化食品行业展现出强大的发展潜力，iiMedia Research（艾媒咨询）数据显示，2025年中国膨化食品行业市场规模为1204亿元，同比增长4.2%，艾媒预计至2030年，市场规模将增长至1518亿元。
中国膨化食品市场已经步入健康化、精细化升级的新阶段。行业发展正从粗放产能扩张转向价值提质发展，企业竞争核心日益侧重于配方优化、产品创新与全渠道布局，消费者需求向健康刚需搭配情绪休闲、特色风味转变，标志着行业正式迈入存量提质、多元细分的高质量发展周期。未来，企业需紧扣发展趋势，打磨差异化产品，深耕线上线下全域渠道，依托稳定供应链筑牢长期竞争力。(《2026年中国膨化食品行业发展趋势研究报告》完整高清PDF版共37页，可点击文章底部报告下载按钮进行报告下载）

Currently, China's puffed food industry is in a critical transfor

艾媒咨询 | 2026年牛筋肠行业发展趋势研究报告

近年来以俄罗斯风味、大块牛筋、低淀粉为特点的牛筋肠网红产品借助直播电商迅速崛起，有效带动品类热度与市场扩容。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国牛筋肠行业发展趋势研究报告》显示，中国休闲食品行业整体保持规模稳步扩容、结构持续优化的发展态势，预计2027年市场规模将达12378亿元；牛筋肠作为特色肉制品零食细分品类，2025年市场规模为2.50亿元，预计2030年增至2.99亿元，整体呈平稳温和增长。消费层面，78.79%的消费者选购时首要关注口感筋道或软糯程度，其次为口味风味（69.70%），价格性价比与配料健康属性均占66.67%，体现出消费者以口感为核心、兼顾风味、性价比与健康的消费偏好。
艾媒咨询分析师认为，未来牛筋肠行业将依托休闲食品行业整体扩容与结构优化的大趋势，保持平稳温和增长，市场规模持续稳步提升；在消费需求驱动下，行业将围绕口感升级、风味创新、健康化配方与高性价比四大核心方向发展，产品将更加注重筋道质感提升、配料表精简干净、口味多样化迭代，同时兼顾成本与品质平衡，逐步走向品质化、精细化、健康化的良性发展轨道。

In recent years, the internet-famous products featuring Russian flavors, large pieces of beef tendons, and low starch content have rapidly risen through live-streaming e-commerce, effectively boosting the popularity of the category and expanding the market. The latest report titled "Research Report on the Development Trends of the Chinese Beef Tendon Sausage Industry in 2026" released by iiMedia Research shows that the overall Chinese snack food industry maintains a steady expansion in scale and continuous optimization in structure. It is expected that the market size will reach 1,237.8 billion yuan in 2027. As for beef tendon products, as a specialized meat snack category, the market size was 250 million yuan in 2025 and is expected to increase to 299 million yuan in 2030, showing a stable and moderate growth trend overall. At the consumption level, 78.79% of consumers prioritize the texture of the product when making purchases, followed by the flavor profile (69.70%). Price, cost-effectiveness, and the health attributes of ingredients all account for 66.67%. This reflects consumers' preference for the core of taste, while also considering flavor, cost-effectiveness, and health.
Analysts from iResearch Consulting believe that in the future, the beef tendon products industry will rely on the overall expansion and structural optimization of the snack food industry to maintain a stable and moderate growth, with the market size continuously and steadily increasing. Driven by consumer demand, the industry will develop around four core directions: taste upgrade, flavor innovation, healthy formula, and high cost-effectiveness. Products will pay more attention to enhancing the texture of tendons, simplifying and cleaning the ingredient list, iterating the variety of flavors, while also balancing cost and quality, gradually moving towards a virtuous development path of quality, refinement, and health.

艾媒咨询 | 2025年中国休闲食品行业发展趋势研究报告

当前，中国休闲食品行业正处在由规模扩张向价值重塑深度转型的关键阶段。作为连接亿万消费者日常需求与农业、制造业升级的重要民生产业，休闲食品已超越单纯满足口腹之欲的范畴，日益融合健康营养、情感共鸣、文化表达及场景体验等多重属性。在市场竞争日趋激烈与消费者主权崛起的双重背景下，行业依托其成熟完善的产业链基础与持续创新的内生动力，展现出强大的结构调整能力与长期发展韧性。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布的《2025年中国休闲食品行业发展趋势研究报告》显示，中国休闲食品市场已整体步入以质取胜和以结构优化为核心的发展新周期。行业发展动能正从渠道与营销驱动的外延式增长，转向产品创新、供应链效率与品牌价值驱动的内涵式发展。企业竞争焦点日益侧重于产品力的本质回归、全链路数字化协同以及消费场景的精准开拓，推动行业向健康化、高端化、个性化方向持续演进，产业生态格局正在系统性重构。
Currently, China's snack industry is at a critical stage of deep transformation from scale expansion to value reshaping. As a vital livelihood industry connecting the daily needs of hundreds of millions of consumers with the upgrading of agriculture and manufacturing, snacks have transcended the mere satisfaction of appetite and increasingly integrated multiple attributes such as health and nutrition, emotional resonance, cultural expression, and experiential scenarios. Amid intensifying market competition and the rise of consumer sovereignty, the industry demonstrates robust structural adjustment capabilities and long-term resilience, supported by its mature and well-developed industrial chain foundation and continuous innovation-driven momentum.The "2025 China Snack Industry Development Trends Research Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, indicates that the Chinese snack market has entered a new development cycle centered on quality and structural optimization. The driving force behind industry growth is shifting from external expansion driven by channels and marketing to internal development driven by product innovation, supply chain efficiency, and brand value. The focus of corporate competition is increasingly on the essential return of product strength, full-chain digital collaboration, and precise exploration of consumer scenarios, propelling the industry toward continued evolution toward health, premiumization, and personalization, while systematically reshaping the industrial ecosystem.

艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）

2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.

艾媒咨询｜2023-2024年中国零售行业发展趋势报告

调研数据显示，2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上，2023年同比增长8.7%；2022年中国便利店行业市场规模达4237亿元，同比增长10.5%；2023年中国零食集合店市场规模为809亿元，截至2023年10月，中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为，随着社会物质生活愈发丰富，消费者购物的关注点不再局限于产品的品质，逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services.

艾媒咨询 | 2024年中国新经济行业全景解读

2023年，当人人都在抱怨生意难做时，为何有的企业能够逆流而上，实现业绩的数倍增长？在同样的市场环境下，是什么让这些企业脱颖而出，成为行业的翘楚？面对同样的挑战和困难，他们是如何找到突破口，实现跨越式发展的？2024年，站在旧年新岁的交汇点，我们需要回顾过去，展望未来。
2024年1月12日，艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2024年中国新经济行业全景解读》，并结合艾媒长期的监测研究，用数据说话，围绕“逆势·变革·破局”的角度，对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry.

艾媒咨询 | 2024-2025年中国零食集合店市场分析及发展趋势报告

随着人们生活水平的提高，对零食的需求也在增加。特别是在年轻人群中，零食已经成为他们日常消费的一部分。新兴的消费群体和消费观念为零食集合店这一创新业态的发展提供了巨大机会和包容性。2023年，中国量贩零食赛道进入高速发展期。零食集合店竞争趋向白热化，各品牌“跑马圈地”式的兼并和收购行为日益增多，门店数量不断增长。截至2023年10月，中国零食集合店门店数量已经突破2.2万家。iiMedia Research（艾媒咨询）数据显示，2023年中国零食集合店市场规模为809亿元，预计2025年有望达到1239亿元。
With the improvement of people's living standards, the demand for snacks is also increasing. Especially among young people, snacks have become a part of their daily consumption. The emerging consumer groups and consumption concepts provide enormous opportunities and inclusiveness for the development of snack collection stores. In 2023, China's mass selling snack track entered a period of rapid development. The competition among snack collection stores is fierce, with an increase in mergers and acquisitions of various brands, and a continuous increase in the number of stores. As of October 2023, the number of snack collection stores in China has exceeded 22000. According to data from iiMedia Research, the market size of Chinese snack collection stores in 2023 was 80.9 billion yuan, and it is expected to reach 123.9 billion yuan by 2025.