本报告研究涉及企业/品牌/案例：元气森林，伊利，康师傅，统一，东鹏饮料，香飘飘，农夫山泉，承德露露。

监测数据显示，2020年7-8月“饮料”行业网络口碑为67.2，偏向正面。艾媒咨询分析师认为，由于消费者更偏好“无糖”“代糖” 等健康饮品，饮料行业企业也随着消费者理念的变化进行产品升级迭代，推出符合大众需求的饮品，从而获得了较高的关注和认可。特别是受到疫情影响，消费者会更加关注食品饮品的健康问题，企业可能会进一步关注并强调植物基和以植物为中心的产品，比如豆浆、果蔬汁、酸奶。

Monitoring data show that in July-August 2020, the "beverage" industry network reputation of 67.2, biased towards the positive. iiMedia Research analysts believe that because consumers prefer "sugar-free" "sugar" and other healthy drinks, beverage industry enterprises also with the change of consumer philosophy to carry out product upgrading iteration, the introduction of drinks in line with the needs of the public, so as to obtain a higher level of attention and recognition. In particular, as a result of the outbreak, consumers will pay more attention to the health of food and beverages, and businesses may pay more attention to and emphasize plant-based and plant-centric products such as soy milk, fruit and vegetable juice, yogurt.

本报告研究涉及企业/品牌/案例：片仔癀、欧莱雅、丸美。

疫情影响下，国际和国内化妆品品牌发展态势不同。国际方面，雅诗兰黛、欧莱雅等品牌面临滞涨问题，纷纷裁员。而国内品牌则发展良好，珀莱雅、上海家化等上市公司获得资本市场认可，同时完美日记等品牌也正在寻求新一轮的融资。

As the impact of the epidemic on China has gradually weakened, the cosmetics industry has gradually resumed production and work. Brands such as Estée Lauder and L'Oreal are facing stagflation problems and layoffs. Domestic brands are developing well. Listed companies such as Proya and Shanghai Jahwa have been recognized by the capital market. At the same time, brands such as the emerging Perfect Diary are also seeking a new round of financing.

本报告研究涉及企业/品牌/案例：茶里、立顿、川宁。

袋泡茶已成为全球茶叶消费的重要组成部分。数据显示，在欧美等国家，袋泡茶的年消费量占茶叶总消费量的80%以上，销售份额较大。而中国袋泡茶的年消费量占茶叶总消费量仅约5%。结合袋泡茶的消费意愿看，未来中国袋泡茶市场将保持稳步增长，预计2020年中国袋泡茶线上市场规模将突破128.7亿元。

Tea has become an important part of global tea consumption. Data show that in Europe and the United States and other countries, the annual consumption of tea accounted for more than 80% of the total consumption of tea, sales share is larger. China's annual consumption of tea-making accounts for only about 5% of total tea consumption. Combined with the consumption of tea, china's tea bag tea market will maintain steady growth in the future, the market size of China's tea-making line is expected to exceed 12.87 billion yuan in 2020.

本报告研究涉及企业/品牌/案例：拉芳家化、上海家化、御家汇。

2020年受疫情影响，全国化妆品行业市场规模将有所下降，预计为3958亿元。从进出口看，2020年1-5月，中国美容化妆品及洗护用品累计出口量同比下降2.2%，进口量同比增长3.0%。艾媒咨询分析师认为，随着“颜值经济”的崛起，中国居民对化妆品的消费将持续上升，化妆品行业将依然处于红利期。

Affected by the epidemic in 2020, the size of the national cosmetics industry market will decline, which is expected to be 395.8 billion yuan. In terms of imports and exports, from January to May 2020, the cumulative export volume of China's beauty cosmetics and toiletries decreased by 2.2% year-on-year, and the import volume increased by 3.0% year-on-year. iiMedia Research believes that with the rise of the "value economy", Chinese residents' consumption of cosmetics will continue to rise, and the cosmetics industry will remain in a period of dividends.

本报告研究涉及企业/品牌/案例：壹网壹创，嘉亨家化。

随着国际疫情的衍变，化妆品的用户需求降低和供应链风险增加，令3-4月化妆品行业的压力不容小觑。但从宏观数据看，在3月化妆品价格跌入低谷后，4月有一定的反弹趋势;从平台数据看，2020年4月阿里巴巴全网护肤GMV 为139 亿元，同比增长58.02%。

With the development of the international epidemic, the reduction in user demand for cosmetics and the increase in supply chain risks have made the pressure on the cosmetics industry in March-April not to be underestimated. However, from the macro data, after the price of cosmetics fell into a trough in March, there was a certain rebound trend in April; from the platform data, in April 2020, Alibaba's entire network skin care GMV was 13.9 billion yuan, an increase of 58.02% year-on-year.

本报告研究涉及企业/品牌/案例：老肯医疗，新华医疗，威莱，三友化工；
其他提及企业/品牌：滴露，威露士，蓝月亮，洗得宝，威猛先生，如辉，巨光，海氏海诺，威王，净安，优露清，利尔康，安洁，威洁士，欧洁，仁和，泰和科技，京汉股份，比亚迪，仁瑞生物科技，盘龙药业，东北制药等。

2020年4月28日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年全球消毒杀毒产品市场分析及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对全球消毒杀毒产品进行全面分析，并且通过对三友化工、威莱集团（威尔士）、新华医疗和老肯医疗的典型企业案例分析，特别结合新冠疫情影响下消毒杀毒用品的用户调研，判断2020-2021年全球消毒杀毒行业发展趋势。随着经济环境和人民生活水平不断改善，国家对于医疗卫生更加重视，卫生投入不断增加，医疗机构数量显著增长，居民的卫生健康意识也持续提高，从需求端拉动消毒产品行业发展。特别在新冠疫情影响下，消毒杀毒产品的需求量骤升，其中小包装的消杀产品需求量特别大，短期消杀用品存在供需结构矛盾。

In 2020, the national medical institutions and other public places need large-scale, long-term, high-frequency disinfection, in addition, the public awareness of home disinfection has also given birth to a huge demand for disinfection products. According to iiMedia Research, the new crown outbreak in 2020 has had an impact on the purchase of disinfection products by 84% of consumers, with the market value of disinfection products expected to reach 38.26 billion yuan for the full year.

本报告研究涉及企业/品牌/案例：卡夫亨氏,嘉宝,小皮,英氏,方广

在中国居民可支配收入显著提高、全面放开二孩政策以及育儿观念转变的三重刺激下，近年来婴幼儿辅食行业年均增长率超过18%，2018年行业产量更是达到13.2万吨，但是行业仍处于供不应求的状态，供求仍存在巨大缺口。参考港澳欧美的消费模式，市场潜力还未完全释放。从市场表现来看，在细分市场中谷物类辅食最受青睐，而国产品牌亦积累良好的口碑。iiMedia Research(艾媒咨询)数据显示，22.7%的受访网民主要出于安全原因选择自制婴幼儿辅食，但超过六成网民也抱怨自制耗时耗力的缺点。从消费情况来看, 安全性是婴幼儿辅食消费的首要因素，同时，消费者青睐更具信任度的线下渠道。总体来说，78.2%的受访网民对婴幼儿辅食产品表示满意，但是网民仍指出了产品价格高、品质不稳定等不足，并期待未来产品在安全、营养等方面的改进。

Driven by the significant increase in disposable income of Chinese residents, the universal two-child policy and the change in parenting concepts, the average annual growth rate of the infant supplementary food industry has exceeded 18% in recent years, and the industry output in 2018 reached 132,000 tons, but there is still a huge gap between supply and demand. Refer to the consumption patterns in Hong Kong, Macao and western countries, the market potential has not yet been fully released. From the perspective of market performance, cereal-based supplementary food are the most popular, and domestic brands have gained good reputation. As the data of iiMedia Research showed, 22.7% of the netizens surveyed chose to make infant supplementary food by their own mainly for safety reasons, but more than 60% of netizens also complained about its shortcomings like time and labor consuming. In terms of consumption, safety is the primary factor in infant supplementary food consumption. At the same time, consumers prefer to purchase infant supplementary food in a physical store with greater trust. Overall, 78.2% of the surveyed netizens showed satisfaction with infant supplementary food industry, but netizens still pointed out that prices of some products were too expensive and the quality was unstable, and they looked forward to future improvements in products’ safety and nutrition.

本报告研究涉及企业/品牌/案例：MARTIN马丁，李宁；其他提及企业/品牌：美力德，多德士，妮维雅，欧莱雅，花花公子，柒牌，芭曲发型机构，海澜之家，雅戈尔，森马服饰，安踏体育

在中国居民收入不断提高和消费升级的推动下，中国男性颜值经济规模不断扩大。同时，为解决男性客户群中的诸多痛点，男性颜值企业通过跨界融合、技术加持等手段实现转型，男性美容零售规模预计在2020年将突破167亿元。iiMedia Research(艾媒咨询)数据显示，65.1%的受访男性对提升颜值持积极态度，男性颜值消费具有精致化、低龄化、消费升级等特点。同时, 男性在选购颜值产品时具有“务实”的特点，对产品不了解是阻碍部分男士购买颜值产品的主要原因。除此之外，女性也是男性颜值经济爆发的助推器。艾媒咨询分析师认为，中国男性颜值经济市场可挖掘空间巨大，目前部分产品个性化特征仍不明显，未来将继续深化细分领域发展。同时，男性颜值产品设计需紧跟潮流，市场竞争重点仍在于产品质量和认可度。因此，男性颜值产品应当继续与其他产业深度融合，实现优势互补。

Driven by the rising income of Chinese residents and the upgrading of consumption, the scale of China male appearance economy has been expanding. At the same time, in order to solve the pain points of male customer base, male appearance companies have achieved transformation through cross-border integration and technology blessing. The scale of Male Grooming Retail Sales is expected to exceed 16.7 billion yuan in 2020. As the data of iiMedia Research showed, 65.1% of the men surveyed have a positive attitude towards improving their appearance, and male appearance consumption has the characteristics of refinement, aging, and consumption upgrading. Apart from this, men have a ‘pragmatic’ feature when buying male appearance products, and ignorance of the products is the main reason that prevents amount of men customer from buying appearance products. In addition, women are also the boosters of the economic explosion of male appearance. Analyst of iiMedia believes that China male appearance economy has huge room to explore. At present, the personalized characteristics of some products are still not obvious. In the future, this industry will continue to deepen the development of subdivided fields. What’s more, the design of male appearance products needs to keep up with the trend, and the focus of market competition is still on product quality and recognition. Therefore, male appearance economy should continue to be deeply integrated with other industries to achieve complementary advantages.

本报告研究涉及企业/品牌/案例：RELX悦刻，己享Gimme；其他提及企业/品牌：MOTI魔笛，FLOW福禄，UZO新雾种，云吞电子烟，鲸鱼轻烟

在消费者健康意识不断增强和新型烟草行业逐渐发展的背景下，中国电子烟行业的市场规模呈逐年扩大的趋势。2019年中国电子烟市场规模为78.6亿元，同比2018年增长了26.6%。iiMedia Research(艾媒咨询)数据显示，四成的受访用户没有形成电子烟的使用习惯，接近三成的电子烟用户仅是处于尝试的心态购买价位较低的电子烟，说明目前中国电子烟市场普及率仍然较低，尚未形成稳定的消费群体，行业存在一定的发展空间。然而，随着国家线上监管禁令的出台，电子烟的线上销售渠道受阻，商家为拓展市场纷纷转向线下布局，并形成了多样化的线下布局模式。由于国家相关政策走势并不清晰，同时面临着来自国营企业的竞争压力，未来中国电子烟行业前景并不明朗，但未来通过产品出口开辟国际市场对于企业而言有望成为良好的发展机遇。

Under the background of consumers’ increasing health awareness and the development of harm reducing tobacco industry, the scale of China's e-cigarette users is expanding year by year. In 2019, the market size was 78.6 billion yuan, an increase of 26.6% compared with 2018. As the data of iiMedia Research showed, 40% of the respondents did not form the habit of using e-cigarettes, and nearly 30% of the e-cigarette users were only in an attitude of trying to buy e-cigarettes at a low price, indicating that the penetration rate of China's e-cigarette market is still low and a stable consumer group has not been formed yet . Therefore, there is a certain development space in the industry. However, with the online regulatory ban, the online sales channels of e-cigarettes have been blocked. In order to expand the market, businesses have to turn to offline layout. Due to the unclear trend of relevant national policies and the competitive pressure from state-owned enterprises, the prospect of China's e-cigarette industry is not clear in the future, but it is expected to become a good development opportunity for enterprises to open up the international market through product export in the future.

本报告研究涉及企业/品牌/案例：珀莱雅，壹网壹创；其他提及企业/品牌：淘宝，京东，微店，抖音，快手电商，蘑菇街，拼多多，寺库，万达集团，保利集团，华润置地，龙湖集团，星河商置，美的置业，立白集团，百雀羚，利洁时集团，强生，纳爱斯，资生堂，伽蓝集团，欧莱雅，丝芙兰，韩束，玉泽，自然堂，妮维雅，玉兰油，倩碧，悦诗风吟

艾媒咨询分析师认为，受新冠疫情的冲击，化妆品行业本该在1-2月的春节期间、情人节期间迎来的销售高峰并未出现，不过随着电商直播的发展，后续化妆品企业营销重心将进一步向线上倾斜，后续化妆品的销售业绩将有显著的补偿性回升。

From January to February 2020, the overall performance of the cosmetics industry declined. The sales of Tmall beauty products during the first month of the Spring Festival in 2020 compared with the same period in 2019, the overall sales fell by 30%. iiMedia Research analysts believe that due to the impact of the new crown epidemic, the cosmetics industry should have ushered in the peak sales during the Spring Festival and Valentine's Day in January-February, but with the development of e-commerce live broadcast, follow-up cosmetics companies The focus of marketing will be further tilted online, and the subsequent sales of cosmetics will have a significant compensatory pick-up.