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关于“新出行”的报告

本报告研究涉及企业/品牌/案例:一汽大众、吉利汽车、特斯拉。

2020年上半年,国家层面和地方政府出台的一系列政策起到了刺激汽车消费的效果,为下半年车市恢复奠定了基础。同时,“金九银十”这个汽车传统销售旺季的到来,加上消费者在经济方面的安全感以及身处的环境现状的改善,都共同驱动了车市销量的增长。数据显示,2020年1-10月,汽车产销1951.9万辆和1969.9万辆,同比下降4.6%和4.7%,降幅与1-9月相比,分别收窄2.1个百分点和2.2个百分点。其中,10月的汽车产销分别达到255.2万辆和257.3万辆,环比增长0.9%和0.31%,同比增长11.0%和12.5%。

In the first half of 2020, a series of policies at the national level and by local governments had the effect of stimulating automobile consumption, laying the foundation for the recovery of the automobile market in the second half of the year. At the same time, the arrival of the "golden nine silver ten" , a traditional automobile sales peak season, coupled with consumers' sense of economic security and the improvement of the current situation in the environment, all together drive the growth of the car market. The figures show that between January and October 2020, car production and sales totaled 19.519 million and 19.699 million units, down 4.6 percent and 4.7 percent from the same period a year earlier. The decrease narrowed by 2.1 percentage points and 2.2 percentage points, respectively, from January to September. Of this total, car production and sales reached 2.552 million and 2.573 million respectively in October, up 0.9 percent and 0.31 percent month-on-month and 11.0 percent and 12.5 percent year-on-year.

本报告研究涉及企业/品牌/案例:特斯拉、宝马、小鹏汽车、比亚迪、北汽蓝谷。

在中国汽车行业滞胀、燃油车走下坡路的背景下,中国新能源汽车是一个全新的赛道。2020年8月,在新能源汽车里,中国新能源乘用车销量远高于商用车,单月销量为10.0万辆,环比增长13.0%,同比增长23.1%。在经济下行压力及车企行业低迷的情况下,国家十分重视汽车行业问题的解决,并以新能源汽车发展作为突破口;同时,国内新能源汽车企业纷纷寻求美国上市,这都令网民持续关注新能源汽车及其基础设施建设动向,网络热度指数在高位震荡。随着疫情对中国影响的减弱,新能源汽车销量在2020年7月首次同比正增长,增幅超过传统汽车。

In the context of the downward pressure on the economy and the downturn in the auto industry, the country attaches great importance to solving problems in the auto industry and takes the development of new energy vehicles as a breakthrough. At the same time, domestic new energy auto companies have sought to go public in the United States, which has caused netizens to continue to pay attention to new energy vehicles. The trend of energy vehicles and infrastructure construction, the network heat index fluctuates at a high level. As the impact of the epidemic on China diminishes, sales of new energy vehicles will increase year-on-year for the first time in July 2020, which is higher than that of traditional vehicles.

本报告研究涉及企业/品牌/案例:青桔、美团、哈啰。
随着各大平台稳步推进投放布局,中国共享电单车规模不断扩大,2019年中国共享电单车数量已超过100万辆,收入规模达30亿元,预计2025年共享电单车投放车辆将超过800万辆,收入规模将达到200亿元。2019年到2025年的复合增长率将达到41.4%。自新强制性国家标准《电动自行车安全技术规范》发布以来,共享电单车行业也迎来发展机会,相较于民用电动车而言,共享电单车的安全优势逐步展现,安全管理建设体系也已逐步显现。在新基建理念引领下,5G基站建设、大数据中心、人工智能、工业互联网领域也将加速发展,伴随物联网技术的升级,中国共享电单车产业从硬件技术、服务体系上都将得到进一步智能升级、融合创新。随着共享电单车的社会接受度逐步提升,其用户规模也在不断扩大,iiMedia Research(艾媒咨询)调研数据显示,当前共享电单车用户对共享电单车的价值认可度逐渐提高,对于共享电单车行业的持续性发展,58.7%的受访用户持积极态度。这在一定程度上折射出行业发展仍有较大的提升空间。数据同时显示,近半数的受访用户在使用共享电单车服务时,主要考虑平台的收费标准、出行距离以及使用共享电单车的便捷度,而共享电单车的使用安全以及交通管制也纳入考虑范围。通过调研分析共享电单车平台,结果显示,在用户安全建设层面,青桔电单车、美团助力车以及哈啰助力车三大平台满意度较高,为车辆硬件技术安全性TOP3,基于出行领域的多年经验,三大出行巨头在用户安全建设体系上也相对完善。

With major platforms steady promoting the distribution of major platform, the scale of Shared motorcycles in China keeps expanding. In 2019, the number of Shared motorcycles in China has exceeded 1 million, with the revenue reaching 3 billion yuan. It is estimated that in 2025, the number of Shared motorcycles will exceed 8 million, with the revenue reaching 20 billion yuan. The compound growth rate from 2019 to 2025 will be 41.4 percent. Since the release of the new mandatory national standard "Safety Technical Specification for Electric Bicycle", the sharing e-bike industry has also gain opportunities for development. Compared with the civil electric bikes, the safety advantages of sharing e-bikes have been gradually revealed, and the safety management and construction system has also gradually emerged. Under the guidance of the new infrastructure concept, 5G base station construction, big data center, artificial intelligence and industrial Internet will also accelerate their development. And China's e-bike sharing industry will get further intelligent upgrading and integrated innovation in terms of hardware technology and service system. With the gradual improvement of the social acceptance of e-bike sharing, the scale of users is also expanding. As the data of iiMedia Research showed, the value recognition of e-bike users is gradually increasing. 58.7% of respondents hold a positive attitude towards the sustainable development of e-bike sharing industry. To a certain extent, this reflects that the development of the industry still has a large room for improvement. The data also showed that nearly half of the respondents mainly consider the charging standard of the platform, the travel distance and the convenience of using Shared bikes, while the use safety and traffic control of Shared bikes are also taken into consideration. Sharing platform for motorcycles, through the analysis of the research results show that In terms of user safety construction, the three platforms of Green orange bike, Mobike and Hellobike are highly satisfied, which are the TOP3 of vehicle hardware technology safety. Based on years of experience in the travel field, the three travel giants also have relatively perfect user safety construction system.

本报告研究涉及企业/品牌/案例:中路股份、信隆健康。
其他企业/品牌:永安行、美利达、永久、凤凰、喜德盛、捷安特、邦德富士达、阿米尼、捷马、UCC环球、崔克、飞鸽。

2020年6月23日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国自行车产业市场趋势与头部企业布局研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国自行车产业进行了全面分析,通过对中路股份、信隆健康等品牌的典型案例分析,以及新冠疫情期间自行车的出口发展热点解读,判断2020-2021年中国自行车产业的发展趋势。总体来看,中国自行车行业的需求规模越来越大,且大众对自行车也有个性化的需求,这对于中国自行车整车制造销售、以及其他衍生品和衍生服务(维修和租赁)的发展,都具有很大的促进作用。
Under the influence of the new crown epidemic, due to the needs of epidemic protection, leisure and fitness, local governments encourage citizens to travel by bicycle, China's bicycle industry exports become a hot spot. iiMedia Research believes that China has a complete bicycle production chain, with a very high competitive advantage. In particular, online shopping during the outbreak has become an important mode of consumption, cross-border e-commerce timely expansion of overseas warehouses, improve distribution efficiency, so that overseas consumers to obtain a better consumption experience.

本报告研究涉及企业/品牌/案例:滴滴顺风车,哈啰顺风车,曹操顺风车,滴哒顺风车。
iiMedia Research(艾媒咨询)数据显示,预计到2020年中国顺风车用户规模将达2.49亿人,中国顺风车需求长期存在着且呈现日渐增多的趋势。另外,iiMedia Research(艾媒咨询)数据显示,近一年内有三成以上受访网民有使用过顺风车服务,中短途城际出行、日常上下班等成为其选择顺风车出行的主要场景。其中,超过20%的受访网民认为顺风车能有效提高出行效率、降低出行成本,超过10%的受访网民认为顺风车能缓解交通拥挤,并在普惠大众出行方面具有显著的价值意义,40.8%的受访网民对顺风车行业安全环境较为满意。艾媒咨询分析师认为,顺风车低价高效的特点与日常通勤、城际出行等场景相契合,伴随顺风车价值凸显,顺风车或成社会日常主要出行方式。未来,车主车辆信息审核力度将进一步加强,平台安全功能、人车准入标准和相关法律法规将进一步完善。

As the data of iiMedia Research showed, it is estimated that the scale of Chinese tailwind users will reach 249 million in 2020, and the demand for tailwind vehicles in China has a long-term and increasing trend. In addition, according to the data of iiMedia Research, more than 30% of the netizens interviewed in the past year have used the ride service, and medium and short distance intercity travel, daily commuting and so on have become the main scenes for them to choose the ride. Among them, more than 20% of the netizens surveyed believe that the ride can effectively improve the travel efficiency and reduce the travel cost. More than 10% of the netizens surveyed believe that the ride can alleviate the traffic congestion and has significant value in the aspect of inclusive public travel. 40.8% of the netizens surveyed are satisfied with the safety environment of the ride industry. iiMedia Research consulting analysts believe that the low-cost and efficient features of downwind are consistent with daily commuting, intercity travel and other scenes. Along with the prominent value of downwind, downwind or become the main daily travel mode of the society. In the future, the review of vehicle owner information will be further strengthened, and the platform safety function, access standards for people and vehicles and relevant laws and regulations will be further improved.

本报告研究涉及企业/品牌/案例:吉利汽车,特斯拉;其他提及企业/品牌:起亚汽车,凯迪拉克,沃尔沃,cruise,滴滴智通,奇瑞,比亚迪,斯柯达,上汽大众,奇瑞汽车,一汽大众,上汽通用五菱,广汽丰田,蔚来汽车,东风雷诺,江铃汽车,宝沃汽车,斯巴鲁汽车,长安铃木,捷豹汽车,君马汽车,现代汽车,奥迪汽车,力帆汽车,铃木汽车,长安福特,长安马自达,长安汽车,欧尚,一汽丰田,一汽红旗,一汽轿车,吉利新能源,上汽通用,上汽通用五菱,广汽菲克,广汽本田,广汽三菱,广汽乘用车,上汽乘用车,上汽大通,北汽新能源,长城欧拉,蔚来,江淮汽车,上汽通用五菱新能源,奇瑞新能源,小鹏汽车

2020年春节较往年早至,春节前时间短,不少消费者有延后购买汽车的打算;同时春节假期为汽车销售真空期,车市1月销量相对惨淡。从各项数据来看,2020年1月中国汽车销量194.10万辆,环比下降26.98%;同比下降18.00%,各类车型的产量、销量均出现环比下降现象。

The 2020 Spring Festival arrives earlier than in previous years. The time before the Spring Festival is short, and a large number of consumers have the intention to delay the purchase of cars. At the same time, the Spring Festival holiday is a vacuum period for car sales, and the car market sales in January are relatively bleak. From the data point of view, in January 2020, China's auto sales were 1.941 million, a 26.98% decrease from the previous month; after that, it decreased by 18.00%. The output and sales of various types of vehicles all showed a decrease from the previous month.

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