艾媒咨询 | 从功效到情绪价值——2026年化妆品行业消费者需求洞察报告

近年来，中国化妆品行业持续受益于成分创新、功效护肤、情绪价值、直播电商、AI测肤及国货崛起等多重赋能，消费形态已从单一的功能满足延伸至“功效+情绪”双轮驱动、悦己体验与个性化表达等多场景融合。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《从功效到情绪价值——2026年化妆品行业消费者需求洞察报告》数据显示，2015-2030年中国化妆品市场规模由3181亿元增至2024年5458亿元，预计2030年达7554亿元。化妆品作为颜值经济与悦己消费的核心赛道，有望持续受益于消费升级与情绪消费扩容。
2026年中国消费者购买化妆品时，44.14%认为功能与情绪同等重要，27.16%认为功能稍重要，11.71%认为功能远重要于情绪。功能与情绪并重已成为主流消费观念，单纯功效导向的决策模式正在弱化。2026年中国消费者近一年化妆品消费中，情绪驱动消费占比在21%-40%的占44.14%、41%-60%的占35.82%，合计79.96%，20%及以下仅占14.09%。这表明情绪驱动消费已在绝大多数消费者的支出中占据显著比重，化妆品消费正从“买功效”向“买功效+买情绪”转变。
艾媒咨询分析师认为，成分创新、情绪价值、国货崛起与数字化渠道是行业增长的核心驱动力。消费者对功能与情绪双重满足的需求持续释放，推动品牌在研发实力、内容营销与体验服务上展开综合竞争。未来，随着下沉市场渗透加深、个性化定制发展以及情绪消费进一步深化，中国化妆品市场仍具备强劲的增长潜力。
In recent years, China's cosmetics industry has continuously benefited from multiple driving forces—including ingredient innovation, efficacy-driven skincare, emotional value, live-streaming e-commerce, AI skin analysis, and the rise of domestic brands—shifting consumer behavior from merely fulfilling functional needs to a dual-driven approach combining "efficacy + emotion," as well as the integration of various scenarios such as self-care experiences and personalized expression. According to data from the latest "From Efficacy to Emotional Value – 2026 Cosmetics Industry Consumer Demand Insight Report" released by iiMedia Research, a globally leading third-party data mining and analysis firm specializing in new-economy industries, China's cosmetics market size is projected to grow from RMB 318.1 billion in 2015 to RMB 545.8 billion by 2024, and is expected to reach RMB 755.4 billion by 2030. As a core sector within the beauty economy and self-care consumption landscape, the cosmetics industry is poised to continue benefiting from rising consumption upgrades and the expansion of emotional-driven consumption.
By 2026, when Chinese consumers purchase cosmetics, 44.14% consider functionality and emotion to be equally important, 27.16% consider functionality slightly more important, and 11.71% consider functionality significantly more important than emotion. The dual emphasis on both functionality and emotion has become the mainstream consumer mindset, while the purely efficacy-oriented decision-making model is gradually weakening. Among Chinese consumers' cosmetics spending over the past year, those who attributed 21%–40% to emotional drivers accounted for 44.14%, those who attributed 41%–60% accounted for 35.82%, collectively representing 79.96%, while those with an attribution of 20% or less accounted for only 14.09%. This indicates that emotion-driven consumption now constitutes a significant share of the expenditures of the vast majority of consumers, and cosmetics spending is transitioning from a "buy for efficacy" model to a "buy for efficacy + buy for emotion" model.
According to analysts at iiMedia Research, ingredient innovation, emotional value, the rise of domestic brands, and digital channels are the core drivers of industry growth. The growing demand from consumers for dual satisfaction—both functional and emotional—is prompting brands to engage in comprehensive competition across R&D capabilities, content marketing, and experiential services. Looking ahead, as market penetration in lower-tier markets deepens, personalized customization evolves, and emotional consumption becomes increasingly prominent, China's cosmetics market still possesses strong growth potential.

艾媒咨询 | 2026-2027年中国化妆品产业发展与消费趋势报告

中国化妆品行业已跨越单纯规模扩张阶段，迈入以价值创造和高质量发展为核心的新周期。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026-2027年中国化妆品产业发展与消费趋势报告》显示，2025年中国化妆品行业市场规模为5791亿元，预计2030年将达到7554亿元。截至2026年7月14日，中国现存化妆品相关企业725.07万家。行业正经历从“流量驱动”向“产品力与品牌力驱动”的增长逻辑转换。经历了围绕成分、功效和流量的高速竞争后，消费者关注点正从单一问题解决转向长期状态管理，从功效宣称转向真实体验，市场进入温和修复与结构性调整并行的关键阶段。
在宏观环境层面，政策、经济、社会与技术四大因素共同塑造着行业发展轨迹。政策端，国家出台了《化妆品新原料注册备案及资料管理规定》《国家药监局关于深化化妆品监管改革促进产业高质量发展的意见》《化妆品安全技术规范（2024年修订）》《化妆品不良反应监测管理办法》等关键政策文件，为行业规范发展和创新升级提供了政策指引。经济层面，2025年中国居民人均可支配收入43377元，人均总消费支出29476元，居民消费能力持续扩容。其中，居民人均生活用品及服务支出为1667元，同比增长7.7%。社会层面，消费者护肤理念从“解决问题”转向“状态管理”，消费者期望通过面部护理产品保持皮肤健康，理性消费成为新常态，新的消费模式正在形成。技术层面，合成生物、绿色化学、AI辅助研发等前沿技术加速渗透，原料自主创新成为产业升级的核心突破口。
贝泰妮作为功效护肤赛道的先行者，其发展轨迹折射出皮肤学级护肤品从细分市场走向主流竞争后所面临的天花板效应与品类拓展困境；水羊股份则凭借独特的品牌矩阵运营与国际化代理模式，展现了从渠道型公司向品牌型组织转型的路径探索；上海家化作为拥有百年历史的行业老牌企业，其战略调整与组织变革过程，为传统日化巨头在新消费时代的自我革新提供了典型样本。三家企业的差异化战略选择，共同勾勒出中国化妆品行业在转型期的多元发展图景。
消费者需求洞察揭示了情绪价值在美妆消费中的崛起。2026年调研数据显示，中国消费者因情绪状态主动购买化妆品的频率中，占比最高的是“经常”，达到34.80%；其次是“一般”，占比为27.67。52.97%的消费者“认同”化妆品的情绪价值，29.71%选择“非常认同”；45.50%的消费者愿意为高情绪价值化妆品支付溢价。
展望未来，中国化妆品行业正处于从“制妆大国”向“制妆强国”跨越的关键转折期，行业增长动力正从规模扩张转向价值创造。科技创新、原料自主、绿色低碳、文化赋能与全球布局，构成行业高质量发展的重要影响因素。在这一分化时代，能够从销售单一产品转向提供系统化解决方案、从功效竞争转向长期状态管理、从成分故事转向真实体验与情绪价值的品牌，将具备更强的增长确定性。

艾媒咨询 | 2026年中国唇部彩妆行业研究报告

当前中国唇部彩妆行业正处于从色彩装饰向妆养合一、从流量驱动向品质创新转型升级的关键时期。消费需求端呈现出以妆效持久度、色彩适配性与唇部养护为核心决策要素的特征，消费者对产品安全性、使用体验与场景适配性的关注持续提升，推动行业在质地创新、功效研发与包装设计等核心环节不断突破。在消费升级与监管趋严双轮驱动下，唇部彩妆行业正加速向功效化、场景精细化、合规化方向演进，品牌需以产品硬实力构建信任基础，通过全渠道协同与精准场景洞察建立差异化竞争优势。
根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国唇部彩妆行业研究报告》数据显示，市场规模方面，2025年中国唇部彩妆市场规模达315.9亿元，预计2030年攀升至417.7亿元，“她经济”的崛起推动唇部市场稳步扩容。在唇部彩妆类型方面，消费者更偏好唇釉（58.2%）和唇膏（48.8%）；红色系（59.8%）更受消费者青睐。购买方面，价格（54.0%）、口碑（53.9%）和产品特色（47.1%）驱动消费者决策。包装简陋（55.3%）是消费者认为唇部彩妆产品存在的主要短板。艾媒咨询分析师认为，唇部彩妆消费正从“基础色彩满足”向“品质体验与综合价值”升级，消费者对产品特色、口碑可信度与包装质感的要求日趋精细化，推动行业进入“产品功效+消费体验”的综合价值比拼。(《艾媒咨询 | 2026年

艾媒咨询 | 2026年中国定妆喷雾行业发展研究报告

定妆喷雾作为彩妆细分品类，受益于化妆品及彩妆行业整体扩容，市场保持稳健增长。iiMedia Research（艾媒咨询）数据显示，2025年中国化妆品市场规模达5791亿元，彩妆行业市场规模达703亿元，预计2030年将分别达到7554亿元、1019亿元，为定妆喷雾提供广阔消费基础。
定妆喷雾行业正向场景细分化、渠道内容化与体验精细方向升级。产品由单一持妆功能向多场景妆效管理演进，并向轻量化与功能复配发展。渠道方面，内容电商主导全域渗透，推动行业由货架驱动转向内容驱动。消费需求从基础功能满足转向成分安全与体验双驱动，同时行业仍需在配方透明化与体验精细化方面持续突破。(《2026年中国定妆喷雾行业发展研究报告》完整高清PDF版共36页，可点击文章底部报告下载按钮进行报告下载）
As a subcategory of color cosmetics, setting spray benefits from the overall expansion of the cosmetics and makeup industries, maintaining steady market growth. According to iiMedia Research, China’s cosmetics market reached RMB 579.1 billion in 2025,

艾媒咨询 | 2025-2026年中国美容美发行业大数据研究与消费行为调查数据

国内美容美发行业历经数十年市场化发展，依托居民消费升级与服务业扩容，现已形成线下实体门店、洗护美容服务、美妆日化产品等多板块联动的完整产业链，是生活服务消费中不可或缺的支柱产业。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国美容美发行业大数据研究与消费行为调查数据》显示，2025年中国美容美发行业规模进一步扩大至4459亿元。行业消费消费结构呈现显著特征，仍以女性消费者为主体，占比76.54%；男性消费者占有一定比重，占比23.46%。核心消费人群为26-46岁中青年群体，且多为5001-15000元中高收入人群；消费区域集中在西南、华东、华南地区。
消费者选择美发店的核心需求集中在自身动手能力不足的专业弥补，重视专业服务价值与品牌实力。线上渠道（内容分享、社交平台）是消费者获取美发信息的核心路径，美发行业需结合线上内容运营与线下宣传，形成整合传播矩阵。消费者对微整形的需求核心偏向容貌的社会功能价值（如就业、生活影响），对微整形呈现出高度接纳的主流态势，但当前医美消费仍以特定人群为主，大众普遍持观望态度。
艾媒咨询分析师认为，美容美发行业规模的持续扩张与稳健增长，标志着该市场已进入稳定成熟的发展阶段，消费需求基础牢固并保持升级态势。行业的整体繁荣将吸引更多资本与人力资源投入，推动服务专业化与技术应用深化。未来竞争将更聚焦于服务质量提升、品牌差异化建设以及运营模式创新，以把握持续增长带来的长期机遇。
After decades of market-oriented development, China’s beauty and hairdressing sector has built a complete industrial chain integrating physical offline stores, hair & beauty care services, and cosmetics and daily chemical products, fueled by rising household consumption and the expansion of the service industry. It has become an indispensable pillar of consumer services. According to Big data analysis and consumer behavior survey in China's beauty and hairstyling industry from 2025 to 2026 newly released by iiMedia Research, a world-leading third-party new economy data research institution, the market size of China’s beauty and hairdressing industry climbed to RMB 445.9 billion in 2025.Notable traits stand out in the industry’s consumption structure: female consumers dominate at 76.54%, while male consumers account for the remaining 23.46%. Core consumers are middle-aged customers aged 26 to 46, mostly middle-to-high earners with a monthly income ranging from RMB 5,001 to 15,000. Consumption is geographically concentrated in Southwest, East and South China.Most consumers turn to professional salons for specialized services they cannot perform themselves, attaching great importance to service professionalism and brand strength. Online channels including content platforms and social media serve as the primary way for customers to access hairdressing-related information. Hence, industry players need to combine online content operation with offline promotion to build an integrated marketing communication system.
When it comes to minimally invasive cosmetic procedures, consumers’ core motivation lies in the social benefits of improved appearance such as better employment prospects and quality of life. Minimally invasive aesthetics have gained wide public acceptance, yet such medical beauty spending remains limited to niche groups, with most ordinary consumers staying cautious.
Analysts from iiMedia Research point out that the sustained expansion and steady growth of the beauty and hairdressing industry signal a mature market underpinned by solid and continuously upgrading consumer demand. The sector’s thriving development will draw more capital and talent, boosting service specialization and technological innovation. Future market competition will center on service improvement, differentiated brand building and operational model innovation to capture long-term growth opportunities.

艾媒咨询 | 2026年中国“她经济”发展状况与消费行为洞察数据

随着居民人均可支配收入稳步提升，女性经济独立性与消费决策权持续增强，“她经济”市场规模不断扩容，覆盖美妆、健康、文创、服饰、数码等多个核心赛道，成为驱动消费升级的重要力量。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国“她经济”发展状况与消费行为洞察数据》显示，2026年中国“她经济”消费主力集中在26-45岁中青年女性（占比超八成），以已婚有子女群体、本科学历群体、中等收入（5001-12000元/月）群体为主，核心分布在新一线及二线城市。消费行为方面，女性消费者呈现理性与情绪双驱动特征，超九成消费决策受情绪影响；核心消费领域集中在身体护理、健康零食、养生类等领域，在服饰鞋配、3C数码、文化消费、运动健身等领域的需求也同样旺盛；消费渠道以综合电商与线下实体店为主，直播带货成为重要补充。此外，女性消费者对“定义女性”的营销方式较为反感，更认可“看见个体”的多元包容叙事。艾媒咨询分析师指出，当前“她经济”消费生态整体良好，超七成消费者对其发展前景持乐观态度，但仍存在品牌营销不规范、产品同质化、需求未充分满足等问题。未来，“她经济”将呈现理性消费、健康养生精细化、个性化定制三大趋势。企业需立足女性真实需求，兼顾产品硬实力与情感共鸣，优化营销方式与产品服务，才能精准适配消费升级需求，实现市场竞争力提升。
With the steady increase in residents' per capita disposable income, women's economic independence and decision-making power in consumption continue to grow, leading to the continuous expansion of the "she economy" market, which covers core sectors such as beauty, health, cultural and creative products, apparel, and digital products, becoming a key driver of consumption upgrades. According to the latest report titled "Insight Data on the Development Status and Consumer Behavior of China's 'She Economy' in 2026" released by iiMedia Research (a global leading third-party data mining and analysis agency for the new economy industry), the main consumer force of China's "she economy" in 2026 is concentrated among middle-aged and young women aged 26-45 (accounting for over 80%), primarily consisting of married women with children, those with a bachelor's degree, and middle-income groups (monthly income of 5,001-12,000 yuan), with a core distribution in new first-tier and second-tier cities. In terms of consumption behavior, female consumers exhibit a dual-driven pattern of rationality and emotion, with over 90% of purchasing decisions influenced by emotions. Their primary consumption areas focus on body care, healthy snacks, and wellness products, while demand remains strong in sectors such as apparel and footwear, 3C electronics, cultural consumption, and fitness. The main channels for consumption are comprehensive e-commerce platforms and offline physical stores, with live-streaming sales serving as a significant supplement. Additionally, female consumers tend to dislike marketing approaches that "define femininity" and prefer narratives that embrace diversity and individuality. Analysts from iiMedia Research pointed out that the current consumption ecosystem of the "she economy" is generally healthy, with over 70% of consumers holding an optimistic outlook on its development prospects. However, issues such as unregulated brand marketing, product homogenization, and insufficient demand fulfillment persist. In the future, the "she economy" will exhibit three major trends: rational consumption, refined health and wellness, and personalized customization. To precisely meet the demands of consumption upgrades and enhance market competitiveness, enterprises must base their strategies on women's genuine needs, balance product quality with emotional resonance, and optimize marketing approaches along with product services.

艾媒咨询 | 2025年中国贵妇膏市场发展状况与消费行为调查数据

随着中国居民消费升级、“她经济”持续升温，以及美妆护肤赛道精细化发展，中国贵妇膏整体市场规模不断扩大，消费需求保持高位，成为美妆行业极具潜力的细分赛道。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国贵妇膏市场发展状况与消费行为调查数据》显示，2015-2025年中国化妆品市场规模从3181亿元增长至5791亿元。2015-2025年中国护肤品行业市场规模整体呈波动上升趋势，2025年达到3186亿元。此外，2018-2025年中国抗衰老市场规模从2018年的472亿元持续增长至2025年887亿元，预计2027年将突破1000亿元。
中国消费者超七成有贵妇膏购买经验且了解贵妇膏，仅6.03%听过但不了解。中国消费者在购买贵妇膏渠道中，实体店占比51.31%，美容机构占比49.71%，电商主播占比37.61%。在购买贵妇膏产品重点考虑的因素中，品牌和价格占比最高，均为57.43%；其次是口碑，占比47.38%。在未来会购买贵妇膏的原因中，“周围人都在用，口碑”占比最高，为64.43%；“明星、主播种草”占比49.56%；“抖音、小红书等平台推荐”占比28.28%。数据表明口碑传播是消费者购买贵妇膏的核心因素，其对贵妇膏的选择高度关注价格与品牌的平衡，反映了性价比、品牌信任与用户反馈在消费者选择中的重要性。
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艾媒咨询 | 2025年中国化妆品行业市场发展状况与消费行为调查数据

在消费结构升级、审美观念演进及悦己意识增强等多重因素的共同驱动下，中国化妆品消费市场持续呈现持续增长态势。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国化妆品行业市场发展状况与消费行为调查数据》显示，2025年全球化妆品市场规模达到5719.9亿美元，与此同时，2025年中国化妆品行业市场规模为5791亿元。这表明中国已成为全球化妆品消费的核心市场之一，展现出强劲的本土消费活力与增长潜力。未来，中国化妆品行业增长将更依赖于科技创新与本土文化自信的双轮驱动。
中国消费者购买化妆品时，最关注的三个因素分别是产品功效（50.51%）、产品成分（43.83%）和品牌（38.51%）。此外，在消费者使用彩妆产品的场景中，逛街/休闲场景的占比最高，达到51.76%；其次是聚会（46.21%）；商务场合和上班使用彩妆的比例相近，分别为41.68%和41.56%。功效与成分的高关注度，折射出消费者对化妆品的需求从“悦目”转向“悦效”，而彩妆场景的分布，也印证了日常化、轻量化的彩妆消费正在成为主流，也为品牌的产品研发与场景化营销提供了明确的方向。
艾媒咨询分析师认为，未来中国化妆品市场将呈现三大发展趋势。一是功效护肤和成分创新驱动市场增长，科技研发投入持续加大；二是细分市场加速渗透，男性护肤、银发族群和敏感肌护理成为增长亮点；三是国货品牌持续崛起，通过本土文化元素与科技融合提升品牌价值。同时，可持续发展与绿色消费理念将贯穿产业链，数字化营销与个性化服务深化消费者互动。整体市场将从规模扩张转向高质量发展，消费者对产品的安全性、功效性和体验感要求不断提升。
Driven by multiple factors such as the upgrading of consumption structure, the evolution of aesthetic concepts, and the strengthening of self-pleasing consciousness, the Chinese cosmetics consumption market has maintained a continuous growth trend. According to the latest "2025 China Cosmetics Industry Market Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the global cosmetics market size is expected to reach 571.99 billion US dollars in 2025, while the market size of the Chinese cosmetics industry is projected to be 579.1 billion yuan. This indicates that China has become one of the core markets for global cosmetics consumption, demonstrating strong domestic consumption vitality and growth potential. In the future, the growth of the Chinese cosmetics industry will rely more on the dual drivers of technological innovation and confidence in local culture.
When Chinese consumers purchase cosmetics, the three most concerned factors are product efficacy (50.51%), product ingredients (43.83%), and brand (38.51%). Additionally, among the scenarios where consumers use makeup products, the proportion of shopping/leisure scenarios is the highest, reaching 51.76%; followed by parties (46.21%); the proportions of using makeup in business occasions and at work are similar, at 41.68% and 41.56% respectively. The high attention to efficacy and ingredients reflects that consumers' demands for cosmetics have shifted from "pleasing the eyes" to "pleasing the effect", and the distribution of makeup scenarios also confirms that daily and lightweight makeup consumption is becoming mainstream, providing a clear direction for brand product development and scenario-based marketing.
Analysts from iiMedia Research believe that the Chinese cosmetics market will present three major development trends in the future. First, efficacy skincare and ingredient innovation will drive market growth, with continuous increases in R&D investment in technology. Second, the penetration of niche markets will accelerate, with male skincare, silver-haired groups, and sensitive skin care becoming growth highlights. Third, domestic brands will continue to rise, enhancing brand value through the integration of local cultural elements and technology. At the same time, sustainable development and green consumption concepts will run through the entire industrial chain, and digital marketing and personalized services will deepen consumer interaction. The overall market will shift from scale expansion to high-quality development, with consumers' requirements for product safety, efficacy, and experience constantly increasing.

艾媒咨询 | 2025年中国化妆品消费者行为调查数据

随着消费者对美的追求不断提升，化妆品行业进入快速发展阶段，品牌不断涌现，产品创新层出不穷，从功效型产品到天然有机产品，再到如今融合科技元素的智能化妆品，化妆品行业持续顺应时代潮流与消费者需求演变。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国化妆品消费者行为调查数据》数据显示，96.08% 的消费者日常使用化妆品，表明化妆品已深度融入国人生活，成为大众日常消费的重要组成部分，市场渗透率极高，这为化妆品行业的持续繁荣筑牢了坚实的用户基础。产品功效以50.51%的占比拔得头筹，清晰反映出消费者在选购化妆品时，更注重产品能为自身带来的实际改变，如护肤产品能否有效改善肤质、彩妆产品是否具备持久显色效果等。这对化妆品企业而言，是明确的发展导向，意味着企业必须将研发重心置于功效提升上，加大研发投入，运用先进技术与优质原料，打造出真正满足消费者需求的高效产品，才能在激烈的市场竞争中脱颖而出，收获消费者的青睐与信任。艾媒咨询分析师认为，随着环保意识增强，消费者对绿色、可持续化妆品需求增加。企业将注重原料可持续采购、产品环保包装、生产过程节能减排，推出更多绿色环保化妆品。
With the continuous improvement of consumers' pursuit of beauty, the cosmetics industry has entered a stage of rapid development, brands continue to emerge, product innovations emerge in an endless stream, from efficacy products to natural and organic products, and now the integration of scientific and technological elements of smart cosmetics, cosmetics industry continues to adapt to the trend of The Times and the evolution of consumer demand. According to the latest " Data from China cosmetics consumer behavior survey in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 96.08% of consumers use cosmetics daily, indicating that cosmetics have been deeply integrated into the lives of Chinese people. It has become an important part of the daily consumption of the public, and the market penetration rate is extremely high, which has built a solid user base for the continued prosperity of the cosmetics industry. Product efficacy took the top spot with 50.51%, clearly reflecting that when consumers buy cosmetics, they pay more attention to the actual changes that products can bring to themselves, such as whether skin care products can effectively improve skin quality, and whether makeup products have lasting color effects. This is a clear development orientation for cosmetics companies, which means that companies must focus on research and development to improve efficiency, increase investment in research and development, use advanced technology and high-quality raw materials, and create efficient products that truly meet consumer needs in order to stand out in the fierce market competition and harvest consumers' favor and trust. Analysts from IIMedia Consulting believe that with the increase in environmental awareness, consumers' demand for green and sustainable cosmetics has increased. The company will focus on sustainable procurement of raw materials, environmentally friendly packaging of products, energy saving and emission reduction in the production process, and launch more green and environmentally friendly cosmetics.

艾媒咨询 | 2024年全球及中国抗衰老市场环境分析与消费行为分析报告

随着中国消费者健康意识的觉醒以及“她经济”的崛起，消费者愈发重视抗衰老的相关产品。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下，中国抗衰老市场消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年全球及中国抗衰老市场环境分析与消费行为分析报告》数据显示，2014至2023年，中国大健康产业营收从2.5万亿元稳步增长至8.6万亿元，年均增长率显著。这一上升趋势反映了健康产业的快速发展和市场潜力。
艾媒咨询分析师认为，抗衰老已成为大部分中国消费者普遍关心的话题，市场对抗衰老产品和服务的需求较大。
With the awakening of Chinese consumers' health awareness and the rise of "her economy", consumers are paying more attention to anti-aging related products. Driven by multiple factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, the consumption of China's anti-aging market continues to grow. According to the latest "2024 Global and China Anti-aging Market Environment Analysis and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, from 2014 to 2023, the revenue of China's big health industry has grown steadily from 2.5 trillion yuan to 8.6 trillion yuan. The average annual growth rate is remarkable. This upward trend reflects the rapid development and market potential of the health industry.
Analysts from iiMedia Consulting believe that anti-aging has become a topic of general concern for most Chinese consumers, and the market has a large demand for anti-aging products and services.