本报告研究涉及企业/品牌/案例：华西口腔医院,北京大学口腔医院,四川大学华西口腔医院,四川大学华西口腔医院,通策医疗,拜博口腔,瑞尔齿科,美维口腔,牙博士口腔,马泷齿科,佳美口腔,维尔口腔,美奥口腔,同步齿科,德伦口腔,爱牙,牙医管家,e看牙,牙e家,优益齿,共享牙医,牙医帮
截至2017年末，中国城市共有专业口腔医院535家，农村154家。艾媒咨询分析师认为，从专科医院领域的规模来看，在旺盛的医疗需求下，中国口腔市场还有很大的发展空间，特别是美颜经济兴起会进一步带动牙齿美白、矫正等业务发展。

从产业结构看，中国口腔行业主要包括牙种植、正畸、儿科、综合等项目，艾媒咨询分析师认为，目前中国口腔医疗正处于发展上升阶段，品牌开始获得一定认可，但发展主要集中在中低端市场，后续应当进一步向高端市场发力。从机构性质看，中国口腔医疗机构大致可分为综合性医院口腔科、公立专科口腔医院、连锁民营口腔医院及诊所和个体诊所四类。iiMedia Research（艾媒咨询）监测发现，首都医科大学附属口腔北京医院、泰康拜博等机构的排名靠前，受到更高认可度。

From the industrial structure, China's oral industry mainly includes dental implantation, orthodontics, pediatrics, comprehensive and other projects, Ai media consulting analysts believe that China's oral medicine is currently in the stage of development and rise, the brand began to get a certain recognition, but the development is mainly concentrated in the low-end market, the follow-up should further to the high-end market. From the institutional nature, China's oral medical institutions can be broadly divided into general hospital oral medicine, public specialized oral hospitals, chain private oral hospitals and clinics and individual clinics four categories. iiMedia Research monitoring found that the Capital Medical University affiliated oral Beijing Hospital, Taikang Baibo and other institutions ranked high, received a higher degree of recognition.

本报告研究涉及企业/品牌/案例：安健科技，万东医疗，康达国际，上海联影，深圳迈瑞佳能，飞利浦，柯达，西门子，GE，安健，万东，通用电气，安科，东软丹纳赫，罗氏，利德曼，强生，科华，美康，九强，日立，迈克，东芝，中生，雅培，迪瑞，大基康明，金杏，致远，成武，长庚，康健，鑫乐，瑞琦，力因精准，积水，威高，拱东，三力，阳普医疗，BD，奥凯龙，重庆多泰，成都威力生，广州暨华，威海威高，山外山，金宝，尼普洛，百特，贝朗，费森透析，美敦力，鱼疗，理邦，尚荣医疗，英科医疗

相比于全球医疗器械市场，近三年中国医疗器械市场的结构已趋向优化但结构依然严重不平衡。早期中国医疗器械市场中，中低端产品占据了将近70%的比例，而高端产品仅占30%左右的比例，而国际医疗器械市场的结构为高端产品占55%，低端产品占45%。如新华医疗、迪安诊断、乐普医疗、鱼跃医疗等积极开拓高端市场及寻求出海发展。艾媒咨询分析师认为，受人工智能、物联网、5G等技术的影响，高端化、智能化和家庭化是中国医疗器械产业发展最为显著的三大趋势。特别是医疗大数据、高端医疗影像设备、家用医疗器械、智能便携式医疗设备等领域将会备受关注。

Compared with the global medical device market, the structure of China's medical device market has been optimized in the past three years, but the structure is still seriously unbalanced. In the early Chinese medical device market, low-end products accounted for nearly 70% of the proportion, while high-end products accounted for only about 30%, while the international medical device market accounted for 55% of high-end products and 45% of low-end products. Such as Xinhua Medical, Dean Diagnostics, Lepu Medical, Yuyue Medical, etc. actively explore the high-end market and seek to develop. iiMedia Research analysts believe that high-end, intelligent and family-oriented are the three most significant trends in the development of China's medical device industry due to the impact of artificial intelligence, Internet of Things, 5G and other technologies. In particular, medical big data, high-end medical imaging equipment, home medical equipment, smart portable medical equipment and other fields will be of great concern.

本报告研究涉及企业/品牌/案例：松果倾诉

随着经济下行、社会关系变化、学业工作竞争加剧、婚恋等问题日益突出，现代人们生活面临的压力不断增加，来源更加多样化。艾媒商情舆情数据监测系统显示，网民对于生活负面情绪较大，网络口碑仅为32.2，且主题词云更多与精神压力、生活节奏、焦虑等词相关。面对生活中增多的烦恼压力，不同收入人群对其处理方式也不尽相同。iiMedia Research（艾媒咨询）数据显示，中等收入群体最愿意向他人倾诉烦恼，而经济收入越高，则越偏向于采取心理咨询的途径解决或减缓烦恼压力问题，20.2%的受访高收入网民遇到烦恼时愿意寻找心理咨询。在网民心理咨询需求提升的背景下，近年线上咨询平台得到快速发展，预计2019年中国精神类服务电商用户规模将超过4000万人。

With issues of the economic downturn, changes in social relations, intensified competition in academic and work, marriage disputes, etc. becoming increasingly prominent, modern people are facing increasing pressure in their lives and more diverse sources. As the iiMedia Big Data Public Opinion Monitoring System showed, the netizens have more negative emotions about life, with the Internet Reputation Index only reaching 32.2, and the keywords cloud is more related to mental stress, rhythm of life, anxiety, etc. Faced with the increasing stress in life, different income groups have different ways of dealing with it. As the data of iiMedia Research showed, middle-income groups are most willing to share their troubles with others. On the other hand, the higher the netizens’ income, the more inclined they are to adopt psychological counseling to solve or alleviate their troubles. 20.2% of the interviewed high-income netizens are willing to seek psychological counseling when they have troubles. In the context of increasing demand for online psychological counseling, online consulting platform has developed rapidly in recent years. It is expected that the scale of China Spiritual Service E-Commerce users will exceed 40 million in 2019.

本报告研究涉及企业/品牌/案例：飞顿医疗激光公司，奇致激光，Lumenis，CANDELA，华西生物，Allergan，昊海生物科技，中国生物兰州生物制品研究所有限责任公司，上海九院，北京八大处，四川华西，小红书，百度，微信，新氧，更美，悦美，美团，阿里健康

当前，中国轻医美市场供需迎来双增长，轻医美市场逐渐崛起。iiMedia Research(艾媒咨询)数据显示，预计2020年中国轻医美市场用户规模将达到1520万人。便捷、安全成轻医美消费重要推力，随着轻医美消费意识日益提升，轻医美或成中国消费者求美的“第一选择”。在消费意识觉醒和消费需求驱动下，机构、医生在供给端强势助推轻医美行业更快速发展。医美机构加速拓展轻医美业务，轻医美诊所应运而生。与此同时，轻医美医生在流程操作、药械使用上更易实现规模化培养。在行业支持体系方面，互联网医美平台助推轻医美加速数字化升级，市场管理提效规范行业发展。在此背景下，中国轻医美消费市场迎来更好的发展空间。纵观当前中国轻医美消费新态势，供需协同并进以及行业支持体系日益完善，轻医美消费已逐渐成为求美新主流。

At present, the supply and demand of China's light medical beauty market is experiencing double growth, and the light medical beauty market is gradually rising. According to iiMedia Research, it is estimated that the user scale of China's light medical beauty market will reach 15.2 million in 2020. Convenience and safety have become an important driving force for the consumption of light medical beauty. With the increasing consumer awareness of light medical beauty, light medical beauty or become the "first choice" for Chinese consumers seeking beauty. Driven by the awakening of consumer consciousness and consumer demand, institutions and doctors have strongly boosted the rapid development of the light medical beauty industry on the supply side. Medical beauty institutions to accelerate the expansion of light medical beauty business, light medical beauty clinic came into being. At the same time, it is easier for doctors to realize large-scale cultivation in process operation and medical device use. In terms of the industry support system, the Internet medical beauty platform promotes the digitalization and upgrading of medical beauty, and market management improves the efficiency and standardizes the development of the industry. In this context, China's light medical beauty consumer market usher in a better space for development. In view of the new trend of China's light medical beauty consumption, the coordinated development of supply and demand and the increasingly perfect industry support system, light medical beauty consumption has gradually become the new mainstream of seeking beauty.

本报告研究涉及企业/品牌/案例：宝宝树，亲宝宝，柚宝宝，妈妈网，宝宝知道，妈妈帮，育儿网，辣妈帮，蜜芽

随着二胎政策全面推广以及移动互联网的普及，中国移动母婴行业走上稳健发展的步伐，2019年用户规模将达到2.04亿人。而目前90及95后人群开始走进适育年龄，移动母婴平台的用户开始更替，这部分人群在较为宽松及呵护的环境下成长，对互联网依赖程度高，因此更为青睐使用能提供更多元服务的产品。iiMedia Research（艾媒咨询）数据显示，受访母婴用户用户在平台上最偏好获取育儿知识相关资讯，占比达52.1%。而偏好获取备孕知识、生理健康、孕期护理相关资讯的用户占比也均超过三成，用户资讯获取需求呈现多元化特点。针对用户需求的变化，能综合资讯、知识、交流、电商的综合母婴平台目前成为移动母婴行业的主流。

With the overall promotion of the second child policy and the popularity of the mobile Internet, China Mobile Maternal and Infant Industry has stepped onto a steady pace of development, and the scale of users will reach 204 million in 2019. At present, post-90s and post-95s begin to enter the age of fertility, and the users of mobile maternal and infant platforms begin to change. This group of the population grows up in a more relaxed and caring environment, and is highly dependent on the Internet. Therefore, they prefer to use products that can provide more diversified services. As the data of iiMedia Research showed, interviewed users of mobile maternal and infant platforms preferred to obtain information related to parenting knowledge on the platform, accounting for 52.1%. Meanwhile, more than 30% of the users prefer to acquire information related to pregnant knowledge, physical health and pregnancy care, and their needs for information acquisition are diversified. In response to the changing needs of users, the integrated maternal and infant platforms that integrates information, knowledge, communication and e-commerce services has become the mainstream of the mobile maternal and infant industry.

本报告研究涉及企业/品牌/案例：霸王，章光101，得生源，the body shop,三生制药集团，曼迪旗舰店，索芙特，雍禾植发，南方医院，伊美尔，美莱，恒博，银河整形，今日头条，新氧，更美，悦美，小红书，豆瓣，Restoration Robotics，碧莲盛植发，Balmain，HairUWear集团，ARTMICRON,SOCAP,瑞贝卡，海森林，艾瑞美，佰丝堂，带没死，SIV西芙，阿芙洛蒂，宫秀假发

iiMedia Research（艾媒咨询）数据显示，2019年中国约有2.5亿脱发人群，女性群体接近1亿人，并且脱发群体的年轻化趋势明显，有60%的人在25岁就出现脱发现象。脱发群体的共同需求催生了毛发保健产业，涵盖洗护、保健品、理疗、医美、电商等多元业态，特别推动了养发护理（如霸王、章光101）、植发机构（如碧莲盛、雍禾植发）、假发产业（如瑞贝卡）等的蓬勃发展。艾媒咨询分析师认为，技术的成熟、社会的互联网化等因素将推动脱发催生产业进入新的发展阶段，未来3D技术，人工智能、医疗技术等的发展将进一步推动植发产业及电子生发产业升级。

According to iiMedia Research, there are about 250 million people with hair loss in China in 2019, with a female population of close to 100 million, and the trend towards youth in the hair loss group is clear, with 60 percent of people developing hair loss at the age of 25. The common needs of hair loss groups have spawned the hair care industry, covering a variety of industries such as shampoo, health care products, physiotherapy, medical beauty, e-commerce, etc., and in particular promoted the vigorous development of hair care (such as overlord, Zhang Guang 101), hair care institutions (such as bililian, hair, hair), wig industry (such as Rebecca) and so on. Ai media consulting analysts believe that the maturity of technology, social Internet and other factors will promote hair loss industry into a new stage of development, the future of 3D technology, artificial intelligence, medical technology and other development will further promote the development of hair-growing industries and electronic hair industry.

本报告研究涉及企业/品牌/案例：恒瑞医药，白云山，111集团，平安好医生，好大夫在线，优健康，春雨医生，微医，丁香医生，和美医疗，北大医疗，PHG,新氧，联合丽格，正广兴家庭医生，强森医疗，微脉，美中嘉和，零氪科技，中有精准医疗，思派网络，普瑞眼科，臻和科技，移宇科技，小鹿医馆，妈咪知道，八百方，京东医药，阿里健康大药房，1药网，一心堂，健一网，好药师，健客网，美丽神器，更美，悦美，美莱整形，伊美尔，丽都整形，芝星整形，欧华美科

大健康产业细分领域的垂直深化，推动了大健康产业格局的不断完善。受政策鼓励和资本推动的影响，2019年，大健康产业在患者服务类领域、医疗服务类领域、医药服务类领域、医疗美容类领域和医疗保健类领域等细分场景快速发展。以恒瑞医药、白云山为代表的传统医药上市公司和以平安好医生、111集团和新氧科技为代表的互联网医疗上市企业各自占据大健康产业领域的一席之地。艾媒商情舆情监测系统数据显示，受2018年和2019年上半年医疗领域负面舆情的影响，大健康产业各上市企业正从低谷平稳回升。艾媒咨询分析师认为，受社会医疗需求和国家政策的推动，大健康产业仍是未来投资的亮点。

The vertical deepening of the large health industry segment has promoted the continuous improvement of the pattern of the big health industry. Influenced by policy encouragement and capital promotion, in 2019, the big health industry developed rapidly in the sub-sectors such as patient service, medical services, medical services, medical and beauty, and health care. The traditional pharmaceutical listed companies represented by Hengrui Medicine and Baiyun Mountain and the Internet medical listed companies represented by Ping An Doctor, 111 Group and New Oxygen Technology each occupy a place in the field of large health industry. According to data from the Aibu Business Intelligence Monitoring System, the listed companies in the big health industry are recovering steadily from the bottom of the market due to the negative public sentiment in the medical field in the first half of 2018 and 2019. Ai Media Consulting analysts believe that the health industry is still the highlight of future investment, driven by social medical needs and national policies.

本报告研究涉及企业/品牌/案例：京东，傲胜，荣泰健康，奥佳华，V3 group，云享云，小摩兽，码上按摩，恒林椅业，INGREM英格瑞玛，头等舱，爽蛙，尚铭电器，东方神，荣康，奥佳华，荣泰健康，豪中豪，乐金健康，康忆安，永禾康，本博，乐尔康，南极人，佳仁，茗振，QTQ,志高，乐摩吧，摩摩哒，爽客，码客街，头等舱互联奇拉，久工实业

中国老年人数量增长、亚健康人群超75.0%，具有养生需求的人群利好按摩椅市场的发展。2018年，中国按摩椅相关企业获投资金额2.6亿元，平均每笔按摩椅投资额超过5000万元。具体到两大电商销售渠道，按摩椅在天猫商城的月销售千笔以上的单品均价为3158.9元，京东商城热销前十的单品均价为6529.8元。在按摩市场细分企业中，2018荣泰健康、奥佳华第一大品类均为按摩椅，其营收占比分别为83.0%、42.2%。在按摩概念的广泛渗透下，共享按摩椅开始出现，目前主要应用场景在电影院、景区、地铁站、写字楼等。

The number of elderly people in China has increased, and the number of sub-healthy people has exceeded 75.0%. People who have health needs are in favor of the development of massage chair market. In 2018, China's massage chair-related enterprises received an investment of 260 million yuan, with an average investment of more than 50 million yuan per massage chair. Specifically to the two major e-commerce sales channels, the average price of massage chairs in Tianmao Mall is 3158.9 yuan per month, while the average price of the top ten items in Jingdong Mall is 6529.8 yuan. In the massage market segment enterprises, Rongtai Health and Ogawa's first major category in 2018 are massage chairs, whose revenue accounts for 83.0% and 42.2% respectively. Under the extensive penetration of massage concept, the sharing massage chair began to appear. At present, the main application scenarios are in cinemas, scenic spots, subway stations, office buildings, etc.

本报告研究涉及企业/品牌/案例：Straumann,invisalign,隐适美，美亚光电，BEGO，MISI，DENT，JUST，博恩登特，卡瓦集团，NewTom , Dentply Sirona , PLAMENCE , UEG MEDICAL, 泰康拜博口腔，北京大学口腔医院，拜瑞口腔，佳兆业健康集团，国瓷材料，土卓曼集团，牙医管家，茄子，武汉大学口腔医院，通策医疗，可恩口腔，牙博士口腔，阿里健康，一牙网，爱牙，牙医帮

2019年，中国5岁儿童及12岁儿童的龋齿患病率分别为70.9%和34.5%，成年人和老年人群体的牙周问题严重，中国居民口腔健康亟待改善。在国家政策的支持下，2010-2017年间，中国人均卫生费用涨至3738.8元，中国专科医院数量不断上升，口腔医院就诊人数增长到3587.6万人。从中国口腔市场的上下游产业链看，上游端器械市场以Straumann为代表的种植牙企业、典型正畸品牌隐适美以及CBCT巨头亚美广电均实现营收增长，分别于增长了20.7%、37.8%和36.1%；下游端，民营口腔机构达到6.5万个，占据14.2%的市场份额。艾媒咨询分析师认为，民营口腔医疗机构将成为未来中国口腔护理行业投资大市场，并且，“互联网+”和“商业保险+”的模式将逐渐普及。

In 2019, the prevalence of dental caries in Chinese 5-year-old children and 12-year-old children was 70.9% and 34.5%, respectively. Adults had severe periodontal problems, the bleeding rate of gingiva was 87.4%, and the detection rate of calculus was as high as 96.7%. Health needs to be improved. The National Health and Health Committee has established a clear indicator of oral health in 2020-2025. It is expected that the child prevalence rate will be controlled below 30.0%, and the number of remaining teeth in the elderly will reach 24. In 2010-2017, the per capita health expenditure in China rose to 3738.8 yuan. The number of specialized hospitals in China continued to rise. The stomatological hospitals had a large room for development. The number of patients in stomatological hospitals increased to 35.876 million, while the market for Chinese oral stocks was only 103.50 billion yuan. There is an incremental market with great potential. China's oral care upstream device market is expected to reach US$18.30 billion in 2022. The dental implant companies represented by Straumann, the typical orthodontic brand Invisialign and the CBCT giant Meyer all have achieved revenue growth, up 20.7% respectively. 37.8% and 36.1%. At the downstream end, the number of private dental institutions reached 65,000, accounting for 14.2% of the market. It represents the company's Taikang Baibo oral, joint commercial insurance and Internet platform, achieving one-stop service of “insurance + oral care”, as well as online and offline, the omni-channel service model, with revenue growth in 2017, reached 1.43 billion yuan. "

本报告研究涉及企业/品牌/案例：Straumann,invisalign,隐适美，美亚光电，BEGO，MISI，DENT，JUST，博恩登特，卡瓦集团，NewTom , Dentply Sirona , PLAMENCE , UEG MEDICAL, 泰康拜博口腔，北京大学口腔医院，拜瑞口腔，佳兆业健康集团，国瓷材料，土卓曼集团，牙医管家，茄子，武汉大学口腔医院，通策医疗，可恩口腔，牙博士口腔，阿里健康，一牙网，爱牙，牙医帮

2019年，中国5岁儿童及12岁儿童的龋齿患病率分别为70.9%和34.5%，成年人和老年人群体的牙周问题严重，中国居民口腔健康亟待改善。在国家政策的支持下，2010-2017年间，中国人均卫生费用涨至3738.8元，中国专科医院数量不断上升，口腔医院就诊人数增长到3587.6万人。从中国口腔市场的上下游产业链看，上游端器械市场以Straumann为代表的种植牙企业、典型正畸品牌隐适美以及CBCT巨头亚美广电均实现营收增长，分别于增长了20.7%、37.8%和36.1%；下游端，民营口腔机构达到6.5万个，占据14.2%的市场份额。艾媒咨询分析师认为，民营口腔医疗机构将成为未来中国口腔护理行业投资大市场，并且，“互联网+”和“商业保险+”的模式将逐渐普及。

In 2019, the prevalence of dental caries in Chinese 5-year-old children and 12-year-old children was 70.9% and 34.5%, respectively. Adults had severe periodontal problems, the bleeding rate of gingiva was 87.4%, and the detection rate of calculus was as high as 96.7%. Health needs to be improved. The National Health and Health Committee has established a clear indicator of oral health in 2020-2025. It is expected that the child prevalence rate will be controlled below 30.0%, and the number of remaining teeth in the elderly will reach 24. In 2010-2017, the per capita health expenditure in China rose to 3738.8 yuan. The number of specialized hospitals in China continued to rise. The stomatological hospitals had a large room for development. The number of patients in stomatological hospitals increased to 35.876 million, while the market for Chinese oral stocks was only 103.50 billion yuan. There is an incremental market with great potential. China's oral care upstream device market is expected to reach US$18.30 billion in 2022. The dental implant companies represented by Straumann, the typical orthodontic brand Invisialign and the CBCT giant Meyer all have achieved revenue growth, up 20.7% respectively. 37.8% and 36.1%. At the downstream end, the number of private dental institutions reached 65,000, accounting for 14.2% of the market. It represents the company's Taikang Baibo oral, joint commercial insurance and Internet platform, achieving one-stop service of “insurance + oral care”, as well as online and offline, the omni-channel service model, with revenue growth in 2017, reached 1.43 billion yuan.