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关于“大健康”的报告

本报告研究涉及企业/品牌/案例:宝贝格子、孩子王、优家宝贝。

新冠疫情的爆发激发了母婴行业对转型升级紧迫性、重要性的认知,成为了线上线下加速融合的助推器。目前连锁母婴品牌的线下发展已经呈现出一定的分化,少数品牌凭借轻资产扩张模式取得了亮眼表现。艾媒咨询分析师认为,在母婴消费品质升级的长期趋势下,线下实体母婴门店在逐步品牌化、连锁化的同时也将延伸线上业务,通过线上服务增强顾客粘性。而对于布局线上的母婴企业,疫情期间以直播为代表的线上营销方式起势正猛,有望走向常态化。艾媒咨询分析师认为,供需侧的变化加速了母婴产业线上线下融合, 母婴新零售体系日趋完善。在母婴新零售业态不断发展的过程中,持续升级产品服务,才是母婴新零售企业长续经营的关键。

The outbreak of coVID19 has aroused the awareness of the urgency and importance of transformation and upgrading in the maternal and infant industry, which has become a booster for accelerating the integration of online and offline industries. At present, the offline development of chain maternal and infant brands has presented a trend of differentiation, and a few brands have made a bright performance by virtue of the assetlight expansion mode. iiMedia consulting analyst believes that under the long-term trend of upgrading the consumption quality, offline brick-and-mortar stores for mothers and infants will gradually become branded and chain-store. Meanwhile they would extend their online business and using online services to enhance customer stickiness. For online maternal and child enterprises, the online marketing represented by live broadcast during the epidemic is gaining momentum and is expected to be normalized. iiMedia consulting analyst believes that the changes on the supply and demand side have accelerated the online and offline integration of the maternal and infant industry. The new maternal and infant retail system is becoming more and more complete. In the process of the development of maternal and infant new retail business, the continuous upgrading of products and services is the key.

本报告研究涉及企业/品牌/案例:华夏源、复星医药。

中国细胞生物产业类型呈现多样化趋势,细胞生物临床研究不断深化,伴随生态合作的拓展将进一步加速细胞生物产业生态圈的形成,生态圈的完善将在很大限度上推动产业快速发展。数据显示,中国细胞治疗企业融资金额不断增加,从2014年的0.2亿元增长至2019年的28.9亿元。其中,2018年中国细胞治疗企业融资额同比增长706.8%,呈现迅猛发展态势。未来中国细胞生物产业的发展将充满机遇,同时也有挑战并存。后续产业的发展,将在5G、人工智能等新技术应用下加速升级。面临多端变化的市场格局,企业也应积极开展生态合作以及更为密切关注市场需求动向,将疗法和新一代医疗创新技术深度融合,实现市场产品多元化与差异化,并推出独特性的精准治疗,从而最大限度地释放产业价值。

The types of cell biological industry in China show a trend of diversification, and the deepening of cell biological clinical research will further accelerate the formation of the cell biological industry ecosystem with the expansion of ecological cooperation, and the improvement of the ecosystem will promote the rapid development of the industry to a large extent. Data show that the financing amount of Chinese cell therapy enterprises keeps increasing, from 20 million yuan in 2014 to 2.89 billion yuan in 2019. Among them, in 2018, the financing amount of Chinese cell therapy enterprises increased by 706.8% year on year, showing a rapid development trend. In the future, the development of China's cell biology industry will be full of opportunities and challenges. The development of subsequent industries will be accelerated with the application of new technologies such as 5G and ARTIFICIAL intelligence. In the face of the changing market pattern, enterprises should also actively carry out ecological cooperation and pay close attention to the trend of market demand, deeply integrate therapy and new-generation medical innovation technology, realize the diversification and differentiation of market products, and launch unique precision therapy, so as to maximize the release of industrial value.

本报告研究涉及企业/品牌/案例:中国飞鹤,美赞臣,爹地宝贝,圣顿教育,美吉姆
其他提及企业/品牌:天猫,京东,苏宁,爱婴岛,孩子王,乐友,贝贝网,宝宝树,蜜芽,妈妈网,妈妈帮,阿里,君乐宝,伊利等。

2020年5月6日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国婴幼市场运行状况及消费行为调研报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对食品、用品、服务等婴幼儿市场的各个细分领域运行状况进行市场分析,并且通过1017名用户的问卷调研对以及消费行为进行了考察,结合飞鹤、美赞臣、爹地宝贝等企业的案例分析,判断2020-2021年中国婴幼行业的发展趋势。艾媒咨询分析师认为,随着收入的提升,意味着消费群体有了更多支出的空间,中国居民的婴幼儿相关消费能力增强,对婴幼儿产业有一定的利好作用。但是由于收入水平有限且支出种类多,宝妈在婴幼儿产品的支出中则保持谨慎的态度,但是消费金额高的人群占比在将来会有增加。

Infant industry consumption is just in need, with a huge consumer group. The impact of the new crown epidemic on the infant and child industry segmentation is different. In terms of APP, the average number of monthly active users bred by Mom.com in January 2020 reached 17.514 million, an increase of 2.47% month-on-month; and the infant and childcare industry received a significant impact. The market size in 2020 is expected to decline by 60%.

本报告研究涉及企业/品牌/案例:老肯医疗,新华医疗,威莱,三友化工;
其他提及企业/品牌:滴露,威露士,蓝月亮,洗得宝,威猛先生,如辉,巨光,海氏海诺,威王,净安,优露清,利尔康,安洁,威洁士,欧洁,仁和,泰和科技,京汉股份,比亚迪,仁瑞生物科技,盘龙药业,东北制药等。

2020年4月28日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年全球消毒杀毒产品市场分析及发展趋势报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球消毒杀毒产品进行全面分析,并且通过对三友化工、威莱集团(威尔士)、新华医疗和老肯医疗的典型企业案例分析,特别结合新冠疫情影响下消毒杀毒用品的用户调研,判断2020-2021年全球消毒杀毒行业发展趋势。随着经济环境和人民生活水平不断改善,国家对于医疗卫生更加重视,卫生投入不断增加,医疗机构数量显著增长,居民的卫生健康意识也持续提高,从需求端拉动消毒产品行业发展。特别在新冠疫情影响下,消毒杀毒产品的需求量骤升,其中小包装的消杀产品需求量特别大,短期消杀用品存在供需结构矛盾。

In 2020, the national medical institutions and other public places need large-scale, long-term, high-frequency disinfection, in addition, the public awareness of home disinfection has also given birth to a huge demand for disinfection products. According to iiMedia Research, the new crown outbreak in 2020 has had an impact on the purchase of disinfection products by 84% of consumers, with the market value of disinfection products expected to reach 38.26 billion yuan for the full year.

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