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关于“护肤品”的报告

本报告研究涉及企业/品牌/案例:星客多,完美日记,新氧医美;其他提及企业/品牌:海飞丝,阿道夫,沙宣,清扬,潘婷,飘柔,吕,多芬,施华蔻,资生堂,霸王,章光101,欧倍青,卡诗,滋源,丰添,馥绿德雅,索芙特,欧莱雅,花王,美源,爱茉莉,韩金靓,三橡树,利尻昆布,宣若,自然堂,百雀羚,珀莱雅,隆力奇,佰草集,丸美,相宜本草,薇诺娜,毛戈平,雅诗兰黛,兰蔻,SK-II,兰芝,佰草集,高丝,玉兰油、欧莱雅,欧泊莱,旁氏,大宝,郁美净,隆力奇,丁家宜,佳雪,In Style 造型,OnHair Salon,SWANK Salon,My Hair Salon,AUTHOR TNT ATELIER,藤野造型,木北造型,3AM Hair Salon,Amo la Diva 造型,bymiga,OnHair Salon,In Style 造型,藤野造型,P.STYLE 派斯造型,Hair Code 芭曲造型,MG Style Salon,Kraemer Paris 苏豪发廊,TL Hair 造型,3AM Hair Salon,IMPRES 印象美学,In Style 造型,Paya Hair,My Hair Salon,T SPACE 韩式发型,至 ACME STUDIOS,MJ Hair Style,On Star Salon,简发 HAIR 造型,L’Fashion 美发沙龙,AD Hair Salon,DL VOGUE,Cola-Pie 美发沙龙,原宿 Salon,Nice Salon,In Style 造型,OnHair Salon,Mirror Salon,3AM Hair Salon,COO Salon,MIG Salon等

2020年1月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国美容美发行业细分领域及总体趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国美容美发行业的发展现状、用户行为和产业链细分领域进行深度分析,并且以新氧等上市公司作为典型案例进行商情分析,深入研究中国美容美发行业运行模式和发展趋势。2019年,中国的美容美发机构约有95%为民营资本,美容美发行业就业人口达2700万人;总体来说,中国美容美发业整体属于小投资、大市场型的服务行业。随着中国美容美发行业竞争愈发激烈,美容美发机构的经营模式正由单一走向综合,形式也日趋多样化,品牌机构趋向连锁加盟、互联网+实体店融合的经营模式发展。
The report conducts an in-depth analysis of the development status, user behavior and industry chain segmentation of China's beauty and hairdressing industry. Listed companies analyze business conditions as a typical case, and study in-depth the operation mode and development trend of China's beauty and hairdressing industry. In 2019, about 95% of China's beauty and hairdressing institutions are private capital, and the beauty and hairdressing industry employs 27 million people. In general, China's beauty and hairdressing industry as a whole is a small investment and large market-oriented service industry. As the competition in the Chinese beauty and hairdressing industry becomes more intense, the business model of the beauty and hairdressing organization is moving from a single to a comprehensive, and the form is becoming more and more diversified.

本报告研究涉及企业/品牌/案例:天猫,京东,淘宝,唯品会,蘑菇街,苏宁易购,贝贝,蜜芽,咸鱼,瓜子二手车交易网,拼多多,云集,支付宝,顺丰,EMS,小红书,洋码头,网易考拉,每日优鲜,人人车,1号店,返利网,折800,聚美优品,当当,优信二手车,慧聪集团,科通芯城,上海钢联,焦点科技,生意宝,转转,亚马逊,乐峰,云闪付,欧莱雅,宝洁,雅诗兰黛,花王,资生堂,高丝,爱茉莉太平洋,LG生活健康,安利,LVMH,娇韵诗,联合利华,百雀羚,上海上美,上海家化,环亚,韩后,丹姿,丸美,玛丽黛佳

iiMedia Research(艾媒咨询)数据显示,2012年至2018年,中国化妆品市场规模呈稳定增长态势,年复合增长率达8.0%。特别是“颜值经济”的崛起进一步激发了中国网民对化妆品的消费热情。从网民关注度看,广东地区的网民最关注化妆品相关的资讯,其次是浙江、山东、湖北等地。总体来看中国消费者对于日常必备的化妆品需求量较大、购买频次高、发展潜力大,但面临着高端市场被国际品牌主导、同质化竞争激烈、企业溢价困难等问题。化妆品企业需要进一步了解消费者市场,抓住颜值经济、他经济的趋势,开拓社交电商的转化渠道,进行更精细化的产品销售。

IiMedia Research data show that from 2012 to 2018, the scale of China's cosmetics market showed a stable growth trend, with an annual compound growth rate of 8.0%. In particular, the rise of “Yan-value economy“ has further stimulated the enthusiasm of Chinese netizens for cosmetics consumption. Judging from the attention of netizens, netizens in Guangdong pay most attention to cosmetics-related information, followed by Zhejiang, Shandong, Hubei and other places. Generally speaking, Chinese consumers have large demand, high purchase frequency and great development potential for daily essential cosmetics. However, they are faced with such problems as the high-end market being dominated by international brands, intense homogenization competition, and difficulty in premium payment for enterprises. Cosmetic companies need to further understand the consumer market, seize the trend of Yan-value economy and other economies, open up channels for social e-commerce transformation, and conduct more refined product sales.

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