本报告研究涉及省份/地区/案例：黑龙江海林，北京平谷，陕西柞水，浙江临安，湖南韶山，广东阳江，云南丽江。

中国的乡村旅游体系已经逐步完善。随着疫情对生产生活秩序影响的逐步减弱，城乡居民被抑制的需求将持续释放，乡村旅游再度兴起。数据显示，2020年1-8月，中国休闲农业与乡村旅游接待人数达12.07亿人，休闲农业与乡村旅游收入达到5925亿元。

China's rural tourism system has been gradually improved. As the impact of the epidemic on the order of production and life gradually weakens, the suppressed demand of urban and rural residents will continue to be released, and rural tourism will rise again. Statistics show that from January to August 2020, the number of people receiving leisure agriculture and rural tourism in China will reach 1.207 billion, and income from leisure agriculture and rural tourism will reach 592.5 billion yuan.

本报告研究涉及案例：故宫博物院、深圳博物馆、上海博物馆、古根海姆博物馆、大都会博物馆、大英博物馆、老史德桥村博物馆。

调研数据显示，52%的人认为文化消费能提高人的生活质量和幸福感，比衣食住行更重要。艾媒咨询分析师认为，文化消费作为满足人们对美好生活的向往成为文化消费发展的新引擎，不断刺激博物馆旅游需求的增长。2019年，中国博物馆参观人次达到114732万人，增长率达9.90%

Research data shows that 52% of people believe that cultural consumption can improve people's quality of life and happiness, which is more important than clothing, food, housing and transportation. IiMedia Consulting analysts believe that cultural consumption has become a new engine for the development of cultural consumption to satisfy people's yearning for a better life, and continues to stimulate the growth of museum tourism demand. In 2019, the number of visits to Chinese museums reached 1.147.3 million, a growth rate of 9.90%

本报告研究涉及企业/品牌/案例：美团、携程、飞猪、同程旅行。
受新冠疫情影响，中国在线酒店预订市场遭受巨大冲击，总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转，国内旅游市场逐渐复苏，“五一”期间总出行人数及总收入已达到同期的60%和40%，且据调查显示，消费者的出行意愿也在逐渐加强。总体来看，后疫情时期，旅游市场将呈现出四大“新常态 ”。首先，安心出游成为疫情之下网民出游最基本需求。其次，受安心需求影响，本地本省游成为网民最主要出游需求，而出游网民中，年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示，在已出游的受访网民中，35岁以下人群占比61.4%，且出游地点以短途游为主，占比达57.8%。此外，景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。

　　Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings.

本报告研究涉及企业/品牌/案例：锦江酒店，全季酒店，OYO酒店，你好酒店，途家民宿，爱彼迎。
其他提及企业/品牌：华住酒店集团，维也纳酒店，盒子空间，轻住酒店，我寓，携程，飞猪，美团，支付宝，微信，腾讯旅游，大众点评，小猪，木鸟，马蜂窝，海友酒店，如家，宜尚酒店，桔子精选等。

2020年4月30日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析，对锦江、全季、OYO、途家等品牌进行典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响，中国酒店行业面临巨大危机，中端酒店体现了较好的灵活抗压能力，在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下，单体酒店、民宿营收严重下滑，行业或将面临重新洗牌。

Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact.

iiMedia Research（艾媒咨询）数据显示，过去五年在线旅游用户的规模不断扩大，2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品，线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%，门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局，前三大在线预订平台门票交易量总份额占比接近九成。2020年以来，新冠疫情对旅游景区消费市场带来了新的变化，一方面景区在政策要求和引导下，加快落实景区门票网络预约制，叠加线下游客骤减等困境压力，景区将加速拥抱在线预订平台；另一方面，多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为，在政策、市场、平台等多方因素的共同作用下，景区门票线上化率将大幅提升，旅游在线预订平台将迎来发展良机。

According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development.

本报告研究涉及企业/品牌/案例：东方园林,铁汉生态,永安林业,福建金森；其他提及企业/品牌：棕榈园林,上海园林,善邦园林,景谷林业,丰林木业,亚马逊雨林,大西洋森林,热带高原森林,北京房山琉璃河湿地公园,衡水植物园景观工程,阜阳泉水湾湿地公园项目,保山万亩东山生态恢复工程,十堰郧阳中华水园生态绿化项目,大同御河生态修复工程,沼泽林,海岸红树林,大叶桃花心木,绿心木,红木,大兴安岭,小兴安岭,长白山等。

2020年2月7日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020年全球及中国森林资源产业大数据、标杆企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对全球及中国的森林的发展现状、产业链细分领域进行深度分析，以东方园林、铁汉生态等园林企业以及永安林业等林木企业等具有影响力的森林资源作为典型进行商情分析，深入探究运行模式和发展趋势。2010年以来，全球森林资源总面积呈现线性下滑趋势，到2019年全球森林存量面积为3825百万公顷，预计到2025年这个数值将降至3815百万公顷。艾媒咨询分析师认为，各国工业化进程的加快导致全球整体环境都遭到影响，气候变幻、沙漠面积的扩大以及水土流失加剧等问题都直接或间接导致了全球森林面积逐渐萎缩，这就要求与森林治理和森林防护相关的产业快速崛起。
The report conducts an in-depth analysis of the development status of forests in the world and China, as well as the subdivision of the industrial chain. Garden companies, forest companies such as Yongan Forestry, and other influential forest resources are typically analyzed for business conditions, and in-depth exploration of operation modes and development trends. Since 2010, the total area of ​​global forest resources has shown a linear decline. By 2019, the global forest stock area is 3825 million hectares. It is expected that by 2025 this value will drop to 3815 million hectares. Ai Media Consulting analysts believe that the acceleration of the industrialization process in various countries has affected the overall global environment. Climate change, the expansion of desert areas, and intensified water and soil erosion have directly or indirectly caused the global forest area to gradually shrink. This requires that The industries related to forest governance and forest protection are rising rapidly.

本报告研究涉及企业/品牌/案例：携程，同程旅游，途牛，日光山谷，古北水镇，宋城集团，马蜂窝，众信旅游，去哪儿旅行，艺龙旅行，乐嘉体育，实宝来，四海一品，熊猫酒店，新派餐饮，天景稻香饮食，南岗喜宴，雅歌餐厅，滋粥楼，科尔海热，中青旅， TripAdvisor猫途鹰，百度旅游，驴妈妈旅游


2019年，政府工作报告提出“发展全域旅游，壮大旅游产业”。国家与地方政策、良好的经济环境、社会观念和社会结构的改变以及技术共同推动全域旅游的发展。2018年，中国国内旅游人数55.4亿人次，入境旅游人数1.4亿人次，中国公民出境旅游人数1.5亿人次，保持增长态势。在与全域旅游结合的典型旅游产业中，冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017－2018冰雪季，中国冰雪旅游人数达到2.0亿人次；2018中国休闲农业和乡村旅游接待人次达30.0亿人次。2019年，旅游产品逐渐从线下市场转移至线上市场。iiMedia Research（艾媒咨询）数据显示，2018年中国在线旅游市用户规模达3.6亿人，预计2019年在线旅游用户规模达3.9亿人。旅游产品逐渐从线下到线上转移。


In 2019, the government work report proposed “developing global tourism and expanding the tourism industry.“ National and local policies, a sound economic environment, changes in social attitudes and social structures, and technology work together to promote the development of global tourism. In 2018, the number of domestic tourists in China was 5.54 billion, the number of inbound tourists was 140 million, and the number of outbound tourists from Chinese citizens was 150 million, maintaining a growth trend. Among the typical tourism industries combined with global tourism, ice and snow tourism, rural tourism, island tourism, parent-child tourism, industrial tourism, etc. have great investment prospects. In the 2017-2018 snow and ice season, the number of ice and snow tourists in China reached 200 million; 2018 China's leisure agriculture and rural tourism reception reached 3 billion. In 2019, tourism products gradually shifted from offline markets to online markets. According to iiMedia Research, the number of online travel users in China reached 360 million in 2018. It is estimated that the number of online travel users will reach 390 million in 2019. Tourism products are gradually shifting from offline to online.

本报告研究涉及企业/品牌包括:铂涛旅行、华住酒店、蚂蚁短租、小猪、Airbnb爱彼迎、途家、锦江旅行、Booking全球酒店预订、艺龙酒店、环球黑卡、锦江国际酒店集团、首旅如家酒店集团、格林豪泰酒店集团、东呈酒店集团、尚美生活集团、都市酒店集团、住友酒店集团、万达集团、上海恭胜酒店管理有限公司、锦江之星、金广快捷酒店、百时快捷酒店、如家酒店、莫泰酒店、云上四季、7天酒店、7天阳光、汉庭酒店、怡莱酒店、海友酒店

2018-2019年，中国酒店业在数量规模和档次上保持着金字塔形的市场结构。iiMedia Reserach（艾媒咨询）大数据监测显示，服务大众市场的比例达到92.6%，体现了酒店业服务大众消费的民生属性。这一时期，以旅游为主要场景的在线短租平台也逐渐获得消费者青睐。酒店行业结构将逐步完善成熟，投资者应针对不同档次酒店的发展特点，考虑酒店对市场投入的差异策略等因素进行投资。

The 2017 hotel industry's profit rate was only 1%, down 9.1% from the previous year, and the hotel industry is building new business and transforming into a large accommodation industry. iiMedia Reserach Big data monitoring shows that in 2018, the overall supply of Chinese hotels in the room growth rate reached 10.2%, the mid-end hotel rooms with 15.7% supply growth rate of the first hotel in all grades. At the same time, tourism as the main scene, Airbnb as the representative of the online short-rent platform gradually won the favor of consumers. At present, mid-end hotel has become the main body of development, the development of high-end hotels will pay more attention to the subdivision of personal consumption needs, to provide personalized and high-quality services. At the same time, the residential sharing model with Chinese characteristics will continue to innovate and develop. Investors should be in view of the development characteristics of different grades of hotels, consider the hotel on the market input of the difference strategy and other factors to invest.

2019年春节假期, 全国旅游总收入达到5139亿元，同比增长8.2%，保持高速增长的趋势。而据商务部监测，除夕至正月初六(2月4日至10日)，全国零售和餐饮企业实现销售额约10050亿元，比去年春节黄金周增长8.5%。当前国内消费内需将不断扩大，国内经济由高速增长向高质量发展转变，新产业、新模式、新业态的发展势头将更加强劲。

According to the ministry of commerce monitoring, the national retail and catering enterprises achieved sales of about 1005 billion yuan, increased 8.5% compared with last year's Spring Festival golden week . In addition, watching movies during the Spring Festival has become a must for many people in their Spring Festival entertainment activities. In terms of box office, the cumulative box office of films from February 5 to February 12 reached 6.868 billion yuan. At present, domestic consumption demand will continue to expand, the domestic economy will shift from high-speed growth to high-quality development, and the development momentum of new industries, new models and new business forms will be stronger.

2019年春运出行依然吸引社会大众关注。数据显示，2019年春运客流量预计达到29.9亿人次。艾媒大数据舆情商情监控系统数据显示，春运首日网络热度指数即创新高，达到2971。随着国家交通基建投入逐年增大以及惠民措施不断出台，大众春运出行幸福感普遍提高。iiMedia Research(艾媒咨询)数据显示，51.6%的受访网民表示2019年春运出行其幸福感有所提升。

As usual, Spring Festival Travel Rush attracts public attention. As the data showed, the passenger flow is expected to reach 2.99 billion during the Spring Festival Travel Season. As the data of iiMedia Big Data Public Opinion Monitoring System showed, the Internet index of the keyword Spring Festival Travel Rush had reached a new high at 2971 on the first day of Spring Festival Season. With the increasing investment in national transportation infrastructure and the introduction of policy measure to benefit people, public’s happiness during the Spring Festival Season has improved. As the data of iiMedia Research showed, 51.6% of the interviewed netizens indicated that their happiness had improved during the Spring Festival Season of 2019.