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iiMedia Research(艾媒咨询)数据显示,近年来中国MCN市场规模迅速扩大,2020年疫情带动线上经济,MCN市场规模已超过200亿元,2021年市场规模超330亿元。随着网红经济的盛行以及短视频、直播等形式的快速发展,MCN红利依然明显,入局者井喷式爆发,直播内容多元化发展。除了网红主播和商家运营人员外,明星垂直类KOL、企业、素人等参与直播,极大丰富了主播群体,打破了直播内容局限性。这不仅能增加流量,还能丰富MCN机构的营收方式。未来,在VR、CG等技术带动下虚拟偶像的商业价值正不断被挖掘,虚拟偶像主播能够帮助MCN机构进一步释放潜力,这不仅丰富MCN机构的变现模式,还推动MCN机构不断向更为精细化和运营模式多元化发展。
According to iiMedia Research, Chinese MCN market has expanded rapidly in recent years. In 2020, the epidemic has driven the online economy. The MCN market has exceeded 20 billion yuan, and in 2021, the market has exceeded 33 billion yuan. With the popularity of online Red economy and the rapid development of short video, live broadcast and other forms, MCN dividends are still obvious, entrants explode, and live broadcast content is diversified. In addition to the online anchor and business operators, the star vertical KOL, enterprises and plain people participated in the live broadcast, which greatly enriched the anchor group and broke the limitations of the live broadcast content. This can not only increase traffic, but also enrich the revenue mode of MCN institutions. In the future, driven by VR, CG and other technologies, the commercial value of virtual idol is constantly being tapped. Virtual idol anchor can help MCN institutions further release their potential, which not only enriches the realization mode of MCN institutions, but also promotes the continuous development of MCN institutions towards more refinement and diversified operation modes., isPublished=1, filePath=20211227/(完整版)2021-2022年中国MCN行业研究发展报告.pdf, updateTime=Wed Jan 26 13:41:56 CST 2022, authorId=null, pageNum=40, printPrice=null, labelList=[{id=11974, labelName=MCN}, {id=12933, labelName=直播电商}, {id=8352, labelName=大文娱}, {id=14558, labelName=网红经济}, {id=116, labelName=短视频}, {id=813, labelName=网络直播}, {id=4383, labelName=AI}, {id=1490, labelName=5G}, {id=213, labelName=大数据}, {id=226, labelName=VR}, {id=1264, labelName=AR}, {id=1497, labelName=直播平台}, {id=22043, labelName=薇龙文化}, {id=22044, labelName=门牙视频}, {id=15852, labelName=小象大鹅}, {id=14561, labelName=洋葱集团}, {id=22045, labelName=二咖传媒}, {id=22046, labelName=贝壳视频}, {id=22047, labelName=MCN运营}, {id=22048, labelName=网红孵化}, {id=18697, labelName=行业报告}], seourl=https://report.iimedia.cn/repo13-0/43050.html, showPrice=5999.0, createTime=Mon Dec 27 15:00:43 CST 2021, freePages=null, bargainable=0, md5=85a4b45ef21714c59923f12962ec7245}, {iimediaId=82279, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/82279.html, readCount=7257, fileExt=null, hitWords=[大文娱], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=41155, publishTime=Wed Jan 05 10:36:58 CST 2022, visit_count=6271, orgName=, hasFile=1, fileSize=5895375, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/000013ab53cebe9f20cc078ac16a3b763d3c7c04a74b2e9dc4fbbeff185ab764547de, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2021年中国在线K歌行业发展专题研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=14, categoryList=[{id=13, categoryName=大文娱}, {id=161, categoryName=休闲娱乐}], stat=null, module_type=0, introduce=本报告涉及的案例/品牌/企业:全民K歌

随着互联网与生活的深度融合,在线娱乐成为了群众生活中的重要娱乐形式。艾媒咨询分析师认为,与音视频类项目相比,在线K歌具有更强的沉浸感体验,多元的玩法也迎合了不同用户群体的个性化需求,目前已经成为了在线泛娱乐领域的主要项目之一。iiMedia Research(艾媒咨询)数据显示,预计2022年,中国在线K歌市场规模将达到175.8亿元,用户规模将达到5.7亿人。在网络技术革新的基础上,在线K歌APP不断推出多元化的歌唱模式,迎合了不同用户群体的个性化需求。音乐内容服务的突破创新催生了K歌APP的转变,是K歌平台吸引用户的重要因素。在新音乐产出模式和内容发展的带动下,在线K歌平台将打破行业壁垒,挖掘新的商机。
With the deep integration of Internet and life, online entertainment has become an important form of entertainment in people's life. AI media consulting analysts believe that compared with audio and video projects, online karaoke has a stronger immersion experience, and its diversified playing methods also meet the personalized needs of different user groups. At present, it has become one of the main projects in the field of online pan entertainment. According to iimedia research, it is estimated that in 2022, China's online karaoke market will reach 17.58 billion yuan and 570 million users. On the basis of network technology innovation, online karaoke app has continuously launched diversified singing modes to meet the personalized needs of different user groups. The breakthrough and innovation of music content service gave birth to the transformation of k-song app, which is an important factor for k-song platform to attract users. Driven by the new music output mode and content development, the online karaoke platform will break industry barriers and explore new business opportunities., isPublished=1, filePath=20211207/(完整版)2021年在线K歌行业发展研究报告.pdf, updateTime=Wed Jan 05 10:36:58 CST 2022, authorId=null, pageNum=37, printPrice=null, labelList=[{id=20276, labelName=在线k歌}, {id=8352, labelName=大文娱}, {id=8717, labelName=休闲娱乐}, {id=20277, labelName=k歌平台}, {id=996, labelName=泛娱乐}, {id=1332, labelName=在线音频}, {id=1246, labelName=音乐市场}, {id=1325, labelName=社交平台}, {id=23, labelName=互联网}, {id=146, labelName=人工智能}, {id=20278, labelName=游戏产业}, {id=150, labelName=物联网}, {id=15569, labelName=全民K歌}, {id=8914, labelName=唱吧}, {id=18467, labelName=酷狗唱唱}, {id=20279, labelName=实时对唱}, {id=4749, labelName=传感器}, {id=478, labelName=智能家居}, {id=18697, labelName=行业报告}], seourl=https://report.iimedia.cn/repo13-0/41155.html, showPrice=5999.0, createTime=Tue Dec 07 11:18:24 CST 2021, freePages=null, bargainable=0, md5=77ef44a71d9f7bfcee521b213e2d04a9}, {iimediaId=82048, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/82048.html, readCount=5863, fileExt=null, hitWords=[大文娱], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=40540, publishTime=Wed Dec 22 11:16:30 CST 2021, visit_count=22484, orgName=, hasFile=1, fileSize=3010853, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/100010c6972c306e734373eeea0b564b650b04e7542a5895be306f0bce48bcec42105, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2021年中国在线音频行业发展及用户行为研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=28, categoryList=[{id=13, categoryName=大文娱}, {id=159, categoryName=音乐}], stat=null, module_type=0, introduce=本报告涉及的案例/品牌/企业:荔枝,喜马拉雅,懒人听书,Clubhouse

得益于内容的创新和多元化的应用场景,在线音频市场规模近年均呈现快速上升态势。iiMedia Research(艾媒咨询)数据显示,2021年中国在线音频市场规模将达到220.0亿元,同比增长67.9%。随着“在线音频+同好社交”模式的兴起,用户越来越重视双向互动,未来在线音频行业将会朝更多元化领域方向发展,社交属性功能逐步加强。
Thanks to the innovation of content and diversified application scenarios, the scale of online audio market has increased rapidly in recent years. According to iimedia research, China's online audio market will reach 22 billion yuan in 2021, a year-on-year increase of 67.9%. With the rise of the "online audio + social networking" model, users pay more and more attention to two-way interaction. In the future, the online audio industry will develop in a more diversified field, and the social attribute function will be gradually strengthened., isPublished=1, filePath=20211125/(完整版)2021年中国在线音频行业发展及用户调查研究报告.pdf, updateTime=Wed Dec 22 11:15:26 CST 2021, authorId=null, pageNum=46, printPrice=null, labelList=[{id=1332, labelName=在线音频}, {id=19689, labelName=音频市场}, {id=3961, labelName=荔枝}, {id=8352, labelName=大文娱}, {id=8862, labelName=耳朵经济}, {id=12632, labelName=UGC}, {id=19690, labelName=音频生态}, {id=16635, labelName=PGC}, {id=986, labelName=知识付费}, {id=19691, labelName=播客模式}, {id=1325, labelName=社交平台}, {id=1334, labelName=有声书}, {id=18440, labelName=广播剧}, {id=183, labelName=喜马拉雅}, {id=8755, labelName=懒人听书}, {id=4392, labelName=新消费}, {id=18697, labelName=行业报告}], seourl=https://report.iimedia.cn/repo13-0/40540.html, showPrice=5999.0, createTime=Mon Nov 22 11:56:55 CST 2021, freePages=null, bargainable=0, md5=bcd0b9c298752ced9050590b80d5d7f6}, {iimediaId=80630, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/80630.html, readCount=6031, fileExt=null, hitWords=[大文娱], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39456, publishTime=Wed Sep 22 10:31:25 CST 2021, visit_count=20890, orgName=null, hasFile=1, fileSize=6390884, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/000012d2b20d8399defeda246930b6c54fe568e13963c9e47d678c3f2ede75619a383, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2021年中国泛娱乐行业体验共享专题报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=29, categoryList=[{id=13, categoryName=大文娱}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:网易云音乐,即构,酷狗唱唱,TT语音,微光

受疫情影响,线下娱乐活动纷纷转向线上,推动泛娱乐线上规模增长,短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高,面对庞大的用户基础,泛乐行业为挖掘更大的用户价值在产品中注入社交属性,通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展,以及云计算、RTC实时互动等技术的迭代,各大泛娱乐平台积极探索共享体验模式,目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业,泛娱乐平台不断对共享服务以及功能进行升级,提高共享服务效果,并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets., isPublished=1, filePath=20210831/【完整版】2021年中国泛娱乐行业体验共享发展趋势专题研究报告.pdf, updateTime=Wed Sep 22 10:31:25 CST 2021, authorId=null, pageNum=72, printPrice=null, labelList=[{id=996, labelName=泛娱乐}, {id=14054, labelName=数字音乐}, {id=116, labelName=短视频}, {id=18453, labelName=C端}, {id=18452, labelName=B端}, {id=18464, labelName=体验共享}, {id=20, labelName=网易云音乐}, {id=18465, labelName=K歌体验}, {id=18466, labelName=迷你K歌房}, {id=18467, labelName=酷狗唱唱}, {id=18468, labelName=电影体验}, {id=18469, labelName=微光}, {id=18470, labelName=开黑体验共享}, {id=18471, labelName=游戏开黑}, {id=18472, labelName=TT语音}, {id=18473, labelName=音乐体验共享}, {id=8352, labelName=大文娱}], seourl=https://report.iimedia.cn/repo13-0/39456.html, showPrice=5999.0, createTime=Thu Aug 26 17:54:53 CST 2021, freePages=null, bargainable=0, md5=5855e760002a0f696662e5f66c4f5d16}, {iimediaId=77312, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/77312.html, readCount=4959, fileExt=null, hitWords=[大文娱], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39356, publishTime=Fri Mar 05 10:54:58 CST 2021, visit_count=23265, orgName=null, hasFile=1, fileSize=9505984, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001f4006571dac2d300ad0ea90b95d770f9b61375c85082fae73d7079216f17b777, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2020年中国在线音乐行业发展专题研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=17, categoryList=[{id=13, categoryName=大文娱}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:QQ音乐,酷我音乐,网易云音乐,咪咕音乐

后疫时代,音乐行业线下业务仍未完全回暖;在线音乐新业态如云演艺、IOT全场景音乐服务等创新模式获得发展红利。iiMedia Research(艾媒咨询)数据显示,仅2020上半年,中国在线演出用户规模就超过了8000万人,云演艺用户中也有超过八成更偏好从在线音乐平台中观看live表演。而受访IOT音乐用户则主要通过车载设备收听,占比38.4%。在5G、AI等前沿技术强有力的支撑下,在线音乐用户规模、市场规模将持续扩大,2022年中国数字音乐市场规模有机会突破480亿元。
In the post-Covid-19 era, the offline business of the music industry has not fully recovered. New online music formats such as cloud live, IOT full scene music services and other innovative models have gained development bonus. As the data of iiMedia Research showed, the user scale of China online performance industry has exceeded 80 million merely on the first half of 2020, and more than 80% of cloud live users prefer to watch live shows from online music platforms. As for the IOT music users, they mainly use on-board devices, accounting for 38.4%. With the strong support of 5g, AI and other advanced technologies, the scale of online music users and market will continue to expand. In 2022, the scale of China's digital music market has the opportunity to exceed 48 billion yuan., isPublished=1, filePath=20210305/【完整版】2020年中国在线音乐行业研究报告v14.pdf, updateTime=Tue Mar 30 13:44:04 CST 2021, authorId=null, pageNum=57, printPrice=null, labelList=[{id=6150, labelName=在线音乐}, {id=8352, labelName=大文娱}, {id=14054, labelName=数字音乐}, {id=19, labelName=手机音乐客户端}, {id=17248, labelName=多场景}, {id=17249, labelName=多维度}, {id=16758, labelName=云live}, {id=17250, labelName=大屏音乐}, {id=17251, labelName=5G数字音乐}, {id=1358, labelName=头部平台}, {id=17252, labelName=年度盘点}, {id=15233, labelName=原创音乐人}, {id=6227, labelName=版权保护}, {id=17253, labelName=云演用户规模}, {id=17037, labelName=竞争格局}, {id=17254, labelName=在线音乐平台}, {id=8241, labelName=车载音乐}, {id=17255, labelName=互联网音乐}, {id=4534, labelName=智能音箱}, {id=21, labelName=QQ音乐}, {id=207, labelName=酷我音乐}, {id=20, labelName=网易云音乐}, {id=11328, labelName=咪咕音乐}, {id=13971, labelName=新业态}], seourl=https://report.iimedia.cn/repo13-0/39356.html, showPrice=5999.0, createTime=Fri Mar 05 11:28:42 CST 2021, freePages=null, bargainable=0, md5=3b580d12cb9263b194c46623d9ec97c7}, {iimediaId=77227, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/77227.html, readCount=7322, fileExt=null, hitWords=[大文娱], isBought=0, reportType=0, payType=null, price=10999.0, createrUserId=null, pubOrg=null, id=39354, publishTime=Mon Mar 01 10:44:21 CST 2021, visit_count=80403, orgName=null, hasFile=1, fileSize=8654506, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/100012d21209c993ac2d6386fb1dbe24c208dde274cfedd6820066d821aea43ffeccd, code=null, discountPrice=3199.0, fileKey=null, title=艾媒咨询|2021年第一季度中国潮玩行业发展现状及市场调研分析报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=80, categoryList=[{id=13, categoryName=大文娱}], stat=null, module_type=1, introduce=本报告研究涉及企业/品牌/案例:泡泡玛特,Sanrio,奥飞娱乐,乐高,52Toys,金运激光

2021年2月26日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年第一季度中国潮玩行业发展现状及市场调研分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国的潮玩进行了全面的分析,并且具体针对盲盒、手办、模型三大细分领域进行深度调研分析,结合用户调研数据对潮玩行业发展及进入提出新思路。, isPublished=1, filePath=20210528/【完整版】2021年第一季度中国潮玩行业发展现状及市场调研分析报告.pdf, updateTime=Fri May 28 11:01:53 CST 2021, authorId=null, pageNum=100, printPrice=null, labelList=[{id=16875, labelName=潮玩}, {id=8352, labelName=大文娱}, {id=16876, labelName=惊喜经济}, {id=17221, labelName=潮流文化}, {id=17222, labelName=消费升级}, {id=12623, labelName=盲盒}, {id=17223, labelName=IP运营}, {id=17171, labelName=线上销售}, {id=17224, labelName=二手交易市场}, {id=7779, labelName=手办}, {id=17225, labelName=新媒体营销渠道}, {id=17226, labelName=模型}, {id=17227, labelName=模型品牌}, {id=12624, labelName=泡泡玛特}, {id=17228, labelName=Sanrio}, {id=16884, labelName=奥飞娱乐}, {id=10396, labelName=乐高}, {id=16885, labelName=52Toys}, {id=17229, labelName=金运激光}, {id=934, labelName=舆情监测}, {id=17230, labelName=潮玩大众化}, {id=17231, labelName=侵权风险}, {id=17232, labelName=潮玩周边}], seourl=https://report.iimedia.cn/repo13-0/39354.html, showPrice=10999.0, createTime=Fri Feb 26 20:30:49 CST 2021, freePages=null, bargainable=0, md5=dc961f5bcb289e005e2a86783bd64a48}, {iimediaId=76891, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/76891.html, readCount=7583, fileExt=null, hitWords=[大文娱], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39344, publishTime=Thu Feb 04 18:50:06 CST 2021, visit_count=20779, orgName=null, hasFile=1, fileSize=3527211, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/100014d8634ebf16f89c89d5fb80964fb134b212bab947e19b42a3af44727bd87a6e5, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询| 2020年中国移动游戏IP价值探析专题报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=18, categoryList=[{id=13, categoryName=大文娱}, {id=157, categoryName=游戏电竞}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:腾讯游戏,王者荣耀,多益网络,神武4,阴阳师

受新冠疫情影响,移动游戏获发展机遇,2020年中国移动游戏市场规模达1850.3亿元,预计2021年有望突破2020亿元。在中国移动游戏产业链中,IP起重要的串联、延伸作用,为促进行业规范化、精品化发展,政府部门采取日趋严格的监管措施并鼓励IP开发及转换。iiMedia Research(艾媒咨询)数据显示,51.5%的受访移动游戏用户表示会因IP喜好而玩相应的手游,并对其持有较高的期待值;其中78.9%的受访IP受众玩家有游戏付费习惯。因此在政策利好、市场需求拉动的背景下,游戏企业通过IP改编、自研IP等途径突破内容壁垒,全方位拓展游戏IP题材,进而研发精品游戏,并深挖移动游戏IP价值,不断完善IP衍生产品矩阵,最终构建移动游戏IP生态,提升IP商业化变现效率。
Affected by the Covid-19, China mobile gaming industry have gained development opportunities. In 2020, the scale of China mobile gaming market grew to 185.03 billion yuan, and it is expected to exceed 200 billion yuan in 2021. In China mobile gaming industry chain, IP plays an important role in tandem and extension. In order to promote the standardization and high-quality development of the industry, the government departments have adopted increasingly strict regulatory measures and encouraged IP development and conversion. As the data of iiMedia Research showed, 51.5% of the mobile game users interviewed show that they would play the corresponding mobile games based on their IP preferences, and hold high expectations for them; Amongthem, 78.9% of the IP audience players interviewed have the habit of paying for games. So under the background of good policies and market demand, through IP adaptation and independent research IP, game enterprises break the content barrier, expand game themes in an all-round way and then develop high-quality goods game. Furthermore, game enterprises dig the mobile game IP value, improve the IP derivative product matrix. Finally they build the mobile games IP ecosystem and improve the efficiency of IP commercialization., isPublished=1, filePath=20210204/【完整版】2020年中国移动游戏IP价值探析专题报告v19.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=52, printPrice=null, labelList=[{id=5854, labelName=移动游戏}, {id=6244, labelName=游戏电竞}, {id=8352, labelName=大文娱}, {id=17109, labelName=游戏行业}, {id=17110, labelName=IP价值}, {id=17111, labelName=规范化}, {id=449, labelName=用户规模}, {id=15405, labelName=市场规模}, {id=17112, labelName=IP赋能}, {id=1467, labelName=维权}, {id=17113, labelName=内容精品化}, {id=17114, labelName=移动游戏企业}, {id=17115, labelName=跨界合作}, {id=17116, labelName=IP影响范围}, {id=17117, labelName=动漫/漫画改编}, {id=17118, labelName=IP受众玩家}, {id=17119, labelName=IP衍生产品}, {id=9550, labelName=腾讯游戏}, {id=4500, labelName=王者荣耀}, {id=8536, labelName=多益网络}, {id=17120, labelName=神武4}, {id=6245, labelName=网易游戏}, {id=166, labelName=阴阳师}, {id=17121, labelName=多元化发展}], seourl=https://report.iimedia.cn/repo13-0/39344.html, showPrice=5999.0, createTime=Thu Feb 04 18:12:48 CST 2021, freePages=null, bargainable=0, md5=cc847aa474d13f7d85f613fddd981134}, {iimediaId=76205, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/76205.html, readCount=4021, fileExt=null, hitWords=[大文娱], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=39272, publishTime=Mon Feb 01 17:16:37 CST 2021, visit_count=37271, orgName=null, hasFile=1, fileSize=5854062, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/00001aad232988ca712f11c1be369311858265243a072164b7c389889cdcea3b02cac, code=null, discountPrice=999.0, fileKey=null, title=艾媒咨询|2020-2021年中国移动社交行业研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=13, categoryList=[{id=1, categoryName=互联网}, {id=13, categoryName=大文娱}, {id=101, categoryName=移动应用}, {id=163, categoryName=大文娱综合}], stat=null, module_type=0, introduce=本报告研究涉及企业/品牌/案例:探探。
其他企业/品牌:微信,QQ,微博,陌陌,百度贴吧,知乎,腾讯,Before,避风,有噗。

随着图片社交、声音社交、视频社交等产品形态的创新以及革新,移动社交市场将保持稳健发展态势,iiMedia Research(艾媒咨询)数据显示,2020年中国移动社交用户规模突破9亿人,较2019年增长7.1%。短视频与直播行业的火爆,使得人们交流的方式已从单纯的文字聊天,到图片分享,再到语音沟通,最后到用视频社交的转变。iiMedia Research (艾媒咨询)数据显示,受访移动社交用户交流方式中文字聊天占比约七成,仍为主流交流方式。在倾向交流方式调查中,12.5%受访用户表示倾向使用视频方式,倾向占比超过实际使用占比,用户对视频交流占比提升意愿明显。5G 网络带来的高质量、低延迟特性,势必会大大提升移动社交的产品体验和以及玩法的升级,而 AI 技术使得不同的社交模式具有可行性。未来,随着 5G + AI 技术的持续创新,社交产品场景将更加丰富和新颖,有望重塑用户的社交行为链条。

With the innovation and innovation of product forms such as image socialization, voice socialization, and video socialization, the mobile social market will maintain a steady development trend. As the data of iiMedia Research showed, the scale of mobile social users in China is exceed 900 million in 2020 which is an increase of 7.1% from 2019. The popularity of the short video and live broadcast industry has transformed the way people communicate from simple text chat, to picture sharing, to voice communication, and finally to video social interaction. As the data of iiMedia Research showed, text chat accounts for about 70% of the interviewed mobile social users' communication methods, which is still the mainstream communication method. In the survey on communication methods, 12.5% of the interviewed users indicated that they would prefer to use video methods, and the proportion of inclination exceeds the proportion of actual use, and users are obviously willing to increase the proportion of video communication. The high-quality, low-latency features brought by 5G networks will inevitably greatly enhance the product experience and gameplay upgrades of mobile social networking, and AI technology makes different social models feasible. 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关于“大文娱”的报告

本报告涉及的案例/品牌/企业:薇龙文化,青藤文化

iiMedia Research(艾媒咨询)数据显示,近年来中国MCN市场规模迅速扩大,2020年疫情带动线上经济,MCN市场规模已超过200亿元,2021年市场规模超330亿元。随着网红经济的盛行以及短视频、直播等形式的快速发展,MCN红利依然明显,入局者井喷式爆发,直播内容多元化发展。除了网红主播和商家运营人员外,明星垂直类KOL、企业、素人等参与直播,极大丰富了主播群体,打破了直播内容局限性。这不仅能增加流量,还能丰富MCN机构的营收方式。未来,在VR、CG等技术带动下虚拟偶像的商业价值正不断被挖掘,虚拟偶像主播能够帮助MCN机构进一步释放潜力,这不仅丰富MCN机构的变现模式,还推动MCN机构不断向更为精细化和运营模式多元化发展。
According to iiMedia Research, Chinese MCN market has expanded rapidly in recent years. In 2020, the epidemic has driven the online economy. The MCN market has exceeded 20 billion yuan, and in 2021, the market has exceeded 33 billion yuan. With the popularity of online Red economy and the rapid development of short video, live broadcast and other forms, MCN dividends are still obvious, entrants explode, and live broadcast content is diversified. In addition to the online anchor and business operators, the star vertical KOL, enterprises and plain people participated in the live broadcast, which greatly enriched the anchor group and broke the limitations of the live broadcast content. This can not only increase traffic, but also enrich the revenue mode of MCN institutions. In the future, driven by VR, CG and other technologies, the commercial value of virtual idol is constantly being tapped. Virtual idol anchor can help MCN institutions further release their potential, which not only enriches the realization mode of MCN institutions, but also promotes the continuous development of MCN institutions towards more refinement and diversified operation modes.

本报告涉及的案例/品牌/企业:全民K歌

随着互联网与生活的深度融合,在线娱乐成为了群众生活中的重要娱乐形式。艾媒咨询分析师认为,与音视频类项目相比,在线K歌具有更强的沉浸感体验,多元的玩法也迎合了不同用户群体的个性化需求,目前已经成为了在线泛娱乐领域的主要项目之一。iiMedia Research(艾媒咨询)数据显示,预计2022年,中国在线K歌市场规模将达到175.8亿元,用户规模将达到5.7亿人。在网络技术革新的基础上,在线K歌APP不断推出多元化的歌唱模式,迎合了不同用户群体的个性化需求。音乐内容服务的突破创新催生了K歌APP的转变,是K歌平台吸引用户的重要因素。在新音乐产出模式和内容发展的带动下,在线K歌平台将打破行业壁垒,挖掘新的商机。
With the deep integration of Internet and life, online entertainment has become an important form of entertainment in people's life. AI media consulting analysts believe that compared with audio and video projects, online karaoke has a stronger immersion experience, and its diversified playing methods also meet the personalized needs of different user groups. At present, it has become one of the main projects in the field of online pan entertainment. According to iimedia research, it is estimated that in 2022, China's online karaoke market will reach 17.58 billion yuan and 570 million users. On the basis of network technology innovation, online karaoke app has continuously launched diversified singing modes to meet the personalized needs of different user groups. The breakthrough and innovation of music content service gave birth to the transformation of k-song app, which is an important factor for k-song platform to attract users. Driven by the new music output mode and content development, the online karaoke platform will break industry barriers and explore new business opportunities.

本报告研究涉及企业/品牌/案例:网易云音乐,即构,酷狗唱唱,TT语音,微光

受疫情影响,线下娱乐活动纷纷转向线上,推动泛娱乐线上规模增长,短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高,面对庞大的用户基础,泛乐行业为挖掘更大的用户价值在产品中注入社交属性,通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展,以及云计算、RTC实时互动等技术的迭代,各大泛娱乐平台积极探索共享体验模式,目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业,泛娱乐平台不断对共享服务以及功能进行升级,提高共享服务效果,并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets.

本报告研究涉及企业/品牌/案例:腾讯游戏,王者荣耀,多益网络,神武4,阴阳师

受新冠疫情影响,移动游戏获发展机遇,2020年中国移动游戏市场规模达1850.3亿元,预计2021年有望突破2020亿元。在中国移动游戏产业链中,IP起重要的串联、延伸作用,为促进行业规范化、精品化发展,政府部门采取日趋严格的监管措施并鼓励IP开发及转换。iiMedia Research(艾媒咨询)数据显示,51.5%的受访移动游戏用户表示会因IP喜好而玩相应的手游,并对其持有较高的期待值;其中78.9%的受访IP受众玩家有游戏付费习惯。因此在政策利好、市场需求拉动的背景下,游戏企业通过IP改编、自研IP等途径突破内容壁垒,全方位拓展游戏IP题材,进而研发精品游戏,并深挖移动游戏IP价值,不断完善IP衍生产品矩阵,最终构建移动游戏IP生态,提升IP商业化变现效率。
Affected by the Covid-19, China mobile gaming industry have gained development opportunities. In 2020, the scale of China mobile gaming market grew to 185.03 billion yuan, and it is expected to exceed 200 billion yuan in 2021. In China mobile gaming industry chain, IP plays an important role in tandem and extension. In order to promote the standardization and high-quality development of the industry, the government departments have adopted increasingly strict regulatory measures and encouraged IP development and conversion. As the data of iiMedia Research showed, 51.5% of the mobile game users interviewed show that they would play the corresponding mobile games based on their IP preferences, and hold high expectations for them; Amongthem, 78.9% of the IP audience players interviewed have the habit of paying for games. So under the background of good policies and market demand, through IP adaptation and independent research IP, game enterprises break the content barrier, expand game themes in an all-round way and then develop high-quality goods game. Furthermore, game enterprises dig the mobile game IP value, improve the IP derivative product matrix. Finally they build the mobile games IP ecosystem and improve the efficiency of IP commercialization.

本报告研究涉及企业/品牌/案例:探探。
其他企业/品牌:微信,QQ,微博,陌陌,百度贴吧,知乎,腾讯,Before,避风,有噗。

随着图片社交、声音社交、视频社交等产品形态的创新以及革新,移动社交市场将保持稳健发展态势,iiMedia Research(艾媒咨询)数据显示,2020年中国移动社交用户规模突破9亿人,较2019年增长7.1%。短视频与直播行业的火爆,使得人们交流的方式已从单纯的文字聊天,到图片分享,再到语音沟通,最后到用视频社交的转变。iiMedia Research (艾媒咨询)数据显示,受访移动社交用户交流方式中文字聊天占比约七成,仍为主流交流方式。在倾向交流方式调查中,12.5%受访用户表示倾向使用视频方式,倾向占比超过实际使用占比,用户对视频交流占比提升意愿明显。5G 网络带来的高质量、低延迟特性,势必会大大提升移动社交的产品体验和以及玩法的升级,而 AI 技术使得不同的社交模式具有可行性。未来,随着 5G + AI 技术的持续创新,社交产品场景将更加丰富和新颖,有望重塑用户的社交行为链条。

With the innovation and innovation of product forms such as image socialization, voice socialization, and video socialization, the mobile social market will maintain a steady development trend. As the data of iiMedia Research showed, the scale of mobile social users in China is exceed 900 million in 2020 which is an increase of 7.1% from 2019. The popularity of the short video and live broadcast industry has transformed the way people communicate from simple text chat, to picture sharing, to voice communication, and finally to video social interaction. As the data of iiMedia Research showed, text chat accounts for about 70% of the interviewed mobile social users' communication methods, which is still the mainstream communication method. In the survey on communication methods, 12.5% of the interviewed users indicated that they would prefer to use video methods, and the proportion of inclination exceeds the proportion of actual use, and users are obviously willing to increase the proportion of video communication. The high-quality, low-latency features brought by 5G networks will inevitably greatly enhance the product experience and gameplay upgrades of mobile social networking, and AI technology makes different social models feasible. In the future, with the continuous innovation of 5G + AI technology, social product scenarios will be richer and more novel, which is expected to reshape users' social behavior chain.


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