本报告研究涉及企业/品牌/案例：团贷网，熊猫直播，网利贷，嗨家网，成长保，瑞幸咖啡，云集，新氧，小红书，知乎，豆瓣，淘宝，京东，天猫，拼多多，快手，抖音，微信，微博，腾讯QQ，今日头条等。

12月30日，由iiMedia Research(艾媒咨询)主办的“艾媒之夜暨2019-2020全球新消费品牌盛典”于广州盛大举办。现场，艾媒咨询CEO兼首席分析师张毅带来了一场“毅见”跨年演讲，通过客观的数据还原新经济、新消费等行业现状，并对行业未来趋势进行预判。这场年终秀到底有多少“干货”？
On December 30th, the “Ai Media Night and 2019-2020 Global New Consumer Brand Festival”hosted by iiMedia Research was held in Guangzhou. At the scene, Zhang Yi, CEO and chief analyst of Aimedia Consulting, brought a “Yijian ”New Year's Eve speech to restore the current status of industries such as the new economy and new consumption through objective data and predict the future trends of the industry. How many “dry goods”are there in this year-end show?
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本报告研究涉及企业/品牌：阿里巴巴、天猫、京东、苏宁易购、网易考拉、food2china、洋码头、顺丰速递、申通速递、圆通速递、中通速递、韵达速递、雀巢、费列罗、乐天、卡乐比、爱他美、德运、依云、百事、卡夫亨氏、达能、亿滋国际、可口可乐、桂格。

利好政策、消费升级驱动下，中国进口食品电商产业快速发展，2017年进口食品占进口商品比例升至6.8%，中国跨境电商零售进口渗透率从2014年的1.6%迅速攀升至2017年的10.2%，跨境电商进口消费者人数在2015-2017年之间增长10倍，进口食品品牌及种类不断丰富，其中休闲食品最受欢迎。iiMedia Research（艾媒咨询）数据显示，通过电商平台购买进口食品的人占据全部消费者的74.2%，53.5%消费者认为品质为选购进口食品时考虑的第一要素。艾媒咨询分析师认为未来进口食品市场会下沉至三四线城市，电商平台将成为进口食品选购的主要渠道。

Driven by favorable policies and consumption upgrading, China's imported food e-commerce industry has developed rapidly, with the proportion of imported food rising to 6.8% in 2017. China's cross-border e-commerce retail import penetration rate has risen rapidly from 1.6% in 2014 to 10.2% in 2017. The number of cross-border e-commerce import consumers has increased 10 times between 2015 and 2017, and the brand and category of imported food are constantly enriched, including leisure. Food is the most popular. According to iiMedia Research, 74.2% of all consumers buy imported food through commercial platforms, and 53.5% of consumers consider quality as the first factor to be considered when choosing imported food. Ai Media Consulting Analysts believe that the future imported food market will sink to the third and fourth tier cities, e-commerce platform will become the main channel for imported food purchase.

本报告研究涉及企业/品牌包括:eBay、MercadoLibre、亚马逊、全球速卖通、网易考拉、万科物流、小红书、唯品会、海囤全球、天猫国际、京东、苏宁、阿里巴巴、蜜芽、洋码头、达令、淘宝网、支付宝、微信支付、顺丰菜鸟网络

2018年，全球跨境电商行业迎来利好，iiMedia Research(艾媒咨询)数据显示，2018年全球B2C跨境电商交易规模达到6760亿元，同比去年增长27.5%，全球跨境网购普及率达51.2%。进博会及相关政策出台促进中国跨境电商发展，中国跨境电商交易规模达到9.1万亿元，用户规模超1亿。超五成用户每月购物一次，高频次海淘购物为跨境电商企业带来更多发展机遇。

Since 2018, the global cross-border e-commerce industry has continued to develop. According to iiMedia Research, the global B2C cross-border e-commerce transaction scale increased by 27.5% year-on-year in 2018. It is expected to exceed 800 billion US dollars in 2019. The penetration rate of online shopping has reached 51.2%, and the proportion of consumers who use cross-border e-commerce for online shopping accounts for 70% of online shoppers in the Middle East. Apparel, shoes and hats are the most popular category for consumers to purchase through cross-border e-commerce. Western Europe is largest e-commerce market in Europe, with the highest penetration rate among cross-border online shopping in the Macedonian region and Portugal in Europe. Cross-border e-commerce accounts for 25% of the Australian e-commerce market, and Australian online shoppers prefer cross-border purchases of products from American and the UK. In Latin America, the development of e-commerce in Brazil is relatively mature, and the e-commerce in Argentina is developing rapidly. In 2018, the CIIE and related policies promoted the development of cross-border e-commerce in China. The scale of cross-border e-commerce transactions in China reached 9.1 trillion yuan, and the scale of users exceeded 100 million. In 2018, 30.7% of cross-border e-commerce users buy foreign products online because of the good quality, which was 7.8% higher than the first half of 2018. Over 50% of users purchased once a month. iiMedia Research analysts believe that quality is increasingly valued by cross-border e-commerce users, users' demand for high-quality products is gradually increasing, and high-frequency overseas online shopping brings more development opportunities for cross-border e-commerce companies.

本报告研究涉及企业/品牌包括:eBay、MercadoLibre、亚马逊、全球速卖通、网易考拉、万科物流、小红书、唯品会、海囤全球、天猫国际、京东、苏宁、阿里巴巴、蜜芽、洋码头、达令、淘宝网、支付宝、微信支付、顺丰菜鸟网络

2018年以来，跨境电商行业迎来利好，进博会及相关政策出台促进行业发展。iiMedia Research(艾媒咨询)数据显示，2018年中国跨境电商交易规模达到9.1万亿元，用户规模超1亿。随着中国消费者购买力提升，消费升级的情况下，个性化、高品质的消费需求突显，海外留学、海外旅游、海外文化输入等都为新一代海淘创造了文化环境。iiMedia Research(艾媒咨询)数据显示，2018年，30.7%海淘用户因海外商品质量好而选择海淘，比2018上半年增长了7.8%，超五成用户每月购物一次。艾媒咨询分析师认为，质量越来越受到海淘用户重视，用户对高品质的跨境电商需求逐渐增加，同时高频次海淘购物为跨境电商企业带来更多发展机遇。

Since 2018, the Cross-Border E-Commerce industry has witnessed good results. China International Import Expo and related policies have been introduced to promote the development of the industry. As the data of iiMedia Research showed, the scale of Cross-Border E-Commerce industry transactions in China reached 9.1 trillion yuan in 2018, and the scale of users exceeded 100 million. With the increasing purchasing power of Chinese consumers, huge domestic demand occurs in Cross-Border E-Commerce market. As the data of iiMedia Research data showed, more than 50% of the interviewed users shop once a month, and high-frequency shopping in overseas more development opportunities for Cross-Border Commerce enterprises.