全球领先的新经济产业第三方数据挖掘与分析机构
关于“电商行业”的报告
艾媒咨询 | 2026年中国小程序电商平台发展状况与用户行为调查数据
随着国内消费市场持续扩容、中国居民消费能力稳步提升，轻量化、社交化的小程序电商快速崛起，成为线上消费的重要增量渠道。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2026年中国小程序电商平台发展状况与用户行为调查数据》显示，当前小程序电商用户特征鲜明，以女性用户（72.66%）、31-50岁中青年群体（59.51%）为核心主力，西南、华东、华南为核心消费区域。业态方面，社区团购与线上独立拼单为主流模式；超六成用户经常使用社区团购小程序，用户月均消费集中在101-200元；拼多多、京东拼购、抖音电商拼单占据主流市场。价格实惠、操作便捷、品类丰富是小程序电商的核心优势；依托微信、QQ熟人社交的裂变模式，让拼单传播转化效率大幅提升，超九成用户加入或有意加入社区团购社群。行业发展痛点突出，商品图文不符、品质不稳定、定价不规范等问题频发，商品质量无保障、售后维权难、平台监管缺失、拼单机制不完善是行业主要短板。同时，不同圈层用户需求差异显著，年轻用户侧重拼单体验与成功率，中年用户注重性价比与售后；女性关注商品口碑与品控，男性更看重平台规范与场景拓展。艾媒咨询分析师表示，小程序电商拼单行业已告别粗放扩张，迈入精细化、规范化发展阶段。下沉市场拓展、产地直供供应链升级、线上线下融合是行业核心发展趋势，用户普遍认可产地直供模式，对行业标准化、权益保障、机制优化的诉求强烈。未来行业需聚焦品控与定价规范、完善售后维权体系、优化拼单与配送服务，依托私域社交优势丰富消费场景，推动社区团购与独立拼单模式融合互补，实现行业高质量升级。
With the continuous expansion of the domestic consumer market and steady improvement in residents' consumption capacity, lightweight and social mini-program e-commerce has rapidly risen to become a key incremental channel for online consumption. According to the latest report titled "Survey Data on the Development Status and User Behavior of Chinese Mini Program E-commerce Platforms in 2026" released by iiMedia Research (a globally leading third-party data mining and analysis agency for new economy industries), current mini-program e-commerce users exhibit distinct characteristics, with female users (72.66%) and the 31-50 age group (59.51%) serving as the core demographics, while Southwest, East, and South China are the primary consumption regions. In terms of business models, community group buying and independent online group purchasing dominate; over 60% of users frequently utilize community group buying mini-programs, with monthly spending concentrated between 101-200 yuan. Platforms such as Pinduoduo, JD.com Group Purchase, and TikTok E-Commerce Group Purchase hold significant market shares. Affordable prices, user-friendly operation, and a wide variety of products are the core advantages of mini-program e-commerce. Leveraging the word-of-mouth social networks of WeChat and QQ, the group-purchase model significantly enhances propagation and conversion efficiency, with over 90% of users joining or expressing interest in community group-buying communities. The industry faces prominent pain points, including frequent issues such as product-image discrepancies, inconsistent quality, and irregular pricing, leading to unreliable product quality, difficult after-sales protection, a lack of platform oversight, and incomplete group-purchase mechanisms. Additionally, user needs across different demographics vary significantly: younger users prioritize group-purchase experience and success rates, while middle-aged users focus on cost-effectiveness and after-sales service. Women emphasize product reputation and quality control, whereas men place greater importance on platform standards and scenario expansion. According to the analysts from iiMedia Research, the group-buying e-commerce industry for mini-programs has moved beyond crude expansion and entered a phase of refined and standardized development. Key growth trends include market expansion in lower-tier cities, supply chain upgrades for direct farm-to-market sourcing, and the integration of online and offline channels. Consumers widely endorse the direct farm-to-market model, with strong demand for industry standardization, rights protection, and mechanism optimization. The sector must focus on quality control and pricing standards, improve after-sales dispute resolution systems, and refine group-buying and delivery services. Leveraging the advantages of private social networks to enrich consumption scenarios, the industry should promote the complementary integration of community group buying and independent group-buying models to achieve high-quality upgrades.-
艾媒咨询 | 2025年中国电商产业市场状况及标杆企业经营数据分析报告
2025年，中国电商产业在政策扶持、技术创新和消费升级的多重驱动下，持续展现出强劲的增长势头。随着直播电商、即时零售和跨境电商等新业态的快速发展，电商不仅成为拉动内需的重要引擎，也为就业市场和社会价值创造做出了积极贡献。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国电商产业市场状况及标杆企业经营数据分析报告》数据显示，2025年前三季度，中国电商产业营收TOP10企业中，建发股份以4989.83亿元领跑，前三名企业占比达67.71%，反映出行业内部分化明显，竞争格局相对集中；营收高增长企业主要集中在营收规模较小的企业中，显示出新兴企业在电商领域的快速成长。高研发投入占比企业多为软件、SaaS或互联网服务公司，其营收规模相对较小，如恒生电子在金融科技领域持续投入，致力于推动产品创新和服务升级。估值指标上，行业动态市盈率、市净率呈现两极分化，部分细分赛道企业估值偏高，传统电商估值相对稳健。艾媒咨询分析师认为，中国的电商产业正处于一个转型升级的关键时期。一方面，头部企业在规模和盈利能力上保持领先，另一方面，新兴企业通过创新和技术投入正在快速崛起。同时，随着绿色经济理念深入人心，电商平台在环保包装、可持续运营等方面的实践也成为新的增长点。（《艾媒咨询 | 2025年中国电商产业市场状况及标杆企业经营数据分析报告》完整高清PD
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艾媒咨询｜2024-2025年中国鲜花电商市场分析报告
中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长，成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善，鲜花电商行业已经形成了一套成熟的运营模式，成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下，中国鲜花电商行业不仅满足了国内消费者多样化的需求，也逐渐将业务拓展至海外市场，成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务，部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场，成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示，2023年中国鲜花电商市场规模为1279.1亿元，预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为，在全球化的背景下，中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念，可以更好地与海外消费者建立情感联系，提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics. -
艾媒咨询｜2024-2025年中国美妆行业发展现状与消费趋势报告
随着中国消费者文化自信意识的觉醒以及数字化经济的加速演进，国产化妆品品牌初步具备了与国际化妆品品牌抗衡的规模。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下，国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国美妆行业发展现状与消费趋势报告》数据显示，2024年中国消费者在购买化妆品时，最关注的因素是产品成分（58.8%）和产品功效（41.4%）；超三成的消费者认为化妆品存在的主要问题是产品说明模糊和化妆品功效持续时间短。随着短视频平台的兴起，化妆品市场规模不断扩大，消费者需求也在不断变化。未来，中国化妆品行业市场仍然具有巨大的发展潜力。
With the awakening of Chinese consumers' cultural self-confidence and the accelerated evolution of digital economy, domestic cosmetics brands have initially possessed the scale to compete with international cosmetics brands. Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest Research Report on the development status and consumption trend of China's beauty industry from 2024 to 2025 released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development. -
艾媒咨询｜2024年中国AI电商行业研究报告
中国人工智能产业在各方的共同推动下进入爆发式增长阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国AI电商行业研究报告》数据显示，2020年中国人工智能核心产业规模就已达1500亿元，预计2030年将达10000亿元。中国人工智能核心产业细分领域规模不断扩大，为电商行业的发展提供新的增长极，进一步推动AI电商行业的快速发展。2023年，中国电子商务的高质量发展取得积极成效，AI相关应用快速落地，且效果较为显著，多家电商平台已对智能化选品功能进行应用，AI电商在为商家降低运营成本，提升销售额方面发挥积极作用。电商产业已经成为AIGC核心商业应用场景之一，其中，数字人成为各方布局AI电商的重点方向，AI电商产业将实现从电商运营端、供应链端、消费者端全方位智能化转变，以高新技术为电商强势赋能。
China's artificial intelligence industry has entered a stage of explosive growth under the joint promotion of all parties. According to the latest "2024 China AI e-commerce industry Research report" released by iiMedia Research, the scale of China's artificial intelligence core industry has reached 150 billion yuan in 2020, and it is expected to reach 1 trillion yuan in 2030. The scale of China's artificial intelligence core industry segments continues to expand, providing new growth poles for the development of the e-commerce industry and further promoting the rapid development of the AI e-commerce industry. In 2023, the high-quality development of China's e-commerce has achieved positive results, and AI-related applications have landed quickly, and the effect is more significant, many e-commerce platforms have applied intelligent product selection functions, AI e-commerce has played an active role in reducing operating costs for merchants and improving sales. The e-commerce industry has become one of the core business application scenarios of AIGC, among which, digital people have become the key direction of the layout of AI e-commerce, AI e-commerce industry will realize an all-round intelligent transformation from the operation end of e-commerce, the supply chain end, and the consumer end, and it will strongly empower e-commerce with high-tech. -
艾媒咨询｜2024年中国SaaS行业发展研究报告
随着云计算、5G等技术的不断创新，SaaS行业加速发展。大多数企业进行数字转型升级，纷纷涌入SaaS行业赛道。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国SaaS行业发展研究报告》数据显示，2023年中国SaaS行业市场规模达555.1亿元，预计2027年将超过1500亿元。
艾媒咨询分析师认为，受社会环境的影响，SaaS的应用更加广泛。随着企业的商业模式的不断变化，SaaS企业的业务体系呈现多元化，推动着SaaS行业的市场规模不断扩大。
With the continuous innovation of cloud computing, 5G and other technologies, the SaaS industry is accelerating its development. Most enterprises are undergoing digital transformation and upgrading, and are flocking to the SaaS industry track.According to the latest "Research Report on the Development of China's SaaS Industry in 2024" released by iiMedia Research, the market size of China's SaaS industry reached 55.51 billion yuan in 2023, and it is expected to exceed 150 billion yuan by 2027.
iiMedia Research analysts believe that Due to the influence of social environment, the application of SaaS has become more widespread. With the continuous changes in the business model of enterprises, the business system of SaaS enterprises has diversified, driving the market size of the SaaS industry to continuously expand. -
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