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关于“饮料”的报告

本报告研究涉及企业/品牌/案例:Vinamilk、TH True Milk、Moc Chau Milk、NutiFood、Hanoimilk、伊利、蒙牛、澳优、健合集团、中国圣牧、现代牧业、西部牧业、和路雪、梦龙、Grom、特仑苏、光明、金典、三元、旺仔、辉山、完达山、维他奶、飞鹤乳业等

2020年1月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020中国乳业行业运行大数据及市场趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国乳业的发展现状、国际贸易环境和上下游进行深度分析,并且以蒙牛集团、光明乳业、伊利集团、飞鹤乳业等上市公司作为典型案例进行商情分析,深入研究中国乳业行业运行模式和发展趋势。2019年10月,全国监测城市鲜奶平均零售价格每斤为5.40元,环比涨0.4%,同比涨1.9%。其中,袋装鲜奶每斤4.96元,环比涨0.4%,同比涨1.6%。盒装鲜奶每斤5.84元,环比涨0.3%,同比涨2.1%。艾媒咨询分析师认为,随着对鲜奶的认识越发深入,消费者对鲜奶的需求量不断扩大,中国鲜奶市场将持续增长,预计到2020年鲜奶零售价将保持稳步增长的趋势。
The report conducts an in-depth analysis of the development status, international trade environment, and upstream and downstream of China's dairy industry. Group companies, Feihe Dairy and other listed companies conduct business analysis as typical cases, and in-depth study of the operation mode and development trend of China's dairy industry. In October 2019, the average retail price of fresh milk in monitored cities nationwide was 5.40 yuan per catty, up 0.4% month-on-month and 1.9% year-on-year. Among them, bagged fresh milk was 4.96 yuan per catty, up 0.4% month-on-month and 1.6% year-on-year. Boxed fresh milk was 5.84 yuan per catty, up 0.3% month-on-month and 2.1% year-on-year. Ai Media Consulting analysts believe that as the understanding of fresh milk deepens and consumer demand for fresh milk continues to expand, the Chinese fresh milk market will continue to grow, and it is expected that the retail price of fresh milk will maintain a steady growth trend by 2020 .

本报告研究涉及企业/品牌/案例:新乳业,西麦食品,天味食品,丸美股份,立华股份,有友,日晨股份,华致酒行,小熊家电,中国飞鹤,瑞幸咖啡,新诺威,久量股份,仙乐健康,三只松鼠,嘉艺控股,植华集团,百威亚太,博尼控股,幸福来,优品360,太兴集团,利华控股集团,香态食品,登辉控股,赏之味

iiMedia Research(艾媒咨询)数据显示,2019年共27家大众消费企业首次公开募股,其中44.4%为食品饮料行业企业。这些企业中有13家沪深股上市,14家境外上市。中国大众消费企业中沪深股上市的占比达56%,退市情况相较境外市场保持稳定。市值排名top10的中国大众消费企业中8家来自食品饮料行业,而2018-2019市值涨幅top10的中国大众消费企业7家来自服装行业。艾媒咨询师认为,大众消费企业中食品饮料领域的巨头公司仍保持竞争优势,服装行业较其他行业具有更多的上市空间。2019年大众消费企业在沪深股和港股退市数目增加,部分大众消费企业面临着库存、门店、获客等多方面的问题, 大众消费企业需要对产品和服务及时进行创新和升级,才能更好地应对新产品、新零售的挑战。
As the data of iiMedia Research showed, there are 27 IPOs of mass-marketed companies in 2019, of which 44.4% are food and beverage companies. 13 of them are listed in Shanghai and Shenzhen stocks market, and 14 are listed overseas. Among the mass-marketed companies in China, the listing of Shanghai and Shenzhen shares accounted for 56%, and the delisting situation remained stable compared to the overseas market. 8 of the Top 10 Chinese consumer companies by market capitalization are from the food and beverage industry, and 7 of the Top 10 Chinese mass-marketed companies by market capitalization of 2018-2019 are from the apparel industry. Analyst from iiMedia Research believes that, the giant companies in the food and beverage sector of mass-marketed companies still maintain competitive advantages, and the apparel industry has more listing space than other industries. In 2019, the number of delisting enterprises from Shanghai and Shenzhen stocks and Hong Kong stocks will increase. Some mass-marketed companies face problems such as inventory, stores, and customer acquisition. Mass-marketed companies need to innovate and upgrade their products and services in time to meet the challenges of new products and new retail.

本报告研究涉及企业/品牌/案例:大益茶,小罐茶,雨林,艺福堂,宫明,八马,天福茗茶,元正正山堂,张一元旗舰店,卢正浩旗舰店,谢裕大,松萝茶业,美灵宝,茗皇天然,茶乾坤,龙升茶业,恒福股份,丽宫食品,抱儿钟秀,武夷星茶叶,华莱生物科技,勐海陈升茶业,京东

中国茶叶需求量逐渐增大,消费者对茶叶品质要求逐渐提高。iiMedia Research(艾媒咨询)数据显示,2018年中国茶叶市场规模达到2157.36亿元,增长率达到10.7%,其中2018年绿茶产量达到172.2万吨,绿茶销量占比63.1%。部分省份将茶叶种植作为扶贫产业之一,进一步推动了茶叶行业的发展。同时,近年来茶叶的品牌意识开始增强,兴起如大益茶、小罐茶等茶叶国货品牌。然而,总体而言,中国的茶叶行业理念仍然相对落后,“茶二代”及新一代的茶叶经营者推动茶叶市场在向集约化、品牌经济、电商经济等方向发展,有望开辟全新的茶叶市场格局。

China's demand for tea is gradually increasing, and consumers' demand for tea quality is gradually increasing. IiMedia Research (AI Media Consulting) data show that the size of China's tea market in 2018 reached 215.736 billion yuan, a growth rate of 10.7%, of which the output of green tea in 2018 reached 1.722 million tons, accounting for 63.1% of green tea sales. Some provinces regard tea planting as one of the poverty alleviation industries, further promoting the development of the tea industry. At the same time, the brand awareness of tea has begun to increase in recent years, with the rise of domestic brands of tea such as Dayi tea and small cans of tea. However, on the whole, the concept of China's tea industry is still relatively backward. The “second generation of tea“ and the new generation of tea operators are pushing the tea market to develop in the direction of intensification, brand economy, e-commerce economy and so on, and are expected to open up a new pattern of tea market.

本报告研究涉及企业/品牌/案例:小罐茶,湖南省茶业集团,天福控股,张一元茶叶,湘丰茶业,华茗园茶业

中国是茶叶的生产与消费大国,近年来中国茶叶的产量及内、外销量均保持稳定的增长。2018年,中国茶叶国内销售额为2661.0亿元,同比增长13.0%;中国茶叶出囗总金额达到17.8亿美元,同比增长10.1%。虽然中国茶叶市场规模巨大,但生产企业呈现数量多、体量小、产品质量参差不齐的情形,缺乏真正的龙头品牌。在技术发展以及消费升级的推动下,茶企的生产向规模化、产业化、机械化、品牌化的方向发展。小罐茶瞄准中国茶叶市场有品类无品牌的特点,从高端礼品市场切入,围绕茶叶品质无标准、价格不透明、品牌辨识度低等消费痛点,推出了相对标准化的产品,并通过制茶大师背书、时尚美观的设计、大量的广告宣传来提升品牌知名度,迅速收获了市场的肯定,茶叶销售额快速增长。

China is a big country in tea production and consumption. In recent years, China's tea production and domestic and foreign sales have maintained steady growth. In 2018, China's domestic tea sales were 266.1 billion yuan, up 13.0% year-on-year; China's total tea exports amounted to 1.78 billion US dollars, up 10.1% year-on-year. Although China's tea market is huge, the production enterprises present a situation of large quantity, small volume, uneven product quality, and lack of real leading brands. Driven by the development of technology and the upgrading of consumption, the production of tea enterprises is developing in the direction of scale, industrialization, mechanization and branding. Aiming at the characteristics of non-brand tea market in China, Xiao Guan Tea cuts into the high-end gift market. In view of the pain points of consumption such as non-standard tea quality, opaque price and low brand identification, Xiao Guan Tea has introduced relatively standardized products, and through endorsement by tea-making masters, fashionable and beautiful design, a large number of advertising to enhance brand awareness. It quickly reaped market recognition and tea sales grew rapidly.

本报告研究涉及企业/品牌/案例:小罐茶,大益茶,艺福堂,小马茶业,喜茶,二奈雪の茶,益禾堂,19tea,一芳台湾水果茶,鹿角巷the Ally,一点点,一些柠檬一些茶,四云奶盖贡茶,Taning挞柠•匠心柠檬茶,答案茶,丧茶,快乐柠檬,茶の井,CoCo都可,大卡司,吴裕泰茶业,黄山王光熙松萝茶业股份公司,天府(開曼)控股有限公司,四川省峨眉山竹叶青茶业有限公司,武夷星茶业有限公司,勐海陈升茶业有限公司,咸阳泾渭茯茶有限公司,湖南华莱生物科技有限公司

2019年,中国茶叶产量产值不断上涨,出口量出口额不断增加,内销量与内销额也不断提高,茶行业未来发展前景具有巨大的潜力。中国茶行业已形成全产业链,同时形成了具有规模的线上茶叶市场,截至2019年,中国茶叶线上市场规模达到235.0亿元。中国茶叶经典品牌小罐茶,整合上游茶园资源,并重视技术革新,建立智能化工厂,形成大规模的茶园和生产加工厂,于2019年收获了4.0亿元人民币的融资资本。另外,中国茶叶后市场兴起,带动了年轻一代消费者对茶叶的消费的热情,如新式茶饮品牌喜茶,用创新的产品设计、良好的定价策略以及精准的市场定位,成功开拓出新式茶饮的市场,收获4.0亿元的融资,完成布局31个地区。

 In 2019, the output value of China's tea production continued to rise, the export volume of exports continued to increase, and the volume of domestic sales and domestic sales continued to increase. The future development prospects of the tea industry have great potential. The Chinese tea industry has formed a full industrial chain, and at the same time formed a large-scale online tea market. By 2019, the Chinese tea online market reached 23.5 billion yuan. China's tea classic brand XIAO GUAN TEA, integrated upstream tea garden resources, and attached importance to technological innovation, the establishment of intelligent factories, the formation of large-scale tea gardens and production processing plants, harvested 400 million yuan of financing capital in 2019. In addition, the rise of the Chinese tea market has spurred the enthusiasm of the younger generation of consumers for tea consumption, such as the new tea HEYTEA, with innovative product design, good pricing strategy and precise market positioning, successfully developed new tea. The market for drinking, harvesting 400 million yuan of financing, completed the layout of 31 regions.

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