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iiMedia Research (艾媒咨询)数据显示,2019年第一季度,中国内地电影票房达到186.1亿元,春节档全国电影票房共产出58.4亿元,同比增长2.04%,移动支付迅速普及后,线上已经成为购票主渠道,线下渠道仅占电影购票市场份额的14.3%。iiMedia Research(艾媒咨询)数据显示,猫眼及淘票票分别占据中国电影购票市场份额42.6%和31.5%,其中淘票票的月活跃用户数最多,女性用户占比59.54%,猫眼24岁及以下的用户较多,占比53.77%。两大平台分别背靠阿里和腾讯,各自具有发展特点,未来两大平台之间的竞争将会长期存在。电影市场经历爆发增长后,观众电影购票消费开始回归理性。

As the data of iiMedia Research showed, in the first quarter of 2019, the box office of mainland China reached 18.61 billion yuan, and the national box office of the Spring Festival Film reached 5.84 billion yuan, with an increase of 2.04% year on year. After the rapid popularization of mobile payment, online channels has become the main channel of ticket purchasing, and offline channel accounts for only 14.3% of the market share of movie ticket purchasing. As the data of iiMedia Research showed, Maoyan and Taopiaopiao accounted for 42.6% and 31.5% of the Chinese movie ticket market respectively. Among them, the most active monthly users were Taopiaopiao, with 59.54% female users. Maoyan has the most proportion of users aged 24 or younger, accounting for 53.77%. The two platforms are backed by Alibaba and Tencent respectively, which have their own development characteristics. The competition between the two platforms will exist for a long time in the future. After the explosive growth of the film market, the audience's consumption for movie tickets begins to return to rationality., isPublished=1, filePath=20190416/【完整版】2019Q1中国在线电影市场监测报告v11.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=23, printPrice=null, labelList=[{id=298, labelName=在线电影购票}, {id=480, labelName=电影}, {id=943, labelName=影视}, {id=1242, labelName=移动应用}, {id=8352, labelName=大文娱}, {id=23, labelName=互联网}, {id=378, labelName=在线电影}, {id=13124, labelName=猫眼娱乐}, {id=15013, labelName=内地电影票房}, {id=15014, labelName=电影购票市场}, {id=15015, labelName=在线票务}, {id=393, labelName=美团}, {id=8995, labelName=大众点评}, {id=415, labelName=百度糯米}, {id=10895, labelName=淘宝电影}, {id=82, labelName=淘票票}], seourl=https://report.iimedia.cn/repo13-0/36379.html, showPrice=5999.0, createTime=Tue Apr 16 17:28:05 CST 2019, freePages=null, bargainable=0, md5=887af03d9f21cc3c2b1845e829cea392}, {iimediaId=63098, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/63098.html, readCount=4146, fileExt=null, hitWords=[电影, 影视, 影片], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=34438, publishTime=Tue Nov 27 14:24:14 CST 2018, visit_count=373917, orgName=null, hasFile=1, fileSize=4406194, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001f9861db972bc8ebab64ef6a3ea90125b0bfe686f354497a495305b3fe6ce183e, code=null, discountPrice=799.0, fileKey=null, title=艾媒报告|2018-2019中国电影产业研究与商业投资决策分析报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=13, categoryList=[{id=13, categoryName=大文娱}, {id=158, categoryName=动漫}, {id=160, categoryName=影视}], stat=null, module_type=0, introduce=中国电影票房市场逐年增长,2017年达到523亿元。中国电影银幕总数稳居世界第一位。2018年前三季度中国电影票房国产片票房市场表现领先进口片。其中,中外合拍片模式受到资本青睐,互联网和创新金融模式成为电影产业未来发展的探索方向。

The Chinese box office market reached 52.3 billion yuan in 2017 which is growing year by year.There are the most movie screens in China.China's domestic films were ahead of imported films at the box office in the first three quarters of 2018.Chinese and foreign co-productions are favored by the capital.Internet and innovative financial models have become the future development direction of the film industry., isPublished=1, filePath=20181205/1. 2018-2019中国电影产业研究与商业投资决策分析报告11月20日V6(1).pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=36, printPrice=null, labelList=[{id=480, labelName=电影}, {id=943, labelName=影视}, {id=8352, labelName=大文娱}, {id=4439, labelName=好莱坞}, {id=11238, labelName=速度与激情8}, {id=11239, labelName=摔跤吧爸爸}, {id=11240, labelName=寻梦环游记}, {id=11800, labelName=哪吒}, {id=12038, labelName=哪吒之魔童降世}, {id=1559, labelName=动漫}, {id=9468, labelName=漫威}], seourl=https://report.iimedia.cn/repo13-0/34438.html, showPrice=5999.0, createTime=Mon Nov 26 14:50:09 CST 2018, freePages=null, bargainable=0, md5=4dfd2a8152a8a737ebdc7038c1f67275}, {iimediaId=51565, sourceId=1, fileName=null, discount=null, srcFile=, iimediaUrl=http://www.iimedia.cn/51565.html, readCount=6639, fileExt=null, hitWords=[电影, 影视], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=1351, publishTime=Fri May 19 16:31:43 CST 2017, visit_count=5255, orgName=null, hasFile=1, fileSize=2068963, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/100018d08a8fc75bbd445bc8744534ae4874363eacb1fde3ee96b54759848c09d05a7, code=null, discountPrice=599.0, fileKey=null, title=艾媒报告丨中国在线电影购票专题研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=12, categoryList=[{id=13, categoryName=大文娱}, {id=160, categoryName=影视}], stat=null, module_type=0, introduce=iiMedia Research(艾媒咨询)显示, 2017Q1,中国内地观影人次达到4.11亿,相比2016Q1的4.19亿人次略有所下降。, isPublished=1, filePath=20171109/51565-艾媒报告丨2017Q1中国在线电影购票专题研究报告.pdf, updateTime=Tue Jul 06 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iimediaUrl=http://www.iimedia.cn/43634.html, readCount=13280, fileExt=null, hitWords=[电影, 影视], isBought=0, reportType=0, payType=null, price=5999.0, createrUserId=null, pubOrg=null, id=1423, publishTime=Tue Jul 26 15:52:11 CST 2016, visit_count=1345, orgName=null, hasFile=1, fileSize=1282986, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001b5792573d79d0d17292e56953f7db4704a13ac097147760f8899ffb59b9ab790, code=null, discountPrice=599.0, fileKey=null, title=艾媒报告丨《2016Q2中国在线电影购票专题研究报告》, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=9, categoryList=[{id=13, categoryName=大文娱}, {id=160, categoryName=影视}], stat=null, module_type=0, introduce=iiMedia Research(艾媒咨询)数据显示,2016Q2中国内地电影票房收入达103.1亿元,上半年达248.1亿元,接近2014全年收入,预计2016全年票房收入将再创新高。, isPublished=1, filePath=20171109/43634-艾媒报告丨2016Q2中国在线电影购票专题研究报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=30, printPrice=99.0, labelList=[{id=298, labelName=在线电影购票}, {id=79, 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price=5999.0, createrUserId=null, pubOrg=null, id=1456, publishTime=Mon Jan 25 12:13:04 CST 2016, visit_count=1346, orgName=null, hasFile=1, fileSize=2127956, titleLevel=null, minPrice=null, maxPrice=null, isCollected=0, img=http://img.iimedia.cn/10001dda3eb8a25fb2a22ccc763c8ef621924bece1c415bbc9b8212202ecc35e06533, code=null, discountPrice=599.0, fileKey=null, title=艾媒咨询:2015Q4中国在线电影购票专题研究报告, isDeleted=0, typeList=[{typeName=行业研究报告, id=1}], chartNum=11, categoryList=[{id=13, categoryName=大文娱}, {id=160, categoryName=影视}], stat=null, module_type=0, introduce=全球领先的移动互联网第三方数据挖掘和整合营销机构iiMedia Research(艾媒咨询)发布了《2015Q4中国在线电影购票专题研究报告》。报告数据显示,2015Q4中国电影在线售出票房收入约占总票房的68.2%,较2014年的50%大幅提升,在线票房中在线选座占比超过90%。艾媒分析认为,这与BAT2015年的强势入局密切相关。(文章底部附件可查看报告全文), isPublished=1, filePath=20171109/40526-艾媒咨询 2015Q4中国在线电影购票专题研究报告.pdf, updateTime=Tue Jul 06 18:41:36 CST 2021, authorId=null, pageNum=33, printPrice=99.0, labelList=[{id=298, labelName=在线电影购票}, {id=79, labelName=在线购票}, {id=943, labelName=影视}, 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关于“影视”的报告

本报告涉及企业/品牌包括:猫眼,淘票票

iiMedia Research (艾媒咨询)数据显示,2019年第一季度,中国内地电影票房达到186.1亿元,春节档全国电影票房共产出58.4亿元,同比增长2.04%,移动支付迅速普及后,线上已经成为购票主渠道,线下渠道仅占电影购票市场份额的14.3%。iiMedia Research(艾媒咨询)数据显示,猫眼及淘票票分别占据中国电影购票市场份额42.6%和31.5%,其中淘票票的月活跃用户数最多,女性用户占比59.54%,猫眼24岁及以下的用户较多,占比53.77%。两大平台分别背靠阿里和腾讯,各自具有发展特点,未来两大平台之间的竞争将会长期存在。电影市场经历爆发增长后,观众电影购票消费开始回归理性。

As the data of iiMedia Research showed, in the first quarter of 2019, the box office of mainland China reached 18.61 billion yuan, and the national box office of the Spring Festival Film reached 5.84 billion yuan, with an increase of 2.04% year on year. After the rapid popularization of mobile payment, online channels has become the main channel of ticket purchasing, and offline channel accounts for only 14.3% of the market share of movie ticket purchasing. As the data of iiMedia Research showed, Maoyan and Taopiaopiao accounted for 42.6% and 31.5% of the Chinese movie ticket market respectively. Among them, the most active monthly users were Taopiaopiao, with 59.54% female users. Maoyan has the most proportion of users aged 24 or younger, accounting for 53.77%. The two platforms are backed by Alibaba and Tencent respectively, which have their own development characteristics. The competition between the two platforms will exist for a long time in the future. After the explosive growth of the film market, the audience's consumption for movie tickets begins to return to rationality.


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