艾媒咨询|2020-2021年中国跨境贸易CRM发展白皮书

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中国CRM市场2019年的市场规模达到35亿元,同比增长16.7%,正处于市场扩充的阶段。首先是政策的推动和大环境的引领,促使跨境贸易发展前景进一步明朗。同时,在疫情黑天鹅的影响下,中国跨境贸易行业或将面临洗牌期,企业对于数字化系统的需求将会进一步被激发。随着中国跨境贸易市场规模的不断扩大,跨境贸易作为CRM系统中的一个重要应用渠道也将不断发展进步。由于中国跨境贸易行业对于数字化管理的需求不断增强,资本市场对于跨境贸易CRM行业的关注度持续升温。随着互联网资本的进入,背靠资本巨头的资源,CRM系统逐渐与外贸行业中其他各个环节实现打通。产业链的完善使得外贸行业数据有效联通,客户能够在获客后快速将数据对接至CRM系统中,并实现生产、物流、支付、报关退税等环节的一站式完成。在此基础上,未来人工智能技术的加入将赋予CRM系统更多的可能性。通过机器自身的学习,用户企业的各自需求将以更加精准化的方式得到满足。
China's CRM market reached 3.5 billion yuan in 2019, an increase of 16.7% year-on-year, and it is in the stage of market expansion. The first is the promotion of policies and the guidance of the general environment, which has further clarified the development prospects of cross-border trade. At the same time, under the influence of the black swan of the epidemic, China's cross-border trade industry may face a reshuffle period, and enterprises' demand for digital systems will be further stimulated. As the scale of China's cross-border trade market continues to expand, cross-border trade as an important application channel in the CRM system will also continue to develop and progress. As the demand for digital management in China's cross-border trade industry continues to increase, the capital market continues to pay more attention to the cross-border trade CRM industry. With the entry of Internet capital and relying on the resources of capital giants, the CRM system has gradually achieved connections with other links in the foreign trade industry. The improvement of the industrial chain enables the effective connection of data in the foreign trade industry, and customers can quickly connect the data to the CRM system after acquiring customers, and achieve one-stop completion of production, logistics, payment, customs declaration and tax rebate. On this basis, the addition of artificial intelligence technology in the future will give the CRM system more possibilities. Through the learning of the machine itself, the respective needs of user companies will be met in a more precise way.

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